Tortilla Market is expected to reach US$ 59,444.8 Mn by 2027

Growing demand for plant-based products is projected to escalate the tortilla market at a CAGR of 5.2%

Latest market study on "Global Tortilla Market to 2027 - Global Analysis and Forecasts by Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Others) and Geography", The global tortilla market is accounted to US$ 37,865.2 Mn in 2018 and is expected to grow at a CAGR of 5.2% during the forecast period 2019 - 2027, to account to US$ 59,444.8 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

On the basis of product type, the tortilla market is categorized into tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas and others. In 2018, the flour tortilla leads the global tortilla market. Flour tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Apart from the given usable, they are also stuffed some of the other ingredients to make dishes such as tacos, quesadillas and also burritos. They are used in various dishes such as fajitas, big burritos and chimichangas and many others. The flour tortillas are easier and softer to roll and thus find wide applications in commercial kitchens and household. Flour tortillas are available in multiple flavors, taste, types etc. in the retail channels such as supermarkets, convenience stores, food joints, etc. Growing use by households & commercial kitchens has driven the growth of this segment in recent years.

North America tortilla market was the largest market in 2018 with a share of 66.5%. With the increasing number of working population there is huge requirement of ready-to-eat and ready-to-cook food items, which has increased the demand for tortillas in the US, Canada, and Mexico, which is further driving the growth of this market. Also, consumer’s awareness towards nutritious food is further propelling the growth of the market in the region. In addition, factors such as rapid urbanization, high purchasing power among the customers, and rising participation of women in the workforce and are driving the demand for convenience and easy to prepare food products. This factor has propelled the demand for tortilla and tortilla products such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas. Apart from this, companies like GRUMA, S.A.B. de C.V, PepsiCo Inc., Easy Foods Inc., and La Tortilla Factory, among others have been implementing various strategies such as product launches and expansion which has helped to drive the tortilla market growth.

The market for global tortilla is concentrated with some very well-established players. Some of the key players in the global tortilla market are GRUMA, S.A.B. de C.V., PepsiCo Inc., Easy Foods Inc., La Tortilla Factory Liven, S.A., Ole Mexican Foods Inc., Catallia Mexican Foods, Aranda’s Tortilla Company, Inc., Arevalo Tortilleria, Inc., Azteca Foods, Inc. among others.

Global Tortilla Market - By Region Breakdown, 2018 

The report segments the global tortilla market as follows:

Global Tortilla Market - By Nature

• Organic
• Conventional

Global Tortilla Market - By Source

• Wheat
• Corn

Global Tortilla Market - By Product Type

• Tortilla Chips
• Taco Shells
• Tostadas
• Flour Tortillas
• Corn Tortillas

Global Tortilla Market - By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience stores
• Online
• Others

Global Tortilla Market - By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Rest of Europe
• Asia Pacific (APAC)
  • Australia
  • China
  • India
  • Japan
  • Rest of Asia Pacific
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA
• South America
  • Brazil
  • Argentina
  • Rest of South America

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