Loyalty and Reward Management Software Market Key Vendors, Trends and Forecast by 2031

Coverage: Loyalty and Reward Management Software Market covers analysis By Component (Software, Service); Organization Size (SMEs, Large Enterprises); Deployment (On-Premises, Cloud); Application (Web, Mobile); Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00015373
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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MARKET INTRODUCTION

Loyalty management is the transactions with designing of rewards to consumers for past purchase as well as offer them incentives with an objective to make forthcoming purchase. Rewards program aims at offering strong value to the customers trailed by improved customer penetration, cross selling and retention.

MARKET DYNAMICS

Need to decrease customer churn rates and rising adoption of omnichannel customer loyalty strategy are some of the major factors driving the growth of the loyalty and reward management software market. Moreover, increasing adoption of advanced technologies, such as artificial intelligence and machine learning are also anticipated to boost the growth of the market.

MARKET SCOPE

The "Global Loyalty and Reward Management Software Market Analysis to 2031" is a specialized and in-depth study of the loyalty and reward management software market with a special focus on the global market trend analysis. The report aims to provide an overview of loyalty and reward management software market with detailed market segmentation by component, organization size, deployment type, application, vertical. The global loyalty and reward management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading loyalty and reward management software market players and offers key trends and opportunities in the loyalty and reward management software market.

MARKET SEGMENTATION

The global loyalty and reward management software market is segmented on the basis of component, organization size, deployment type, application, vertical. On the basis of component, the market is segmented as software, service. On the basis of organization size, the market is segmented as SMEs, large enterprises. On the basis of deployment type, the market is segmented as on-premises, cloud. On the basis of application, the market is segmented as web, mobile. On the basis of vertical, the market is segmented as BFSI, aviation, automotive, media and entertainment, retail and consumer goods, hospitality, others

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global loyalty and reward management software market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The loyalty and reward management software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting loyalty and reward management software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the loyalty and reward management software market in these regions.

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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global loyalty and reward management software market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The loyalty and reward management software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting loyalty and reward management software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the loyalty and reward management software market in these regions.

MARKET PLAYERS

The reports cover key developments in the loyalty and reward management software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from loyalty and reward management software market are anticipated to lucrative growth opportunities in the future with the rising demand for loyalty and reward management software market. Below mentioned is the list of few companies engaged in the loyalty and reward management software market.

The report also includes the profiles of key loyalty and reward management software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   Aimia Inc (Kognitiv Corporation)
  •   Annex, Inc
  •   Apex Loyalty
  •   Apptivo Inc
  •   Brierley+Partners
  •   Capillary Technologies
  •   Comarch SA
  •   Five Stars Loyalty, Inc.
  •   Kangaroo
  •   Vouchermatic (Inventrik Pte Ltd)


The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Loyalty And Reward Management Software Market - By Component
1.3.2Loyalty And Reward Management Software Market - By Organization Size
1.3.3Loyalty And Reward Management Software Market - By Deployment
1.3.4Loyalty And Reward Management Software Market - By Application
1.3.5Loyalty And Reward Management Software Market - By Vertical
1.3.6Loyalty And Reward Management Software Market - By Region
1.3.6.1By Country

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.LOYALTY AND REWARD MANAGEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
6.2.LOYALTY AND REWARD MANAGEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE

