The Cloud ITSM Market is expected to register a CAGR of 15.2% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Component (Solution, Services); Organization Size (Large Enterprises, SMEs); Industry Vertical (BFSI, IT and Telecom, Manufacturing, Retail and Consumer Goods, Government and Public Sector, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Cloud ITSM Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cloud ITSM Market Segmentation
Component- Solution
- Services
- Large Enterprises
- SMEs
- BFSI
- IT and Telecom
- Manufacturing
- Retail and Consumer Goods
- Government and Public Sector
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Cloud ITSM Market Growth Drivers- Growing Adoption of Cloud Services: The increasing adoption of cloud computing is a key driver for the Cloud IT Service Management (ITSM) market. Organizations are moving their IT operations to the cloud for greater flexibility, scalability, and cost efficiency. Cloud-based ITSM tools provide streamlined service delivery, reduce overhead, and improve overall IT management, pushing more businesses to adopt these solutions.
- Need for Improved IT Operational Efficiency: As businesses face growing IT complexity, the demand for more efficient IT service management solutions is rising. Cloud ITSM platforms provide automated workflows, faster response times, and enhanced collaboration, driving operational efficiency. These solutions enable IT teams to proactively manage incidents, reduce downtime, and enhance service delivery, making them essential in modern business environments.
- Progress toward cloud-native ITSM solutions: Organizations are moving away from the traditional on-premises ITSM solution to the cloud-native solution to meet modern business needs. This enables better scalability, remote accessibility, and more flexible service delivery models. The cloud-native ITSM solutions support dynamic on-demand operations that improve efficiency and responsiveness. This is because the world needs agile, scalable systems to adapt to changes in business needs and to support a distributed workforce.
- Self-Service Portals and Knowledge Management: Self-service portals are becoming a significant trend within Cloud ITSM, allowing end-users to resolve IT issues without IT team intervention. Integrated knowledge management systems empower users with FAQs, tutorials, and troubleshooting guides. This trend reduces service desk volume, improves response times, and increases user satisfaction by providing quick access to relevant information.
- Cloud ITSM for Hybrid IT Environments: With businesses adopting hybrid IT environments, there is a growing opportunity for Cloud ITSM vendors to offer solutions that support both on-premise and cloud-based IT services. Hybrid cloud ITSM platforms allow organizations to manage their diverse IT environments seamlessly, ensuring consistency in service delivery, incident management, and overall operational efficiency.
- AI-Driven Service Management: As AI and machine learning capabilities evolve, Cloud ITSM providers can capitalize on this opportunity to develop more advanced, AI-driven service management solutions. AI can predict potential service disruptions, automate ticket routing, and provide intelligent recommendations for resolving incidents. By leveraging AI, vendors can enhance the capabilities of ITSM platforms and provide more proactive service management.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cloud ITSM Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cloud ITSM Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Progress toward cloud-native ITSM solutions to play a significant role in the global cloud ITSM market in the coming years
Rising demand for efficient IT operations and adoption of automation and AI are the major factors driving the cloud ITSM market
The Cloud ITSM Market is estimated to witness a CAGR of 15.2% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cloud ITSM Market - By Component
1.3.2 Cloud ITSM Market - By Organization Size
1.3.3 Cloud ITSM Market - By Industry Vertical
1.3.4 Cloud ITSM Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CLOUD ITSM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CLOUD ITSM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CLOUD ITSM MARKET - GLOBAL MARKET ANALYSIS
