Amongst the Increasing demand for packaging solutions that are ecologically sustainable, the global gummed tapes market is expected to face challenge of presence of alternative materials such as heat-activated tapes and BOPP packaging tapes. Paper gummed tapes are considered ideal for lightweight packaging, and can be substituted by relatively low-cost pressure-sensitive tapes. Though, as these substitutions lag behind in terms of mechanical properties, the total gummed tapes market is expected to witness healthy growth in the coming years.
MARKET DYNAMICS
The demand for gummed tapes is reliably growing from logistics and shipping industries, as these tapes offer high adhesive strength for grooved box packaging and damage-free transportation of products. Increasing demand for corrugated packaging in the shipping and logistics industry is boosting the sales of gummed tapes across different regions. Moreover, manufacturers are indulging in consistent research and development activities to comply with the ever-changing demand, which is also boosting the market growth.
MARKET SCOPE
The "Global Gummed Tapes Market Analysis to 2031" is a specialized and in-depth study of the chemicals and materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the gummed tapes with detailed market segmentation by type, application, sales channel. The global gummed tapes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading gummed tapes market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global gummed tapes market is segmented on the basis of type into white gummed tape, brown gummed tape. On the basis of application the gummed tapes market is segmented into shipping & logistics, building & construction, food & beverages, electricals & electronics, automotive, healthcare & hygiene, others. Moreover, on the basis of sales channel the market has been segmented into manufacturer/distributor/service provider, and aftermarket.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global gummed tapes market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The gummed tapes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the gummed tapes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the gummed tapes market in these regions.

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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global gummed tapes market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The gummed tapes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the gummed tapes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the gummed tapes market in these regions.
MARKET PLAYERS
The reports cover key developments in the gummed tapes market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from gummed tapes market are anticipated to lucrative growth opportunities in the future with the rising demand for gummed tapes in the global market. Below mentioned is the list of few companies engaged in the gummed tapes market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the gummed tapes market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- 3M
- Holland
- Intertape
- Shurtape
- Loytape
- Papertec
- LPS
- Windmill
- Neubronner
- Can-Do National Tape
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Gummed Tapes Market - By Type
1.3.2Gummed Tapes Market - By Application
1.3.3Gummed Tapes Market - By Sales Channel
1.3.4Gummed Tapes Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.GUMMED TAPES MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.GUMMED TAPES MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.GUMMED TAPES MARKET - GLOBAL MARKET ANALYSIS
6.1.GUMMED TAPES - GLOBAL MARKET OVERVIEW
6.2.GUMMED TAPES - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.GUMMED TAPES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.WHITE GUMMED TAPE
7.3.1.Overview
7.3.2.White Gummed Tape Market Forecast and Analysis
7.4.BROWN GUMMED TAPE
7.4.1.Overview
7.4.2.Brown Gummed Tape Market Forecast and Analysis
8.GUMMED TAPES MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1.OVERVIEW
8.2.APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.SHIPPING AND LOGISTICS
8.3.1.Overview
8.3.2.Shipping and Logistics Market Forecast and Analysis
8.4.BUILDING AND CONSTRUCTION
8.4.1.Overview
8.4.2.Building and Construction Market Forecast and Analysis
8.5.FOOD AND BEVERAGES
