The trade promotion management software market in Europe is expected to grow from US$ 276.90 million in 2021 to US$ 546.88 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028.
The UK, Germany, France, Italy, and Russia are major economies in Europe. The trade process is subjected to be technology-enabled. At present scenario, spreadsheet and excel are used for preparing budget of trade promotion activities. To optimize promotion expenditure incurred by end user companies, need of a software is rising. Requirement of a software is growing which can collect and interpret promotional data completely and can draw valuable insights such as incremental lift, ROI, total volume, and funds spent on consumer goods salespeople and marketing. As a result, the use of connected process platform comprising processes such as planning, trade, retail, finances, budgeting, and distribution is expected to rise in coming years.The COVID-19 pandemic in Europe has had a diverse impact on various nations, since only a few nations have reported an increase in the number of virus-infected cases, resulting in stringent and long-term lockdown periods or social isolation standards. Germany, Italy, France, the UK, and Ireland have witnessed huge decline in their respective trade businesses. In the wake of COVID-19 outbreak, the retail sector experienced various ups and down in sales and investments in boosting their channel, which restricted the investments in promotion activities. On the contrary, the western European countries have matured IT infrastructure owing to the high awareness related to the advanced technologies, strong internet infrastructure, and capital investment capability among companies in the region. All mentioned factors are boosting e-commerce in Europe. In 2019, the e-commerce market of B2C in Europe was majorly dominated by the UK, France, Sweden, Germany, and Russia. As e-commerce marketing is a practice of utilizing promotional tactics to drive customer traffic into online store and converting them into buyers, the use of trade promotion management software is expected to act as a fruitful tool. Amid COVID-19 pandemic, the use of this software is helping to manage the e-commerce traffic.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the trade promotion management software market. The Europe trade promotion management software market is expected to grow at a good CAGR during the forecast period.
The trade promotion management software market in Europe is expected to grow from US$ 276.90 million in 2021 to US$ 546.88 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028. Trade promotion acts as a marketing tool, and therefore, it is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. The use of best-in-class trade promotions strategies by consumer goods companies has the potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20–23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. Concerning expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels the demand for efficient trade promotion strategies and plays a positive role in creating the development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase in both revenues and margins.
Based on application, the large enterprises segment led the Europe trade promotion management software market in 2020. Organizations with employee strength of more than 500 are categorized as large enterprises. Large enterprises have their clients across various regions; and they account for high market shares, technical capabilities, and effective business strategies. These large enterprises are known to invest in innovative and latest technologies to operate their business effectively. With the growing capabilities of trade promotion management software tools across various industries, the adoption of these tools has gained traction over the past few years. Large enterprises are utilizing various analytical tools such as trade promotion management software, to effectively streamline business operations.
The COVID-19 pandemic in Europe has had a diverse impact on various nations. Only a few nations have reported an increase in the number of virus-infected cases, resulting in stringent and long-term lockdown periods or social isolation standards. Germany, Italy, France, the UK, and Ireland have witnessed a huge decline in their respective trade businesses. In the wake of the COVID-19 outbreak, the retail sector experienced various ups and downs in sales and investments in boosting their channel, which restricted the investments in promotion activities. On the contrary, the western European countries have matured IT infrastructure, owing to the high awareness related to the advanced technologies, strong internet infrastructure, and capital investment capability among companies in the region. All these factors are boosting e-commerce in Europe. In 2019, the e-commerce market of B2C in Europe was majorly dominated by the UK, France, Sweden, Germany, and Russia. As e-commerce marketing is a practice of utilizing promotional tactics to drive customer traffic into an online store and converting them into buyers, the use of trade promotion management software is expected to act as a fruitful tool. Amid the COVID-19 pandemic, the use of this software is helping to manage the e-commerce traffic.
Th overall Europe trade promotion management software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. The process also serves the purpose of obtaining an overview and forecast for the Europe trade promotion management software market with respect to all the segments pertaining to the region. Furthermore, multiple primary interviews have been conducted with industry participants to validate data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe trade promotion management software market. Accenture; Aera Technology; Cornerstone; Deloitte; Exceedra by TELUS; o9 Solutions, Inc.; Oracle Corporation; Palantir Technologies; SAP SE; and UpClear are among the major players operating in the Europe trade promotion management software market.
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Europe Trade Promotion Management Software Market Segmentation
Europe Trade Promotion Management Software Market – By Deployment Type
- Cloud
- On-Premise
Europe Trade Promotion Management Software Market – By Application
- SMEs
- Large Enterprises
Europe Trade Promotion Management Software Market – By Industry
- Retail and CG
- IT and Services
- Pharmaceutical
- Manufacturing
- Others
Europe Trade Promotion Management Software Market- By Country
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
Europe Trade Promotion Management Software Market-Companies Mentioned
- Accenture
- Aera Technology
- Cornerstone
- Deloitte
- Exceedra by TELUS
- o9 Solutions, Inc.
