Mobile Value-added Services Market 2027 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Mobile Value-added Services Market to 2027 - Global Analysis and Forecasts by Offering (Advertising, Games, Music and video, Streaming, Money and m-commerce, Publications); Type (Mobile Internet based, Content Based) and Geography

Report Code: TIPRE00004104 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
MARKET INTRODUCTION
Mobile value added services (MVAS) is the term used for defining the services that are offered by the telecommunication sector. Every service other than transmission of fax and voice calls are reflected in a mobile VAS. These services are majorly used for promotion of telecom operator's primary business. Mobile value added services are considered as a strategy to push the use of mobile device usage by the mobile subscribers and also to enhance the revenue opportunity for the operator's Average Revenue Per User (ARPU).

MARKET DYNAMICS
Rising penetration of smart phones is the most vital factor contributing to the revenue growth of the global Mobile Value-added Services (VAS) market. The rapidly growing applications market that heavily rely on internet are providing the telecom operator with an opportunity to enhance their Mobile VAS growth by offering these services at highly competitive pricing.[HN1]

MARKET SCOPE
The "Global Mobile Value-added Services (VAS) Market Analysis to 2027" is a specialized and in-depth study of the Mobile Value-added Services (VAS) industry[HN2] with a special focus on the global market trend analysis. The report aims to provide an overview of Mobile Value-added Services (VAS) market with detailed market segmentation by offering, type and geography. The global Mobile Value-added Services (VAS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Mobile Value-added Services (VAS) market players and offers key trends and opportunities in the market.[HN3]

MARKET SEGMENTATION
The global Mobile Value-added Services (VAS) market is segmented on the basis of offering and type. Based type, the market is segmented as mobile Internet based and Content based. On the basis of the offerings the market is classified as advertising, Games, music and video streaming and money & m-commerce.[HN4]
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile Value-added Services (VAS) market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Mobile Value-added Services (VAS) market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Mobile Value-added Services (VAS) market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the Mobile Value-added Services (VAS) market in these regions.

MARKET PLAYERS
The reports cover key developments in the Mobile Value-added Services (VAS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Mobile Value-added Services (VAS) market are anticipated to lucrative growth opportunities in the future with the rising demand for Mobile Value-added Services (VAS) in the global market. Below mentioned is the list of few companies engaged in the Mobile Value-added Services (VAS) market.

The report also includes the profiles of key Mobile Value-added Services (VAS) companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
  • APPLE INC.
  • VODAFONE GROUP PLC
  • AIRTEL
  • IDEA CELLULAR LTD
  • AT&T
  • ONMOBILE
  • SPICE DIGITAL LIMITED
  • COMVERSE TECHNOLOGY INC.
  • ONE97 COMMUNICATION
  • GOOGLE INC
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.













[HN1]Market drives and opportunities









[HN2]Industry name









[HN3]Market scope









[HN4]Detailed segmentation



TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile Value-added Services Market - By Offering
1.3.2 Mobile Value-added Services Market - By Type
1.3.3 Mobile Value-added Services Market - By Region
1.3.3.1 By Country

2. KEY TAKEWAYS

3. RESEARCH METHODOLOGY

4. MOBILE VALUE-ADDED SERVICES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. MOBILE VALUE-ADDED SERVICES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. MOBILE VALUE-ADDED SERVICES MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE VALUE-ADDED SERVICES - GLOBAL MARKET OVERVIEW
6.2. MOBILE VALUE-ADDED SERVICES - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. MOBILE VALUE-ADDED SERVICES MARKET - REVENUE AND FORECASTS TO 2027 - OFFERING
7.1. OVERVIEW
7.2. OFFERING MARKET FORECASTS AND ANALYSIS
7.3. ADVERTISING
7.3.1. Overview
7.3.2. advertising Market Forecast and Analysis
7.4. GAMES
7.4.1. Overview
7.4.2. Games Market Forecast and Analysis
7.5. MUSIC AND VIDEO
7.5.1. Overview
7.5.2. music and video Market Forecast and Analysis
7.6. STREAMING
7.6.1. Overview
7.6.2. streaming Market Forecast and Analysis
7.7. MONEY AND M-COMMERCE
7.7.1. Overview
7.7.2. money and m-commerce Market Forecast and Analysis
7.8. PUBLICATIONS
7.8.1. Overview
7.8.2. publications Market Forecast and Analysis
8. MOBILE VALUE-ADDED SERVICES MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. MOBILE INTERNET BASED
8.3.1. Overview
8.3.2. mobile Internet based Market Forecast and Analysis
8.4. CONTENT BASED
8.4.1. Overview
8.4.2. Content Based Market Forecast and Analysis

