The global digital intelligence platform market is experiencing high demand due to the increasing need for customer retention to maintain a competitive position. Increasing focus on social media analytics, and need to digital experiences are the major factors that are expected to support the growth of digital intelligence platform market whereas lack of skilled workforce is expected to slow down the growth of this market.
The "Global Digital Intelligence Platform Market Analysis to 2031" is a specialized and in-depth study of the digital intelligence platform industry with a focus on the global market trend. The report aims to provide an overview of the global digital intelligence platform market with detailed market segmentation by component, touchpoint, organization size, industry, and geography. The global digital intelligence platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the digital intelligence platform market.
The report provides a detailed overview of the digital intelligence platform industry including both qualitative and quantitative information. It provides an overview and forecast of the global digital intelligence platform market based on by component, touchpoint, organization size,and industry. It also provides market size and forecast till 2031 for overall digital intelligence platform market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting digital intelligence platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis. Further, the report also includes ecosystem analysis for the digital intelligence platform market.
Also, key market players influencing the digital intelligence platform market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information for the last 3 years, a key development in the past five years. Some of the key players influencing the digital intelligence platform market are Adobe Systems, Cxense, Evergage, Inc., Google, Inc., IBM Corporation, Localytics, New Relic, Inc, Optimizely, SAS Institute, Inc., and Webtrekk among others.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1. Digital Intelligence Platform Market - By Component
1.3.2. Digital Intelligence Platform Market - By Touchpoint
1.3.3. Digital Intelligence Platform Market - By Organization Size
1.3.4. Digital Intelligence Platform Market - By Industry
1.3.5. Digital Intelligence Platform Market - By Region
1.3.5.1. By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL INTELLIGENCE PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. ECOSYSTEM ANALYSIS
4.3. PEST ANALYSIS
4.3.1. North America - PEST Analysis
4.3.2. Europe - PEST Analysis
4.3.3. Asia Pacific (APAC) - PEST Analysis
4.3.4. Middle East & Africa (MEA) - PEST Analysis
4.3.5. South America (SAM)- PEST Analysis
5. DIGITAL INTELLIGENCE PLATFORM MARKET - KEY PROCESS DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. DIGITAL INTELLIGENCE PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL INTELLIGENCE PLATFORM - GLOBAL MARKET OVERVIEW
6.2. DIGITAL INTELLIGENCE PLATFORM - GLOBAL MARKET AND FORECAST T-2028
6.3. MARKET POSITIONING/ MARKET SHARE
7. DIGITAL INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS T-2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. ANALYTICS
7.3.1. Overview
7.3.2. Analytics Market Forecast and Analysis
7.4. DATA MANAGEMENT
7.4.1. Overview
7.4.2. Data Management Market Forecast and Analysis
7.5. ENGAGEMENT OPTIMIZATION
7.5.1. Overview
7.5.2. Engagement Optimization Market Forecast and Analysis
8. DIGITAL INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS T-2028 - TOUCHPOINT
8.1. OVERVIEW
8.2. TOUCHPOINT MARKET FORECASTS AND ANALYSIS
8.3. COMPANY WEBSITE
8.3.1. Overview
8.3.2. Company Website Market Forecast and Analysis
8.4. SOCIAL MEDIA
8.4.1. Overview
8.4.2. Social Media Market Forecast and Analysis
8.5. MOBILE
8.5.1. Overview
8.5.2. Mobile Market Forecast and Analysis
8.6. KIOSKS & POS
8.6.1. Overview
8.6.2. Kiosks & POS Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. DIGITAL INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS T-2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMALL AND MEDIUM ENTERPRISE
9.3.1. Overview
9.3.2. Small and Medium Enterprise Market Forecast and Analysis
9.4. LARGE ENTERPRISE
9.4.1. Overview
9.4.2. Large Enterprise Market Forecast and Analysis
10. DIGITAL INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS T-2028 - INDUSTRY
10.1. OVERVIEW
10.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. RETAIL & E-COMMERCE
10.4.1. Overview
10.4.2. Retail & E-Commerce Market Forecast and Analysis
