Customer Behaviour Analytics Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031
Coverage: Customer Behaviour Analytics Market covers analysis by Deployment Type (On-Premise, Cloud); Solution (Social Media Analytical Tools, Dashboard and Reporting Tools, Analytical Modules/Tools, Web Analytical Tools, Voice of Customer); Organization Size (SMEs, Large Enterprises); Industry (BFSI, Government, IT and Telecom, Manufacturing, Media and Entertainment, Retail, Transportation, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)
- Report Date : Oct 2025
- Report Code : TIPRE00011171
- Category : Technology, Media and Telecommunications
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
The Customer Behaviour Analytics Market is expected to register a CAGR of XX% from 2025 to 2031, with a market size expanding from US$ XX Million in 2024 to US$ XX Million by 2031.
The report is categorized by Deployment Type (On-Premise, Cloud) and further analyzes the market based on Solution (Social Media Analytical Tools, Dashboard and Reporting Tools, Analytical Modules/Tools, Web Analytical Tools, Voice of Customer). It also examines the market by Organization Size (SMEs, Large Enterprises) and Industry Industry (BFSI, Government, IT and Telecom, Manufacturing, Media and Entertainment, Retail, Transportation).A comprehensive breakdown is provided at global, regional, and country levels for each of these key segments.
The report includes market size and forecasts across all segments, presenting values in USD. It also delivers key statistics on the current market status of leading players, along with insights into prevailing market trends and emerging opportunities.
The report Customer Behaviour Analytics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Customer Behaviour Analytics Market Segmentation
Deployment Type- On-Premise
- Cloud
- Social Media Analytical Tools
- Dashboard and Reporting Tools
- Analytical Modules/Tools
- Web Analytical Tools
- Voice of Customer
- SMEs
- Large Enterprises
- BFSI
- Government
- IT and Telecom
- Manufacturing
- Media and Entertainment
- Retail
- Transportation
Strategic Insights
Customer Behaviour Analytics Market Growth Drivers- Unlock Insights: Understand Your Customers Like Never Before
- Drive Engagement: Tailor Experiences to Boost Customer Loyalty
- Predict Trends: Stay Ahead with Data-Driven Decision Making
- AI-Powered Insights Transform Customer Behavior Analytics
- Personalization Takes Center Stage in Retail Strategies
- Sustainability Drives Consumer Choices in 2025
- Unlocking Insights: Transform Customer Behavior into Actionable Strategies
- Personalization Revolution: Tailoring Experiences to Boost Loyalty
- Predictive Analytics: Anticipating Needs for Enhanced Customer Engagement
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Customer Behaviour Analytics Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Customer Behaviour Analytics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Behaviour Analytics Market - By Deployment Type
1.3.2 Customer Behaviour Analytics Market - By Solution
1.3.3 Customer Behaviour Analytics Market - By Organization Size
1.3.4 Customer Behaviour Analytics Market - By Industry
1.3.5 Customer Behaviour Analytics Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CUSTOMER BEHAVIOUR ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CUSTOMER BEHAVIOUR ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CUSTOMER BEHAVIOUR ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER BEHAVIOUR ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER BEHAVIOUR ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CUSTOMER BEHAVIOUR ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISE
7.3.1. Overview
7.3.2. On-Premise Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
8. CUSTOMER BEHAVIOUR ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
8.1. OVERVIEW
8.2. SOLUTION MARKET FORECASTS AND ANALYSIS
8.3. SOCIAL MEDIA ANALYTICAL TOOLS
8.3.1. Overview
8.3.2. Social Media Analytical Tools Market Forecast and Analysis
8.4. DASHBOARD AND REPORTING TOOLS
8.4.1. Overview
8.4.2. Dashboard and Reporting Tools Market Forecast and Analysis
8.5. ANALYTICAL MODULES/TOOLS
8.5.1. Overview
8.5.2. Analytical Modules/Tools Market Forecast and Analysis
8.6. WEB ANALYTICAL TOOLS
8.6.1. Overview