7.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.SOFTWARE
7.3.1.Overview
7.3.2.Software Market Forecast and Analysis
7.4.SERVICE
7.4.1.Overview
7.4.2.Service Market Forecast and Analysis
8.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 ORGANIZATION SIZE
8.1.OVERVIEW
8.2.ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3.SMES
8.3.1.Overview
8.3.2.SMEs Market Forecast and Analysis
8.4.LARGE ENTERPRISES
8.4.1.Overview
8.4.2.Large Enterprises Market Forecast and Analysis
9.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 DEPLOYMENT
9.1.OVERVIEW
9.2.DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3.ON-PREMISES
9.3.1.Overview
9.3.2.On-Premises Market Forecast and Analysis
9.4.CLOUD
9.4.1.Overview
9.4.2.Cloud Market Forecast and Analysis
10.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 APPLICATION
10.1.OVERVIEW
10.2.APPLICATION MARKET FORECASTS AND ANALYSIS
10.3.WEB
10.3.1.Overview
10.3.2.Web Market Forecast and Analysis
10.4.MOBILE
10.4.1.Overview
10.4.2.Mobile Market Forecast and Analysis
11.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 VERTICAL
11.1.OVERVIEW
11.2.VERTICAL MARKET FORECASTS AND ANALYSIS
11.3.BFSI
11.3.1.Overview
11.3.2.BFSI Market Forecast and Analysis
11.4.AVIATION
11.4.1.Overview
11.4.2.Aviation Market Forecast and Analysis
11.5.AUTOMOTIVE
11.5.1.Overview
11.5.2.Automotive Market Forecast and Analysis
11.6.MEDIA AND ENTERTAINMENT
11.6.1.Overview
11.6.2.Media and Entertainment Market Forecast and Analysis
11.7.RETAIL AND CONSUMER GOODS
11.7.1.Overview
11.7.2.Retail and Consumer Goods Market Forecast and Analysis
11.8.HOSPITALITY
11.8.1.Overview
11.8.2.Hospitality Market Forecast and Analysis
11.9.OTHERS
11.9.1.Overview
11.9.2.Others Market Forecast and Analysis