10.5. PUBLIC SECTOR
10.5.1. Overview
10.5.2. Public Sector Market Forecast and Analysis
10.6. TELECOMMUNICATION & IT
10.6.1. Overview
10.6.2. Telecommunication & IT Market Forecast and Analysis
10.7. MEDIA & ENTERTAINMENT
10.7.1. Overview
10.7.2. Media & Entertainment Market Forecast and Analysis
10.8. HEALTHCARE
10.8.1. Overview
10.8.2. Healthcare Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. DIGITAL INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS T-2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1. North America Digital Intelligence Platform Market Overview
11.1.2. North America Digital Intelligence Platform Market Forecasts and Analysis
11.1.3. North America Market Forecasts and Analysis - By Component
11.1.4. North America Market Forecasts and Analysis - By Touchpoint
11.1.5. North America Market Forecasts and Analysis - By Organization Size
11.1.6. North America Market Forecasts and Analysis - By Industry
11.1.7. North America Market Forecasts and Analysis - By Countries
11.1.7.1. US market
11.1.7.1.1. US Market By Component
11.1.7.1.2. US Market by Touchpoint
11.1.7.1.3. US Market by Organization Size
11.1.7.1.4. US Market by Industry
11.1.7.2. Canada market
11.1.7.2.1. Canada Market By Component
11.1.7.2.2. Canada Market by Touchpoint
11.1.7.2.3. Canada Market by Organization Size
11.1.7.2.4. Canada Market by Industry
11.1.7.3. Mexic-market
11.1.7.3.1. Mexic-Market By Component
11.1.7.3.2. Mexic-Market by Touchpoint
11.1.7.3.3. Mexic-Market by Organization Size
11.1.7.3.4. Mexic-Market by Industry
11.2. EUROPE
11.2.1. Europe Digital Intelligence Platform Market Overview
11.2.2. Europe Digital Intelligence Platform Market Forecasts and Analysis
11.2.3. Europe Market Forecasts and Analysis - By Component
11.2.4. Europe Market Forecasts and Analysis - By Touchpoint
11.2.5. Europe Market Forecasts and Analysis - By Organization Size
11.2.6. Europe Market Forecasts and Analysis - By Industry
11.2.7. Europe Market Forecasts and Analysis - By Countries
11.2.7.1. France market
11.2.7.1.1. France Market By Component
11.2.7.1.2. France Market by Touchpoint
11.2.7.1.3. France Market by Organization Size
11.2.7.1.4. France Market by Industry
11.2.7.2. Germany market
11.2.7.2.1. Germany Market By Component
11.2.7.2.2. Germany Market by Touchpoint
11.2.7.2.3. Germany Market by Organization Size
11.2.7.2.4. Germany Market by Industry
11.2.7.3. Italy market
11.2.7.3.1. Italy Market By Component
11.2.7.3.2. Italy Market by Touchpoint
11.2.7.3.3. Italy Market by Organization Size
11.2.7.3.4. Italy Market by Industry
11.2.7.4. Russia market
11.2.7.4.1. Russia Market By Component
11.2.7.4.2. Russia Market by Touchpoint
11.2.7.4.3. Russia Market by Organization Size
11.2.7.4.4. Russia Market by Industry
11.2.7.5. UK market
11.2.7.5.1. UK Market By Component
11.2.7.5.2. UK Market by Touchpoint
11.2.7.5.3. UK Market by Organization Size
11.2.7.5.4. UK Market by Industry
11.2.7.6. Rest of Europe market
11.2.7.6.1. Rest of Europe Market By Component
11.2.7.6.2. Rest of Europe Market by Touchpoint
11.2.7.6.3. Rest of Europe Market by Organization Size
11.2.7.6.4. Rest of Europe Market by Industry
11.3. ASIA PACIFIC (APAC)
11.3.1. Asia Pacific Digital Intelligence Platform Market Overview
11.3.2. Asia Pacific Digital Intelligence Platform Market Forecasts and Analysis
11.3.3. Asia Pacific Market Forecasts and Analysis - By Component
11.3.4. Asia Pacific Market Forecasts and Analysis - By Touchpoint
11.3.5. Asia Pacific Market Forecasts and Analysis - By Organization Size
11.3.6. Asia Pacific Market Forecasts and Analysis - By Industry
11.3.7. Asia Pacific Market Forecasts and Analysis - By Countries
11.3.7.1. South Korea
11.3.7.1.1. South Korea Market By Component
11.3.7.1.2. South Korea Market by Touchpoint
11.3.7.1.3. South Korea Market by Organization Size
11.3.7.1.4. South Korea Market by Industry
11.3.7.2. China market
11.3.7.2.1. China Market By Component
11.3.7.2.2. China Market by Touchpoint
11.3.7.2.3. China Market by Organization Size
11.3.7.2.4. China Market by Industry
11.3.7.3. India market
11.3.7.3.1. India Market By Component
11.3.7.3.2. India Market by Touchpoint
11.3.7.3.3. India Market by Organization Size
11.3.7.3.4. India Market by Industry
11.3.7.4. Japan market
11.3.7.4.1. Japan Market By Component
11.3.7.4.2. Japan Market by Touchpoint
11.3.7.4.3. Japan Market by Organization Size
11.3.7.4.4. Japan Market by Industry
11.3.7.5. Australia market
11.3.7.5.1. Australia Market By Component
11.3.7.5.2. Australia Market by Touchpoint
