An audience response system and polling software is easy to use engagement & assessment solution permitting real time participation of viewers/spectators using keypad devices. The system enable presenters to gather participants answer and provide graphical representation of results, for further analysis and reporting.
MARKET DYNAMICS
With rising number of corporate companies and training sessions globally, the use of audience response system and polling software is growing that will assist in understanding employee suggestions and audience response. This aspect will play a significant role in driving the adoption of audience response system and polling software, and thereby stimulating the audience response system and polling software market. In addition, booming education sector will penetrate the audience response system to gather response of students on different topics of discussion. This factor is anticipated to provide ample of growth opportunities to the players operating in the audience response system and polling software market.
MARKET SCOPE
The -Global Audience Response System and Polling Software Market Analysis to 2031- is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the audience response system and polling software market with detailed market segmentation- component, type, industry, and geography. The global audience response system and polling software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading audience response system and polling software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global audience response system and polling software market is segmented on the basis of component, type, industry. Based on component, the audience response system and polling software market is segmented into hardware, software, and services. On the basis of type, the audience response system and polling software market is segmented into web-based, mobile-based. Based on industry, the audience response system and polling software market is segmented into education, media and entertainment, training centers, others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global audience response system and polling software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The audience response system and polling software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the audience response system and polling software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the barcode scanner in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global audience response system and polling software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The audience response system and polling software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the audience response system and polling software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the barcode scanner in these regions.
MARKET PLAYERS
The reports cover key developments in the audience response system and polling software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from audience response system and polling software market are anticipated to lucrative growth opportunities in the future with the rising demand for barcode scanner in the global market. Below mentioned is the list of few companies engaged in the audience response system and polling software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the audience response system and polling software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Auga Technologies Ltd. (Vevox)
- CLiKAPAD Limited
- Meridia Interactive Solutions
- Option Technologies
- PROMETHEAN LIMITED
- Poll Everywhere Company
- Sendsteps Company
- Turning Technologies, LLC
- Ubiqus SAS
- VoxVote
The Insight Partner’s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Audience Response System And Polling Software Market - By Component
1.3.2Audience Response System And Polling Software Market - By Type
1.3.3Audience Response System And Polling Software Market - By Industry
1.3.4Audience Response System And Polling Software Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE - GLOBAL MARKET OVERVIEW
6.2.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.HARDWARE
7.3.1.Overview
7.3.2.Hardware Market Forecast and Analysis
7.4.SOFTWARE
7.4.1.Overview
7.4.2.Software Market Forecast and Analysis
7.5.SERVICES
7.5.1.Overview
7.5.2.Services Market Forecast and Analysis
8.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1.OVERVIEW
8.2.TYPE MARKET FORECASTS AND ANALYSIS
8.3.WEB-BASED
8.3.1.Overview
8.3.2.Web-based Market Forecast and Analysis
8.4.MOBILE-BASED
8.4.1.Overview
8.4.2.Mobile-based Market Forecast and Analysis
9.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
9.1.OVERVIEW
9.2.INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3.EDUCATION
9.3.1.Overview
9.3.2.Education Market Forecast and Analysis
9.4.MEDIA AND ENTERTAINMENT
9.4.1.Overview
9.4.2.Media and Entertainment Market Forecast and Analysis
9.5.TRAINING CENTERS
9.5.1.Overview
9.5.2.Training Centers Market Forecast and Analysis
9.6.OTHERS
9.6.1.Overview
9.6.2.Others Market Forecast and Analysis
10.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Audience Response System And Polling Software Market Overview
10.1.2North America Audience Response System And Polling Software Market Forecasts and Analysis
10.1.3North America Audience Response System And Polling Software Market Forecasts and Analysis - By Component
10.1.4North America Audience Response System And Polling Software Market Forecasts and Analysis - By Type
10.1.5North America Audience Response System And Polling Software Market Forecasts and Analysis - By Industry
