Hand Sanitizer Market Size, Share | Growth Analysis by 2027

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Hand Sanitizer Market to 2027 - Global Analysis and Forecasts by Type (Alcoholic, Quaternary Ammonia, Triclosan); Product form (Foam Sanitizers, Gel Sanitizers, Wipes, Spray sanitizers); Application (Hospitals, Restaurants, Educational Institutions, Household, and Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)

Publication Month: Mar 2020 | Report Code: TIPRE00008756 | No. of Pages: 193 | Category: Chemicals and Materials | Status: Published

The hand sanitizer market was valued at US$ 2,421.1 million in 2018 and is projected to be worth US$ 39,223.1 million by 2027, growing at a CAGR of 40.0% during the forecast period.

Hand sanitizers, also known by names such as hand rub and hand antiseptics, are used to neutralize germs and microbes on the surface of the skin. They are frequently used in occupational and healthcare settings when the risk of transmitting infectious pathogens is much higher. The efficacy of hand sanitizers is dependent on various factors such as the quantity of hand sanitizer used, frequency of use, duration of exposure. However, hand sanitizers do not serve as replacements for thorough hand washing. They are rather thought to bring users some of the benefits of handwashing when it is not practical to wash hands. The increasing awareness about hand hygiene, increase in living standard, and rising concern about one's wellness has generated significant demand for hand sanitizers. The use of hand sanitizers has become ubiquitous in a number of public settings, including gyms, restaurants, hospitals, factories, offices, malls, movie theaters, etc. The prevalent use of hand sanitizers is likely to generate significant opportunities for the hand sanitizer industry. Hand sanitizers are easy to use and can be carried anywhere, making popular among school-going children. The healthcare sector is a significantly large consumer of hand sanitizers and generates significant revenue for the hand sanitizer industries. The frequent outbreaks of cases of flu and other contagious diseases are one of the factors behind the growing demand for hand sanitizer products.


Lucrative Regional Hand Sanitizer Markets

Lucrative Regional Hand Sanitizer Markets

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Market Insights

Growing awareness among consumers towards maintaining health and hygiene

The consumers in most developed and developing countries in North America, Europe, and Asia-Pacific are quite a concern regarding the maintenance of a healthy and hygienic lifestyle.

Germs spread through palm & hands enter into the body through the mouth, nose, breaks in the skin, and eyes. These germs cause various diseases, including skin infection, eye infection, cold, stomach aching, and many others. To prevent these diseases, hand sanitizers help a lot by killing germs, bacteria, and viruses up to 99%. Hand sanitizers are available in liquid, spray, and wipes form, which are used to decrease infectious agents on the hands. Along with lifestyle and chronic diseases, cold, fever, infections are commonly spread diseases among consumers; hence people are quite a concern towards preventing the same. Various non-government organizations are also actively working to educate people living in remote areas to maintain health and hygiene. In addition to that, marketing and promotional activities by major manufacturers of hand sanitizers play an important role in creating awareness among consumers. These factors are driving the market growth for hand sanitizers.


Type Insights

The global hand sanitizer market is categorized into three main types such as alcoholic, quaternary ammonia, and triclosan on the basis chemicals used to prepare the same. In 2018, the alcoholic hand sanitizer segment accounted for a larger share of the global hand sanitizer market. However, quaternary ammonia segment is expected to grow at a fastest CAGR during the forecast period. Quaternary ammonium compounds, are potent disinfectant chemicals commonly used in disinfectant wipes, sprays, and other household cleaners that are prepared to kill germs. These compounds are quite effective against bacteria, yeasts, mold, and viruses. They are non-corrosive, do not cause skin irritation, and are also very stable. QUAT Based Sanitizers are stable enough and don’t lose its potency for killing germs over time no matter how frequently it is used. Due to the cost-effectiveness of QUAT, many of the manufacturers are using it while manufacturing hand sanitizers. These factors are influencing the growth of quaternary ammonia-based hand sanitizer market.


Global Hand Sanitizer Market, by Type – 2018 & 2027

Global Hand Sanitizer Market

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Product Form Insights

Based on the product form, the global hand sanitizer market has been segmented into foam sanitizers, gel sanitizers, wipes, and spray sanitizers. In 2018, the hand sanitizer market was led by gel sanitizer with a highest market share and was expected to continue its dominance during the forecast period. However, the foam sanitizer is expected to grow at a fastest CAGR. A real advantage of foam hand sanitizer is that during the application of the product, the product clings to hands. This foam sanitizer does not easily slide off the hands as gel hand sanitizers can. Manufacturers are offering mostly alcohol-free foam hand sanitizers for the consumers. These sanitizers kill 99.9% of most common germs and keep your hands clean and soft. There is a growing demand for these products in places such as daycare centers, fitness centers, hospitals, kitchen countertops, schools, and around the office.


Application Insights

By application, the global hand sanitizer market has been classified into hospitals, restaurants, educational institutions, household, and others. The hospital segment led the hand sanitizer market in 2018 with a higher share and is expected to continue its dominance during the forecast period. Hand sanitizers are used widely in all hospitals and clinics across the globe, which is driving this market. At hospitals across the world, staff dutifully slather on hand sanitizer to prevent the spread of infections. The hand sanitizer dosing systems and dispensers are used for surgical hand disinfection. Alcohol-based hand sanitizers are recommended and widely used in hospitals. The growing popularity of sanitizers as a preventive measure has been identified as one of the critical hand sanitizer market trends that will fuel the growth of the market.