12.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 GEOGRAPHICAL ANALYSIS
12.1.NORTH AMERICA
12.1.1North America Loyalty And Reward Management Software Market Overview
12.1.2North America Loyalty And Reward Management Software Market Forecasts and Analysis
12.1.3North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Component
12.1.4North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Organization Size
12.1.5North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Deployment
12.1.6North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Application
12.1.7North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Vertical
12.1.8North America Loyalty And Reward Management Software Market Forecasts and Analysis - By Countries
12.1.8.1United States Loyalty And Reward Management Software Market
12.1.8.1.1United States Loyalty And Reward Management Software Market by Component
12.1.8.1.2United States Loyalty And Reward Management Software Market by Organization Size
12.1.8.1.3United States Loyalty And Reward Management Software Market by Deployment
12.1.8.1.4United States Loyalty And Reward Management Software Market by Application
12.1.8.1.5United States Loyalty And Reward Management Software Market by Vertical
12.1.8.2Canada Loyalty And Reward Management Software Market
12.1.8.2.1Canada Loyalty And Reward Management Software Market by Component
12.1.8.2.2Canada Loyalty And Reward Management Software Market by Organization Size
12.1.8.2.3Canada Loyalty And Reward Management Software Market by Deployment
12.1.8.2.4Canada Loyalty And Reward Management Software Market by Application
12.1.8.2.5Canada Loyalty And Reward Management Software Market by Vertical
12.1.8.3Mexico Loyalty And Reward Management Software Market
12.1.8.3.1Mexico Loyalty And Reward Management Software Market by Component
12.1.8.3.2Mexico Loyalty And Reward Management Software Market by Organization Size
12.1.8.3.3Mexico Loyalty And Reward Management Software Market by Deployment
12.1.8.3.4Mexico Loyalty And Reward Management Software Market by Application
12.1.8.3.5Mexico Loyalty And Reward Management Software Market by Vertical
12.2.EUROPE
12.2.1Europe Loyalty And Reward Management Software Market Overview
12.2.2Europe Loyalty And Reward Management Software Market Forecasts and Analysis
12.2.3Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Component
12.2.4Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Organization Size
12.2.5Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Deployment
12.2.6Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Application
12.2.7Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Vertical
12.2.8Europe Loyalty And Reward Management Software Market Forecasts and Analysis - By Countries
12.2.8.1Germany Loyalty And Reward Management Software Market
12.2.8.1.1Germany Loyalty And Reward Management Software Market by Component
12.2.8.1.2Germany Loyalty And Reward Management Software Market by Organization Size
12.2.8.1.3Germany Loyalty And Reward Management Software Market by Deployment
12.2.8.1.4Germany Loyalty And Reward Management Software Market by Application
12.2.8.1.5Germany Loyalty And Reward Management Software Market by Vertical
12.2.8.2France Loyalty And Reward Management Software Market
12.2.8.2.1France Loyalty And Reward Management Software Market by Component
12.2.8.2.2France Loyalty And Reward Management Software Market by Organization Size
12.2.8.2.3France Loyalty And Reward Management Software Market by Deployment
12.2.8.2.4France Loyalty And Reward Management Software Market by Application
12.2.8.2.5France Loyalty And Reward Management Software Market by Vertical
12.2.8.3Italy Loyalty And Reward Management Software Market
12.2.8.3.1Italy Loyalty And Reward Management Software Market by Component
12.2.8.3.2Italy Loyalty And Reward Management Software Market by Organization Size
12.2.8.3.3Italy Loyalty And Reward Management Software Market by Deployment
12.2.8.3.4Italy Loyalty And Reward Management Software Market by Application
12.2.8.3.5Italy Loyalty And Reward Management Software Market by Vertical
12.2.8.4United Kingdom Loyalty And Reward Management Software Market
12.2.8.4.1United Kingdom Loyalty And Reward Management Software Market by Component
12.2.8.4.2United Kingdom Loyalty And Reward Management Software Market by Organization Size
12.2.8.4.3United Kingdom Loyalty And Reward Management Software Market by Deployment
12.2.8.4.4United Kingdom Loyalty And Reward Management Software Market by Application
12.2.8.4.5United Kingdom Loyalty And Reward Management Software Market by Vertical
12.2.8.5Russia Loyalty And Reward Management Software Market
12.2.8.5.1Russia Loyalty And Reward Management Software Market by Component
12.2.8.5.2Russia Loyalty And Reward Management Software Market by Organization Size
12.2.8.5.3Russia Loyalty And Reward Management Software Market by Deployment
12.2.8.5.4Russia Loyalty And Reward Management Software Market by Application
12.2.8.5.5Russia Loyalty And Reward Management Software Market by Vertical
12.2.8.6Rest of Europe Loyalty And Reward Management Software Market
12.2.8.6.1Rest of Europe Loyalty And Reward Management Software Market by Component
12.2.8.6.2Rest of Europe Loyalty And Reward Management Software Market by Organization Size
12.2.8.6.3Rest of Europe Loyalty And Reward Management Software Market by Deployment
12.2.8.6.4Rest of Europe Loyalty And Reward Management Software Market by Application
12.2.8.6.5Rest of Europe Loyalty And Reward Management Software Market by Vertical
12.3.ASIA-PACIFIC
12.3.1Asia-Pacific Loyalty And Reward Management Software Market Overview
12.3.2Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis
12.3.3Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Component
12.3.4Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Organization Size
12.3.5Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Deployment
12.3.6Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Application
12.3.7Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Vertical
12.3.8Asia-Pacific Loyalty And Reward Management Software Market Forecasts and Analysis - By Countries
12.3.8.1Australia Loyalty And Reward Management Software Market
12.3.8.1.1Australia Loyalty And Reward Management Software Market by Component
12.3.8.1.2Australia Loyalty And Reward Management Software Market by Organization Size
12.3.8.1.3Australia Loyalty And Reward Management Software Market by Deployment
12.3.8.1.4Australia Loyalty And Reward Management Software Market by Application
12.3.8.1.5Australia Loyalty And Reward Management Software Market by Vertical
12.3.8.2China Loyalty And Reward Management Software Market
12.3.8.2.1China Loyalty And Reward Management Software Market by Component
12.3.8.2.2China Loyalty And Reward Management Software Market by Organization Size
12.3.8.2.3China Loyalty And Reward Management Software Market by Deployment