6.1. CLOUD ITSM - GLOBAL MARKET OVERVIEW
6.2. CLOUD ITSM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CLOUD ITSM MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. CLOUD ITSM MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. CLOUD ITSM MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. IT AND TELECOM
9.4.1. Overview
9.4.2. IT and Telecom Market Forecast and Analysis
9.5. MANUFACTURING
9.5.1. Overview
9.5.2. Manufacturing Market Forecast and Analysis
9.6. RETAIL AND CONSUMER GOODS
9.6.1. Overview
9.6.2. Retail and Consumer Goods Market Forecast and Analysis
9.7. GOVERNMENT AND PUBLIC SECTOR
9.7.1. Overview
9.7.2. Government and Public Sector Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. CLOUD ITSM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Cloud ITSM Market Overview
10.1.2 North America Cloud ITSM Market Forecasts and Analysis
10.1.3 North America Cloud ITSM Market Forecasts and Analysis - By Component
10.1.4 North America Cloud ITSM Market Forecasts and Analysis - By Organization Size
10.1.5 North America Cloud ITSM Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Cloud ITSM Market Forecasts and Analysis - By Countries
10.1.6.1 United States Cloud ITSM Market
10.1.6.1.1 United States Cloud ITSM Market by Component
10.1.6.1.2 United States Cloud ITSM Market by Organization Size
10.1.6.1.3 United States Cloud ITSM Market by Industry Vertical
10.1.6.2 Canada Cloud ITSM Market
10.1.6.2.1 Canada Cloud ITSM Market by Component
10.1.6.2.2 Canada Cloud ITSM Market by Organization Size
10.1.6.2.3 Canada Cloud ITSM Market by Industry Vertical
10.1.6.3 Mexico Cloud ITSM Market
10.1.6.3.1 Mexico Cloud ITSM Market by Component
10.1.6.3.2 Mexico Cloud ITSM Market by Organization Size
10.1.6.3.3 Mexico Cloud ITSM Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Cloud ITSM Market Overview
10.2.2 Europe Cloud ITSM Market Forecasts and Analysis
10.2.3 Europe Cloud ITSM Market Forecasts and Analysis - By Component
10.2.4 Europe Cloud ITSM Market Forecasts and Analysis - By Organization Size
10.2.5 Europe Cloud ITSM Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Cloud ITSM Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Cloud ITSM Market
10.2.6.1.1 Germany Cloud ITSM Market by Component
10.2.6.1.2 Germany Cloud ITSM Market by Organization Size
10.2.6.1.3 Germany Cloud ITSM Market by Industry Vertical
10.2.6.2 France Cloud ITSM Market
10.2.6.2.1 France Cloud ITSM Market by Component
10.2.6.2.2 France Cloud ITSM Market by Organization Size
10.2.6.2.3 France Cloud ITSM Market by Industry Vertical
10.2.6.3 Italy Cloud ITSM Market
10.2.6.3.1 Italy Cloud ITSM Market by Component
10.2.6.3.2 Italy Cloud ITSM Market by Organization Size
10.2.6.3.3 Italy Cloud ITSM Market by Industry Vertical
10.2.6.4 United Kingdom Cloud ITSM Market
10.2.6.4.1 United Kingdom Cloud ITSM Market by Component
10.2.6.4.2 United Kingdom Cloud ITSM Market by Organization Size
10.2.6.4.3 United Kingdom Cloud ITSM Market by Industry Vertical
10.2.6.5 Russia Cloud ITSM Market
10.2.6.5.1 Russia Cloud ITSM Market by Component
10.2.6.5.2 Russia Cloud ITSM Market by Organization Size
10.2.6.5.3 Russia Cloud ITSM Market by Industry Vertical
10.2.6.6 Rest of Europe Cloud ITSM Market
10.2.6.6.1 Rest of Europe Cloud ITSM Market by Component
10.2.6.6.2 Rest of Europe Cloud ITSM Market by Organization Size
10.2.6.6.3 Rest of Europe Cloud ITSM Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Cloud ITSM Market Overview
10.3.2 Asia-Pacific Cloud ITSM Market Forecasts and Analysis
10.3.3 Asia-Pacific Cloud ITSM Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Cloud ITSM Market Forecasts and Analysis - By Organization Size
10.3.5 Asia-Pacific Cloud ITSM Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Cloud ITSM Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Cloud ITSM Market
10.3.6.1.1 Australia Cloud ITSM Market by Component
10.3.6.1.2 Australia Cloud ITSM Market by Organization Size
10.3.6.1.3 Australia Cloud ITSM Market by Industry Vertical
10.3.6.2 China Cloud ITSM Market
10.3.6.2.1 China Cloud ITSM Market by Component
10.3.6.2.2 China Cloud ITSM Market by Organization Size
10.3.6.2.3 China Cloud ITSM Market by Industry Vertical
10.3.6.3 India Cloud ITSM Market
10.3.6.3.1 India Cloud ITSM Market by Component
