North America Wheat Flour Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (All-Purpose Flour, Semolina and Durum Flour, Whole-Wheat Flour, Bread Flour, and Others), End User (Residential and Commercial), Application (Bread, Bakery Products, Noodles and Pasta, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, and Others)

  • Report Code : TIPRE00015391
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 83
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The wheat flour market in North America is expected to reach US$ 44,439.08 million by 2027 from US$ 36,347.79 million in 2019 and is expected to grow at a CAGR of 2.9% from 2020 to 2027.

The US, Canada, and Mexico are major economies in North America. In 2019, US contributed to the largest share in the North America wheat flour market. The growth of the wheat flour market in this country is primarily attributed to the increasing demand for wheat flour based-products coupled with the rapid development and growth in food processing technology. Besides this, the surging demand for convenience food such as wheat bread, noodles, pasta, snacks and appetizers where wheat flour is used as a main ingredient has surged the demand for wheat flour market in the country. The development of new snacks products is projected to create new opportunities for the key players operating in the market over the forecast period. Besides, with the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the wheat flour market. The North America wheat flour market is expected to grow at a good CAGR during the forecast period.

Rise in demand for convenience foods is the key driver for the growth of the wheat flour market in North America. The demand for wheat flour is surging due to growing consumer preference towards processed or convenience foods. Wheat flour is added as a vital ingredient in convenience food items such as bakery and confectionery products, snacks, and ready-to-eat foods to improve the texture and profile of the food product. Due to growing food &beverages industry and improving economic conditions, consumers in developed and developing countries in North America are inclining more toward convenience foods. Over the past few years, there's a noticeable increase in the consumption of ready-to-eat food and beverages owing to which the demand for convenience foods has increased significantly. Also, with the diversification of distribution channels, convenience foods have found a shelf in the retail outlets and supermarkets. Further, the change in working demographics and busy lifestyle are among the other factors promoting the demand for convenience food items. With the rise in the demand for convenience food items, the need for wheat flour is set to propel. Currently, the rising demand for food is widely met by convenience foods across North America. The urbanization of society has resulted in the prominence of convenience foods in the modern diet resulting in the market growth. The availability of organic wheat flour broadens their applications in bakery and confectionery, and other industries. Furthermore, the increase in population, coupled with rising economic standard; hike in disposable incomes; and diversification in food habits are surging the demand for convenience foods in North America. To meet the increasing demands, companies are coming up with the improved quality of wheat flour and efficient distribution channels to serve the wider customer base. However, COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. In North America region, the US has the highest number of confirmed cases of COVID-19, as, compared to Canada and Mexico. This is likely to negatively affect the food and beverages industry in the region as, due to the COVID-19, the supply chain is likely to get affected. In addition, the overall manufacturing processes, research, and development activities will also impact market growth.

North America Wheat Flour Market Revenue and Forecast to 2027 (US$ Million)

North America Wheat Flour Market Revenue and Forecast to 2027 (US$ Million)

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North America Wheat Flour Market Segmentation

North America Wheat Flour Market, by Product Type

  • All-Purpose Flour
  • Bread Flour
  • Semolina and Durum Flour
  • Whole Wheat Flour
  • Others

 North America Wheat Flour Market, by End User

  • Residential
  • Commercial

 North America Wheat Flour Market, by Application

  • Bread
  • Bakery Products
  • Noodles and Pasta
  • Others

North America Wheat Flour Market, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

North America Wheat Flour Market, by Country

  • US
  • Canada
  • Mexico

North America Wheat Flour Market -Companies Mentioned

  • Archer-Daniels-Midland Company
  • Ardent Mills, LLC
  • General Mills Inc.
  • George Weston Foods Limited
  • King Arthur Baking Company, Inc.
  • KORFEZ Flour Group
  • Manildra Group
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, End User, Application, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada

The List of Companies

  1. Archer-Daniels-Midland Company
  2. Ardent Mills, LLC
  3. General Mills Inc.
  4. George Weston Foods Limited
  5. King Arthur Baking Company, Inc.
  6. KORFEZ Flour Group
  7. Manildra Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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