[Research Report] The label printer market was valued at US$ 4,715.4 million in 2019 and is expected to grow at a CAGR of 6.3% during the forecast period 2020-2027 and reach US$ 7,494.4 million by 2027.
The pharmaceutical manufacturers and medical device developers operate in a critical sector, as there is no margin for error. These companies must adhere to various regulations for serialization set by the governments and authorities in the healthcare sector. Over the past few years, the pharmaceutical and medical device industries have experienced a significant rise in counterfeit products and duplicate product serial numbers and has caused serious damage to manufacturers’ businesses. Owing to this issue, the manufacturers in these industries are heavily emphasizing on procuring advanced label printing to prove the authentication of the product. Therefore, the increasing demand for label printers from pharmaceuticals and medical device companies bolsters the growth of the label printer market across the world.
At present, Toshiba Tec Corporation, Honeywell International Inc., Zebra Technologies Corp., Sato Holdings Corporation, and Seiko Epson Corporation are among the major label printer manufacturers. By manufacturing printers and integrating the same with RFID or barcode technologies, the label printer manufacturers sell these products to various end users, such as FMCG product manufacturers, healthcare product manufacturers, logistics service providers, and retail stores. Growing number of these end users leads to increasing demand for printers, pressurizing the printer manufacturers to enhance respective production lines and deliver the demanded quantity year-on-year. This surge in demand is likely to boost the growth of the label printer market. On the contrary, longer lifespan and higher maintenance cost of label printers may hinder the development of the label printer market.
Impact of COVID-19 Pandemic on Label Printer Market
The COVID-19 outbreak, which began in Wuhan (China) in December 2019, has spread at a fast pace across the world. The continuously increasing number of infected patients are hampering the growth of various industries worldwide. The US, India, Brazil, Russia, South Africa, Mexico, and Spain are among the worst affected countries in terms of confirmed cases and reported deaths. As per the latest Worldometer figures, the confirmed COVID-19 patients’ count is 28,029,549 and the death count is 908,046 globally. The US is a significant market for label printers, especially in the manufacturing, retail, and transportation & logistics sectors. However, the increase in the number of COVID-19 related deaths in the country has affected the manufacturing and retail sector. Furthermore, factory and business shutdowns across the US, Canada, and Mexico impact the adoption of label printers. Also, with the imposition of lockdown across countries in North America, Europe, APAC, MEA, and SAM, several sectors are witnessing shattering experience. As a result, the companies are cutting their IT spending, which might affect the demand of label printers. Therefore, COVID-19 is expected to have a short-term negative impact on the label printer market.
Lucrative Regions for Label Printer Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Growing Awareness in Developing Countries
The demand for label printers is constantly growing among several industries in developing countries. The emerging countries in APAC, SAM, and MEA are experiencing a rise in the number of manufacturers across various industries, including FMCG, pharmaceutical products, automotive components, and electronics. Manufacturers in these industries authenticate their products by labeling them using barcodes or other technologies. The majority of the manufacturers in developing countries use traditional or conventional label printers. However, the increasing awareness about the benefits of digital label printers boosts the adoption rate of these printers, which, in turn, drives the growth of the label printer market, and the trend is anticipated to propel in the coming years.
Type-Based Market Insights
In terms of type, the industrial segment captured a larger share of the global label printer market in 2019. The rising number of counterfeit products across various industries, such as FMCG, pharmaceutical, medical device, automotive components, and electronics, compels the industry players to opt for label printers integrated with barcode or RFID label printing technology. This is a crucial driving factor for the growth of the industrial label printer market.
Global Label Printer Market, by Type – 2019
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
End-User Industry-Based Market Insights
Based on end-user industry, the label printer market is further segmented into manufacturing, retail, transportation & logistics, healthcare, FMCG, entertainment, and others. The manufacturing segment captured the largest share in the global label printer market in 2019. The manufacturers, across the industries mentioned above, are constantly facing challenges regarding the ever-rising number of counterfeit products. This issue adversely affects the brand image, sales figures, and customer base of manufacturers. To prove the authenticity of the products, market players across the aforementioned industries are increasingly emphasizing on the adoption of label printers to imprint labels for authenticity. This factor bolsters the growth of the label printer market through the manufacturing segment.
