North America False Eyelashes Market Growth Opportunities and Forecast by 2028

The false eyelashes market in North America is expected to grow from US$ 399.55 million in 2021 to US$ 586.35 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028.

The US, Canada, and Mexico are major economies in North America. Upsurge in cosmetic industry is the major factor driving the growth of the North America false eyelashes market. Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry, which is further anticipated to drive the market in North America.

The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the consumer goods industry in the region as the COVID-19 outbreak negatively affects the supply and distribution chain. The unavailability of raw materials due to lockdown in many raw material supplying countries has halted the production.

North America False Eyelashes Market Segmentation    

North America False Eyelashes Market – By Type

• Strip Lashes
• Individual Lashes

North America False Eyelashes Market – By Material

• Human Hair
• Synthetic
• Animal Hair & Fur

North America False Eyelashes Market – ByDistribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

North America False Eyelashes Market – By Country

• US
• Canada  
• Mexico    

North America False Eyelashes Market -Companies Mentioned

• American International Industries
• Esqido
• House of Lashes
• Huda Beauty
• Kiss Products, Inc.
• Kosé Corporation
• Lilly Lashes
• MAC Cosmetics
• PDC Brands

North America False Eyelashes Report Scope