Mouthwash Market is expected to reach US$ 9,272.13 Million by 2027

Cosmetics Segment to Grow at Faster Pace During Forecast Period

According to our new research study on “Mouthwash Market Forecast to 2027 – COVID-19 Impact and Analysis – by Product Type, Flavor, Indication, Distribution Channel, and End User” the mouthwash market is expected to reach US$ 9,272.13 million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report highlights trends prevailing in the market, and the factors driving and hindering the market growth.

Based on the product type, the global mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in 2019 and is likely to register the highest CAGR during the forecast period. The growing adoption of mouthwashes due to emphasis on aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment growth.

The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide. However, the adverse effects associated with the excessive use of mouthwash restrains the growth of the market.

As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic. 

Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc; Unilever; Johnson and Johnson Services, Inc.; The Himalaya Drug Company; Lion Corporation; AMWAY; Church & Dwight, Inc.; and SmartMouth Oral Health Laboratories are among the leading companies operating in the mouthwash market.

 Mouthwash Market, by Region, 2019 (%)

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Mouthwash Market Size, Share, Growth Forecast 2021, 2027

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Mouthwash Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Product Type (Fluoride, Cosmetics, Antiseptics, and Oral Gels), Flavor (Active Salt, Mint Fresh Tea, Natural Lemon, Herbs, and Fruit and Gums), Indication (Mouth Ulcers, Aphthous Ulcers, Post Oral Surgery, Oral Lesions, Periodontis (Cavity), Gingivitis, Receding Gums, Frequent Dry Mouth, Chronic Bad Breath, and Toothache), and Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Hospital Pharmacies, and Independent Grocery Stores) and Geography

The report segments global mouthwash market as follows:

By Product Type

• Fluoride
• Cosmetics
• Antiseptics
• Oral Gels

By Flavors

• Active Salt
• Mint Fresh Tea
• Natural Lemon
• Herbs
• Fruit and Gums

By Indication

• Mouth Ulcers
• Aphthous Ulcers
• Post Oral Surgery
• Oral Lesions
• Periodontitis (Cavity)
• Gingivitis
• Receding Gums
• Frequent Dry Mouth
• Chronic Bad Breath
• Toothache

By Distribution Channel

• Hypermarkets
• Supermarkets
• Online Stores
• Hospital Pharmacies
• Independent Pharmacies
• Independent Grocery Stores

By End User

• Adult
• Kids

By Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific (APAC)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East and Africa
• South & Central America (SCAM)
  • Brazil
  • Argentina
  • Rest of South and Central America

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