Eye Makeup Products Market Developments, Trends, Analysis, and Forecast by 2031
Coverage: Eye Makeup Products Market covers analysis By Type (Eye Liner, Eye Shadow, Mascara, Others); Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)
- Report Date : Sep 2025
- Report Code : TIPRE00023366
- Category : Consumer Goods
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
The Eye Makeup Products Market is expected to register a CAGR of 5.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The global Eye Makeup Products market report analyzes key segments including eye shadows, eyeliners, and mascaras across various regions. It examines market dynamics such as consumer trends towards natural ingredients and cruelty-free products. This comprehensive analysis includes market size estimations, growth forecasts, and competitive landscape assessments. Insights into marketing strategies and distribution channels help stakeholders navigate this vibrant industry and capitalize on growth opportunities.
Purpose of the ReportThe report Eye Makeup Products Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Eye Makeup Products Market Segmentation
Type- Eye Liner
- Eye Shadow
- Mascara
- Hypermarket and Supermarket
- Specialty Store
- Online Retail
Strategic Insights
Eye Makeup Products Market Growth Drivers- Growing Significance of Beauty and Aesthetics: Some of the main growth drivers in the Eye Makeup Products Market include a growing importance of beauty and people looking good in societies which is leading to a greater need for make up products amongst the younger demographics who are not only influenced by social media mostly driven by the highly successful influencer culture but are actually buying more and more make up products than women of any other age.
- Innovation in eye-make up category: Greater desire from consumers to use eyes make up to make a statement is encouraging leading eye make up players to bring more innovation into the category including new forms of highly pigmented, better performing and longer lasting products like velvet matte in eye shadow all the way to eye makeup products with a wider variety of shades and functions for example eye shadows that also work as eye liners.
- Demand for products free from animal testing: Clean make up and products free from animal testing are demanding even more brands to innovate and the coming years are all about innovation and inclusive categories where make up caters to a wider variety of consumers of all ages and from all backgrounds. This section of the market report provide the readers with insights into the different drivers in the market helping companies to get a clearer picture on the market size, future market growth and the shares of the product segments in terms of sales and values.
- hypoalllergic and clean products: Key trends spurring the Eye Makeup Products Market include increasing demand for products that improve eye health, such as hypoallergenic and nourishing products.
- Demand for Personalisation of shades: Along with a rapid rate of customisation, wherein customers are showing an interest in creating palettes and individualising shades based on their personal style.
- Virtual Try-ons: The rise of technology in goods and services, ranging from smart makeup tools to applications that enable a quick virtual try-on through augmented reality, is also a key factor transforming the makeup industry.
- Digital innovation for better reach: Digital innovation to reach out to a bigger audience and offer personalised shopping experience to drive customer retention.
- Sustainable Packaging: sustainable packaging and formulations to differentiate in a crowded market landscape or geographical expansion to tap newer markets especially the emerging ones determine evolving consumer beauty norms.
- Partnerships and Collaborations: Market players prefer collaboration on perticulat make up range to attract niche target audience.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Eye Makeup Products Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Eye Makeup Products Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The Eye Makeup Products Market Will Trend Towards Clean Beauty and Personalised Makeup As the number of conscious consumers continue to grow and as research on cosmetic products and their ingredients become more substantiated, there will be an increase in demand for natural and cruelty-free formulations for eye make products. The Eye Make Up Products market will reflect an increased demand for personalised solutions or products promising long-wear without smudging.
Key players in this market are - L Or al, Est e Lauder Companies, Coty Inc, Shiseido Co Ltd, Procter and Gamble, NEW AVON LLC, Unilever, REVLON, COLORBAR COSMETICS PVT LTD
The market is expected to register a CAGR of 5.5% during 2023-2031
The rise of social media and beauty trends inspires a growing number of people to purchase high-quality eye makeup products, contributing to the growth of the Eye Makeup Products Market. Significant investments are being made in product innovations such as long-lasting and hypoallergenic formulations, further driving market growth.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Eye Makeup Products Market - By Type
1.3.2 Eye Makeup Products Market - By Distribution Channel
1.3.3 Eye Makeup Products Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. EYE MAKEUP PRODUCTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. EYE MAKEUP PRODUCTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. EYE MAKEUP PRODUCTS MARKET - GLOBAL MARKET ANALYSIS
6.1. EYE MAKEUP PRODUCTS - GLOBAL MARKET OVERVIEW
6.2. EYE MAKEUP PRODUCTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. EYE MAKEUP PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. EYE LINER
7.3.1. Overview
7.3.2. Eye Liner Market Forecast and Analysis
7.4. EYE SHADOW
7.4.1. Overview
7.4.2. Eye Shadow Market Forecast and Analysis
7.5. MASCARA
7.5.1. Overview
7.5.2. Mascara Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. EYE MAKEUP PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HYPERMARKET AND SUPERMARKET
8.3.1. Overview
8.3.2. Hypermarket and Supermarket Market Forecast and Analysis
8.4. SPECIALTY STORE
8.4.1. Overview
