North America Portable Integrated Photovoltaic Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The North America Portable Integrated Photovoltaic Market size is expected to reach US$ 1,151.7 Million by 2031 from US$ 437.8 Million in 2024. The market is estimated to record a CAGR of 15.0% from 2025 to 2031.

Executive Summary and North America Portable Integrated Photovoltaic Market Analysis:

The North America portable integrated photovoltaic market is segmented into the US and the Rest of North America. The demand for outdoor recreation is significantly increasing in North America. According to the Outdoor Industry Association, in 2023, the number of outdoor recreation participants increased by 4.1% to a record 175.8 million, accounting for 57.3% of all Americans aged six and above. The number of participants grew across demographics and activities as new, more casual individuals started hiking, biking, camping, jogging, and fishing. In 2023, 7.7 million Americans attempted one or more outdoor recreation activities for the first time. New and youthful outdoor recreation participants are driving development and diversifying the participant base, which includes a rising number of women and seniors. Thus, the growing outdoor recreational activities will rise the demand for portable integrated photovoltaics as it helps to provide power for devices anywhere.

Furthermore, the demand for emergency power backup is increasing in North America. In April 2024, the U.S. Energy Information Administration (EIA), in its Short-Term Energy Outlook (STEO), announced that the US power consumption will increase to record highs in 2024 and 2025. EIA projected that the power demand will rise to 4,125 billion kWh in 2025. This rising demand for power is increasing the need for robust emergency power systems to ensure uninterrupted power during peak demand and unforeseen outages. Hence, the growing demand for emergency power backups is fueling the growth of the portable integrated photovoltaic market in North America.

These rising outdoor recreation activities and the need for emergency power backups are pushing the market players to develop more advanced solutions. For instance, in July 2022, New Use Energy Solutions, an Arizona-based startup, unveiled SunTarp, a new line of portable frameless solar PV panels suitable for off-grid and residential applications. The system is designed by utilizing Merlin Solar's flexible modules, which have power outputs of 70 and 80 W. The company's PV array is available in three versions: the TriFold SunTarp array (combines three solar modules, weighs 6.8 kg, and has a power output of 210 W); the 320 W FourFold SunTarp model (integrates four panels and weighs 10.8 kg); and the six-module HexFold SunTarp (has a power output of 410 W and weighs 20.4 kg).

North America Portable Integrated Photovoltaic Market: Strategic Insights

North America Portable Integrated Photovoltaic Market Segmentation Analysis:

• By Application, the North America Portable Integrated Photovoltaic Market is segmented into Emergency Power Backup and Leisure and Recreational Activities. Leisure and Recreational Activities held the largest share of the market in 2024.

North America Portable Integrated Photovoltaic Market Players Density: Understanding Its Impact on Business Dynamics

The North America Portable Integrated Photovoltaic Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

North America Portable Integrated Photovoltaic Market Outlook

As per Trading Economics, disposable personal income in the US increased from US$ 21,798.30 billion in August 2024 to US$ 21,855.80 billion in September 2024. The higher disposable income, particularly among middle and high-income consumers, allows them to afford the initial cost of recreational and traveling activities and cover the associated maintenance, registration, insurance, product purchase, and other ownership expenses. This financial flexibility is also encouraging consumers to invest in high-quality leisure and emergency products, including solar-powered devices, portable chargers, and backup power solutions. Consequently, innovative, portable, and efficient products are likely to see a steady growth in demand, with disposable incomes rising across the board.

This surge in disposable income has fueled the adoption of portable integrated photovoltaic equipment for leisure & recreational activities and emergency power backup applications as more individuals seek to invest in high-quality portable solar-powered products that offer superior performance, portability, and efficiency. The rising disposable income allows consumers to invest in the majorly required emergency products such as lighting, chargers, battery backups and others to use in remote areas, thereby driving the portable integrated photovoltaic market growth.

North America Portable Integrated Photovoltaic Market Country Insights

By country, the North America Portable Integrated Photovoltaic Market is segmented into the US, Canada, and Mexico. The US held the largest share in 2024.

The US is witnessing a rise in recreational activities. According to the Outdoor Industry Association, in 2023, participation in outdoor recreation increased by 4.1% to 175.8 million, accounting for 57.3% of the total US population. In 2023, 22.2 million more US population aged six and older participated in outdoor recreation than in 2019, an increase from 153.6 million in 2019 to 175.8 million in 2023. For the first time, more than half of the women are engaged in outdoor activities. The female participation percentage rose to 51.9% in 2023, up from 50% in 2022. In addition, the country's males also discovered a new level of participation, reaching a record high of 62.9% in 2023. Participation rates among people aged 55 to 64 went from 41.2% in 2019 to 49.7% in 2023, while those 65 and older increased from 28.8% in 2019 to 39.5% in 2023. The participation rate for people aged 65 and older increased by 11.5% between 2022 and 2023. Similarly, according to the Bureau of Economic Analysis (BEA), the outdoor recreation economy in New Mexico grew by 1.8% from 2021 to 2022. Also, outdoor recreation created US$ 2.4 billion for New Mexico and represented 1.9% of the state's GDP, including nearly 28,000 jobs. Such a rise in recreational activities will also increase the demand for portable integrated photovoltaics as they offer a reliable and eco-friendly power source in the outdoor space, fueling the growth of the market in the US.
 

North America Portable Integrated Photovoltaic Market Company Profiles

Some of the key players operating in the market include Duracell Inc, ALLPOWERS Industrial International Co., Ltd., EcoFlow Inc, Jackery Inc., Bluetti Power Inc, RICH Solar, Renogy International, BioLite, PowerFilm Solar, Inc., and ACOPower

These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

North America Portable Integrated Photovoltaic Market Research Methodology

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations
• Industry trade journals and other relevant publications
• Government documents, statistical databases, and market reports
• News articles, press releases, and webcasts specific to companies operating in the market

Note:

Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research
• Enhance the expertise and market understanding of the analysis team
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, Business Development Managers, Market Intelligence Managers, and National Sales Managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise