Pet Oral Care Products Market to Grow at a CAGR of 6.5% to reach US$ 2,270.33 Mn Million from 2021 to 2028

Pet Oral Care Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Animal (Cats, and Dogs); Product (Mouthwash/Rinse, Toothbrush and Paste, Dental Cleansing Sprays, Anti-Plaque Pens, and Other Product Types); End User (Veterinary Hospitals, Private Clinics, and Home Care); Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Specialized Pet Shops, and Other Distribution Channels), and Geography

  • Report Code : TIPRE00022741
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 167
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The pet oral care products market was valued at US$ 1,465.07 million in 2021 and is projected to reach US$ 2,270.33 million by 2028; it is expected to grow at a CAGR of 6.5% from 2021 to 2028.  

Pet oral care is one of the most effective measures taken by pet owners to maintain the overall health of their animals and prevent health problems. Pet oral care products aid in the prevention of infectious disease transmission from other pets and play an important role in the maintenance of hygiene and comfort for the animals. With the use of these products, it is recommended that the pets' oral care be checked once a year. Pet oral care products comprise a variety of appliances, medicines, and other chemicals used to keep pets' teeth clean and prevent dental disease.  

The pet oral care products market is segmented on the bases of animal, product, end user, distribution channel, and geography. By geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South and Central America. The report offers insights and in-depth analysis of the market, emphasizing on parameters such as market trends, technological advancements, and market dynamics along with the analysis of competitive landscape of world’s leading market players.       

Lucrative Regions for Pet Oral Care Products Market

Lucrative Regions for Pet Oral Care Products Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights

Pets are considered the best companion for humans as they create a positive effect on their owner’s life. They promote active lifestyle with companionship and have also been able to detect oncoming epileptic seizures. Also, pets help bring social, emotional, and cognitive development in children, as well as relieve stress and anxiety in adults. Research studies have shown that the dog owners have 36% lower risk of dying from cardiovascular disease and an 11% lower risk of getting heart attack. As per the National Pet Owners Survey 2019–2020, conducted by the American Pet Products Association (APPA), 67% of the US households, i.e., ~85 million families, own a pet. This indicates 56% rise since 1988, the first year when the survey was conducted.

Number of US Households Owning Pet, by Animal, 2019–2020 (Millions)


Pets

Number

Birds

5.7

Cats

42.7

Dogs

63.4

Horses

1.6

Reptiles

4.5

Other Small Animals

5.4

Source: 2019–2020 National Pet Owners Survey of American Pet Products Association

As per the American Society for the Prevention of Cruelty to Animals, ~6.5 million companion animals enter the countrywide animal shelters every year; however, the number has declined from ~7.2 million in 2011, which indicates an increase in animal adoption. Moreover, as per the European Pet Food Industry Federation (FEDIAF), cats remain the most popular pet in European households, with a population of 74.4 million. The popularity of dogs is growing as there were 66.4 million pet dogs in the EU (84.9 million in Europe and Russia) in 2017, compared to 63.7 million (82.2 million) in 2016. According to the People's Dispensary for Sick Animals (PDSA) Animal Wellbeing (PAW) Report 2019, 50% of the UK population owns a pet. Also, 24% of the UK adults have a cat with an estimated population of 10.9 million pet cats and 26% of them own a dog with an estimated population of 9.9 million pet dogs. Hence, the growing adoption of pets for companionship is fueling the growth of the pet oral care products market.

High Prevalence of Dental Diseases in Pets Contributes Significantly to Market Growth

Periodontal disease is the most common condition in cats and dogs. It is a progressive, cyclical inflammatory disease of the supporting structures of the teeth, which leads to dental disease and early tooth loss in dogs and cats. Further, these diseases can lead to serious health concerns such as organ failure. As per the AVMA, nearly 70% of cats and 80% of dogs develop some form of periodontal disease by the time they are three years old. The rise in the prevalence of various oral health-related diseases has been identified as the major driving factor for market growth.

