Middle East & Southeast Asia Dietary Supplements Market Dynamics and Trends by 2031

The Middle East & Southeast Asia dietary supplements market is projected to grow from US$ 17.04 billion in 2023 to US$ 30.72 billion by 2031. The market is expected to record a CAGR of 7.6% from 2023 to 2031.

The report includes growth prospects owing to the current Middle East & Southeast Asia dietary supplements market trends and their foreseeable impact during the forecast period.

The Middle East & Southeast Asia dietary supplements market growth is majorly attributed to rising health expenditure and increasing awareness regarding the health benefits offered by dietary supplements. There is a rise in healthcare expenditure due to the increasing number of the aging society, improved medical facilities, rising obesity cases, and increasing number of the insured population. Furthermore, developing countries in Southeast Asia and the Middle East are investing heavily in healthcare and welfare. The high expenditure by such countries reflects changing consumer behavior toward healthcare and rising demand for healthcare products such as dietary supplements.

Growth Drivers and Challenges:

In recent years, the dietary supplements market has experienced various advancements in terms of new product delivery formats. For instance, traditional hard and soft gelatine capsules, lozenges, tablets, powders, and liquids are now being replaced by several other types of supplement forms, such as gummies, bilayer tablets, or granules. Manufacturers are focusing on providing customized dosage formats to their loyal customers which also resolves their problems related to traditional pill swallowing and pill fatigue. Due to increased product innovation and rising consumer desire for personalization in the supplement sector, consumers now have access to a diverse selection of delivery forms to suit their specific lifestyles and preferences, providing the industry with the option to solve swallowing issues and cater to increased consumer demand for customization. As a result, manufacturers are focusing on innovations and are launching new products in different forms and flavors. For instance, in March 2020, the US-based vitamin gummy brand expanded its retail presence across Singapore to meet the rising demand for gummy supplements. On the other hand, in November 2023, Boncha Bio signed a partnership agreement with DSM-Firmenich at the Vitafoods Asia 2023 exhibition to introduce novel formats of dietary supplements such as candyceuticals. Thus, such innovations are expected to contribute to the growing Middle East & Southeast Asia dietary supplements market size over the coming years.

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Middle East & Southeast Asia Dietary Supplements Market: Strategic Insights

Middle East & Southeast Asia Dietary Supplements Market

• Market Size 2023
  US$ 17.04 Billion
• Market Size 2031
  US$ 30.72 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Form

• Tablets
• Capsules
• Softgels
• Powders
• Gummies
• Liquids

Packaging Type

• Bottles and Jars
• Tins and Cans
• Stand Up Pouches and Cartons
• Sachets and Other Pouches
• Blisters and Strips

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Report Segmentation and Scope:

The Middle East & Southeast Asia dietary supplements market analysis is carried out by considering the following segments: form and packaging type. Based on form, the market is divided into tablets, capsules, softgels, powders, gummies, liquids, and others. By packaging type, the market is segmented into bottles and jars, tins and cans, stand up pouches and cartons, sachets and other pouches, and blisters and strips.

Segmental Analysis:

Based on form, the Middle East & Southeast Asia dietary supplements market is segmented into tablets, capsules, softgels, powders, gummies, liquids, and others. The capsules segment holds a significant Middle East & Southeast Asia dietary supplements market share, whereas the gummies segment is expected to register the fastest CAGR from 2023 to 2031. Gummies are witnessing strong traction owing to their unique flavors, colors, and shapes. The demand for gummy supplements has significantly increased in Indonesia, especially after the COVID-19 outbreak, as people have become more health-conscious. The demand for vitamin C, zinc, iron supplements, and multivitamins has grown significantly after the COVID-19 outbreak. According to YOUVIT, an Indonesia-based gummy supplements manufacturer, in March 2020, the sales of gummies nearly tripled in February and soared even more in April. With increasing concerns regarding health and wellness among people, the demand for gummy supplements is expected to remain constant, driving the Middle East & Southeast dietary supplements market.

Country Analysis:

The increasing aging population in Southeast Asia is a significant driver for the Middle East & Southeast Asia dietary supplements market. According to the Asia Health and Wellbeing Initiative, the number of senior citizens aged 65 and above in East and Southeast Asia alone is expected to reach 572.5 million by 2050. The aging population has a greater likelihood of experiencing health problems such as joint pain, mobility issues, diabetes, and cholesterol. Therefore, the region is experiencing significant demand for supplements that aid joint health, improve mobility, and prevent diabetes and heart issues. Thus, the rising aging population is driving the Middle East & Southeast Asia dietary supplements market growth.

The scope of the Middle East & Southeast Asia dietary supplements market report focuses on Thailand, Malaysia, Vietnam, Philippines, Indonesia, and Singapore. Indonesia accounted for the significant Middle East & Southeast Asia dietary supplements market share in 2023. The demand for dietary supplements, especially after the COVID-19 outbreak, has increased throughout the country. In an attempt to combat several illnesses, consumers are increasingly purchasing immune-boosting and nutrient-dense supplements. The increased preventive healthcare activities and rising consumption of dietary supplements to boost immunity are also driving the market growth.

Industry Developments and Future Opportunities:

As per company press releases, a few initiatives taken by key players operating in the Middle East & Southeast Asia dietary supplements market are listed below:

• In October 2022, Unilever invested in Youvit. The funds will be used by Youvit to launch new gummy supplements, hire new staff, and acquire promising market share across Malaysia and Southeast Asia.
• In December 2023, Vitals Brand (Thailand) Co., Ltd launched an e-commerce platform to provide a one-stop solution to consumers across the countries for shopping premium dietary supplements.
• In November 2023, Ajinomoto (Thailand) Co launched a new line of elderly supplements that aim to address the increasing demand for mobility and fitness supplements among the senior citizens of Thailand.

Middle East & Southeast Asia Dietary Supplements Market Report Scope

Middle East & Southeast Asia Dietary Supplements Market Report Scope

Competitive Landscape and Key Companies:

Haleon group of companies, Herbalife, Life-Space Group Pty Ltd, Swisse Wellness Pty Ltd, GNC, Meridlife, ALLNATURE, Blackmores, Bayer AG, and 21st Century Singapore are among the prominent players profiled in the Middle East & Southeast Asia dietary supplements market report. Constant initiatives taken by the market players to expand their businesses are further driving the market.