9. MOBILE VALUE-ADDED SERVICES MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Mobile Value-added Services Market Overview
9.1.2 North America Mobile Value-added Services Market Forecasts and Analysis
9.1.3 North America Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.1.4 North America Mobile Value-added Services Market Forecasts and Analysis - By Type
9.1.5 North America Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.1.5.1 United States Mobile Value-added Services Market
9.1.5.1.1 United States Mobile Value-added Services Market by Offering
9.1.5.1.2 United States Mobile Value-added Services Market by Type
9.1.5.2 Canada Mobile Value-added Services Market
9.1.5.2.1 Canada Mobile Value-added Services Market by Offering
9.1.5.2.2 Canada Mobile Value-added Services Market by Type
9.1.5.3 Mexico Mobile Value-added Services Market
9.1.5.3.1 Mexico Mobile Value-added Services Market by Offering
9.1.5.3.2 Mexico Mobile Value-added Services Market by Type
9.2. EUROPE
9.2.1 Europe Mobile Value-added Services Market Overview
9.2.2 Europe Mobile Value-added Services Market Forecasts and Analysis
9.2.3 Europe Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.2.4 Europe Mobile Value-added Services Market Forecasts and Analysis - By Type
9.2.5 Europe Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Mobile Value-added Services Market
9.2.5.1.1 Germany Mobile Value-added Services Market by Offering
9.2.5.1.2 Germany Mobile Value-added Services Market by Type
9.2.5.2 France Mobile Value-added Services Market
9.2.5.2.1 France Mobile Value-added Services Market by Offering
9.2.5.2.2 France Mobile Value-added Services Market by Type
9.2.5.3 Italy Mobile Value-added Services Market
9.2.5.3.1 Italy Mobile Value-added Services Market by Offering
9.2.5.3.2 Italy Mobile Value-added Services Market by Type
9.2.5.4 United Kingdom Mobile Value-added Services Market
9.2.5.4.1 United Kingdom Mobile Value-added Services Market by Offering
9.2.5.4.2 United Kingdom Mobile Value-added Services Market by Type
9.2.5.5 Russia Mobile Value-added Services Market
9.2.5.5.1 Russia Mobile Value-added Services Market by Offering
9.2.5.5.2 Russia Mobile Value-added Services Market by Type
9.2.5.6 Rest of Europe Mobile Value-added Services Market
9.2.5.6.1 Rest of Europe Mobile Value-added Services Market by Offering
9.2.5.6.2 Rest of Europe Mobile Value-added Services Market by Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Mobile Value-added Services Market Overview
9.3.2 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis
9.3.3 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.3.4 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Type
9.3.5 Asia-Pacific Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Mobile Value-added Services Market
9.3.5.1.1 Australia Mobile Value-added Services Market by Offering
9.3.5.1.2 Australia Mobile Value-added Services Market by Type
9.3.5.2 China Mobile Value-added Services Market
9.3.5.2.1 China Mobile Value-added Services Market by Offering
9.3.5.2.2 China Mobile Value-added Services Market by Type
9.3.5.3 India Mobile Value-added Services Market
9.3.5.3.1 India Mobile Value-added Services Market by Offering
9.3.5.3.2 India Mobile Value-added Services Market by Type
9.3.5.4 Japan Mobile Value-added Services Market
9.3.5.4.1 Japan Mobile Value-added Services Market by Offering
9.3.5.4.2 Japan Mobile Value-added Services Market by Type
9.3.5.5 South Korea Mobile Value-added Services Market
9.3.5.5.1 South Korea Mobile Value-added Services Market by Offering
9.3.5.5.2 South Korea Mobile Value-added Services Market by Type
9.3.5.6 Rest of Asia-Pacific Mobile Value-added Services Market
9.3.5.6.1 Rest of Asia-Pacific Mobile Value-added Services Market by Offering
9.3.5.6.2 Rest of Asia-Pacific Mobile Value-added Services Market by Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Mobile Value-added Services Market Overview
9.4.2 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis
9.4.3 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.4.4 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Type
9.4.5 Middle East and Africa Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Mobile Value-added Services Market
9.4.5.1.1 South Africa Mobile Value-added Services Market by Offering
9.4.5.1.2 South Africa Mobile Value-added Services Market by Type
9.4.5.2 Saudi Arabia Mobile Value-added Services Market
9.4.5.2.1 Saudi Arabia Mobile Value-added Services Market by Offering
9.4.5.2.2 Saudi Arabia Mobile Value-added Services Market by Type
9.4.5.3 U.A.E Mobile Value-added Services Market
9.4.5.3.1 U.A.E Mobile Value-added Services Market by Offering
9.4.5.3.2 U.A.E Mobile Value-added Services Market by Type
9.4.5.4 Rest of Middle East and Africa Mobile Value-added Services Market
9.4.5.4.1 Rest of Middle East and Africa Mobile Value-added Services Market by Offering
9.4.5.4.2 Rest of Middle East and Africa Mobile Value-added Services Market by Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Mobile Value-added Services Market Overview
9.5.2 South and Central America Mobile Value-added Services Market Forecasts and Analysis
9.5.3 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Offering
9.5.4 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Type
9.5.5 South and Central America Mobile Value-added Services Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Mobile Value-added Services Market
9.5.5.1.1 Brazil Mobile Value-added Services Market by Offering
9.5.5.1.2 Brazil Mobile Value-added Services Market by Type
9.5.5.2 Argentina Mobile Value-added Services Market
9.5.5.2.1 Argentina Mobile Value-added Services Market by Offering
9.5.5.2.2 Argentina Mobile Value-added Services Market by Type
9.5.5.3 Rest of South and Central America Mobile Value-added Services Market
9.5.5.3.1 Rest of South and Central America Mobile Value-added Services Market by Offering
9.5.5.3.2 Rest of South and Central America Mobile Value-added Services Market by Type

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. MOBILE VALUE-ADDED SERVICES MARKET, KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. VODAFONE GROUP PLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. AIRTEL
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. IDEA CELLULAR LTD
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. ATANDT
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ONMOBILE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SPICE DIGITAL LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. COMVERSE TECHNOLOGY INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ONE97 COMMUNICATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. GOOGLE INC
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Apple Inc.
2. Vodafone Group Plc
3. Airtel
4. Idea Cellular Ltd
5. ATandT
6. OnMobile
7. Spice Digital Limited
8. Comverse Technology Inc.
9. One97 Communication
10. Google Inc