Additionally, calculus, gingivitis, gum disease, and tooth fractures are among the common oral issues in pets. As per the DSM pet owner survey, only 16% of dog owners clean their pets’ teeth every day. This has led to the need for pet products that provide a complete approach to oral care such as dental treats, water additives, dental wipes, and breath fresheners. Also, regular vet check-ups and preventative home care can improve pet’s oral health.

Animal Insights                 

Based on animal, the global pet oral care products market is bifurcated into cats and dogs. In 2020, the dogs segment held a larger share in the market. Moreover, the market for the cats segment is expected to grow at a higher rate by 2028. Periodontal disease is the most frequent infectious disease in dogs. It's a cyclical, progressive inflammatory illness of the teeth' supporting components that's the primary reason for dental issues and early tooth loss in dogs. It affects 90% of cats over three years of age. This factor is likely to boost the demand for pet oral care products across the world during the forecast period

Product Insights

Based on product, the global pet oral care products market is segmented into mouthwash/rinse, toothbrush and paste, dental cleansing sprays, anti-plaque pens, and other products. The toothbrush and paste segment held the largest market share in 2020, and the dental cleansing sprays segment is expected to dominate the market by 2028. Brushing a pet’s teeth using a soft-bristle toothbrush and paste and a toothpaste designed for pets is the most effective form of dental preventative care. Routine brushing of the teeth is the most important component of home dental care.  

End User Insights

Based on end user, the global pet oral care products market is segmented into veterinary hospitals, private clinics, and home care. The home care segment held the largest market share in 2020. However, the same segment is expected to dominate the market by 2028. Early in a pet's life, home dental care is important for sustainable oral health and tooth preservation. Brushing pet's teeth every day is the greatest way to take care of their teeth at home. Home care is ideally a daily part of tooth maintenance, but even brushing just twice a week can remove most plaque before it can mineralize into tartar.    

Distribution Channel Insights

Based on distribution channel, the global pet oral care products market is segmented into supermarkets/hypermarkets, online channel, specialized pet shops, and other distribution channels. The specialized pet shops segment held the largest market share in 2020. However, the online channel segment is expected to dominate the market by 2028. The pet store industry is expected to increase significantly in the forecast period, owing to an increasing number of pet owners who love their pets like family members, as well as big-spending millennials. Pet shops focus on pet owners' need to pamper their pets by offering a broader range of innovative, specialized, and luxury items and services.

Pet Oral Care Products Market, by Animal – 2021 and 2028



Pet Oral Care Products Market, by Animal – 2021 and 2028
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Pet Oral Care Products Market: Strategic Insights

Pet Oral Care Products Market

  • CAGR (2021 - 2028)
    6.5%
  • Market Size 2021
    US$ 1.47 Billion
  • Market Size 2028
    US$ 2.27 Billion

Market Dynamics

GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players

  • Vetoquinol SA
  • Dechra Veterinary Products, LLC
  • AllAccem, Inc.
  • Imrex, Inc.
  • Virbac
  • CEVA
  • Hills Pet Nutrition, Inc.
  • Nestle
  • Mars, Incorporated

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Animal
  • Cats
  • Dogs
Product
  • Mouthwash/Rinse
  • Toothbrush and Paste
  • Dental Cleansing Sprays
  • Anti-Plaque Pens
  • Other Product Types
End User
  • Veterinary Hospitals
  • Private Clinics
  • Home Care
Distribution Channel
  • Supermarkets/ Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Other Distribution Channels
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Product launches, and mergers and acquisitions are the highly adopted strategies by the players operating in the global pet oral care products market. A few of the recent key product developments are listed below:

  • In June 2021, Mars Petcare announced its plans to invest $145 million to expand the production capabilities of its wet pet food manufacturing plant in Fort Smith, AR, by adding 200,000 square feet of space and installing two new production lines.
  • In February 2020, Vetoquinol SA announced the acquisition of Profender and Drontal product families from Elanco Animal Health. It will also acquire intellectual property, registrations, and other rights currently owned by Bayer AG’s animal health business.