8.4.2. Specialty Store Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. EYE MAKEUP PRODUCTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Eye Makeup Products Market Overview
9.1.2 North America Eye Makeup Products Market Forecasts and Analysis
9.1.3 North America Eye Makeup Products Market Forecasts and Analysis - By Type
9.1.4 North America Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Eye Makeup Products Market Forecasts and Analysis - By Countries
9.1.5.1 United States Eye Makeup Products Market
9.1.5.1.1 United States Eye Makeup Products Market by Type
9.1.5.1.2 United States Eye Makeup Products Market by Distribution Channel
9.1.5.2 Canada Eye Makeup Products Market
9.1.5.2.1 Canada Eye Makeup Products Market by Type
9.1.5.2.2 Canada Eye Makeup Products Market by Distribution Channel
9.1.5.3 Mexico Eye Makeup Products Market
9.1.5.3.1 Mexico Eye Makeup Products Market by Type
9.1.5.3.2 Mexico Eye Makeup Products Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Eye Makeup Products Market Overview
9.2.2 Europe Eye Makeup Products Market Forecasts and Analysis
9.2.3 Europe Eye Makeup Products Market Forecasts and Analysis - By Type
9.2.4 Europe Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Eye Makeup Products Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Eye Makeup Products Market
9.2.5.1.1 Germany Eye Makeup Products Market by Type
9.2.5.1.2 Germany Eye Makeup Products Market by Distribution Channel
9.2.5.2 France Eye Makeup Products Market
9.2.5.2.1 France Eye Makeup Products Market by Type
9.2.5.2.2 France Eye Makeup Products Market by Distribution Channel
9.2.5.3 Italy Eye Makeup Products Market
9.2.5.3.1 Italy Eye Makeup Products Market by Type
9.2.5.3.2 Italy Eye Makeup Products Market by Distribution Channel
9.2.5.4 United Kingdom Eye Makeup Products Market
9.2.5.4.1 United Kingdom Eye Makeup Products Market by Type
9.2.5.4.2 United Kingdom Eye Makeup Products Market by Distribution Channel
9.2.5.5 Russia Eye Makeup Products Market
9.2.5.5.1 Russia Eye Makeup Products Market by Type
9.2.5.5.2 Russia Eye Makeup Products Market by Distribution Channel
9.2.5.6 Rest of Europe Eye Makeup Products Market
9.2.5.6.1 Rest of Europe Eye Makeup Products Market by Type
9.2.5.6.2 Rest of Europe Eye Makeup Products Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Eye Makeup Products Market Overview
9.3.2 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis
9.3.3 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Eye Makeup Products Market
9.3.5.1.1 Australia Eye Makeup Products Market by Type
9.3.5.1.2 Australia Eye Makeup Products Market by Distribution Channel
9.3.5.2 China Eye Makeup Products Market
9.3.5.2.1 China Eye Makeup Products Market by Type
9.3.5.2.2 China Eye Makeup Products Market by Distribution Channel
9.3.5.3 India Eye Makeup Products Market
9.3.5.3.1 India Eye Makeup Products Market by Type
9.3.5.3.2 India Eye Makeup Products Market by Distribution Channel
9.3.5.4 Japan Eye Makeup Products Market
9.3.5.4.1 Japan Eye Makeup Products Market by Type
9.3.5.4.2 Japan Eye Makeup Products Market by Distribution Channel
9.3.5.5 South Korea Eye Makeup Products Market
9.3.5.5.1 South Korea Eye Makeup Products Market by Type
9.3.5.5.2 South Korea Eye Makeup Products Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Eye Makeup Products Market
9.3.5.6.1 Rest of Asia-Pacific Eye Makeup Products Market by Type
9.3.5.6.2 Rest of Asia-Pacific Eye Makeup Products Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Eye Makeup Products Market Overview
9.4.2 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis
9.4.3 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Eye Makeup Products Market
9.4.5.1.1 South Africa Eye Makeup Products Market by Type
9.4.5.1.2 South Africa Eye Makeup Products Market by Distribution Channel
9.4.5.2 Saudi Arabia Eye Makeup Products Market
9.4.5.2.1 Saudi Arabia Eye Makeup Products Market by Type
9.4.5.2.2 Saudi Arabia Eye Makeup Products Market by Distribution Channel
9.4.5.3 U.A.E Eye Makeup Products Market
9.4.5.3.1 U.A.E Eye Makeup Products Market by Type
9.4.5.3.2 U.A.E Eye Makeup Products Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Eye Makeup Products Market
9.4.5.4.1 Rest of Middle East and Africa Eye Makeup Products Market by Type
9.4.5.4.2 Rest of Middle East and Africa Eye Makeup Products Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Eye Makeup Products Market Overview
9.5.2 South and Central America Eye Makeup Products Market Forecasts and Analysis
9.5.3 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Type
9.5.4 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Eye Makeup Products Market
9.5.5.1.1 Brazil Eye Makeup Products Market by Type
9.5.5.1.2 Brazil Eye Makeup Products Market by Distribution Channel
9.5.5.2 Argentina Eye Makeup Products Market
9.5.5.2.1 Argentina Eye Makeup Products Market by Type
9.5.5.2.2 Argentina Eye Makeup Products Market by Distribution Channel
9.5.5.3 Rest of South and Central America Eye Makeup Products Market
9.5.5.3.1 Rest of South and Central America Eye Makeup Products Market by Type
9.5.5.3.2 Rest of South and Central America Eye Makeup Products Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. EYE MAKEUP PRODUCTS MARKET, KEY COMPANY PROFILES
11.1. L'ORéAL,
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ESTéE LAUDER COMPANIES,
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. COTY INC.,
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SHISEIDO CO.LTD.,
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PROCTER AND GAMBLE,
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEW AVON LLC.,
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. UNILEVER,
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. REVLON,
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. COLORBAR COSMETICS PVT LTD,
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. LVMH,
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. L'Oréal,
2. Estée Lauder Companies,
3. Coty Inc.,
4. Shiseido Co.Ltd.,
5. Procter and Gamble,
6. NEW AVON LLC.,
7. Unilever,
8. REVLON,
9. COLORBAR COSMETICS PVT LTD,
10. LVMH,
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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