Matcha Tea Market Growth, Top Players, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Matcha Tea Market covers analysis by Form (Powder, Ready to drink, Instant premixes); Nature (Organic, Conventional); Product Type (Traditional, Unsweetened, Sweetened, Flavored); Distribution channel (Supermarket/hypermarket, Speciality Stores, Online, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00007655
  • Category : Food and Beverages
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

MARKET INTRODUCTION



Matcha is defined as a high-grade green tea which is obtained from tencha leaves. It is considered to be as chief ingredient in Japanese traditional tea ceremonies and has been popularly used across the world owing to its rich nutritional profile, health benefits and different flavor. Match find its application in a number of sweet and savory recipes such as cocktails, lattes, cakes, doughnuts macarons, and salad dressings. Matcha tea is widely available in the powdered form in vibrant and green colored form, and is manufactured in Japan from shade-grown premium-quality tea leaves.

MARKET DYNAMICS



The matcha tea market has witnessed a significant growth owing to factors such as growing consumption of meat and dairy products. Furthermore, rise in threat of diseases in livestock is further expected to boost utilization. However, high cost associated with the matcha tea and maintenance in the efficiency of matcha tea are the key factors projected to hamper the matcha tea market growth over the projected period. Moreover, the primary trend followed in the matcha tea market is the use of encapsulation processes for matcha tea.

MARKET SCOPE



The "Global Matcha Tea Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the matcha tea market with detailed market segmentation by nature, product type, form, distribution channel and geography. The global matcha tea market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading matcha tea market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION



The global matcha tea market is segmented on the basis of nature, product type, form and distribution channel. On the basis of nature, the matcha tea market is segmented into organic and conventional. The matcha tea market on the basis of the product type is classified into traditional, unsweetened, sweetened and flavored. The matcha tea market on the basis of the form is classified into powder, ready to drink and instant premixes. The matcha tea market on the basis of the distribution channel is classified into supermarket/hypermarket, specialty stores, online and others.

REGIONAL FRAMEWORK



The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global matcha tea market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The matcha tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the matcha tea market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the matcha tea market in these regions.

MARKET PLAYERS



The reports cover key developments in the matcha tea market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from matcha tea market are anticipated to lucrative growth opportunities in the future with the rising demand for Matcha tea in the global market. Below mentioned is the list of few companies engaged in the Matcha tea market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the matcha tea market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  • Aiya
  • Encha Organic Matcha
  • Green Foods Corporation
  • Ikeda Tea World
  • ITO En North America Inc.
  • Matcha Source, LLC
  • Nature's Way Products
  • Tenzo Tea Inc.
  • The AOI Tea Company
  • Others

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Matcha Tea Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) XX%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Form
  • Powder
  • Ready to drink
  • Instant premixes
By Nature
  • Organic
  • Conventional
By Product Type
  • Traditional
  • Unsweetened
  • Sweetened
  • Flavored
By Distribution channel
  • Supermarket/hypermarket
  • Speciality Stores
  • Online
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Aiya
  • Encha Organic Matcha
  • Green Foods Corporation
  • Ikeda Tea World
  • ITO En North America Inc.
  • Matcha Source, LLC
  • Nature's Way Products
  • Tenzo Tea Inc.
  • The AOI Tea Company
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    Our Clients
    The List of Companies

    1. Aiya
    2. Encha Organic Matcha
    3. Green Foods Corporation
    4. Ikeda Tea World
    5. ITO En North America Inc.
    6. Matcha Source, LLC
    7. Nature's Way Products
    8. Tenzo Tea Inc.
    9. The AOI Tea Company
    10. Others
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