Car Air Freshener Market Dynamics and Developments by 2031
Coverage: Car Air Freshener Market covers analysis By Product Type (Liquids and Gels, Sprays and Aerosols, Paper, Others); Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Online Retailers, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)
- Report Date : Oct 2025
- Report Code : TIPRE00018236
- Category : Consumer Goods
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
The Car Air Freshener Market is expected to register a CAGR of 3% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Car Air Freshener Market covers analysis By Product Type (Liquids and Gels, Sprays and Aerosols, Paper, Others); Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Online Retailers, Others), and Geography (North America, Europe, Asia Pacific, and South and Central America) Car air freshener are products that are capable of emitting fragrance and is used to control odor inside any car. There are different brands of car air fresheners available in the market. The car air fresheners help in creating a subtle and calm ambiance in the car.
Purpose of the ReportThe report Car Air Freshener Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Car Air Freshener Market Segmentation
Product Type- Liquids and Gels
- Sprays and Aerosols
- Paper
- Hypermarkets and Supermarkets
- Convenience Stores
- Online Retailers
Strategic Insights
Car Air Freshener Market Growth Drivers- Rising Vehicle Numbers Drive Car Air Freshener Demand: The demand for car air fresheners is substantially propelled by the rising number of passenger and electric vehicles on the road globally. As more consumers purchase vehicles, the need for products enhancing the in-car experience, drives the demand for products such as car air fresheners.
- Growing Desire for Comfort Fuels Air Freshener Market: With the rising vehicle ownership, consumers are constantly seeking ways to maintain a refreshing and pleasant atmosphere in their vehicles. The growing desire for positive driving experience and comfort is a key driver for air fresheners market across the globe.
- Increasing Disposable Income Boosts Air Freshener Sales in Emerging Markets: Changing demographics and increasing disposable income of consumers worldwide leading to an increased demand and production of vehicles across regions particularly in emerging markets such as India, Brazil, Mexico, Saudi Arabia, and others are majorly contributing to the market growth of the car air fresheners market.
- Personalized Air Fresheners Cater to Consumer Preferences: The car air freshener market is growing significantly with the trend of personalized and customized air fresheners. Consumers look for novel, distinct fragrances and designs that synchronize with their personal preferences. Many manufacturers have begun to introduce novel car air fresheners having personal and customized fragrances to meet its growing demand.
- Sustainability Drives Demand for Eco-Friendly Car Air Fresheners: The markets for car air fresheners are shifting towards sustainability and eco-friendliness. The environment-conscious consumers demand natural ingredients and sustainable materials for the products. This trend is expected to push the demand for sustainable and eco-friendly car air fresheners in the market.
- Health and Wellness Trends Influence Air Freshener Choices: This trend toward health and wellness also drives consumer choice in the air freshener market. Consumers are now demanding products that mask odor but also encourage well-being. These products would include even air fresheners that contain essential oils for their reputed healing properties, in line with the general trend toward aromatherapy.
- Smart Car Air Fresheners with Air Purification Show Growth Potential: Smart and premium car air fresheners with features of air purification are an innovative and unique product of which growth has much room for improvement. That kind of product can remove and freshen bad smells, improve the quality of air inside a car.
- Car Sales Boost Demand for Air Fresheners in Emerging Markets: Car air fresheners are demand-driven mainly by increasing car sales worldwide. With growing car sales, the market for accessories that enhance the driving experience is also expected to pick up. This driver is more pronounced in emerging markets, where sales of cars are picking up rapidly.
- Rising Popularity of Premium Air Fresheners Driven by Luxury Demand: Premium air fresheners are rapidly becoming popular as consumers appear to be open to spending money for quality rather than mediocre products. Increasing interest in luxury products is generating interest among manufacturers for continued growth of the trend, where they can leverage this opportunity by bringing premium offers for connoisseur customers.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Car Air Freshener Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Car Air Freshener Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Emerging demand for personalized and customized fragrances is expected to be the key market trends.
Based on geography, North America held the largest share of the car air freshener market due to the increased number of vehicles in the region
Based on product type, the liquid segment is expected to witness the fastest growth during the forecast period
ABRO Industries, Inc, Ada Electrotech (Xiamen) Co. Ltd, Car Mate Mfg. Co. Ltd, Energizer Holdings, Inc, Godrej Group, Jenray Products Inc, Little Trees, Reckitt Benckiser Group Plc, S. C. Johnson and Son, and The Procter and Gamble Company are some of the key players operating in the car air freshener market
Rising disposable income of consumers and increased sale of vehicles in emerging countries are the key drivers for the car air freshener market.