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Label Printer Market: Strategic Insights
Market Size Value in US$ 4,715.4 Million in 2019 Market Size Value by US$ 7,494.4 Million by 2027 Growth rate CAGR of 6.3% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Label Printer Market: Strategic Insights
| Market Size Value in | US$ 4,715.4 Million in 2019 |
| Market Size Value by | US$ 7,494.4 Million by 2027 |
| Growth rate | CAGR of 6.3% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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In the label printer market, companies commonly perform the product development strategy to expand their footprint across the world by meeting the growing demand for their offerings. This strategy is mostly observed to be implemented in markets of North America and APAC. A few recent product developments in the label printer market are listed below:
- 2020:SATO won Red Dot Award for its CT4-LX smart desktop label printer. The Red Dot Design Award is a prestigious international design competition for product design, communication design and design concepts based in Germany. The CT4-LX facilitates seamless connectivity with cloud technologies designed specifically for labeling operations.
- 2019:Epson America, Inc. and TEKLYNX International partnered to develop native printer drivers for new ColorWorks C6000-Series on-demand color label printers.
Market Segmentation
Label Printer Market – By Type
- Industrial
- Desktop
- Mobile
Label Printer Market – By Technology
- Thermal Transfer
- Direct Thermal
- Non-Thermal
Label Printer Market – By End-User Industry
- Manufacturing
- Retail
- Transportation & Logistics
- Healthcare
- FMCG
- Entertainment
- Others
Label Printer Market by Region
North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America (SAM)
- Brazil
- Rest of SAM
Company Profiles
- Toshiba Tec Corporation
- Honeywell International Inc.
- Postek Electronics Co., Ltd.
- Wasp Barcode Technologies
- VIPColor Technologies Pte Ltd.
- GoDEX International Co., Ltd.
- Zebra Technologies Corp.
- TSC Auto ID Technology Co., Ltd
- Sato Holdings Corporation
- Seiko Epson Corporation
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type , Technology , End-User Industry , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The fast moving consumer goods (FMCG) industry is expanding at an exponential rate pertaining to the continuous emergence of new players and increase in customer base of long-established players. Developed as well as developing countries are experiencing a significant surge in demand for FMCG products. This is showcasing growth in the number of the small and medium enterprise (SME) FMCG market players.
The transportation and logistics industry players also procure higher volumes of industrial label printers. The asset tracking, inventory management, cross-docking, and shipping and receiving procedures require high-end security and serial labels. Pertaining to this, the demand for label printers is soaring among the transportation and logistics sectors, thereby propelling the industrial label printer market.
The APAC region led the label software market in 2019. The manufacturing sectors in APAC countries are continually rising, pertaining to an increase in demand for various commodities from the customers. The region has become a manufacturing hub with the presence of diverse manufacturing industries. China, India, South Korea, Japan, and Australia are considered as the key countries in the label printer market. The retail, medical, transportation & logistics, and other industries are procuring label printers to generate labels for their products and solutions. China leads these industries. The demand for Chinese products has been rising over the years. The country is continuously witnessing a rise in counterfeit products, attributed to the constant increase in demand for products across industries. This has propelled the demand for label printers among the OEMs. The counterfeit drug and medicine market is an extremely lucrative market across ASEAN countries.
The List of Companies - Label Printer Market
- Toshiba Tec Corporation
- Honeywell International Inc.
- Postek Electronics Co., Ltd.
- Wasp Barcode Technologies
- VIPColor Technologies Pte Ltd.
- GoDEX International Co., Ltd.
- Zebra Technologies Corp.
- TSC Auto ID Technology Co., Ltd
- Sato Holdings Corporation
- Seiko Epson Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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