8.6.2. Web Analytical Tools Market Forecast and Analysis
8.7. VOICE OF CUSTOMER
8.7.1. Overview
8.7.2. Voice of Customer Market Forecast and Analysis
9. CUSTOMER BEHAVIOUR ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMES
9.3.1. Overview
9.3.2. SMEs Market Forecast and Analysis
9.4. LARGE ENTERPRISES
9.4.1. Overview
9.4.2. Large Enterprises Market Forecast and Analysis
10. CUSTOMER BEHAVIOUR ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
10.1. OVERVIEW
10.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. GOVERNMENT
10.4.1. Overview
10.4.2. Government Market Forecast and Analysis
10.5. IT AND TELECOM
10.5.1. Overview
10.5.2. IT and Telecom Market Forecast and Analysis
10.6. MANUFACTURING
10.6.1. Overview
10.6.2. Manufacturing Market Forecast and Analysis
10.7. MEDIA AND ENTERTAINMENT
10.7.1. Overview
10.7.2. Media and Entertainment Market Forecast and Analysis
10.8. RETAIL
10.8.1. Overview
10.8.2. Retail Market Forecast and Analysis
10.9. TRANSPORTATION
10.9.1. Overview
10.9.2. Transportation Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. CUSTOMER BEHAVIOUR ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Customer Behaviour Analytics Market Overview
11.1.2 North America Customer Behaviour Analytics Market Forecasts and Analysis
11.1.3 North America Customer Behaviour Analytics Market Forecasts and Analysis - By Deployment Type
11.1.4 North America Customer Behaviour Analytics Market Forecasts and Analysis - By Solution
11.1.5 North America Customer Behaviour Analytics Market Forecasts and Analysis - By Organization Size
11.1.6 North America Customer Behaviour Analytics Market Forecasts and Analysis - By Industry
11.1.7 North America Customer Behaviour Analytics Market Forecasts and Analysis - By Countries
11.1.7.1 United States Customer Behaviour Analytics Market
11.1.7.1.1 United States Customer Behaviour Analytics Market by Deployment Type
11.1.7.1.2 United States Customer Behaviour Analytics Market by Solution
11.1.7.1.3 United States Customer Behaviour Analytics Market by Organization Size
11.1.7.1.4 United States Customer Behaviour Analytics Market by Industry
11.1.7.2 Canada Customer Behaviour Analytics Market
11.1.7.2.1 Canada Customer Behaviour Analytics Market by Deployment Type
11.1.7.2.2 Canada Customer Behaviour Analytics Market by Solution
11.1.7.2.3 Canada Customer Behaviour Analytics Market by Organization Size
11.1.7.2.4 Canada Customer Behaviour Analytics Market by Industry
11.1.7.3 Mexico Customer Behaviour Analytics Market
11.1.7.3.1 Mexico Customer Behaviour Analytics Market by Deployment Type
11.1.7.3.2 Mexico Customer Behaviour Analytics Market by Solution
11.1.7.3.3 Mexico Customer Behaviour Analytics Market by Organization Size
11.1.7.3.4 Mexico Customer Behaviour Analytics Market by Industry
11.2. EUROPE
11.2.1 Europe Customer Behaviour Analytics Market Overview
11.2.2 Europe Customer Behaviour Analytics Market Forecasts and Analysis
11.2.3 Europe Customer Behaviour Analytics Market Forecasts and Analysis - By Deployment Type
11.2.4 Europe Customer Behaviour Analytics Market Forecasts and Analysis - By Solution
11.2.5 Europe Customer Behaviour Analytics Market Forecasts and Analysis - By Organization Size
11.2.6 Europe Customer Behaviour Analytics Market Forecasts and Analysis - By Industry
11.2.7 Europe Customer Behaviour Analytics Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Customer Behaviour Analytics Market
11.2.7.1.1 Germany Customer Behaviour Analytics Market by Deployment Type
11.2.7.1.2 Germany Customer Behaviour Analytics Market by Solution
11.2.7.1.3 Germany Customer Behaviour Analytics Market by Organization Size
11.2.7.1.4 Germany Customer Behaviour Analytics Market by Industry
11.2.7.2 France Customer Behaviour Analytics Market
11.2.7.2.1 France Customer Behaviour Analytics Market by Deployment Type
11.2.7.2.2 France Customer Behaviour Analytics Market by Solution
11.2.7.2.3 France Customer Behaviour Analytics Market by Organization Size
11.2.7.2.4 France Customer Behaviour Analytics Market by Industry
11.2.7.3 Italy Customer Behaviour Analytics Market
11.2.7.3.1 Italy Customer Behaviour Analytics Market by Deployment Type
11.2.7.3.2 Italy Customer Behaviour Analytics Market by Solution
11.2.7.3.3 Italy Customer Behaviour Analytics Market by Organization Size
