Hair Extensions Market Growth, Forecast, Trends 2031

Hair Extensions Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Tape-in, Fusion and Pre-Bonded, Clip-in, Weft, and Others), Source (Human Hair and Synthetic Hair), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00020965
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 146
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The hair extensions market size is projected to reach US$ 6.00 billion by 2031 from US$ 3.98 billion in 2023. The market is expected to register a CAGR of 5.3% during 2023–2031. Increasing promotion of hair extensions on social media platforms with integrated shopping facilities and brand endorsements on Instagram, Facebook, and YouTube are likely to remain key trends in the hair extensions market

Hair Extensions Market Analysis

A gradual consumer shift toward premium and luxury self-grooming products, positive effects of personal care on self-esteem and social interaction, improvement in quality of life, and rising incidence of hair fall propel the growth of the hair extension market. Rising demand for hair extensions in the fashion and entertainment industries due to the increasing preference for hair extensions among models and celebrities is projected to open potential opportunities for the market in the coming years.

Hair Extensions Market Overview

Hair extensions are mainly made of human hair or synthetic hair of varying length, volume, and color. These are customizable to suit the customers' requirements and are further styled by a hairdresser. While clamping hair extensions, the original hair texture is not disturbed. These offer a quick solution to add volume and make the hair look longer and fuller without the need to undergo a painful hair transplant procedure. Thus, with rising disposable income and improving living standards, coupled with the booming fashion retail sector, the hair extension market is expected to continue to flourish in the upcoming years.

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Hair Extensions Market: Strategic Insights

Hair Extensions Market

  • CAGR (2023 - 2031)
  • Market Size 2023
    US$ 3.98 Billion
  • Market Size 2031
    US$ 6.00 Billion

Market Dynamics

  • Rising Adoption of Self-Grooming Products
  • Increasing Disposable Income and Changing Living Standards of Middle-Class Population
  • Increased Promotion of Hair Extensions on Social Media
  • Growing Utilization of Hair Extension in Entertainment and Fashion Industry

Key Players

  • Locks & Bonds
  • Klix Hair Inc
  • Easihair Pro.
  • Balmain Hair Group BV
  • Great Lengths SpA
  • Evergreen Products Group Ltd
  • Socap USA Inc.
  • Cinderellahair Inc.
  • Barclay Wolf Ltd
  • Hairlocs Inc

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Product Type
  • Tape-in
  • Fusion and Pre-Bonded
  • Clip-in
  • Weft
  • Others
  • Human Hair and Synthetic Hair
Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Hair Extensions Market Drivers and Opportunities

Rising Adoption of Self-Grooming Products to Favor Market

Shifting consumer preference toward luxury and premium self-grooming products due to rising disposable income, increasing purchasing power, improving lifestyle of people, and rising incidence of hair fall are a few factors driving the growth of the hair extension market.

Europe and North America are significant markets for the styling industry, accounting for more than 60% of the cosmetics market combined. Hair care products are gaining huge traction among consumers owing to the increasing prevalence of hair thinning, dryness, volume loss, and other hair-related concerns.

African consumers and people of African descent are significant consumers of hair extensions. Studies reveal that African women are willing to spend double the amount on beauty and hair products. Hence, the increasing adoption of self-grooming products among the global populace drives the global hair extension market.

Growing Utilization of Hair Extension in Entertainment and Fashion Industries

Hair extension are highly adopted in the entertainment and fashion industries owing to the rising incidence of alopecia. Further, the demand for hair extensions in countries such as the US is mainly determined by celebrity trends. This factor influences the general population, and more people are demanding hair extension products. Recently, Sunny's Hair & Wigs, a retail store, has expanded to Phoenix and Atlanta since it started in Minneapolis in 1992. It has a vast client base in the entertainment industry.

The fashion and entertainment industries have become vital for the sale and adoption of hair extension products. Production and fashion houses stock numerous hair extensions for models and actors since they perform distinguished roles and characters. The upsurge in hair ailments among consumers is also assisting the industry to grow at a uniform pace. The number of individuals suffering from hair fall is increasing rapidly, owing to which several people are choosing hair extensions. Thus, such factors are expected to create lucrative opportunities for the growth of the hair extension market during the forecast period.

Hair Extensions Market Report Segmentation Analysis

Key segments that contributed to the derivation of the hair extensions market analysis are type, source, and distribution channel.

