Consumer Cloud Storage Services Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Consumer cloud storage services allow the users to store, edit, download, and share their media content such as documents, images, videos, and other files on the cloud. Consumer cloud storage services facilitate working with personal devices such as smartphones, notebooks, tablets, and others. Advancements in mobile communication technologies and continuously growing demand for virtual data storage due to a continuous increase in the number of mobile workforces are significantly contributing to the growth of the consumer cloud storage services market.
MARKET SCOPE
The "Global Consumer Cloud Storage Services Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the consumer cloud storage services market with detailed market segmentation by storage, user age, and geography. The report provides key statistics on the market status of the leading consumer cloud storage services market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on storage, the global consumer cloud storage services market is segmented into below 1 TB, 1 TB-10 TB, and above 10 TB.
- On the basis of user age, the market is segmented into below 18 years, 18-40 years, and above 40 years.
MARKET DYNAMICS
Drivers:
- Increasing the number of mobile devices across the globe and growing penetration with the Internet are major factors driving the consumer cloud storage services market growth.
- The growing need for technologically advanced storage solutions and a high rate of adoption of cloud storage among the consumer is expected to influence the consumer cloud storage services market growth during the forecast period.
Restraints:
- The lack of network bandwidth and data security issues may hamper the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The consumer cloud storage services market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the consumer cloud storage services market in these regions.
IMPACT OF COVID-19 ON CONSUMER CLOUD STORAGE SERVICES MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The consumer cloud storage services market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the consumer cloud storage services market in these regions.
IMPACT OF COVID-19 ON CONSUMER CLOUD STORAGE SERVICES MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the consumer cloud storage services market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from consumer cloud storage services market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the consumer cloud storage services market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Amazon.com, Inc.
- Apple Inc.
- Box
- Dropbox
- Google LLC
- MediaFire
- Microsoft
- Nextcloud GmbH
- pCloud AG
- Sync.com Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Consumer Cloud Storage Services Market - By Storage
1.3.2 Consumer Cloud Storage Services Market - By User Age
1.3.3 Consumer Cloud Storage Services Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONSUMER CLOUD STORAGE SERVICES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONSUMER CLOUD STORAGE SERVICES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONSUMER CLOUD STORAGE SERVICES MARKET - GLOBAL MARKET ANALYSIS
6.1. CONSUMER CLOUD STORAGE SERVICES - GLOBAL MARKET OVERVIEW
6.2. CONSUMER CLOUD STORAGE SERVICES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONSUMER CLOUD STORAGE SERVICES MARKET - REVENUE AND FORECASTS TO 2028 - STORAGE
7.1. OVERVIEW
7.2. STORAGE MARKET FORECASTS AND ANALYSIS
7.3. BELOW 1 TB
7.3.1. Overview
7.3.2. Below 1 TB Market Forecast and Analysis
7.4. 1 TB-10 TB
7.4.1. Overview
7.4.2. 1 TB-10 TB Market Forecast and Analysis
7.5. ABOVE 10 TB
7.5.1. Overview
7.5.2. Above 10 TB Market Forecast and Analysis
8. CONSUMER CLOUD STORAGE SERVICES MARKET - REVENUE AND FORECASTS TO 2028 - USER AGE
8.1. OVERVIEW
8.2. USER AGE MARKET FORECASTS AND ANALYSIS
8.3. BELOW 18 YEARS
8.3.1. Overview
8.3.2. Below 18 Years Market Forecast and Analysis
