Matcha Tea Market 2028 by Form, Nature, Product Type, Distribution channel and Geography | The Insight Partners

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Matcha Tea Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Form (Powder, Ready to drink, Instant premixes); Nature (Organic, Conventional); Product Type (Traditional, Unsweetened, Sweetened, Flavored); Distribution channel (Supermarket/hypermarket, Speciality Stores, Online, Others) and Geography

Report Code: TIPRE00007655 | No. of Pages: 150 | Category: Food and Beverages | Status: Upcoming


Matcha is defined as a high-grade green tea which is obtained from tencha leaves. It is considered to be as chief ingredient in Japanese traditional tea ceremonies and has been popularly used across the world owing to its rich nutritional profile, health benefits and different flavor. Match find its application in a number of sweet and savory recipes such as cocktails, lattes, cakes, doughnuts macarons, and salad dressings. Matcha tea is widely available in the powdered form in vibrant and green colored form, and is manufactured in Japan from shade-grown premium-quality tea leaves.


The matcha tea market has witnessed a significant growth owing to factors such as growing consumption of meat and dairy products. Furthermore, rise in threat of diseases in livestock is further expected to boost utilization. However, high cost associated with the matcha tea and maintenance in the efficiency of matcha tea are the key factors projected to hamper the matcha tea market growth over the projected period. Moreover, the primary trend followed in the matcha tea market is the use of encapsulation processes for matcha tea.


The "Global Matcha Tea Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the matcha tea market with detailed market segmentation by nature, product type, form, distribution channel and geography. The global matcha tea market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading matcha tea market players and offers key trends and opportunities in the market.


The global matcha tea market is segmented on the basis of nature, product type, form and distribution channel. On the basis of nature, the matcha tea market is segmented into organic and conventional. The matcha tea market on the basis of the product type is classified into traditional, unsweetened, sweetened and flavored. The matcha tea market on the basis of the form is classified into powder, ready to drink and instant premixes. The matcha tea market on the basis of the distribution channel is classified into supermarket/hypermarket, specialty stores, online and others.

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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global matcha tea market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The matcha tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the matcha tea market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the matcha tea market in these regions.

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The reports cover key developments in the matcha tea market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from matcha tea market are anticipated to lucrative growth opportunities in the future with the rising demand for Matcha tea in the global market. Below mentioned is the list of few companies engaged in the Matcha tea market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the matcha tea market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  • Aiya
  • Encha Organic Matcha
  • Green Foods Corporation
  • Ikeda Tea World
  • ITO En North America Inc.
  • Matcha Source, LLC
  • Nature's Way Products
  • Tenzo Tea Inc.
  • The AOI Tea Company
  • Others

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Aiya
2. Encha Organic Matcha
3. Green Foods Corporation
4. Ikeda Tea World
5. ITO En North America Inc.
6. Matcha Source, LLC
7. Nature's Way Products
8. Tenzo Tea Inc.
9. The AOI Tea Company
10. Others
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