The product analytics market in APAC is expected to grow from US$ 1,870.59 million in 2021 to US$ 6,311.93 million by 2028; it is estimated to grow at a CAGR of 19.7% from 2021 to 2028.
Data management and analytics technologies are becoming essential in coping with the current disruption and ushering in the new normal. The data on the COVID-19 status of each country and region is publicly available. Even municipal-level data can be found on the internet. Product analytics may link this data with supply chain information to identify risk areas and estimate a region's duration to resume normal operations.
By monitoring the liquidity status of client companies through a real-time cash liquidity view, all of this data can assist financial institutions in minimizing risks. Companies in the energy business can use IoT to monitor equipment remotely and give data for preventative and predictive maintenance, eliminating the need for staff to travel to remote areas. More enterprises are going to the cloud in the post-COVID-19 era to maximize insights from data and big data analytics, which has become a requirement for businesses. In the coming years, product analytics is expected to play a significant role in business development as it allows companies to correlate more data, such as government health data, to predict the demand.
The COVID-19 pandemic has not only disrupted the overall economy in APAC but has also changed the buyers’ attitude toward the various industry verticals. A rise in consumer demand for expensive features in products and services and a “new normal” way of living persuaded brands to start investing in online marketplaces to drive store visits. As a result, the businesses are adjusting their strategies, according to the changes in consumer behavior and many are going through a digital and e-commerce transformation. The market rebound in the last few months is encouraging the growth of product analytics solutions. Countries in the APAC region are anticipated to harness the potential of AI, IoT technologies, and digitalization. Southeast Asian nations such as Indonesia launched a capacity-building programmed to expedite digitization among micro, small, and medium enterprises. A customer’s interaction with a company in times of crisis can trigger an immediate effect on the sense of trust and loyalty. Thus, product analytics leaders are focusing to cater to the longer-term shifts in consumer behavior that result from this crisis. Demands for real-time monitoring and analysis of changing customer preferences are anticipated to boost the APAC market in the post-pandemic era. Access to real-time data is important for the e-commerce businesses in the APAC region to accelerate their sales, promotions, and orders in the post-pandemic era.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC product analytics market. The APAC product analytics market is expected to grow at a good CAGR during the forecast period.
APAC Product AnalyticsMarket Revenue and Forecast to 2028 (US$ Million)
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APAC Product Analytics Market Segmentation
APAC Product Analytics Market – By Component
- Solution
- Services
APAC Product Analytics Market – By Deployment
- On Premise
- Cloud-based
APAC Product Analytics Market – By Mode
- Tracking Data
- Analyzing Data
APAC Product Analytics Market – By Vertical
- Retail and Consumer Goods
- Food and Beverages
- Healthcare and Pharmaceuticals
- Energy and Utilities
- Automotive
- Manufacturing
- Others
APAC Product Analytics Market, by Country
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
APAC Product Analytics Market - Companies Mentioned
- Amplitude, Inc.
- Gainsight
- IBM Corporation
- Mixpanel
- Pendo.io, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 APAC Product Analytics Market – By Component
1.3.2 APAC Product Analytics Market – By Deployment
1.3.3 APAC Product Analytics Market – By Mode
1.3.4 APAC Product Analytics Market – By Vertical
1.3.5 APAC Product Analytics Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. APAC Product Analytics Market Landscape
4.1 Market Overview
4.2 APAC PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. APAC Product Analytics Market- Key Market Dynamics
5.1 Market Drivers
5.1.1 Enhanced Customer Behavior Management Services at High Demand
5.1.2 Advanced Technologies Usage Growing
5.2 Market Restraint
5.2.1 Data Privacy and Security Issues Rising
5.3 Market Opportunity
5.3.1 Significant Role of Product Analytics and Intelligence Tools in Post-pandemic Era
5.4 Future Trend
5.4.1 Rising Popularity of Cloud-based Analytical Solutions
5.5 Impact Analysis of Drivers and Restraints
6. Product Analytics Market – APAC Market Analysis
6.1 APAC Product Analytics Market Overview
6.2 APAC Product Analytics Market Forecast and Analysis
7. APAC Product Analytics Market Analysis – By Component
7.1 Overview
7.2 APAC Product Analytics, by Component (2020 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
8. APAC Product Analytics Market – By Deployment
8.1 Overview
8.2 APAC Product Analytics, by Deployment (2020 and 2028)
8.3 On-Premise
8.3.1 Overview
8.3.2 On-Premise: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Cloud-Based
8.4.1 Overview
8.4.2 Cloud-Based: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
9. APAC Product Analytics Market – By Mode
9.1 Overview
9.2 APAC Product Analytics, by mode (2020 and 2028)
9.3 Tracking Data
9.3.1 Overview
9.3.2 Tracking Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Analyzing Data
9.4.1 Overview
9.4.2 Analyzing Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10. APAC Product Analytics Market – By Vertical
10.1 Overview
10.2 APAC Product Analytics Market, by Vertical (2020 and 2028)
10.3 Retail and Consumer Goods
10.3.1 Overview
10.3.2 Retail and Consumer Goods: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Food and Beverages
10.4.1 Overview
10.4.2 Food and Beverages: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Healthcare and Pharmaceuticals
10.5.1 Overview
10.5.2 Healthcare and Pharmaceuticals: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Energy and Utilities
10.6.1 Overview
10.6.2 Energy and Utilities: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.7 Automotive
10.7.1 Overview
10.7.2 Automotive: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.8 Manufacturing
10.8.1 Overview
10.8.2 Manufacturing: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
10.9 Others
10.9.1 Overview
10.9.2 Others: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
11. APAC Product Analytics Market –Country Analysis
11.1 Overview
11.1.1 APAC Product Analytics Market Breakdown, by Country
11.1.1.1 Australia Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.1.1 Australia Product Analytics Market Breakdown, By Component
11.1.1.1.2 Australia Product Analytics Market Breakdown, By Deployment
11.1.1.1.3 Australia Product Analytics Market Breakdown, By Mode