11.2.7.3.4 Italy Customer Behaviour Analytics Market by Industry
11.2.7.4 United Kingdom Customer Behaviour Analytics Market
11.2.7.4.1 United Kingdom Customer Behaviour Analytics Market by Deployment Type
11.2.7.4.2 United Kingdom Customer Behaviour Analytics Market by Solution
11.2.7.4.3 United Kingdom Customer Behaviour Analytics Market by Organization Size
11.2.7.4.4 United Kingdom Customer Behaviour Analytics Market by Industry
11.2.7.5 Russia Customer Behaviour Analytics Market
11.2.7.5.1 Russia Customer Behaviour Analytics Market by Deployment Type
11.2.7.5.2 Russia Customer Behaviour Analytics Market by Solution
11.2.7.5.3 Russia Customer Behaviour Analytics Market by Organization Size
11.2.7.5.4 Russia Customer Behaviour Analytics Market by Industry
11.2.7.6 Rest of Europe Customer Behaviour Analytics Market
11.2.7.6.1 Rest of Europe Customer Behaviour Analytics Market by Deployment Type
11.2.7.6.2 Rest of Europe Customer Behaviour Analytics Market by Solution
11.2.7.6.3 Rest of Europe Customer Behaviour Analytics Market by Organization Size
11.2.7.6.4 Rest of Europe Customer Behaviour Analytics Market by Industry
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Customer Behaviour Analytics Market Overview
11.3.2 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis
11.3.3 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis - By Deployment Type
11.3.4 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis - By Solution
11.3.5 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis - By Organization Size
11.3.6 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis - By Industry
11.3.7 Asia-Pacific Customer Behaviour Analytics Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Customer Behaviour Analytics Market
11.3.7.1.1 Australia Customer Behaviour Analytics Market by Deployment Type
11.3.7.1.2 Australia Customer Behaviour Analytics Market by Solution
11.3.7.1.3 Australia Customer Behaviour Analytics Market by Organization Size
11.3.7.1.4 Australia Customer Behaviour Analytics Market by Industry
11.3.7.2 China Customer Behaviour Analytics Market
11.3.7.2.1 China Customer Behaviour Analytics Market by Deployment Type
11.3.7.2.2 China Customer Behaviour Analytics Market by Solution
11.3.7.2.3 China Customer Behaviour Analytics Market by Organization Size
11.3.7.2.4 China Customer Behaviour Analytics Market by Industry
11.3.7.3 India Customer Behaviour Analytics Market
11.3.7.3.1 India Customer Behaviour Analytics Market by Deployment Type
11.3.7.3.2 India Customer Behaviour Analytics Market by Solution
11.3.7.3.3 India Customer Behaviour Analytics Market by Organization Size
11.3.7.3.4 India Customer Behaviour Analytics Market by Industry
11.3.7.4 Japan Customer Behaviour Analytics Market
11.3.7.4.1 Japan Customer Behaviour Analytics Market by Deployment Type
11.3.7.4.2 Japan Customer Behaviour Analytics Market by Solution
11.3.7.4.3 Japan Customer Behaviour Analytics Market by Organization Size
11.3.7.4.4 Japan Customer Behaviour Analytics Market by Industry
11.3.7.5 South Korea Customer Behaviour Analytics Market
11.3.7.5.1 South Korea Customer Behaviour Analytics Market by Deployment Type
11.3.7.5.2 South Korea Customer Behaviour Analytics Market by Solution
11.3.7.5.3 South Korea Customer Behaviour Analytics Market by Organization Size
11.3.7.5.4 South Korea Customer Behaviour Analytics Market by Industry
11.3.7.6 Rest of Asia-Pacific Customer Behaviour Analytics Market
11.3.7.6.1 Rest of Asia-Pacific Customer Behaviour Analytics Market by Deployment Type
11.3.7.6.2 Rest of Asia-Pacific Customer Behaviour Analytics Market by Solution
11.3.7.6.3 Rest of Asia-Pacific Customer Behaviour Analytics Market by Organization Size
11.3.7.6.4 Rest of Asia-Pacific Customer Behaviour Analytics Market by Industry
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Customer Behaviour Analytics Market Overview
11.4.2 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis
11.4.3 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis - By Deployment Type
11.4.4 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis - By Solution
11.4.5 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis - By Organization Size
11.4.6 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis - By Industry