11.3.7.5.3. Australia Market by Organization Size
11.3.7.5.4. Australia Market by Industry
11.3.7.6. Rest of APAC market
11.3.7.6.1. Rest of APAC Market By Component
11.3.7.6.2. Rest of APAC Market by Touchpoint
11.3.7.6.3. Rest of APAC Market by Organization Size
11.3.7.6.4. Rest of APAC Market by Industry
11.4. MIDDLE EAST AND AFRICA (MEA)
11.4.1. Middle East and Africa Digital Intelligence Platform Market Overview
11.4.2. Middle East and Africa Digital Intelligence Platform Market Forecasts and Analysis
11.4.3. Middle East and Africa Market Forecasts and Analysis - By Component
11.4.4. Middle East and Africa Market Forecasts and Analysis - By Touchpoint
11.4.5. Middle East and Africa Market Forecasts and Analysis - By Organization Size
11.4.6. Middle East and Africa Market Forecasts and Analysis - By Industry
11.4.7. Middle East and Africa Market Forecasts and Analysis - By Countries
11.4.7.1. South Africa market
11.4.7.1.1. South Africa Market By Component
11.4.7.1.2. South Africa Market by Touchpoint
11.4.7.1.3. South Africa Market by Organization Size
11.4.7.1.4. South Africa Market by Industry
11.4.7.2. Saudi Arabia market
11.4.7.2.1. Saudi Arabia Market By Component
11.4.7.2.2. Saudi Arabia Market by Touchpoint
11.4.7.2.3. Saudi Arabia Market by Organization Size
11.4.7.2.4. Saudi Arabia Market by Industry
11.4.7.3. UAE market
11.4.7.3.1. UAE Market By Component
11.4.7.3.2. UAE Market by Touchpoint
11.4.7.3.3. UAE Market by Organization Size
11.4.7.3.4. UAE Market by Industry
11.4.7.4. Rest of MEA market
11.4.7.4.1. Rest of MEA Market By Component
11.4.7.4.2. Rest of MEA Market by Touchpoint
11.4.7.4.3. Rest of MEA Market by Organization Size
11.4.7.4.4. Rest of MEA Market by Industry
11.5. SOUTH AMERICA (SAM)
11.5.1. South America Digital Intelligence Platform Market Overview
11.5.2. South America Digital Intelligence Platform Market Forecasts and Analysis
11.5.3. South America Market Forecasts and Analysis - By Component
11.5.4. South America Market Forecasts and Analysis - By Touchpoint
11.5.5. South America Market Forecasts and Analysis - By Organization Size
11.5.6. South America Market Forecasts and Analysis - By Industry
11.5.7. South America Market Forecasts and Analysis - By Countries
11.5.7.1. Brazil market
11.5.7.1.1. Brazil Market By Component
11.5.7.1.2. Brazil Market by Touchpoint
11.5.7.1.3. Brazil Market by Organization Size
11.5.7.1.4. Brazil Market by Industry
11.5.7.2. Argentina market
11.5.7.2.1. Argentina Market By Component
11.5.7.2.2. Argentina Market by Touchpoint
11.5.7.2.3. Argentina Market by Organization Size
11.5.7.2.4. Argentina Market by Industry
11.5.7.3. Rest of SAM market
11.5.7.3.1. Rest of SAM Market By Component
11.5.7.3.2. Rest of SAM Market by Touchpoint
11.5.7.3.3. Rest of SAM Market by Organization Size
11.5.7.3.4. Rest of SAM Market by Industry
12. INDUSTRY LANDSCAPE
12.1. MERGERS & ACQUISITIONS
12.2. MARKET INITIATIVES
12.3. NEW DEVELOPMENTS
13. DIGITAL INTELLIGENCE PLATFORM MARKET, KEY COMPANY PROFILES
13.1. ADOBE SYSTEMS
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products & Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. CXENSE
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products & Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. EVERGAGE, INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products & Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. GOOGLE, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products & Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. IBM CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products & Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. LOCALYTICS
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products & Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. NEW RELIC, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products & Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. OPTIMIZELY
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products & Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SAS INSTITUTE, INC.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products & Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. WEBTREKK
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products & Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Adobe Systems
2. Cxense
3. Evergage, Inc.
4. Google, Inc.
5. IBM Corporation
6. Localytics
7. New Relic, Inc.
8. Optimizely
9. SAS Institute, Inc.
10. Webtrekk
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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