North America Biker Helmet Market to Grow at a CAGR of 6.07% to reach US$ 315.93 million from 2020 to 2027

North America Biker Helmet Market Forecast to 2027 - Covid-19 Impact and Regional Analysis by Type (Full-Face, Half-Face, Open-Face, and Off-Road); Application (Men, Women, and Kids), Distribution Channel (Offline and Online)

Publication Month : May 2020

  • Report Code : TIPRE00011039
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 150
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The biker helmet marketwas valued at US$ 238.70 million in 2019 and is projected to reach US$ 315.93 million by 2027; it is expected to grow at a CAGR of 6.07% from 2020 to 2027.

The continuous technological advancements, along with the development of innovative solutions to complement the overall riding experience, have significantly enhanced the quality of helmets than those that weremanufactured two decades earlier. Helmet manufacturers have introduced several features that augment bike visual aesthetics, ventilation, and efficiencies, along with other performance indicators. Almost all motorcycle helmets conform to specific national and, occasionally, international standards. The primary function of helmets is to reduce the deceleration injury of the skull. This is done by pressing the soft material included into the helmet. The second function is to spread the impact in order to reduce its reach to the skull, thereby preventing forces being concentrated on delicate areas of the head. Finally, it avoids direct contact between the skull and the impacting object. The mandatory helmet rule has been enforced in the North American countries to prevent serious injuries due to accidents. This factor is propelling the demand for helmets in the region.

Factors such as an increase in the demand for motorcycles and all-terrain vehicles (ATVs), coupled with the rise in disposable income of individuals, hashad a profound positive influence over the North America Biker Helmet market growth in recent years. Furthermore, the growing middle-class income group, especially in several fast-growing states, has positively impacted the market growth, in turn,offering various profitable business opportunities for the market players in the region. Presently, the companies operating in the helmet market offer product such as half-face, full-face, off-road, and open-face styles of helmets. Moreover, the integration of Bluetooth in helmets hasenabledbikers to connect earphones, microphones, and cameras for vlogging and effective communication. Thus, the helmet market is poised to offer several profitable business opportunities for market players during the coming years. However, the strong competition from four vehicles and increasing financing options to remain a valuable substitute to a lot of bikers operating in the region.

Impact of COVID-19 Pandemic on Biker Helmet Market

COVID-19 outbreak first began in Wuhan (China) in December 2019, and since then, it has spread across the globe at a rapid pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among countries that have been the worst affected by this pandemic, in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The COVID-19 crisis is also affecting the growth of the biker helmet marketdue to shutting down of factories, discontinuation of supply chain, and downturn in the world economy.Though the complete impact of COVID-19 is still unidentified, the impact across the manufacturing value chain will probably be far-reaching—and strongly affecting parties involved with manufacturing industries. COVID-19 is underlining the possible risks and vulnerability of present manufacturing value chain model as well as challenging the manufacturing industry to consider altering itssupply chain model.

Lucrative Region for Biker Helmet Market

Lucrative Region for Biker Helmet Market
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Market Insights

Increasing motorcycle sales and fatality rate

Motorcycles can provide a less expensive and more sustainable form of transport than cars. They are often the primary or most abundant form of transportation among low-income individuals. Since 1945, the markets for motorcycles have rapidly developed in the North American countries. They have typically developed through imports, followed by production in local assembly plants, finally leading to full manufacturing of motorcycles and motorcycle equipment. The rate of market development varies with local circumstances. Once the production firm is located in a country, the sales and number of bikes in use, i.e., the ‘fleet’ proliferates. However, a motorcycle isnot saferthan a car. The fatality rate of motorcycle accidents is much higher than that of cars.


Type-Based MarketInsights

The biker helmet market, based on type,issegmented into full-face, half-face, open-face, and off-road. The full-face bikerhelmet segment accounted for the largest share of the market in 2019. Owing to itsoverall protection, safer and durable for both on-road and off-road applications,full-face helmets havegained a wide spread popularity among several professionals and motorcycle enthusiasts across different regions. Moreover, the availability of versatile benefits across different motorcycle riding experiences and notably a large number of product offerings across all manufacturers havegreatly influenced the significant penetration of the segment in the overall market by type.