8.5.1.Overview
8.5.2.Food and Beverages Market Forecast and Analysis
8.6.ELECTRICALS AND ELECTRONICS
8.6.1.Overview
8.6.2.Electricals and Electronics Market Forecast and Analysis
8.7.AUTOMOTIVE
8.7.1.Overview
8.7.2.Automotive Market Forecast and Analysis
8.8.HEALTHCARE AND HYGIENE
8.8.1.Overview
8.8.2.Healthcare and Hygiene Market Forecast and Analysis
8.9.OTHERS
8.9.1.Overview
8.9.2.Others Market Forecast and Analysis
9.GUMMED TAPES MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
9.1.OVERVIEW
9.2.SALES CHANNEL MARKET FORECASTS AND ANALYSIS
9.3.MANUFACTURER/DISTRIBUTOR/SERVICE PROVIDER
9.3.1.Overview
9.3.2.Manufacturer/Distributor/Service Provider Market Forecast and Analysis
9.4.AFTERMARKET
9.4.1.Overview
9.4.2.Aftermarket Market Forecast and Analysis
10.GUMMED TAPES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Gummed Tapes Market Overview
10.1.2North America Gummed Tapes Market Forecasts and Analysis
10.1.3North America Gummed Tapes Market Forecasts and Analysis - By Type
10.1.4North America Gummed Tapes Market Forecasts and Analysis - By Application
10.1.5North America Gummed Tapes Market Forecasts and Analysis - By Sales Channel
10.1.6North America Gummed Tapes Market Forecasts and Analysis - By Countries
10.1.6.1United States Gummed Tapes Market
10.1.6.1.1United States Gummed Tapes Market by Type
10.1.6.1.2United States Gummed Tapes Market by Application
10.1.6.1.3United States Gummed Tapes Market by Sales Channel
10.1.6.2Canada Gummed Tapes Market
10.1.6.2.1Canada Gummed Tapes Market by Type
10.1.6.2.2Canada Gummed Tapes Market by Application
10.1.6.2.3Canada Gummed Tapes Market by Sales Channel
10.1.6.3Mexico Gummed Tapes Market
10.1.6.3.1Mexico Gummed Tapes Market by Type
10.1.6.3.2Mexico Gummed Tapes Market by Application
10.1.6.3.3Mexico Gummed Tapes Market by Sales Channel
10.2.EUROPE
10.2.1Europe Gummed Tapes Market Overview
10.2.2Europe Gummed Tapes Market Forecasts and Analysis
10.2.3Europe Gummed Tapes Market Forecasts and Analysis - By Type
10.2.4Europe Gummed Tapes Market Forecasts and Analysis - By Application
10.2.5Europe Gummed Tapes Market Forecasts and Analysis - By Sales Channel
10.2.6Europe Gummed Tapes Market Forecasts and Analysis - By Countries
10.2.6.1Germany Gummed Tapes Market
10.2.6.1.1Germany Gummed Tapes Market by Type
10.2.6.1.2Germany Gummed Tapes Market by Application
10.2.6.1.3Germany Gummed Tapes Market by Sales Channel
10.2.6.2France Gummed Tapes Market
10.2.6.2.1France Gummed Tapes Market by Type
10.2.6.2.2France Gummed Tapes Market by Application
10.2.6.2.3France Gummed Tapes Market by Sales Channel
10.2.6.3Italy Gummed Tapes Market
10.2.6.3.1Italy Gummed Tapes Market by Type
10.2.6.3.2Italy Gummed Tapes Market by Application
10.2.6.3.3Italy Gummed Tapes Market by Sales Channel
10.2.6.4Spain Gummed Tapes Market
10.2.6.4.1Spain Gummed Tapes Market by Type
10.2.6.4.2Spain Gummed Tapes Market by Application
10.2.6.4.3Spain Gummed Tapes Market by Sales Channel
10.2.6.5United Kingdom Gummed Tapes Market
10.2.6.5.1United Kingdom Gummed Tapes Market by Type
10.2.6.5.2United Kingdom Gummed Tapes Market by Application
10.2.6.5.3United Kingdom Gummed Tapes Market by Sales Channel
10.2.6.6Russia Gummed Tapes Market
10.2.6.6.1Russia Gummed Tapes Market by Type
10.2.6.6.2Russia Gummed Tapes Market by Application
10.2.6.6.3Russia Gummed Tapes Market by Sales Channel
10.2.6.7Rest of Europe Gummed Tapes Market
10.2.6.7.1Rest of Europe Gummed Tapes Market by Type
10.2.6.7.2Rest of Europe Gummed Tapes Market by Application
10.2.6.7.3Rest of Europe Gummed Tapes Market by Sales Channel
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Gummed Tapes Market Overview
10.3.2Asia-Pacific Gummed Tapes Market Forecasts and Analysis
10.3.3Asia-Pacific Gummed Tapes Market Forecasts and Analysis - By Type
10.3.4Asia-Pacific Gummed Tapes Market Forecasts and Analysis - By Application
10.3.5Asia-Pacific Gummed Tapes Market Forecasts and Analysis - By Sales Channel
10.3.6Asia-Pacific Gummed Tapes Market Forecasts and Analysis - By Countries
10.3.6.1Australia Gummed Tapes Market
10.3.6.1.1Australia Gummed Tapes Market by Type
10.3.6.1.2Australia Gummed Tapes Market by Application
10.3.6.1.3Australia Gummed Tapes Market by Sales Channel
10.3.6.2China Gummed Tapes Market
10.3.6.2.1China Gummed Tapes Market by Type
10.3.6.2.2China Gummed Tapes Market by Application