The COVID-19 pandemic is having the mixed impact on the pet oral care products market. Sales have spiked for pet oral care products at home, do-it-yourself, driven by the closure of veterinary clinics and professional salons. Some online retailers also reported strong sales in the lockdown period. For instance, Chewy.com has been witnessing an acceleration in sales since February 2020. Chewy.com generates around 70% of its sales through subscribed customers. All these developments suggest increased penetration of online business due to the pandemic. 

Pet Oral Care Products – Market Segmentation

By Animal

  • Cats
  • Dogs

By Product

  • Mouthwash/ Rinse
  • Toothbrush and Paste
  • Dental Cleansing Sprays
  • Anti-Plaque Pens
  • Other Products

By End User

  • Veterinary Hospitals
  • Private Clinics
  • Home Care

By Distribution Channel

  • Supermarkets/ Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Other Distribution Channels

By Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East & Africa
  • South and Central America (SCAM)
    • Brazil
    • Argentina
    • Rest of South and Central America

Company Profiles

  • Vetoquinol SA
  • Dechra Veterinary Products, LLC
  • AllAccem, Inc.
  • imrex, Inc.
  • Virbac
  • CEVA
  • Hills Pet Nutrition, Inc.
  • Nestle
  • Mars, Incorporated
  • TropiClean Pet Products

Pet Oral Care Products Market Report Scope

Report Attribute Details
Market size in 2021 US$ 1.47 Billion
Market Size by 2028 US$ 2.27 Billion
Global CAGR (2021 - 2028) 6.5%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Animal
  • Cats
  • Dogs
By Product
  • Mouthwash/Rinse
  • Toothbrush and Paste
  • Dental Cleansing Sprays
  • Anti-Plaque Pens
  • Other Product Types
By End User
  • Veterinary Hospitals
  • Private Clinics
  • Home Care
By Distribution Channel
  • Supermarkets/ Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Other Distribution Channels
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Vetoquinol SA
  • Dechra Veterinary Products, LLC
  • AllAccem, Inc.
  • Imrex, Inc.
  • Virbac
  • CEVA
  • Hills Pet Nutrition, Inc.
  • Nestle
  • Mars, Incorporated
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Animal ; Product ; End User ; Distribution Channel , and Geography

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, United Kingdom, United States

    Frequently Asked Questions


    What is pet oral care products?

    Pet oral care is one of the most effective measures taken by pet owners to maintain the overall health of their animals and prevent health problems. They aid in the prevention of infectious disease transmission from other pets and play an important role in the maintenance of hygiene and comfort for the animals. With the use of these pet oral care products, it is recommended that these pets' oral care be checked once a year. Pet oral care products include a variety of appliances, medicines, and other chemicals used to keep pets' teeth clean and prevent dental disease.

    What are the driving factors for the pet oral care products market across the globe?

    The factors such as increasing adoption of pets for companionship and high prevalence of dental diseases in pets drive the market growth. However, the lack of adoption of pet care products in developing countries hinders the market growth.

    Who are the major players in the pet oral care products market?

    The pet oral care products market majorly consists of the players such Vetoquinol SA, Dechra Veterinary Products, LLC, AllAccem, Inc., Imrex, Inc., Virbac, CEVA, Hills Pet Nutrition, Inc., Nestle, Mars, Incorporated, and TropiClean Pet Products among others.

    The List of Companies - Pet Oral Care Products Market

    1. Vetoquinol SA
    2. Dechra Veterinary Products, LLC
    3. AllAccem, Inc.
    4. Imrex, Inc.
    5. Virbac
    6. CEVA
    7. Hills Pet Nutrition, Inc.
    8. Nestle
    9. Mars, Incorporated
    10. TropiClean Pet Products

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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