The Car Air Freshener Market is estimated to witness a CAGR of 3% from 2023 to 2031
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Car Air Freshener Market - By Product Type
1.3.2Car Air Freshener Market - By Distribution Channel
1.3.3Car Air Freshener Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.CAR AIR FRESHENER MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.EXPERT OPINIONS
5.CAR AIR FRESHENER MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.CAR AIR FRESHENER MARKET - GLOBAL MARKET ANALYSIS
6.1.CAR AIR FRESHENER - GLOBAL MARKET OVERVIEW
6.2.CAR AIR FRESHENER - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.CAR AIR FRESHENER MARKET - REVENUE AND FORECASTS TO 2028 â" PRODUCT TYPE
7.1.OVERVIEW
7.2.PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3.LIQUIDS AND GELS
7.3.1.Overview
7.3.2.Liquids and Gels Market Forecast and Analysis
7.4.SPRAYS AND AEROSOLS
7.4.1.Overview
7.4.2.Sprays and Aerosols Market Forecast and Analysis
7.5.PAPER
7.5.1.Overview
7.5.2.Paper Market Forecast and Analysis
7.6.OTHERS
7.6.1.Overview
7.6.2.Others Market Forecast and Analysis
8.CAR AIR FRESHENER MARKET - REVENUE AND FORECASTS TO 2028 â" DISTRIBUTION CHANNEL
8.1.OVERVIEW
8.2.DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3.HYPERMARKETS AND SUPERMARKETS
8.3.1.Overview
8.3.2.Hypermarkets and Supermarkets Market Forecast and Analysis
8.4.CONVENIENCE STORES
8.4.1.Overview
8.4.2.Convenience Stores Market Forecast and Analysis
8.5.ONLINE RETAILERS
8.5.1.Overview
8.5.2.Online Retailers Market Forecast and Analysis
8.6.OTHERS
8.6.1.Overview
8.6.2.Others Market Forecast and Analysis
9.CAR AIR FRESHENER MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Car Air Freshener Market Overview
9.1.2North America Car Air Freshener Market Forecasts and Analysis
9.1.3North America Car Air Freshener Market Forecasts and Analysis - By Product Type
9.1.4North America Car Air Freshener Market Forecasts and Analysis - By Distribution Channel
9.1.5North America Car Air Freshener Market Forecasts and Analysis - By Countries
9.1.5.1United States Car Air Freshener Market
9.1.5.1.1United States Car Air Freshener Market by Product Type
9.1.5.1.2United States Car Air Freshener Market by Distribution Channel
9.1.5.2Canada Car Air Freshener Market
9.1.5.2.1Canada Car Air Freshener Market by Product Type
9.1.5.2.2Canada Car Air Freshener Market by Distribution Channel
9.1.5.3Mexico Car Air Freshener Market
9.1.5.3.1Mexico Car Air Freshener Market by Product Type
9.1.5.3.2Mexico Car Air Freshener Market by Distribution Channel
9.2.EUROPE
9.2.1Europe Car Air Freshener Market Overview
9.2.2Europe Car Air Freshener Market Forecasts and Analysis
9.2.3Europe Car Air Freshener Market Forecasts and Analysis - By Product Type
9.2.4Europe Car Air Freshener Market Forecasts and Analysis - By Distribution Channel
9.2.5Europe Car Air Freshener Market Forecasts and Analysis - By Countries
9.2.5.1Germany Car Air Freshener Market
9.2.5.1.1Germany Car Air Freshener Market by Product Type
9.2.5.1.2Germany Car Air Freshener Market by Distribution Channel
9.2.5.2France Car Air Freshener Market
9.2.5.2.1France Car Air Freshener Market by Product Type
9.2.5.2.2France Car Air Freshener Market by Distribution Channel
9.2.5.3Italy Car Air Freshener Market
9.2.5.3.1Italy Car Air Freshener Market by Product Type
9.2.5.3.2Italy Car Air Freshener Market by Distribution Channel
9.2.5.4United Kingdom Car Air Freshener Market
9.2.5.4.1United Kingdom Car Air Freshener Market by Product Type
9.2.5.4.2United Kingdom Car Air Freshener Market by Distribution Channel
9.2.5.5Russia Car Air Freshener Market
9.2.5.5.1Russia Car Air Freshener Market by Product Type
9.2.5.5.2Russia Car Air Freshener Market by Distribution Channel
9.2.5.6Rest of Europe Car Air Freshener Market
9.2.5.6.1Rest of Europe Car Air Freshener Market by Product Type
9.2.5.6.2Rest of Europe Car Air Freshener Market by Distribution Channel
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Car Air Freshener Market Overview
9.3.2Asia-Pacific Car Air Freshener Market Forecasts and Analysis
9.3.3Asia-Pacific Car Air Freshener Market Forecasts and Analysis - By Product Type
9.3.4Asia-Pacific Car Air Freshener Market Forecasts and Analysis - By Distribution Channel
9.3.5Asia-Pacific Car Air Freshener Market Forecasts and Analysis - By Countries
9.3.5.1Australia Car Air Freshener Market