  • Based on type, the hair extensions market is segmented into tape-in, fusion and pre-bonded, clip-in, weft, and others. The clip-in segment held the largest market share in 2023. Clip-in hair extensions, also called clip-in wefts, are ready to use products and are the least permanent extensions as these can be easily removed and applied whenever needed. Clip-in hair extension usually takes 5–15 minutes to apply at home. These are the least damaging hair extensions and do not have chemicals, pressure, heat, or other installation methods. Therefore, benefits such as easy application of clip-in hair extensions and less damage to the natural hair propel the demand for clip-in hair extensions.
  • By source, the market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the market in 2023. Synthetic hair extensions are cheaper than human hair extensions, which is anticipated to drive the demand for synthetic hair extensions. In addition, the availability of a wide variety of colors, styles, and lengths; requirement of low maintenance; and less application time of synthetic hair extensions fuel their demand.
  • In terms of distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held a significant share of the market in 2023. Specialty stores have hair extension experts and offer personalized services. Hair extension specialists in the stores are trained to assess individual needs, recommend suitable products, and provide professional installation and maintenance services. This level of expertise instills customer confidence, ensuring a better outcome and reducing the risk of damage or incorrect application.

Hair Extensions Market Share Analysis by Geography

The geographic scope of the hair extensions market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

North America dominated the hair extension market in 2023. The demand for hair extensions in North America has surged due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers usually use hair products for cosmetic reasons or to create a specific fashion image. Caucasian consumers are mainly from North America and Europe and generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which surges the demand for human hair goods. Increasing hair loss is another major factor that boosts the hair extension market growth. Consumers in North America mainly focus on using advanced forms of hair extensions. Manufacturers in the region are investing heavily in the research and development of hair extensions, which is expected to boost its market in North America. In the past 15 years, Cinderella Hair has been at the forefront of the pre-bonded hair extension innovation, providing the finest cuticle 100% Remy human hair.

Hair Extensions Market Report Scope

Report Attribute Details
Market size in 2023 US$ 3.98 Billion
Market Size by 2031 US$ 6.00 Billion
Global CAGR (2023 - 2031) 5.3%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Product Type
  • Tape-in
  • Fusion and Pre-Bonded
  • Clip-in
  • Weft
  • Others
By Source
  • Human Hair and Synthetic Hair
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Locks & Bonds
  • Klix Hair Inc
  • Easihair Pro.
  • Balmain Hair Group BV
  • Great Lengths SpA
  • Evergreen Products Group Ltd
  • Socap USA Inc.
  • Cinderellahair Inc.
  • Barclay Wolf Ltd
  • Hairlocs Inc
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    Hair Extensions Market News and Recent Developments

    The hair extensions market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the hair extensions market are listed below:

    • Diva Divine Hair, India's first premium retailer of hair extensions and wigs since 2008, launched a new range of pocket-friendly and premium quality products such as Clip-in Hair Extensions, Hair Toppers, Wigs, and Hair Accessories. The products offered by Diva Divine are made of 100% natural human hair. The company revealed that their Clip-In Hair Extensions are easy to use and provide instant hair length and volume. It also mentioned that their Hair Toppers are available in various shapes and sizes, and Wigs are easy to apply and gives a natural look. (Source: Hindustan Times, Newsletter, July 2022)
    • Hair extensions company Bellami launched Bellami Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. (Happi, Newsletter, October 2023)

    Hair Extensions Market Report Coverage and Deliverables

    The “Hair Extensions Market Size and Forecast (2020–2031)” report provides a detailed analysis of the market covering below areas:

    • Hair extensions market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Hair extensions market trends as well as market dynamics such as drivers, restraints, and key opportunities
    • Detailed PEST/Porter’s Five Forces and SWOT analysis
    • hair extensions market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the hair extensions market
    • Detailed company profiles
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Product Type, Source, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions

    Which region dominated the hair extensions market in 2023?

    North America dominated the market in 2023 owing to the rising influence of social media trends and celebrities on people’s lifestyles.

    What are the driving factors impacting the hair extensions market?

    Rising adoption of self-grooming products, increasing disposable income, and growing middle-class population are among the key market drivers.

    What are the future trends of the hair extensions market?

    Increased promotion of hair extensions on social media platforms is one of the key trends in the market.

    Which are the leading players operating in the hair extensions market?

    Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc are a few of the players operating in the global hair extension market.

    What would be the estimated value of the hair extensions market by 2031?

    By 2031, the hair extensions market is projected to reach US$ 6 billion.

    What is the expected CAGR of the hair extensions market?

    The market is expected to register a CAGR of 5.3%.

    The List of Companies - Hair Extensions Market

    1. Locks & Bonds
    2. Klix Hair Inc
    3. Easihair Pro.
    4. Balmain Hair Group BV
    5. Great Lengths SpA
    6. Evergreen Products Group Ltd
    7. Socap USA Inc.
    8. Cinderellahair Inc
    9. Barclay Wolf Ltd
    10. Hairlocs Inc.

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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