India Frozen Pizza Market Growth and Forecast by 2027

The India Frozen Pizza market was valued at US$ 550.0 million in 2018 and is projected to reach US$ 1,842.2 million by 2027; it is expected to grow at a CAGR of 14.8% from 2021 to 2027.

Frozen pizza is a half-baked pizza made with yeasted flatbread dough and topped with tomato sauce, various types of cheese, meats such as chicken, ham, and vegetables, and fruits like capsicum and pineapple. Fresh and frozen pizza are the two types of pizza available on the market. Frozen pizza is typically stored at a controlled temperature between 0 and 30 degrees Fahrenheit. Frozen pizza is often frozen at a temperature below 0 degrees Fahrenheit to preserve it for later consumption. Frozen pizza has a longer shelf life due to the low temperature, and preservatives are added to extend the shelf life.

The growing inclination toward fast food consumption is driving the Indian frozen pizza market. Increasing disposable income, growing population, rapid urbanization, and developments in freezing and cold chain technologies are expected to drive the demand for frozen pizza in the upcoming years. These pizzas have longer shelf life or longer lifespan, and they are convenient to consume as no extra preparation and knowledge are required to prepare them for consumption, which is likely to drive the market growth during the forecast period as well. Developments in cold chain and deep freezing technologies particularly in top cities, including Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad, and Gurgaon, others are mainly contributing to the Indian frozen pizza market. The working population in India highly prefers frozen pizza products due to their busy lifestyles.

India Frozen Pizza Market

Market Insights

Increasing Fast Food Demands Is Expected to Fuel India Frozen Pizza   Market Growth

The India Frozen Pizza market is growing due to the increasing demand for rise in disposable income and increasing buying power of the consumer. The frozen fast food products market is on the rise due to the convenience associated with it as it doesn’t require any added preparation and culinary knowledge. Regardless of the season, the year-round availability of frozen fast foods leads to increasing demands for frozen pizza. The consumers can easily buy frozen fast food products through several distribution channels, including supermarkets, hypermarkets, departmental stores, convenience stores, retailers, and grocery stores. Rapid urbanization has led to the development of organized retail segments. Also, increasing youth population, rising acceptance of western food culture, improving standards of living are among the major factors contributing to the growing consumption of fast foods, including pizza. The consumers can easily buy frozen pizza through e-commerce platforms, which has also fueled the India market for frozen pizzas. Longer shelf life, good visibility, and broad range of toppings used in these pizzas are driving customer interest toward frozen pizza. The Indian food industry is developing and implementing new and advanced technologies for the development of convenience, fast food products to meet out the rising demands of consumers.

Crust Type Insights

Based on crust type, the India Frozen Pizza market is bifurcated into thin crust, thick crust, and others. The thick crust pizzas segment accounted for a larger market share in 2018. Thick crust pizza is made by rolling the dough of a pizza into thick sheets, and thus, this type needs more cooking time than thin-crust pizza types. It uses thicker ingredients and thicker dough, requiring diverse water-to-flour ratios, which helps increase the viscosity of dough. Frozen thick crust pizzas are generally offered with more toppings than thin crusts, which is among the chief factors contributing to people’s likeliness toward thick crust frozen pizza. The frozen thick crust type pizza consists of higher contents of sodium, fats, and carbohydrates than thin crust types. Also, thicker crust contains a higher level of calories than the thin ones. The rising youth population is driving the demands for thick crust frozen pizza in the Indian market. Thus, all are expected to propel the demand for the India Frozen Pizza   during the forecast period.

India Frozen Pizza Market, by Crust Type– 2018 and 2027

 

 

Toppings Insights

Based on toppings, the India Frozen Pizza market is segmented into vegetable topping, and meat topping. The vegetable toppings segment accounted for the largest market share in 2018. Frozen pizza with vegetable toppings is one of the most loved dishes by kids and adults in India. This fast food is usually made delicious with ingredients like onion, capsicum, broccoli, cauliflower, carrot, spinach, olives, sauces, tomatoes, and cheeses, along with additional herbs and spices to add more tastes and flavors. The vegetable frozen pizza is widely available in various supermarkets and hypermarkets in India. The presence of vegetable ingredients also adds some nutritive value to the frozen pizza, which is also one of the reasons driving its consumption by health-conscious consumers in India.

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India Frozen Pizza Market: Strategic Insights

India Frozen Pizza Market

• Market Size 2018
  US$ 550.0 Million
• Market Size 2027
  US$ 1,842.2 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• India

Market Segmentation

Crust Type

• Thin Crust
• Thick Crust

Topping

• Vegetable Topping
• Meat Topping

Distribution Channel

• Retail
• Online

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India Frozen Pizza MarketReport Scope

India Frozen Pizza Market Report Scope