9.3.5.1.1Australia Car Air Freshener Market by Product Type
9.3.5.1.2Australia Car Air Freshener Market by Distribution Channel
9.3.5.2China Car Air Freshener Market
9.3.5.2.1China Car Air Freshener Market by Product Type
9.3.5.2.2China Car Air Freshener Market by Distribution Channel
9.3.5.3India Car Air Freshener Market
9.3.5.3.1India Car Air Freshener Market by Product Type
9.3.5.3.2India Car Air Freshener Market by Distribution Channel
9.3.5.4Japan Car Air Freshener Market
9.3.5.4.1Japan Car Air Freshener Market by Product Type
9.3.5.4.2Japan Car Air Freshener Market by Distribution Channel
9.3.5.5South Korea Car Air Freshener Market
9.3.5.5.1South Korea Car Air Freshener Market by Product Type
9.3.5.5.2South Korea Car Air Freshener Market by Distribution Channel
9.3.5.6Rest of Asia-Pacific Car Air Freshener Market
9.3.5.6.1Rest of Asia-Pacific Car Air Freshener Market by Product Type
9.3.5.6.2Rest of Asia-Pacific Car Air Freshener Market by Distribution Channel
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Car Air Freshener Market Overview
9.4.2Middle East and Africa Car Air Freshener Market Forecasts and Analysis
9.4.3Middle East and Africa Car Air Freshener Market Forecasts and Analysis - By Product Type
9.4.4Middle East and Africa Car Air Freshener Market Forecasts and Analysis - By Distribution Channel
9.4.5Middle East and Africa Car Air Freshener Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Car Air Freshener Market
9.4.5.1.1South Africa Car Air Freshener Market by Product Type
9.4.5.1.2South Africa Car Air Freshener Market by Distribution Channel
9.4.5.2Saudi Arabia Car Air Freshener Market
9.4.5.2.1Saudi Arabia Car Air Freshener Market by Product Type
9.4.5.2.2Saudi Arabia Car Air Freshener Market by Distribution Channel
9.4.5.3U.A.E Car Air Freshener Market
9.4.5.3.1U.A.E Car Air Freshener Market by Product Type
9.4.5.3.2U.A.E Car Air Freshener Market by Distribution Channel
9.4.5.4Rest of Middle East and Africa Car Air Freshener Market
9.4.5.4.1Rest of Middle East and Africa Car Air Freshener Market by Product Type
9.4.5.4.2Rest of Middle East and Africa Car Air Freshener Market by Distribution Channel
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Car Air Freshener Market Overview
9.5.2South and Central America Car Air Freshener Market Forecasts and Analysis
9.5.3South and Central America Car Air Freshener Market Forecasts and Analysis - By Product Type
9.5.4South and Central America Car Air Freshener Market Forecasts and Analysis - By Distribution Channel
9.5.5South and Central America Car Air Freshener Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Car Air Freshener Market
9.5.5.1.1Brazil Car Air Freshener Market by Product Type
9.5.5.1.2Brazil Car Air Freshener Market by Distribution Channel
9.5.5.2Argentina Car Air Freshener Market
9.5.5.2.1Argentina Car Air Freshener Market by Product Type
9.5.5.2.2Argentina Car Air Freshener Market by Distribution Channel
9.5.5.3Rest of South and Central America Car Air Freshener Market
9.5.5.3.1Rest of South and Central America Car Air Freshener Market by Product Type
9.5.5.3.2Rest of South and Central America Car Air Freshener Market by Distribution Channel
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.CAR AIR FRESHENER MARKET, KEY COMPANY PROFILES
11.1.ABRO INDUSTRIES, INC.
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.ADA ELECTROTECH (XIAMEN) CO. LTD.
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.CAR MATE MFG. CO. LTD.
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.ENERGIZER HOLDINGS, INC.
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.GODREJ GROUP
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.JENRAY PRODUCTS INC.
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.LITTLE TREES
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.RECKITT BENCKISER GROUP PLC.
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.S. C. JOHNSON AND SON
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.THE PROCTER AND GAMBLE COMPANY
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. ABRO Industries, Inc.
2. Ada Electrotech (Xiamen) Co. Ltd.
3. Car Mate Mfg. Co. Ltd.
4. Energizer Holdings, Inc.
5. Godrej Group
6. Jenray Products Inc.
7. Little Trees
8. Reckitt Benckiser Group Plc.
9. S. C. Johnson and Son
10. The Procter and Gamble Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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