12.3.8.2.4China Loyalty And Reward Management Software Market by Application
12.3.8.2.5China Loyalty And Reward Management Software Market by Vertical
12.3.8.3India Loyalty And Reward Management Software Market
12.3.8.3.1India Loyalty And Reward Management Software Market by Component
12.3.8.3.2India Loyalty And Reward Management Software Market by Organization Size
12.3.8.3.3India Loyalty And Reward Management Software Market by Deployment
12.3.8.3.4India Loyalty And Reward Management Software Market by Application
12.3.8.3.5India Loyalty And Reward Management Software Market by Vertical
12.3.8.4Japan Loyalty And Reward Management Software Market
12.3.8.4.1Japan Loyalty And Reward Management Software Market by Component
12.3.8.4.2Japan Loyalty And Reward Management Software Market by Organization Size
12.3.8.4.3Japan Loyalty And Reward Management Software Market by Deployment
12.3.8.4.4Japan Loyalty And Reward Management Software Market by Application
12.3.8.4.5Japan Loyalty And Reward Management Software Market by Vertical
12.3.8.5South Korea Loyalty And Reward Management Software Market
12.3.8.5.1South Korea Loyalty And Reward Management Software Market by Component
12.3.8.5.2South Korea Loyalty And Reward Management Software Market by Organization Size
12.3.8.5.3South Korea Loyalty And Reward Management Software Market by Deployment
12.3.8.5.4South Korea Loyalty And Reward Management Software Market by Application
12.3.8.5.5South Korea Loyalty And Reward Management Software Market by Vertical
12.3.8.6Rest of Asia-Pacific Loyalty And Reward Management Software Market
12.3.8.6.1Rest of Asia-Pacific Loyalty And Reward Management Software Market by Component
12.3.8.6.2Rest of Asia-Pacific Loyalty And Reward Management Software Market by Organization Size
12.3.8.6.3Rest of Asia-Pacific Loyalty And Reward Management Software Market by Deployment
12.3.8.6.4Rest of Asia-Pacific Loyalty And Reward Management Software Market by Application
12.3.8.6.5Rest of Asia-Pacific Loyalty And Reward Management Software Market by Vertical
12.4.MIDDLE EAST AND AFRICA
12.4.1Middle East and Africa Loyalty And Reward Management Software Market Overview
12.4.2Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis
12.4.3Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Component
12.4.4Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Organization Size
12.4.5Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Deployment
12.4.6Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Application
12.4.7Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Vertical
12.4.8Middle East and Africa Loyalty And Reward Management Software Market Forecasts and Analysis - By Countries
12.4.8.1South Africa Loyalty And Reward Management Software Market
12.4.8.1.1South Africa Loyalty And Reward Management Software Market by Component
12.4.8.1.2South Africa Loyalty And Reward Management Software Market by Organization Size
12.4.8.1.3South Africa Loyalty And Reward Management Software Market by Deployment
12.4.8.1.4South Africa Loyalty And Reward Management Software Market by Application
12.4.8.1.5South Africa Loyalty And Reward Management Software Market by Vertical
12.4.8.2Saudi Arabia Loyalty And Reward Management Software Market
12.4.8.2.1Saudi Arabia Loyalty And Reward Management Software Market by Component
12.4.8.2.2Saudi Arabia Loyalty And Reward Management Software Market by Organization Size
12.4.8.2.3Saudi Arabia Loyalty And Reward Management Software Market by Deployment
12.4.8.2.4Saudi Arabia Loyalty And Reward Management Software Market by Application
12.4.8.2.5Saudi Arabia Loyalty And Reward Management Software Market by Vertical
12.4.8.3U.A.E Loyalty And Reward Management Software Market
12.4.8.3.1U.A.E Loyalty And Reward Management Software Market by Component
12.4.8.3.2U.A.E Loyalty And Reward Management Software Market by Organization Size
12.4.8.3.3U.A.E Loyalty And Reward Management Software Market by Deployment
12.4.8.3.4U.A.E Loyalty And Reward Management Software Market by Application
12.4.8.3.5U.A.E Loyalty And Reward Management Software Market by Vertical
12.4.8.4Rest of Middle East and Africa Loyalty And Reward Management Software Market
12.4.8.4.1Rest of Middle East and Africa Loyalty And Reward Management Software Market by Component
12.4.8.4.2Rest of Middle East and Africa Loyalty And Reward Management Software Market by Organization Size
12.4.8.4.3Rest of Middle East and Africa Loyalty And Reward Management Software Market by Deployment
12.4.8.4.4Rest of Middle East and Africa Loyalty And Reward Management Software Market by Application
12.4.8.4.5Rest of Middle East and Africa Loyalty And Reward Management Software Market by Vertical
12.5.SOUTH AND CENTRAL AMERICA
12.5.1South and Central America Loyalty And Reward Management Software Market Overview
12.5.2South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis
12.5.3South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Component
12.5.4South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Organization Size
12.5.5South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Deployment
12.5.6South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Application
12.5.7South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Vertical
12.5.8South and Central America Loyalty And Reward Management Software Market Forecasts and Analysis - By Countries
12.5.8.1Brazil Loyalty And Reward Management Software Market
12.5.8.1.1Brazil Loyalty And Reward Management Software Market by Component
12.5.8.1.2Brazil Loyalty And Reward Management Software Market by Organization Size
12.5.8.1.3Brazil Loyalty And Reward Management Software Market by Deployment
12.5.8.1.4Brazil Loyalty And Reward Management Software Market by Application
12.5.8.1.5Brazil Loyalty And Reward Management Software Market by Vertical
12.5.8.2Argentina Loyalty And Reward Management Software Market
12.5.8.2.1Argentina Loyalty And Reward Management Software Market by Component
12.5.8.2.2Argentina Loyalty And Reward Management Software Market by Organization Size
12.5.8.2.3Argentina Loyalty And Reward Management Software Market by Deployment
12.5.8.2.4Argentina Loyalty And Reward Management Software Market by Application
12.5.8.2.5Argentina Loyalty And Reward Management Software Market by Vertical
12.5.8.3Rest of South and Central America Loyalty And Reward Management Software Market
12.5.8.3.1Rest of South and Central America Loyalty And Reward Management Software Market by Component
12.5.8.3.2Rest of South and Central America Loyalty And Reward Management Software Market by Organization Size
12.5.8.3.3Rest of South and Central America Loyalty And Reward Management Software Market by Deployment
12.5.8.3.4Rest of South and Central America Loyalty And Reward Management Software Market by Application
12.5.8.3.5Rest of South and Central America Loyalty And Reward Management Software Market by Vertical

