Hard Seltzers Market Forecast and Growth 2031

Hard Seltzers Market Size and Forecast (2021–2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00014668
  • Category : Food and Beverages
  • Status : Data Released
  • No. of Pages : 150
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The hard seltzers market size is projected to reach US$ 5.59 billion by 2031 from US$ 2.92 billion in 2023. The market is expected to register a CAGR of 8.4% during 2023–2031. Social media campaigns by prominent market players and campaign’s influence on people are likely to remain key trends in the hard seltzers market.

Hard Seltzers Market Analysis

Over the past few years, consumers have become highly conscious about their health and fitness owing to changing lifestyles, consumption patterns, and increasing obesity. According to the US Department of Health and Human Services, from 2018 to 2020, more than 20% of adults were obese in the US states and territories. This figure has declined significantly in comparison to past years as Americans have become more health conscious. There is a high inclination toward low-calorie food and beverages that allow them to eat and drink guilt-free. With the rising popularity of low-calorie food and beverages, hard seltzers have also gained popularity, especially across the US. Hard seltzers are often made with natural flavors, extracts, and no sugar, resulting in low-sugar and low-calorie beverages. Moreover, hard seltzers have low alcohol by volume (ABV) content, which further drives their popularity as consumers attempt to minimize their alcohol intake or become “sober-curious.”

Consumers are rapidly substituting beers and spirits with hard seltzers since hard seltzers satisfy consumer’s low-calorie, low-sugar, and low-ABV requirements. Furthermore, as customers have become more conscious of the ingredients used in products, hard seltzers brands are promoting their products by emphasizing low sugar and calorie content. For instance, Smirnoff hard seltzers are sugar-free and contain only 90 calories, whereas White Claw offers a line of hard seltzers of only 70 calories. These beverages offer health benefits and fit into the keto diet as a beer substitute. Therefore, the rising demand for low-calorie and low-ABV beverages is one of the crucial factors driving the growth of the global hard seltzers market.

Hard Seltzers Market Overview

Hard seltzer is an alcoholic drink containing a larger proportion of flavored carbonated water with low to moderate concentration of alcohol, i.e., 4.5–7% ABV. It is available in flavors such as lemon, watermelon, and tangerine. A can of hard seltzer may contain 100 calories or less owing to which it is claimed to be a healthier alternative over calorically heavy alcoholic beverages. Thus, the rising demand for beverages with lesser concentrations of alcohol, low calories, and low carbohydrates is likely to boost the demand for hard seltzers in countries such as Japan, the US, and Australia. Moreover, the increasing number of product launches is estimated to boost the hard seltzer market in the coming years. Further, new product developments are likely to offer lucrative opportunities for the key players operating in the hard seltzer market.

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Hard Seltzers Market: Strategic Insights

Hard Seltzers Market

  • CAGR (2023 - 2031)
  • Market Size 2023
    US$ 2.92 Billion
  • Market Size 2031
    US$ 5.59 Billion

Market Dynamics


Key Players

  • The Boston Beer Company
  • Anheuser-Busch InBev
  • Constellation Brands, Inc.
  • Kona Brewing Co.
  • Kopparbergs Bryggerier
  • Lift Bridge Brewing Co.
  • Mark Anthony Brands International
  • Oskar Blues
  • Molson Coors Beverage Company
  • Heineken N.V

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

  • Citrus Fruits
  • Berries
  • Tropical Fruits
  • Others
Packaging Type
  • Bottles and ans
Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Hard Seltzers Market Drivers and Opportunities

Increasing Consumption of RTD Beverages to Favor Market

Ready-to-drink (RTD) beverages are gaining popularity as they are convenient to consume and not restricted to a specific location or time. Due to hectic lifestyles and busy schedules, people prefer products in RTD packaging; it is ideal for on-the-go consumption. Additionally, due to COVID-19-induced lockdowns, alcohol consumption patterns have changed dramatically. Owing to the restriction to stay at home, visits to bars have decreased, resulting in a surge in the demand for products that could be consumed at home.

According to ISWR Drinks Market Analysis, the RTD category—including hard seltzers—accounted for the highest rate of consumption in the US in 2020. Hard seltzers come in various flavor combinations, and their ready-to-drink packaging caters to the need for ease and convenience. Moreover, RTD hard seltzers usually come in recyclable cans to meet the sustainability concerns of consumers. These cans are sleek and compact for convenient carrying and are printed in vibrant colors to appeal to a broad spectrum of consumers. Thus, these factors significantly increase the popularity of RTD hard seltzers across regions, thereby promoting the market growth.