11.1.1.1.4 Australia Product Analytics Market Breakdown, By Vertical
11.1.1.2 China Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.2.1 China Product Analytics Market Breakdown, By Component
11.1.1.2.2 China Product Analytics Market Breakdown, By Deployment
11.1.1.2.3 China Product Analytics Market Breakdown, By Mode
11.1.1.2.4 China Product Analytics Market Breakdown, By Vertical
11.1.1.3 India Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.3.1 India Product Analytics Market Breakdown, By Component
11.1.1.3.2 India Product Analytics Market Breakdown, By Deployment
11.1.1.3.3 India Product Analytics Market Breakdown, By Mode
11.1.1.3.4 India Product Analytics Market Breakdown, By Vertical
11.1.1.4 Japan Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.4.1 Japan Product Analytics Market Breakdown, By Component
11.1.1.4.2 Japan Product Analytics Market Breakdown, By Deployment
11.1.1.4.3 Japan Product Analytics Market Breakdown, By Mode
11.1.1.4.4 Japan Product Analytics Market Breakdown, By Vertical
11.1.1.5 South Korea Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.5.1 South Korea Product Analytics Market Breakdown, By Component
11.1.1.5.2 South Korea Product Analytics Market Breakdown, By Deployment
11.1.1.5.3 South Korea Product Analytics Market Breakdown, By Mode
11.1.1.5.4 South Korea Product Analytics Market Breakdown, By Vertical
11.1.1.6 Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 (US$ million)
11.1.1.6.1 Rest of APAC Product Analytics Market Breakdown, By Component
11.1.1.6.2 Rest of APAC Product Analytics Market Breakdown, By Deployment
11.1.1.6.3 Rest of APAC Product Analytics Market Breakdown, By Mode
11.1.1.6.4 Rest of APAC Product Analytics Market Breakdown, By Vertical
12. Impact of COVID-19 Pandemic on APAC Product Analytics Market
12.1 APAC: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 New Development
14. Company Profiles
14.1 Amplitude, Inc.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Gainsight
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Mixpanel
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Pendo.io, Inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
15. Appendix
15.1 About the Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. APAC Product Analytics Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. APAC Product Analytics Market, Revenue and Forecast To 2028 – By Country (US$ million)
Table 3. Australia Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 4. Australia Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 5. Australia Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 6. Australia Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 7. China Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 8. China Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 9. China Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 10. China Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 11. India Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 12. India Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 13. India Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 14. India Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 15. Japan Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 16. Japan Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 17. Japan Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 18. Japan Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 19. South Korea Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 20. South Korea Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 21. South Korea Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 22. South Korea Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 23. Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 – By Component (US$ million)
Table 24. Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 – By Deployment (US$ million)
Table 25. Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 – By Mode (US$ million)
Table 26. Rest of APAC Product Analytics Market, Revenue and Forecast to 2028 – By Vertical (US$ million)
Table 27. Glossary of Terms, APAC Product Analytics Market
LIST OF FIGURES
Figure 1. APAC Product Analytics Market Segmentation
Figure 2. APAC Product Analytics Market Segmentation - Country
Figure 3. APAC Product Analytics Market Overview
Figure 4. APAC Product Analytics Market, By Component
Figure 5. APAC Product Analytics Market, By Deployment
Figure 6. APAC Product Analytics Market, By Mode
Figure 7. APAC Product Analytics Market, By Country
Figure 8. APAC: PEST Analysis
Figure 9. Product Analytics Market Ecosystem Analysis
Figure 10. Expert Opinion
Figure 11. APAC Product Analytics Market Impact Analysis of Drivers and Restraints
Figure 12. APAC Product Analytics Market, Forecast and Analysis (US$ Mn)
Figure 13. APAC Product Analytics Market Revenue Share, by Component Type (2020 and 2028)
Figure 14. APAC Solutions: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. APAC Services: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. APAC Product Analytics Market Revenue Share, by Deployment (2020 and 2028)
Figure 17. APAC On-Premise: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. APAC Cloud-Based: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. APAC Product Analytics Market Revenue Share, by Mode (2020 and 2028)
Figure 20. APAC Tracking Data: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. APAC Analyzing Data: Product Analytics Market– Revenue and Forecast to 2028 (US$ Million)
Figure 22. APAC Product Analytics Market Revenue Share, by Vertical (2020 and 2028)
Figure 23. APAC Retail and Consumer Goods: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. APAC Food and Beverages: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. APAC Healthcare and Pharmaceuticals: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. APAC Energy and Utilities: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. APAC Automotive: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. APAC Manufacturing: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. APAC Others: Product Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. APAC Product Analytics Market, by Key Country - Revenue (2020) (US$ million)
Figure 31. APAC Product Analytics Market Breakdown, by Country, 2020 & 2028 (%)
Figure 32. Australia Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 33. China Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 34. India Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 35. Japan Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 36. South Korea Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 37. Rest of APAC Product Analytics Market, Revenue and Forecast To 2028 (US$ million)
Figure 38. Impact of COVID-19 Pandemic in APAC Country Markets
- Amplitude, Inc.
- Gainsight
- IBM Corporation
- Mixpanel
- Pendo.io, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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