10.1.6North America Audience Response System And Polling Software Market Forecasts and Analysis - By Countries
10.1.6.1United States Audience Response System And Polling Software Market
10.1.6.1.1United States Audience Response System And Polling Software Market by Component
10.1.6.1.2United States Audience Response System And Polling Software Market by Type
10.1.6.1.3United States Audience Response System And Polling Software Market by Industry
10.1.6.2Canada Audience Response System And Polling Software Market
10.1.6.2.1Canada Audience Response System And Polling Software Market by Component
10.1.6.2.2Canada Audience Response System And Polling Software Market by Type
10.1.6.2.3Canada Audience Response System And Polling Software Market by Industry
10.1.6.3Mexico Audience Response System And Polling Software Market
10.1.6.3.1Mexico Audience Response System And Polling Software Market by Component
10.1.6.3.2Mexico Audience Response System And Polling Software Market by Type
10.1.6.3.3Mexico Audience Response System And Polling Software Market by Industry
10.2.EUROPE
10.2.1Europe Audience Response System And Polling Software Market Overview
10.2.2Europe Audience Response System And Polling Software Market Forecasts and Analysis
10.2.3Europe Audience Response System And Polling Software Market Forecasts and Analysis - By Component
10.2.4Europe Audience Response System And Polling Software Market Forecasts and Analysis - By Type
10.2.5Europe Audience Response System And Polling Software Market Forecasts and Analysis - By Industry
10.2.6Europe Audience Response System And Polling Software Market Forecasts and Analysis - By Countries
10.2.6.1Germany Audience Response System And Polling Software Market
10.2.6.1.1Germany Audience Response System And Polling Software Market by Component
10.2.6.1.2Germany Audience Response System And Polling Software Market by Type
10.2.6.1.3Germany Audience Response System And Polling Software Market by Industry
10.2.6.2France Audience Response System And Polling Software Market
10.2.6.2.1France Audience Response System And Polling Software Market by Component
10.2.6.2.2France Audience Response System And Polling Software Market by Type
10.2.6.2.3France Audience Response System And Polling Software Market by Industry
10.2.6.3Italy Audience Response System And Polling Software Market
10.2.6.3.1Italy Audience Response System And Polling Software Market by Component
10.2.6.3.2Italy Audience Response System And Polling Software Market by Type
10.2.6.3.3Italy Audience Response System And Polling Software Market by Industry
10.2.6.4United Kingdom Audience Response System And Polling Software Market
10.2.6.4.1United Kingdom Audience Response System And Polling Software Market by Component
10.2.6.4.2United Kingdom Audience Response System And Polling Software Market by Type
10.2.6.4.3United Kingdom Audience Response System And Polling Software Market by Industry
10.2.6.5Russia Audience Response System And Polling Software Market
10.2.6.5.1Russia Audience Response System And Polling Software Market by Component
10.2.6.5.2Russia Audience Response System And Polling Software Market by Type
10.2.6.5.3Russia Audience Response System And Polling Software Market by Industry
10.2.6.6Rest of Europe Audience Response System And Polling Software Market
10.2.6.6.1Rest of Europe Audience Response System And Polling Software Market by Component
10.2.6.6.2Rest of Europe Audience Response System And Polling Software Market by Type
10.2.6.6.3Rest of Europe Audience Response System And Polling Software Market by Industry
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Audience Response System And Polling Software Market Overview
10.3.2Asia-Pacific Audience Response System And Polling Software Market Forecasts and Analysis
10.3.3Asia-Pacific Audience Response System And Polling Software Market Forecasts and Analysis - By Component
10.3.4Asia-Pacific Audience Response System And Polling Software Market Forecasts and Analysis - By Type
10.3.5Asia-Pacific Audience Response System And Polling Software Market Forecasts and Analysis - By Industry
10.3.6Asia-Pacific Audience Response System And Polling Software Market Forecasts and Analysis - By Countries
10.3.6.1Australia Audience Response System And Polling Software Market
10.3.6.1.1Australia Audience Response System And Polling Software Market by Component
10.3.6.1.2Australia Audience Response System And Polling Software Market by Type
10.3.6.1.3Australia Audience Response System And Polling Software Market by Industry
10.3.6.2China Audience Response System And Polling Software Market
10.3.6.2.1China Audience Response System And Polling Software Market by Component
10.3.6.2.2China Audience Response System And Polling Software Market by Type
10.3.6.2.3China Audience Response System And Polling Software Market by Industry
10.3.6.3India Audience Response System And Polling Software Market
10.3.6.3.1India Audience Response System And Polling Software Market by Component
10.3.6.3.2India Audience Response System And Polling Software Market by Type
10.3.6.3.3India Audience Response System And Polling Software Market by Industry
10.3.6.4Japan Audience Response System And Polling Software Market
10.3.6.4.1Japan Audience Response System And Polling Software Market by Component
10.3.6.4.2Japan Audience Response System And Polling Software Market by Type
10.3.6.4.3Japan Audience Response System And Polling Software Market by Industry
10.3.6.5South Korea Audience Response System And Polling Software Market
10.3.6.5.1South Korea Audience Response System And Polling Software Market by Component