Distribution Insights

The global hand sanitizer market is further segmented on the basis of the distribution channel that includes supermarkets and hypermarkets, convenience stores, online, and others. Hypermarkets and supermarkets segment led the global hand sanitizer market with a highest market share and was expected to continue its dominance during the forecast period. Hypermarkets and supermarkets are self-help shops giving a wide variety of hand sanitizer products such as foam sanitizers, gel sanitizers, wipes, and spray sanitizers. These wide ranges of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to consumers from different brands at one place and affordable prices as compared to other distribution channels. Also, similar products are arranged nearby, which provides buyers with an easy time while comparing different products before purchasing a suitable product. Increasing footfall at these places, especially health conscious buyers coupled with the wide availability of hand sanitizer products from various brands at an affordable price has encouraged customers to buy hand sanitizer from hypermarkets & supermarkets.

Strategic Insights

Report Coverage - Hand Sanitizer Market
Report CoverageDetails
Market Size Value inUS$ 2,421.1 Million in 2018
Market Size Value byUS$ 39,223.1 Million by 2027
Growth rateCAGR of 40.0% from 2019-2027
Forecast Period2019-2027
Base Year2019
No. of Pages193
No. of Tables102
No. of Charts & Figures85
Historical data availableYes
Segments coveredType ; Product form ; Application ; Distribution Channel
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

Companies such as Henkel AG & Company, KGAA, Reckitt Benckiser Group plc, Ecolab, GOJO Industries, Inc., and other companies have been implementing various strategies that have helped the growth of the company and in turn, have brought about various changes in the market. Mergers and acquisitions and product launches are some market initiatives which have been a few of the activities undertaken by these companies to expand their market shares. Such strategies such as product launch and mergers and acquisitions have helped them grow their business.


Hand Sanitizer Market - By Type

  • Alcoholic
  • Quaternary Ammonia
  • Triclosan


Hand Sanitizer Market - By Product Form

  • Foam Sanitizers
  • Gel Sanitizers
  • Wipes
  • Spray Sanitizers


Hand Sanitizer Market - By Application

  • Hospitals
  • Restaurants
  • Educational Institutions
  • Household
  • Others


Hand Sanitizer Market - By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others


Hand Sanitizer Market - By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • Germany
    • France
    • UK
    • Russia
    • Rest of Europe
  • Asia-Pacific

    • Australia
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • Middle East and Africa

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa
  • South America

    • Brazil
    • Argentina
    • Rest of South America

Company Profiles

  • Henkel AG & Company, KGAA
  • Reckitt Benckiser Group plc
  • 3M
  • Ecolab
  • GOJO Industries Inc.
  • Unilever plc
  • The Himalaya Drug Company
  • Godrej Industries Limited
  • Procter & Gamble
  • S.C. Johnson & Son

Frequently Asked Questions

Rising health awareness among the customers, and growing demand of hand sanitizers due to the rise in corona virus in countries like China, Japan, Italy, and UK among others, are one of the key drivers of the global hand sanitizers market.
The fastest growing region is Asia Pacific at a global level. With the increase in population in this region, increasing disposable income, and growth in the education sector, the demand for hand sanitizer has substantially gone up in India, China, and Japan, which is driving the growth of the market. Also, the consumer’s awareness of the uses and benefits of hand sanitizer is also propelling the growth of the market in the region. Also, consumer goods manufacturers are investing in research and development activities to offer innovative and safe hand sanitizers. This has also surged the demand for the product in the region.
In 2018, the alcoholic hand sanitizer segment accounted for a larger share of the global hand sanitizer market. The demand for alcoholic hand sanitizer is increasing from the hospitals and the household sectors. This type of hand sanitizer is generally more effective at killing microorganisms and better tolerated than soap and water. Alcohol rubbing kills many different kinds of bacteria, including antibiotic-resistant bacteria and TB bacteria. The alcohol-based hand sanitizer is on the list of the World Health Organization's essential medicines, as the safest and most effective medicines needed to protect health from germs. Several leaders in the hand sanitizer market are offering alcohol-based hand sanitizers such Reckitt Benckiser Group, Ecolab, The Himalaya Drug Company, B4 Brands, and many others. Ecolab is offering a wide range of hand sanitizers such as gel and foam commercial antibacterial hand sanitizers, advanced gel hand sanitizer, foam hand sanitizer, food service hand sanitizer, gel hand sanitizer, gentle hand sanitizer, instant hand sanitizer, quick care foam hand sanitizer.

The List of Companies - Global Hand Sanitizer Market

  1. Henkel AG & Company, KGAA
  2. Unilever
  3. The Himalaya Drug Company
  4. Ecolab
  5. 3M
  6. Godrej Industries Limited
  7. GOJO Industries
  8. Reckitt Benckiser Group Plc
  9. Procter & Gamble
  10. S.C. Johnson & Son
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the hand sanitizer market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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