13.INDUSTRY LANDSCAPE
13.1.MERGERS AND ACQUISITIONS
13.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3.NEW PRODUCT LAUNCHES
13.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

14.LOYALTY AND REWARD MANAGEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
14.1.AIMIA INC (KOGNITIV CORPORATION)
14.1.1.Key Facts
14.1.2.Business Description
14.1.3.Products and Services
14.1.4.Financial Overview
14.1.5.SWOT Analysis
14.1.6.Key Developments
14.2.ANNEX, INC
14.2.1.Key Facts
14.2.2.Business Description
14.2.3.Products and Services
14.2.4.Financial Overview
14.2.5.SWOT Analysis
14.2.6.Key Developments
14.3.APEX LOYALTY
14.3.1.Key Facts
14.3.2.Business Description
14.3.3.Products and Services
14.3.4.Financial Overview
14.3.5.SWOT Analysis
14.3.6.Key Developments
14.4.APPTIVO INC
14.4.1.Key Facts
14.4.2.Business Description
14.4.3.Products and Services
14.4.4.Financial Overview
14.4.5.SWOT Analysis
14.4.6.Key Developments
14.5.BRIERLEY+PARTNERS
14.5.1.Key Facts
14.5.2.Business Description
14.5.3.Products and Services
14.5.4.Financial Overview
14.5.5.SWOT Analysis
14.5.6.Key Developments
14.6.CAPILLARY TECHNOLOGIES
14.6.1.Key Facts
14.6.2.Business Description
14.6.3.Products and Services
14.6.4.Financial Overview
14.6.5.SWOT Analysis
14.6.6.Key Developments
14.7.COMARCH SA
14.7.1.Key Facts
14.7.2.Business Description
14.7.3.Products and Services
14.7.4.Financial Overview
14.7.5.SWOT Analysis
14.7.6.Key Developments
14.8.FIVE STARS LOYALTY, INC.
14.8.1.Key Facts
14.8.2.Business Description
14.8.3.Products and Services
14.8.4.Financial Overview
14.8.5.SWOT Analysis
14.8.6.Key Developments
14.9.KANGAROO
14.9.1.Key Facts
14.9.2.Business Description
14.9.3.Products and Services
14.9.4.Financial Overview
14.9.5.SWOT Analysis
14.9.6.Key Developments
14.10.VOUCHERMATIC (INVENTRIK PTE LTD)
14.10.1.Key Facts
14.10.2.Business Description
14.10.3.Products and Services
14.10.4.Financial Overview
14.10.5.SWOT Analysis
14.10.6.Key Developments

15.APPENDIX
15.1.ABOUT THE INSIGHT PARTNERS
15.2.GLOSSARY OF TERMS
The List of Companies

1. Aimia Inc (Kognitiv Corporation)
2. Annex, Inc
3. Apex Loyalty
4. Apptivo Inc
5. Brierley+Partners
6. Capillary Technologies
7. Comarch SA
8. Five Stars Loyalty, Inc.
9. Kangaroo
10. Vouchermatic (Inventrik Pte Ltd)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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