10.3.6.2.3China Gummed Tapes Market by Sales Channel
10.3.6.3India Gummed Tapes Market
10.3.6.3.1India Gummed Tapes Market by Type
10.3.6.3.2India Gummed Tapes Market by Application
10.3.6.3.3India Gummed Tapes Market by Sales Channel
10.3.6.4Japan Gummed Tapes Market
10.3.6.4.1Japan Gummed Tapes Market by Type
10.3.6.4.2Japan Gummed Tapes Market by Application
10.3.6.4.3Japan Gummed Tapes Market by Sales Channel
10.3.6.5South Korea Gummed Tapes Market
10.3.6.5.1South Korea Gummed Tapes Market by Type
10.3.6.5.2South Korea Gummed Tapes Market by Application
10.3.6.5.3South Korea Gummed Tapes Market by Sales Channel
10.3.6.6Rest of Asia-Pacific Gummed Tapes Market
10.3.6.6.1Rest of Asia-Pacific Gummed Tapes Market by Type
10.3.6.6.2Rest of Asia-Pacific Gummed Tapes Market by Application
10.3.6.6.3Rest of Asia-Pacific Gummed Tapes Market by Sales Channel
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Gummed Tapes Market Overview
10.4.2Middle East and Africa Gummed Tapes Market Forecasts and Analysis
10.4.3Middle East and Africa Gummed Tapes Market Forecasts and Analysis - By Type
10.4.4Middle East and Africa Gummed Tapes Market Forecasts and Analysis - By Application
10.4.5Middle East and Africa Gummed Tapes Market Forecasts and Analysis - By Sales Channel
10.4.6Middle East and Africa Gummed Tapes Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Gummed Tapes Market
10.4.6.1.1South Africa Gummed Tapes Market by Type
10.4.6.1.2South Africa Gummed Tapes Market by Application
10.4.6.1.3South Africa Gummed Tapes Market by Sales Channel
10.4.6.2Saudi Arabia Gummed Tapes Market
10.4.6.2.1Saudi Arabia Gummed Tapes Market by Type
10.4.6.2.2Saudi Arabia Gummed Tapes Market by Application
10.4.6.2.3Saudi Arabia Gummed Tapes Market by Sales Channel
10.4.6.3U.A.E Gummed Tapes Market
10.4.6.3.1U.A.E Gummed Tapes Market by Type
10.4.6.3.2U.A.E Gummed Tapes Market by Application
10.4.6.3.3U.A.E Gummed Tapes Market by Sales Channel
10.4.6.4Rest of Middle East and Africa Gummed Tapes Market
10.4.6.4.1Rest of Middle East and Africa Gummed Tapes Market by Type
10.4.6.4.2Rest of Middle East and Africa Gummed Tapes Market by Application
10.4.6.4.3Rest of Middle East and Africa Gummed Tapes Market by Sales Channel
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Gummed Tapes Market Overview
10.5.2South and Central America Gummed Tapes Market Forecasts and Analysis
10.5.3South and Central America Gummed Tapes Market Forecasts and Analysis - By Type
10.5.4South and Central America Gummed Tapes Market Forecasts and Analysis - By Application
10.5.5South and Central America Gummed Tapes Market Forecasts and Analysis - By Sales Channel
10.5.6South and Central America Gummed Tapes Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Gummed Tapes Market
10.5.6.1.1Brazil Gummed Tapes Market by Type
10.5.6.1.2Brazil Gummed Tapes Market by Application
10.5.6.1.3Brazil Gummed Tapes Market by Sales Channel
10.5.6.2Argentina Gummed Tapes Market
10.5.6.2.1Argentina Gummed Tapes Market by Type
10.5.6.2.2Argentina Gummed Tapes Market by Application
10.5.6.2.3Argentina Gummed Tapes Market by Sales Channel
10.5.6.3Rest of South and Central America Gummed Tapes Market
10.5.6.3.1Rest of South and Central America Gummed Tapes Market by Type
10.5.6.3.2Rest of South and Central America Gummed Tapes Market by Application
10.5.6.3.3Rest of South and Central America Gummed Tapes Market by Sales Channel
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.GUMMED TAPES MARKET, KEY COMPANY PROFILES
12.1.3M
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.HOLLAND
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.INTERTAPE
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.SHURTAPE
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.LOYTAPE
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.PAPERTEC
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.LPS
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.WINDMILL
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.NEUBRONNER
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.CAN-DO NATIONAL TAPE
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. 3M
2. Holland
3. Intertape
4. Shurtape
5. Loytape
6. Papertec
7. LPS
8. Windmill
9. Neubronner
10. Can-Do National Tape
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.