Biker Helmet Market, by Type– 2019and 2027

Biker Helmet Market
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Application-Based MarketInsights

The biker helmet market, based on application,is segmentedinto men, women, and kids.In 2019, the mensegment accounted for the largest share ofthe market, whereas the womensegment is expected to register the fastest CAGR during the forecast period. The notable number of male automotive enthusiasts across North American has contributed significantly in the leading market share owing to the major number of market players providing biker helmets designed for men. Furthermore, the considerably larger availability of product portfolio, along with participation of men in competitive and leisure two-wheeler automobileactivities, has greatly contributed to the market share of the men segment in the biker helmet market, by application.


Distribution Channel-Based MarketInsights

The biker helmet market, based on distribution channel,is segmented into offline and online.In 2019, the offline segment dominated the North America biker helmet market, whereas the online segment is expected to register the highest CAGR during 2019–2027.The offline-based distribution channels such as physical stores, retailers, and showrooms dominated the market owing to their early market introduction and significant number of physical stores operating across North America. Additionally, the availability of international helmet brands and growing number of manufacturers in the region over the years havefurther boosted the number of retailers, suppliers, and distributors in the region.


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North America Biker Helmet Market: Strategic Insights

north-america-biker-helmet-market
Market Size Value inUS$ 238.70 Million in 2019
Market Size Value byUS$ 315.93 Million by 2027
Growth rateCAGR of 6.07% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Product developmentis the commonly adopted strategy by companies to expand their product portfolio. Arai Helmet, Inc. (Arai), Vista Outdoor Inc. (Bell), CabergS.p.a, Dainese S.p.A, HJC Corp, LS2 HELMETS USA (TECH DESIGN TEAM, S.L.), Shoei Safety Helmet Corporation (Shoei Co., Ltd.), Lazersport (Shimano Inc.), STUDDS Accessories Ltd, and Vega Helmet USAare among the market players implementing this strategyto enlarge the customer base and gain significant market share, which, in turn, permits them maintain their brand name in the North America biker helmet market.

Report Spotlights

  • Progressive industry trends in the North America biker helmet marketthat help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the North America biker helmet marketfrom 2018 to 2027
  • Estimation of North America biker helmet marketdemand across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the market competition anddemand
  • Market trends and outlook, coupled with factors driving and restraining the growth of the North America biker helmet market
  • Decision-making process by understanding strategies that underpin commercial interest with regard to the North America biker helmet market
  • North America biker helmet marketsize at various nodes of market
  • Detailed overview and segmentation of the North America biker helmet market, as well as its dynamics in the industry
  • North America biker helmet marketsize in various regions with promising growth opportunities

North America Biker Helmet Market Segmentation:

By Type

  • Full-Face
  • Half-Face
  • Open-Face
  • Off-Road


By Application

  • Men
  • Women
  • Kids


By Distribution Channel

  • Offline
  • Online


Company Profiles

  • Arai Helmet, Inc. (Arai)
  • Vista Outdoor Inc. (Bell)
  • CabergS.p.a
  • Dainese S.p.A
  • HJC Corp
  • LS2 HELMETS USA (TECH DESIGN TEAM, S.L.)
  • Shoei Safety Helmet Corporation (Shoei Co., Ltd.)
  • Lazersport (Shimano Inc.)
  • STUDDS Accessories Ltd
  • Vega Helmet USA
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Application, Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada

The List of Companies - Biker Helmet Market

  1. Arai Helmet, Inc. (Arai)
  2. Vista Outdoor Inc. (Bell)
  3. Caberg S.p.a.
  4. Dainese S.p.A
  5. HJC Corp
  6. LS2 HELMETS USA (TECH DESIGN TEAM, S.L.)
  7. Shoei Safety Helmet Corporation (Shoei Co., Ltd.)
  8. Lazersport (Shimano Inc.)
  9. STUDDS Accessories Ltd
  10. Vega Helmet USA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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