Refrigerated Snacks Market to 2027 | Industry Research Report

Refrigerated Snacks Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Baked Goods and Confectionery, Fruits and Vegetables, Yogurt, Meat Snacks, Sandwich and Savory Snacks, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Store, Online Retail, and Others)

Publication Month : May 2021

  • Report Code : TIPRE00022538
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 146
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The refrigerated snacks market was valued at US$ 52,042.62 Million in 2021 and is projected to reach US$ 73,768.51 Million by 2028; it is expected to grow at a CAGR of 5.1% from 2021 to 2028.

Refrigerated snacks are defined as those forms of snacks that require refrigeration to keep their food quality intact and expand their shelf life. Such types of snacks are prepared and kept under certain temperature conditions to preserve their overall authenticity and provide convenience in food consumption to the final consumers. The refrigerated form of snacks are cheese-based snacking, yogurt snacks, snack bars, specialty desserts, dips, and spread, among others. With the shift in consumer lifestyle, along with change in working demographics, and growing preference toward natural and fresh food, the demand for refrigerated snacks is set to rise, mostly among millennials.

In 2021, Europe contributed to the largest share of the market. Fresh snacks, those that require refrigeration, have become an essential aspect of this new way of eating because freshness exudes a sense of healthfulness that shelf-stable snacks often do not. Besides, recent advancements in refrigeration methods and techniques ensure that the products do not lose their nutrient value. Increasing consumer awareness about protein-rich food, rise in demand for convenience foods, and growing popularity of the refrigerated snacks are the major factors bolstering the growth of the refrigerated snacks market in Europe.

The COVID-19 outbreak disrupted the refrigerated snacks market as there was a slowdown in the production of raw material, restrictions on supply chain and trade movements, decrease in construction demand, and decline in new projects. However, since the economies are planning to revive their operations, the demand for refrigerated snacks is presumed to rise in the coming months. In addition, most people are now working from home, and this change in lifestyle has further inspired families to buy food products online and store for a longer time. People are looking for sustainable refrigerated snacks for healthy snacking option; this is further giving an opportunity to the market players to recover their loss and to grow business through online platforms. According to the report published in the American Journal of Agriculture Economics in November 2020, the demand for fresh fruit & vegetables, grains, and frozen foods increased the most during the pandemic, which benefited small farms over agribusinesses. This increased sales by 5.7% and the number of customers by 4.9%. The variety of food products are sold on the e‐commerce platform with an increased ratio, which suggests the concentration of sales on niche products could rise as more consumers are drawn to online platforms. However, despite the difficulties faced by food shoppers during the COVID-19 pandemic, including food stockouts, limited public transportation, and reduced hours mainly at supermarkets & grocery stores, most of the shoppers in developed countries such as the US have maintained adequate access to food (according to the US Food and Drug Administration 2020). Also, food processing companies are taking extra precautions to diminish person-to-person contact. Some of the safety measures followed by the companies include limiting direct contact with truck drivers & visitors, strengthening and communicating proper hygiene practices, and conducting complete sanitations and eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for refrigerated snacks is further expected to rise.

Geographic Overview of Refrigerated Snacks Market

Geographic Overview of Refrigerated Snacks Market
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Market Insights

Increasing Consumer Awareness Toward Protein-Rich Food

Protein is a tremendous nutrient present in most snacks, including refrigerated snacks. The protein content is highlighted as a primary functional ingredient in many snacking segments. Proteins are the building blocks to maintain the structure and functions of the human body. Diet-conscious and health-conscious consumers nowadays tend to prefer the healthy snacking option, which provides a rich amount of protein, fiber, vitamins, and other nutritional profiles. Protein intake helps promote proper growth and development in children, teenagers, and pregnant women. Various studies show that eating a protein-rich diet helps gain muscle mass and strength and prevents muscle loss during weight management or weight loss. People consuming more protein tend to better maintain bone mass and have a much lower risk of osteoporosis and fractures. High protein intake has boosted metabolism that results in the burning of a high number of calories. These benefits of protein are hence attracting consumers toward protein-rich food and beverages available in the market. Hence, looking into the market’s demand, convenient food manufacturers are offering refrigerated snacks with nuts, fruits, vegetables, and other healthy ingredients. Mixed nuts and seeds, pumpkin seeds, Greek yogurt, protein bar, cheesy popcorns, and cottage cheese are some of the high protein snacks available in the market. Increasing consumption of plant protein along with growing trend in clean label, gluten-free, and natural products is also contributing to the refrigerated snacks market. Some people prefer to have a small meal-like snacks during the busy day that can even replace the heavy meal. Protein-based snacks are further popular among sports people, athletes, and body builders. This further creates a massive demand for refrigerated snacks among consumers globally.

Type Insights

Based on type, the global refrigerated snacks market is segmented into baked goods & confectionery, fruits and vegetables, yogurt, meat snacks, sandwiches & savory snacks, and others. The fruit and vegetable segment is one of the lucrative segment and is dominating the refrigerated snacks market in 2021. Fruits and vegetables are enriched with the vitamins and antioxidants that savvy shoppers nowadays are looking for. When choosing a snack, around 60% of consumers look for additional health benefits above and beyond simple nutrition. They look for snacks that contain vitamins and minerals. Also, the millennials are willing to pay a bit more for convenient or refrigerated snacks like ready-to-eat fresh fruits and vegetables. The fruit snack is usually a sweet confectionery. Fruit snacks are quite a similar item to gummy candies. The main content found in fruits snack is sugar, particularly refined sugar obtained from concentrated white grape juice as well as apple juice. Some fruit snacks contain more sugar than gummy candies, and they regularly have less protein. Fruit snacks are gaining popularity due to their convenience, candy-like taste, and the positioned the product gained as being healthier compared to candy