- Oracle Corporation
- Palantir Technologies
- SAP SE
- UpClear
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Deployment Type, Application, and End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Trade Promotion Management Software Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Trade Promotion Management Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Expenditure on Trade Promotion Management
5.1.2 Investments in Trade Promotion Management Strategies to Boost Sales
5.2 Market Restraints
5.2.1 Adoption of Spreadsheet Over Software
5.3 Market Opportunities
5.3.1 Focus Towards Attracting Individuals from Different Generation
5.4 Future Trends
5.4.1 Incorporation of Advanced Analytics for Fixing Trade Promotions
5.5 Impact Analysis of Drivers and Restraints
6. Trade Promotion Management Software Market – Europe Analysis
6.1 Europe Trade Promotion Management Software Market Overview
6.2 Europe Trade Promotion Management Software Market –Revenue and Forecast to 2028 (US$ Million)
7. Europe Trade Promotion Management Software Market Analysis – By Deployment Type
7.1 Overview
7.2 Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)
7.3 Cloud
7.3.1 Overview
7.3.2 Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
7.4 On-Premise
7.4.1 Overview
7.4.2 On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Trade Promotion Management Software Market – By Application
8.1 Overview
8.2 Trade Promotion Management Software Market, by Application (2020 and 2028)
8.3 Small and Medium Size Enterprises
8.3.1 Overview
8.3.2 Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Trade Promotion Management Software Market – By Industry
9.1 Overview
9.2 Trade Promotion Management Software Market, by Industry (2020 and 2028)
9.3 Retail and Consumer Goods
9.3.1 Overview
9.3.2 Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.4 IT and Services
9.4.1 Overview
9.4.2 IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Pharmaceutical
9.5.1 Overview
9.5.2 Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Manufacturing
9.6.1 Overview
9.6.2 Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10. Europe Trade Promotion Management Software Market – Country Analysis
10.1 Overview
10.1.1 Europe: Trade Promotion Management Software Market- by Key Country
10.1.1.1 Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Germany: Trade Promotion Management Software Market- by Deployment Type
10.1.1.1.2 Germany: Trade Promotion Management Software Market- By Application
10.1.1.1.3 Germany: Trade Promotion Management Software Market- By Industry
10.1.1.2 France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 France: Trade Promotion Management Software Market- by Deployment Type
10.1.1.2.2 France: Trade Promotion Management Software Market- By Application
10.1.1.2.3 France: Trade Promotion Management Software Market- By Industry
10.1.1.3 Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Italy: Trade Promotion Management Software Market- by Deployment Type
10.1.1.3.2 Italy: Trade Promotion Management Software Market- By Application
10.1.1.3.3 Italy: Trade Promotion Management Software Market- By Industry
10.1.1.4 UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 UK: Trade Promotion Management Software Market- by Deployment Type
10.1.1.4.2 UK: Trade Promotion Management Software Market- By Application
10.1.1.4.3 UK: Trade Promotion Management Software Market- By Industry
10.1.1.5 Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 Russia: Trade Promotion Management Software Market- by Deployment Type
10.1.1.5.2 Russia: Trade Promotion Management Software Market- By Application
10.1.1.5.3 Russia: Trade Promotion Management Software Market- By Industry
10.1.1.6 Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of Europe: Trade Promotion Management Software Market- by Deployment Type
10.1.1.6.2 Rest of Europe: Trade Promotion Management Software Market- By Application
10.1.1.6.3 Rest of Europe: Trade Promotion Management Software Market- By Industry
11. Europe Trade Promotion Management Software Market- COVID-19 Impact Analysis
11.1 Overview
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
13. Company Profiles
13.1 Aera Technology
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Accenture
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cornerstone
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Deloitte
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Exceedra by TELUS
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 o9 Solutions, Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Oracle Corporation
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Palantir Technologies
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 SAP SE
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 UpClear
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Europe Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. Germany: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 5. France: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. France: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 7. France: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 11. UK: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 12. UK: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 13. UK: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 20. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Trade Promotion Management Software Market Segmentation
Figure 2. Europe Trade Promotion Management Software Market Segmentation – By Country
Figure 3. Europe Trade Promotion Management Software Market Overview
Figure 4. Large Enterprises Segment Held the Largest Market Share in 2020
Figure 5. Cloud Held the Largest Market Share in 2020
Figure 6. Retail and CG Industry Held the Largest Market Share in 2020
Figure 7. Germany was the Largest Revenue Contributor in 2020
Figure 8. Europe – PEST Analysis
Figure 9. Expert Opinion
Figure 10. Europe Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints
Figure 11. Europe Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Europe Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)
Figure 13. Europe Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Europe On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)
Figure 16. Europe Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)
Figure 19. Europe Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Europe Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Europe: Trade Promotion Management Software Market, By Key Country-Revenue 20202 (US$ Million)
Figure 25. Europe: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 & 2028)
Figure 26. Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Impact of COVID-19 Pandemic in Europe Country Markets
- Accenture
- Aera Technology
- Cornerstone
- Deloitte
- Exceedra by TELUS
- o9 Solutions, Inc.
- Oracle Corporation
- Palantir Technologies
- SAP SE
- UpClear
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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