Innovative Flavors of Seltzers to Provide Massive Growth Opportunities

With the increasing number of hard seltzer manufacturers, players operating in the market are experiencing fierce competition. Therefore, existing players are focusing on developing innovative products that offer them a competitive advantage over other products available in the market. Manufacturers are investing heavily in launching hard seltzers with new flavors. Although hard seltzers are known for their fruity flavors, several manufacturers have used flavors from alcoholic and non-alcoholic beverages to derive similarities. For instance, the Evil Water range of hard seltzers from Evil Twin Brewing includes hard "pastry" seltzers with flavors such as chocolate, egg cream, and gummy bears. Consumers prefer experimenting with innovative flavors, offering a significant competitive advantage to the manufacturers of hard seltzers. Brands that wish to enter the hard seltzers market may try developing crossover beverages that combine unusual ingredients with seltzers in an innovative way. Continuing experimentation for launching innovative flavors, rising consumer demand for creative brews, and companies competing for originality and craftsmanship are among the factors boosting product innovations in the hard seltzers market, thereby offering lucrative growth opportunities to market players.

Hard Seltzers Market Report Segmentation Analysis

Key segments that contributed to the derivation of the hard seltzers market analysis are flavor, packaging type, and distribution channel.

  • Based on flavor, the hard seltzers market is divided into citrus fruits, berries, tropical fruits, and others. The tropical fruits segment held the largest market share in 2023. Tropical flavors are gaining popularity owing to their unique flavor profile and high nutritional value. Manufacturers are launching hard seltzers with a range of tropical flavors such as kiwi, watermelon, and passion fruit. For instance, in August 2021, Vizzy (a Molson Coors Beverage Co. brand) launched new hard seltzer flavors such as kiwi & watermelon and passion fruit & watermelon. The rising demand for tropical-flavored hard seltzers is expected to offer ample opportunities for product innovation in the future.
  • In terms of packaging type, the market is bifurcated into bottles and cans. The cans segment dominated the market in 2023. Cans are portable, leak-proof, and an excellent packaging alternative, as they require less maintenance than glass. Cans are easy to carry and are ideal for grab-and-go or food-on-the-go trends. Moreover, cans are fancy and attractive, which is why most people prefer cans over bottles. Manufacturers are also launching innovative cans with attractive prints to differentiate themselves from other brands in the market.

Hard Seltzers Market Share Analysis by Geography

The geographic scope of the hard seltzers market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

The North America hard seltzers market held the largest market share in 2023. Alcoholic beverages are not usually healthy, but consumers prefer healthier alternatives to lower alcohol and sugar intake, leading to a major market shift. An average can of hard seltzer contains around 5% ABV, 90‒110 calories, 0‒4 grams of sugar, and no gluten. Considering this, hard seltzers are rapidly gaining traction in the US. The hard seltzers market in North America is expected to witness a boost as new flavors are introduced and the product gets widely available.

North America has been witnessing high demand for hard seltzers, especially from young consumers. Some of the hard seltzer brands are Truly, White Claw, Kona Brewing Co., and Lift Bridge Brewing Co. Wide customer base with a strong desire for hard seltzers in the region, as well as growing online liquor sales and increasing number of cafes and bars, is expected to generate growth opportunities for manufacturers of hard seltzers in the future.

Hard Seltzers Market Report Scope

Report Attribute Details
Market size in 2023 US$ 2.92 Billion
Market Size by 2031 US$ 5.59 Billion
Global CAGR (2023 - 2031) 8.4%
Historical Data 2021-2022
Forecast period 2023-2031
Segments Covered By Flavor
  • Citrus Fruits
  • Berries
  • Tropical Fruits
  • Others
By Packaging Type
  • Bottles and ans
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • The Boston Beer Company
  • Anheuser-Busch InBev
  • Constellation Brands, Inc.
  • Kona Brewing Co.
  • Kopparbergs Bryggerier
  • Lift Bridge Brewing Co.
  • Mark Anthony Brands International
  • Oskar Blues
  • Molson Coors Beverage Company
  • Heineken N.V
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    Hard Seltzers Market News and Recent Developments

    The hard seltzers market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders:

    • Boston Beer Co’s Truly Hard Seltzer is bringing the OG snack of football watch parties – hot wings – to both fans and cans with the launch of the first-ever Hot Wing Sauce Hard Seltzer. (Source: Hard Seltzers – Boston Beer Co, Press Release/Company Website/Newsletter, 2024)
    • International alcoholic beverage producer Constellation Brands has released four new flavoured hard seltzers under its Corona beer brand. Corona Hard Seltzer Limonada comprises Classic Lemon Lime, Strawberry, Watermelon and Grapefruit. The product is inspired by the classic Mexican limonada recipes and is made with lemon and lime juice. (Source: Hard Seltzers Constellation Brands Inc, Press Release/Company Website/Newsletter, 2023)

    Hard Seltzers Market Report Coverage and Deliverables

    The “Hard Seltzers Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

    • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Market dynamics such as drivers, restraints, and key opportunities
    • Key future trends
    • Detailed PEST/Porter’s Five Forces and SWOT analysis
    • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
    • Detailed company profiles
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Flavor, Packaging Type, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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