Global Refrigerated Snacks Market, by Type – 2021 and 2028

Distribution Channel Insights

Based on distribution channel, the global refrigerated snacks market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the market in 2021. Hypermarkets and supermarkets offer products of different brands in one place with affordable prices compared with other distribution channels. Also, the products of different brands are placed nearby in order to facilitate buyers to select suitable products in less time. Apart from this, factors such as hassle-free transactions, bulk purchasing, better services, and pleasant customer experience encourage buyers to shop from hypermarkets & supermarkets. The refrigerated snack product manufacturers sell their products directly to the dealer or distributor, which is further supplied to the hypermarkets & supermarkets. The distributor at hypermarkets & supermarkets keeps the assortment of a particular product as per consumer requirement and demand. It is also a convenient and cost-effective way for the new market players to promote their products through these channels. High footfall in hypermarkets & supermarkets makes it easy for the manufacturers to target their customer base. Furthermore, bulk delivery of products to these places minimizes the cost of operation for manufacturers, which results in gaining a high-profit margin. The sales of refrigerated snacks in hypermarkets and supermarkets are increasing by the day due to the increasing footfall at these places, especially from the middle-class buyers. The wide availability of refrigerated snack products from various brands at a lower price has encouraged customers to buy refrigerated snacks from hypermarkets and supermarkets.

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Refrigerated Snacks Market: Strategic Insights

refrigerated-snacks-market
Market Size Value inUS$ 52,042.62 Million in 2021
Market Size Value byUS$ 73,768.51 Million by 2028
Growth rateCAGR of 5.1% from 2021-2028
Forecast Period2021-2028
Base Year2021
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Mondelez International, Inc.; Nestlé, S.A.; General Mills Inc.; The Kraft Heinz Company; Ohi Bar; Pepsico; Conagra Brands, Inc; Mars Incorporated; Danone S.A.; and Hormel Foods Corporation are among the well-established players operating in the global refrigerated snacks market. These companies offer their products worldwide, which help them in catering to a wider customer base. The major market players are highly focused on the development of high quality and innovative products to meet the customer’s requirements. Over the past a few years, the companies operating in the market have realized the immense potential pertaining to the refrigerated snacks market, and they are adopting strategies such as mergers & acquisitions and product launches. For instance, in November 2020, Mars announced the acquisition of KIND North America. The partnership will build on growth across geographies and categories. As a result of the collaboration, KIND has expanded in over 35 countries (including China, Germany, and France) and into eight categories (including frozen and refrigerated) and has launched new products such as KIND Bark, KIND Frozen Bars, and KIND Smoothie Bowls.

Report Spotlights

  • Progressive industry trends in the global refrigerated snacks market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the global refrigerated snacks market from 2021 to 2028
  • Estimation of the demand for refrigerated snacks across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and the demand for refrigerated snacks
  • Market trends and outlook coupled with factors driving and restraining the growth of the refrigerated snacks market
  • Decision-making process by understanding strategies that underpin commercial interest with regard to the global refrigerated snacks market growth
  • Refrigerated snacks market size at various nodes of the market
  • Detailed overview and segmentation of the global refrigerated snacks market as well as its dynamics in the industry
  • Refrigerated snacks market size in various regions with promising growth opportunities

Refrigerated Snacks Market, by Type


  • Baked Goods and Confectionery
  • Fruits and Vegetables
  • Yogurt
  • Meat Snacks
  • Sandwich and Savory Snacks
  • Others
  • Refrigerated Snacks Market, by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Store
  • Online Retail
  • Others

Company Profiles

  • Mondelez International, Inc.
  • Nestlé, S.A.
  • General Mills Inc.
  • The Kraft Heinz Company
  • Ohi Bar
  • Pepsico
  • Conagra Brands, Inc
  • Mars Incorporated
  • Danone S.A
  • Hormel Foods Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global refrigerated snacks market?

The major players operating in the global refrigerated snacks market are Mondelez International, Inc., Nestle S.A, General Mills, Inc., The Kraft Heinz Company, OHi bars, PepsiCo, Conagra Brands, Inc., Mars Incorporated, Danone S.A., Hormel Foods Corporation, and many others.

Which region held the largest share of the global refrigerated snacks market?

In 2021, the refrigerated snacks market was predominant by North America at the global level. The region is a developed market for refrigerated snacks due to the rising consumption of convenience products, including fruit and vegetable snacking, snack combos, cheese snacking, yogurt snacks, cookie dough, snack bars, sweet goods, and specialty desserts, and surging demand from ready to eat food products from the working population owing to busy lifestyles. A significant shift of the consumers towards a healthy lifestyle has led to increasing demand for food products that are healthy and tasty as well is propelling the market growth in the country over the past few years.

Based on distribution channel, which segment is leading the global refrigerated snacks market during the forecast period?

Among the three segments of distribution channel, supermarkets and hypermarkets segment has led the market in 2021. Hypermarkets and supermarkets offer products of different brands in one place with affordable prices compared to other distribution channels. Also, the products of different brands are placed nearby to facilitate buyers to select suitable products in less time. Apart from this, factors such as hassle-free transactions, bulk purchasing, better services, and pleasant customer experience encourage buyers to shop from hypermarkets & supermarkets. The refrigerated snack product manufacturers sell their products directly to the dealer or distributor, which is further supplied to the hypermarkets & supermarkets.

The List of Companies - Refrigerated Snacks Market

  1. Mondelez International, Inc.
  2. Nestle S.A
  3. General Mills, Inc.
  4. The Kraft Heinz Company
  5. OHi bars
  6. PepsiCo
  7. Conagra Brands, Inc.
  8. Mars Incorporated
  9. Danone S.A.
  10. Hormel Foods Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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