10.3.6.5.2South Korea Audience Response System And Polling Software Market by Type
10.3.6.5.3South Korea Audience Response System And Polling Software Market by Industry
10.3.6.6Rest of Asia-Pacific Audience Response System And Polling Software Market
10.3.6.6.1Rest of Asia-Pacific Audience Response System And Polling Software Market by Component
10.3.6.6.2Rest of Asia-Pacific Audience Response System And Polling Software Market by Type
10.3.6.6.3Rest of Asia-Pacific Audience Response System And Polling Software Market by Industry
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Audience Response System And Polling Software Market Overview
10.4.2Middle East and Africa Audience Response System And Polling Software Market Forecasts and Analysis
10.4.3Middle East and Africa Audience Response System And Polling Software Market Forecasts and Analysis - By Component
10.4.4Middle East and Africa Audience Response System And Polling Software Market Forecasts and Analysis - By Type
10.4.5Middle East and Africa Audience Response System And Polling Software Market Forecasts and Analysis - By Industry
10.4.6Middle East and Africa Audience Response System And Polling Software Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Audience Response System And Polling Software Market
10.4.6.1.1South Africa Audience Response System And Polling Software Market by Component
10.4.6.1.2South Africa Audience Response System And Polling Software Market by Type
10.4.6.1.3South Africa Audience Response System And Polling Software Market by Industry
10.4.6.2Saudi Arabia Audience Response System And Polling Software Market
10.4.6.2.1Saudi Arabia Audience Response System And Polling Software Market by Component
10.4.6.2.2Saudi Arabia Audience Response System And Polling Software Market by Type
10.4.6.2.3Saudi Arabia Audience Response System And Polling Software Market by Industry
10.4.6.3U.A.E Audience Response System And Polling Software Market
10.4.6.3.1U.A.E Audience Response System And Polling Software Market by Component
10.4.6.3.2U.A.E Audience Response System And Polling Software Market by Type
10.4.6.3.3U.A.E Audience Response System And Polling Software Market by Industry
10.4.6.4Rest of Middle East and Africa Audience Response System And Polling Software Market
10.4.6.4.1Rest of Middle East and Africa Audience Response System And Polling Software Market by Component
10.4.6.4.2Rest of Middle East and Africa Audience Response System And Polling Software Market by Type
10.4.6.4.3Rest of Middle East and Africa Audience Response System And Polling Software Market by Industry
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Audience Response System And Polling Software Market Overview
10.5.2South and Central America Audience Response System And Polling Software Market Forecasts and Analysis
10.5.3South and Central America Audience Response System And Polling Software Market Forecasts and Analysis - By Component
10.5.4South and Central America Audience Response System And Polling Software Market Forecasts and Analysis - By Type
10.5.5South and Central America Audience Response System And Polling Software Market Forecasts and Analysis - By Industry
10.5.6South and Central America Audience Response System And Polling Software Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Audience Response System And Polling Software Market
10.5.6.1.1Brazil Audience Response System And Polling Software Market by Component
10.5.6.1.2Brazil Audience Response System And Polling Software Market by Type
10.5.6.1.3Brazil Audience Response System And Polling Software Market by Industry
10.5.6.2Argentina Audience Response System And Polling Software Market
10.5.6.2.1Argentina Audience Response System And Polling Software Market by Component
10.5.6.2.2Argentina Audience Response System And Polling Software Market by Type
10.5.6.2.3Argentina Audience Response System And Polling Software Market by Industry
10.5.6.3Rest of South and Central America Audience Response System And Polling Software Market
10.5.6.3.1Rest of South and Central America Audience Response System And Polling Software Market by Component
10.5.6.3.2Rest of South and Central America Audience Response System And Polling Software Market by Type
10.5.6.3.3Rest of South and Central America Audience Response System And Polling Software Market by Industry
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.AUDIENCE RESPONSE SYSTEM AND POLLING SOFTWARE MARKET, KEY COMPANY PROFILES
12.1.AUGA TECHNOLOGIES LTD. (VEVOX)
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.CLIKAPAD LIMITED
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.MERIDIA INTERACTIVE SOLUTIONS
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.OPTION TECHNOLOGIES
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.PROMETHEAN LIMITED
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.POLL EVERYWHERE COMPANY
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.SENDSTEPS COMPANY
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.TURNING TECHNOLOGIES, LLC
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.UBIQUS SAS
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.VOXVOTE
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. Auga Technologies Ltd. (Vevox)
2. CLiKAPAD Limited
3. Meridia Interactive Solutions
4. Option Technologies
5. PROMETHEAN LIMITED
6. Poll Everywhere Company
7. Sendsteps Company
8. Turning Technologies, LLC
9. Ubiqus SAS
10. VoxVote
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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