10.3.6.3.2 India Cloud ITSM Market by Organization Size
10.3.6.3.3 India Cloud ITSM Market by Industry Vertical
10.3.6.4 Japan Cloud ITSM Market
10.3.6.4.1 Japan Cloud ITSM Market by Component
10.3.6.4.2 Japan Cloud ITSM Market by Organization Size
10.3.6.4.3 Japan Cloud ITSM Market by Industry Vertical
10.3.6.5 South Korea Cloud ITSM Market
10.3.6.5.1 South Korea Cloud ITSM Market by Component
10.3.6.5.2 South Korea Cloud ITSM Market by Organization Size
10.3.6.5.3 South Korea Cloud ITSM Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Cloud ITSM Market
10.3.6.6.1 Rest of Asia-Pacific Cloud ITSM Market by Component
10.3.6.6.2 Rest of Asia-Pacific Cloud ITSM Market by Organization Size
10.3.6.6.3 Rest of Asia-Pacific Cloud ITSM Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Cloud ITSM Market Overview
10.4.2 Middle East and Africa Cloud ITSM Market Forecasts and Analysis
10.4.3 Middle East and Africa Cloud ITSM Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Cloud ITSM Market Forecasts and Analysis - By Organization Size
10.4.5 Middle East and Africa Cloud ITSM Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Cloud ITSM Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Cloud ITSM Market
10.4.6.1.1 South Africa Cloud ITSM Market by Component
10.4.6.1.2 South Africa Cloud ITSM Market by Organization Size
10.4.6.1.3 South Africa Cloud ITSM Market by Industry Vertical
10.4.6.2 Saudi Arabia Cloud ITSM Market
10.4.6.2.1 Saudi Arabia Cloud ITSM Market by Component
10.4.6.2.2 Saudi Arabia Cloud ITSM Market by Organization Size
10.4.6.2.3 Saudi Arabia Cloud ITSM Market by Industry Vertical
10.4.6.3 U.A.E Cloud ITSM Market
10.4.6.3.1 U.A.E Cloud ITSM Market by Component
10.4.6.3.2 U.A.E Cloud ITSM Market by Organization Size
10.4.6.3.3 U.A.E Cloud ITSM Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Cloud ITSM Market
10.4.6.4.1 Rest of Middle East and Africa Cloud ITSM Market by Component
10.4.6.4.2 Rest of Middle East and Africa Cloud ITSM Market by Organization Size
10.4.6.4.3 Rest of Middle East and Africa Cloud ITSM Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Cloud ITSM Market Overview
10.5.2 South and Central America Cloud ITSM Market Forecasts and Analysis
10.5.3 South and Central America Cloud ITSM Market Forecasts and Analysis - By Component
10.5.4 South and Central America Cloud ITSM Market Forecasts and Analysis - By Organization Size
10.5.5 South and Central America Cloud ITSM Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Cloud ITSM Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Cloud ITSM Market
10.5.6.1.1 Brazil Cloud ITSM Market by Component
10.5.6.1.2 Brazil Cloud ITSM Market by Organization Size
10.5.6.1.3 Brazil Cloud ITSM Market by Industry Vertical
10.5.6.2 Argentina Cloud ITSM Market
10.5.6.2.1 Argentina Cloud ITSM Market by Component
10.5.6.2.2 Argentina Cloud ITSM Market by Organization Size
10.5.6.2.3 Argentina Cloud ITSM Market by Industry Vertical
10.5.6.3 Rest of South and Central America Cloud ITSM Market
10.5.6.3.1 Rest of South and Central America Cloud ITSM Market by Component
10.5.6.3.2 Rest of South and Central America Cloud ITSM Market by Organization Size
10.5.6.3.3 Rest of South and Central America Cloud ITSM Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CLOUD ITSM MARKET, KEY COMPANY PROFILES
12.1. AXIOS SYSTEMS PLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BMC SOFTWARE, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BROADCOM INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CHERWELL SOFTWARE, LLC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. CITRIX SYSTEMS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. FRESHWORKS INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. IBM CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. IVANTI
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. MICRO FOCUS INTERNATIONAL PLC
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SERVICENOW, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Axios Systems PLC
2. BMC Software, Inc.
3. Broadcom Inc
4. Cherwell Software, LLC
5. Citrix Systems, Inc.
6. Freshworks Inc.
7. IBM Corporation
8. Ivanti
9. Micro Focus International plc
10. ServiceNow, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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