11.4.7 Middle East and Africa Customer Behaviour Analytics Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Customer Behaviour Analytics Market
11.4.7.1.1 South Africa Customer Behaviour Analytics Market by Deployment Type
11.4.7.1.2 South Africa Customer Behaviour Analytics Market by Solution
11.4.7.1.3 South Africa Customer Behaviour Analytics Market by Organization Size
11.4.7.1.4 South Africa Customer Behaviour Analytics Market by Industry
11.4.7.2 Saudi Arabia Customer Behaviour Analytics Market
11.4.7.2.1 Saudi Arabia Customer Behaviour Analytics Market by Deployment Type
11.4.7.2.2 Saudi Arabia Customer Behaviour Analytics Market by Solution
11.4.7.2.3 Saudi Arabia Customer Behaviour Analytics Market by Organization Size
11.4.7.2.4 Saudi Arabia Customer Behaviour Analytics Market by Industry
11.4.7.3 U.A.E Customer Behaviour Analytics Market
11.4.7.3.1 U.A.E Customer Behaviour Analytics Market by Deployment Type
11.4.7.3.2 U.A.E Customer Behaviour Analytics Market by Solution
11.4.7.3.3 U.A.E Customer Behaviour Analytics Market by Organization Size
11.4.7.3.4 U.A.E Customer Behaviour Analytics Market by Industry
11.4.7.4 Rest of Middle East and Africa Customer Behaviour Analytics Market
11.4.7.4.1 Rest of Middle East and Africa Customer Behaviour Analytics Market by Deployment Type
11.4.7.4.2 Rest of Middle East and Africa Customer Behaviour Analytics Market by Solution
11.4.7.4.3 Rest of Middle East and Africa Customer Behaviour Analytics Market by Organization Size
11.4.7.4.4 Rest of Middle East and Africa Customer Behaviour Analytics Market by Industry
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Customer Behaviour Analytics Market Overview
11.5.2 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis
11.5.3 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis - By Deployment Type
11.5.4 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis - By Solution
11.5.5 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis - By Organization Size
11.5.6 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis - By Industry
11.5.7 South and Central America Customer Behaviour Analytics Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Customer Behaviour Analytics Market
11.5.7.1.1 Brazil Customer Behaviour Analytics Market by Deployment Type
11.5.7.1.2 Brazil Customer Behaviour Analytics Market by Solution
11.5.7.1.3 Brazil Customer Behaviour Analytics Market by Organization Size
11.5.7.1.4 Brazil Customer Behaviour Analytics Market by Industry
11.5.7.2 Argentina Customer Behaviour Analytics Market
11.5.7.2.1 Argentina Customer Behaviour Analytics Market by Deployment Type
11.5.7.2.2 Argentina Customer Behaviour Analytics Market by Solution
11.5.7.2.3 Argentina Customer Behaviour Analytics Market by Organization Size
11.5.7.2.4 Argentina Customer Behaviour Analytics Market by Industry
11.5.7.3 Rest of South and Central America Customer Behaviour Analytics Market
11.5.7.3.1 Rest of South and Central America Customer Behaviour Analytics Market by Deployment Type
11.5.7.3.2 Rest of South and Central America Customer Behaviour Analytics Market by Solution
11.5.7.3.3 Rest of South and Central America Customer Behaviour Analytics Market by Organization Size
11.5.7.3.4 Rest of South and Central America Customer Behaviour Analytics Market by Industry
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. CUSTOMER BEHAVIOUR ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. ADOBE INC.,
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. IBM CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. MICRO FOCUS
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. NGDATA, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. NEUSTAR, INC.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. NICE SYSTEMS
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. ORACLE CORPORATION
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAP SE
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SPLUNK INC.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SAS INSTITUTE INC.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Adobe Inc.,
2. IBM Corporation
3. Micro Focus
4. NGDATA, Inc.
5. Neustar, Inc.
6. NICE Systems
7. Oracle Corporation
8. SAP SE
9. Splunk Inc.
10. SAS Institute Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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