8.4. 18-40 YEARS
8.4.1. Overview
8.4.2. 18-40 Years Market Forecast and Analysis
8.5. ABOVE 40 YEARS
8.5.1. Overview
8.5.2. Above 40 Years Market Forecast and Analysis
9. CONSUMER CLOUD STORAGE SERVICES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Consumer Cloud Storage Services Market Overview
9.1.2 North America Consumer Cloud Storage Services Market Forecasts and Analysis
9.1.3 North America Consumer Cloud Storage Services Market Forecasts and Analysis - By Storage
9.1.4 North America Consumer Cloud Storage Services Market Forecasts and Analysis - By User Age
9.1.5 North America Consumer Cloud Storage Services Market Forecasts and Analysis - By Countries
9.1.5.1 United States Consumer Cloud Storage Services Market
9.1.5.1.1 United States Consumer Cloud Storage Services Market by Storage
9.1.5.1.2 United States Consumer Cloud Storage Services Market by User Age
9.1.5.2 Canada Consumer Cloud Storage Services Market
9.1.5.2.1 Canada Consumer Cloud Storage Services Market by Storage
9.1.5.2.2 Canada Consumer Cloud Storage Services Market by User Age
9.1.5.3 Mexico Consumer Cloud Storage Services Market
9.1.5.3.1 Mexico Consumer Cloud Storage Services Market by Storage
9.1.5.3.2 Mexico Consumer Cloud Storage Services Market by User Age
9.2. EUROPE
9.2.1 Europe Consumer Cloud Storage Services Market Overview
9.2.2 Europe Consumer Cloud Storage Services Market Forecasts and Analysis
9.2.3 Europe Consumer Cloud Storage Services Market Forecasts and Analysis - By Storage
9.2.4 Europe Consumer Cloud Storage Services Market Forecasts and Analysis - By User Age
9.2.5 Europe Consumer Cloud Storage Services Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Consumer Cloud Storage Services Market
9.2.5.1.1 Germany Consumer Cloud Storage Services Market by Storage
9.2.5.1.2 Germany Consumer Cloud Storage Services Market by User Age
9.2.5.2 France Consumer Cloud Storage Services Market
9.2.5.2.1 France Consumer Cloud Storage Services Market by Storage
9.2.5.2.2 France Consumer Cloud Storage Services Market by User Age
9.2.5.3 Italy Consumer Cloud Storage Services Market
9.2.5.3.1 Italy Consumer Cloud Storage Services Market by Storage
9.2.5.3.2 Italy Consumer Cloud Storage Services Market by User Age
9.2.5.4 United Kingdom Consumer Cloud Storage Services Market
9.2.5.4.1 United Kingdom Consumer Cloud Storage Services Market by Storage
9.2.5.4.2 United Kingdom Consumer Cloud Storage Services Market by User Age
9.2.5.5 Russia Consumer Cloud Storage Services Market
9.2.5.5.1 Russia Consumer Cloud Storage Services Market by Storage
9.2.5.5.2 Russia Consumer Cloud Storage Services Market by User Age
9.2.5.6 Rest of Europe Consumer Cloud Storage Services Market
9.2.5.6.1 Rest of Europe Consumer Cloud Storage Services Market by Storage
9.2.5.6.2 Rest of Europe Consumer Cloud Storage Services Market by User Age
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Consumer Cloud Storage Services Market Overview
9.3.2 Asia-Pacific Consumer Cloud Storage Services Market Forecasts and Analysis
9.3.3 Asia-Pacific Consumer Cloud Storage Services Market Forecasts and Analysis - By Storage
9.3.4 Asia-Pacific Consumer Cloud Storage Services Market Forecasts and Analysis - By User Age
9.3.5 Asia-Pacific Consumer Cloud Storage Services Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Consumer Cloud Storage Services Market
9.3.5.1.1 Australia Consumer Cloud Storage Services Market by Storage
9.3.5.1.2 Australia Consumer Cloud Storage Services Market by User Age
9.3.5.2 China Consumer Cloud Storage Services Market
9.3.5.2.1 China Consumer Cloud Storage Services Market by Storage
9.3.5.2.2 China Consumer Cloud Storage Services Market by User Age
9.3.5.3 India Consumer Cloud Storage Services Market
9.3.5.3.1 India Consumer Cloud Storage Services Market by Storage
9.3.5.3.2 India Consumer Cloud Storage Services Market by User Age
9.3.5.4 Japan Consumer Cloud Storage Services Market
9.3.5.4.1 Japan Consumer Cloud Storage Services Market by Storage
