North America Behavioral Rehabilitation Market Developments and Forecast by 2028

The behavioral rehabilitation market is projected to reach US$ 224.72 million by 2028 from US$ 147.47 million in 2021; it is expected to grow at a CAGR of 6.2% from 2021 to 2028.

An increase in the prevalence of behavioral disorders and easy availability of behavioral rehabilitation therapies are the major factors driving the market. Moreover, the rising government initiatives is expected to foster market growth during the forecast period. However, the stigma attached to behavioral disorders and the lack of awareness regarding behavioral disorders hamper the market growth. People may get into several behavioral addictions for various reasons, which is severely affecting their health and well-being from a long-term perspective. Behavioral rehabilitation is a fiercely used methodology to retrieve patients from behavioral habits. Behavioral addictions are the same as substance misuse addictions, and people usually need to undergo different methodological courses and medications. Behavioral rehabilitation activities are prescribed for an extended period. Rehabilitation therapy is implemented by professionals who understand specific addictions. The rising government initiatives to address the burden of mental disorders is further bolstering the market growth. In 2020, the NIMH published a new NIMH Strategic Plan for Research. The plan builds on the successes of earlier NIMH Strategic Plans, addresses new challenges in mental health, and provides a framework for research to leverage new opportunities for scientific exploration.

Lucrative Regions for Behavioral Rehabilitation Market

Market Insights

Increasing Prevalence of Behavioral Disorders Fuels Behavioral Rehabilitation Market Growth

Behavioral disorders are a common issue among children and adolescents across the world. It involves a pattern of disruptive behaviors that last for at least six months, causing problems for them at home, in school, and other social situations. Disruptive behavioral disorders (DBDs) contribute significantly to the vast array of diseases among children and adolescents. Categorized as psychiatric disorders, DBDs mainly include conduct disorder (CD) and oppositional defiant disorder (ODD). According to the Centers for Disease Control and Prevention (CDC), 5.1% of all US children, aged 4–17 years, have been reported as having severe emotional or behavioral difficulties by their parents. The National Institute of Mental Health (NIMH) stated in a recent report that emotional and behavioral disorders affect 10–15% of children worldwide. Another common behavioral disorder—obsessive-compulsive disorder (OCD)—affects around 2–3% of people in the US. Among adults, the number of affected females is slightly more than males. OCD often begins in childhood, adolescence, or early adulthood; the average age when symptoms appear is 19 years old.

Apart from these, the National Survey on Drug Use and Health (NSDUH) study revealed that 19.7 million American adults (aged 12 and more) battled one or more substance use disorders in 2017. That year, almost 74% of adults suffering from substance abuse struggled with an alcohol use disorder as well. About 38% of adults battled an illicit drug use disorder. Drug abuse and addiction cost American society more than US$ 740 billion annually in lost workplace productivity, healthcare expenses, and crime-related costs. Drug overdose deaths rose drastically during 2018–2019, with 70,630 cases reported in 2019. With this alarming rise in the prevalence of DBDs and substance and alcohol abuse, the need for behavioral rehabilitation has augmented profoundly, giving a significant boost to the North America behavioral rehabilitation market

Treatment-Based Insights

Based on treatment, the behavioral rehabilitation market is segmented into drugs and counselling therapy services. The counselling therapy services segment would hold a larger share of the market in 2021. The increasing prevalence of different issues and unwanted/unhealthy behaviors such as phobias, addiction, relationship/family/work conflicts, sleep disorders, anxiety, depression, and post-traumatic stress disorder (PTSD), is boosting the growth of the segment. Further, the same segment is expected to register the highest CAGR during 2021–2028.

Behavioral Rehabilitation Market, by Treatment – 2021 and 2028

Application-Based Insights

Based on application, the behavioral rehabilitation market is segmented into anxiety disorders, mood disorders, substance abuse disorders, personality disorders, and attention deficit disorders. The anxiety disorders segment would hold the largest market share in 2021, contributing a market share of 35.36%. The segment is expected to account for a market share of 37.13% by 2028. The segment’s growth is attributed to the rising number of anxiety disorders in the US.

Healthcare Setting-Based Insights

Based on healthcare setting, the behavioral rehabilitation market is segmented into outpatient behavioral rehabilitation, inpatient behavioral rehabilitation, and residential behavioral rehabilitation. The outpatient behavioral rehabilitation segment would hold the largest share of the market in 2021. However, residential behavioral rehabilitation is estimated to register the highest CAGR of 6.7% in the market during the forecast period. The growth of the outpatient behavioral rehabilitation segment is mainly attributed to the high preference for outpatient treatment centers among patients as they are less expensive, provide increased access to support, offer flexible timing options for treatment.

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North America Behavioral Rehabilitation Market: Strategic Insights

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Companies operating in the behavioral rehabilitation market adopt the product innovations strategy to meet the evolving customer demands worldwide, which also permits them to maintain their brand name in the North America market.

Behavioral Rehabilitation Market – by Treatment

• Drugs
  • Antidepressants
  • Mood Stabilizers
  • Antipsychotics
  • Hypnotics
  • Others
• Counselling Therapy Services       
  • Cognitive Behavioral Therapy
  • Aversion Therapy
  • System Desensitization
  • Hypnotherapy
  • Others

Behavioral Rehabilitation Market – by Application

• Anxiety Disorders
• Mood Disorders
• Substance Abuse Disorders
• Personality Disorders
• Attention Deficit Disorders

Behavioral Rehabilitation Market – by Healthcare Setting

• Outpatient Behavioral Rehabilitation
• Inpatient Behavioral Rehabilitation
• Residential Behavioral Rehabilitation

Behavioral Rehabilitation Market – by Geography

• North America
  • US
  • Canada
  • Mexico

Company Profiles

• Springstone Inc.
• American Addiction Centres
• Acadia Healthcare
• Universal Health Services, Inc.
• Magellan Health, Inc.
• Haven Behavioral Healthcare, Inc.
• PsychSolutions, Inc.
• BHG Holdings, LLC.
• Aurora Behavioral Health System
• Baxter Regional Medical Centre

Report Scope

North America Behavioral Rehabilitation Market Regional Insights

The regional trends and factors influencing the North America Behavioral Rehabilitation Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses North America Behavioral Rehabilitation Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

North America Behavioral Rehabilitation Market Report Scope

North America Behavioral Rehabilitation Market Players Density: Understanding Its Impact on Business Dynamics

The North America Behavioral Rehabilitation Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.