9.3.5.4.2 Japan Consumer Cloud Storage Services Market by User Age
9.3.5.5 South Korea Consumer Cloud Storage Services Market
9.3.5.5.1 South Korea Consumer Cloud Storage Services Market by Storage
9.3.5.5.2 South Korea Consumer Cloud Storage Services Market by User Age
9.3.5.6 Rest of Asia-Pacific Consumer Cloud Storage Services Market
9.3.5.6.1 Rest of Asia-Pacific Consumer Cloud Storage Services Market by Storage
9.3.5.6.2 Rest of Asia-Pacific Consumer Cloud Storage Services Market by User Age
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Consumer Cloud Storage Services Market Overview
9.4.2 Middle East and Africa Consumer Cloud Storage Services Market Forecasts and Analysis
9.4.3 Middle East and Africa Consumer Cloud Storage Services Market Forecasts and Analysis - By Storage
9.4.4 Middle East and Africa Consumer Cloud Storage Services Market Forecasts and Analysis - By User Age
9.4.5 Middle East and Africa Consumer Cloud Storage Services Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Consumer Cloud Storage Services Market
9.4.5.1.1 South Africa Consumer Cloud Storage Services Market by Storage
9.4.5.1.2 South Africa Consumer Cloud Storage Services Market by User Age
9.4.5.2 Saudi Arabia Consumer Cloud Storage Services Market
9.4.5.2.1 Saudi Arabia Consumer Cloud Storage Services Market by Storage
9.4.5.2.2 Saudi Arabia Consumer Cloud Storage Services Market by User Age
9.4.5.3 U.A.E Consumer Cloud Storage Services Market
9.4.5.3.1 U.A.E Consumer Cloud Storage Services Market by Storage
9.4.5.3.2 U.A.E Consumer Cloud Storage Services Market by User Age
9.4.5.4 Rest of Middle East and Africa Consumer Cloud Storage Services Market
9.4.5.4.1 Rest of Middle East and Africa Consumer Cloud Storage Services Market by Storage
9.4.5.4.2 Rest of Middle East and Africa Consumer Cloud Storage Services Market by User Age
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Consumer Cloud Storage Services Market Overview
9.5.2 South and Central America Consumer Cloud Storage Services Market Forecasts and Analysis
9.5.3 South and Central America Consumer Cloud Storage Services Market Forecasts and Analysis - By Storage
9.5.4 South and Central America Consumer Cloud Storage Services Market Forecasts and Analysis - By User Age
9.5.5 South and Central America Consumer Cloud Storage Services Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Consumer Cloud Storage Services Market
9.5.5.1.1 Brazil Consumer Cloud Storage Services Market by Storage
9.5.5.1.2 Brazil Consumer Cloud Storage Services Market by User Age
9.5.5.2 Argentina Consumer Cloud Storage Services Market
9.5.5.2.1 Argentina Consumer Cloud Storage Services Market by Storage
9.5.5.2.2 Argentina Consumer Cloud Storage Services Market by User Age
9.5.5.3 Rest of South and Central America Consumer Cloud Storage Services Market
9.5.5.3.1 Rest of South and Central America Consumer Cloud Storage Services Market by Storage
9.5.5.3.2 Rest of South and Central America Consumer Cloud Storage Services Market by User Age
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CONSUMER CLOUD STORAGE SERVICES MARKET, KEY COMPANY PROFILES
11.1. AMAZON.COM, INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. APPLE INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BOX
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DROPBOX
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GOOGLE LLC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MEDIAFIRE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MICROSOFT
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NEXTCLOUD GMBH
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PCLOUD AG
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SYNC.COM INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Amazon.com, Inc.
2.Apple Inc.
3.Box
4.Dropbox
5.Google LLC
6.MediaFire
7.Microsoft
8.Nextcloud GmbH
9.pCloud AG
10.Sync.com Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.