Medical Surgical Mask Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
A medical surgical mask is a disposable device that puts a barrier between the nose and mouth of the user and the potential contaminants within the immediate surrounding environment. They are made of various thicknesses, coupled with a distinct ability to protect the user from contact with liquids. Also, they help in blocking large-particle droplets, splatter, sprays, or splashes that can contain germs, therefore preventing them from entering the nose and mouth and bacteria. There are two types of masks worn, which are used to avoid respiratory infection: surgical or face masks and N95 masks.
MARKET SCOPE
The "Global Medical Surgical Mask Market Analysis to 2028" is a specialized and in-depth study of the medical devices industry with a special focus on the global market trend analysis. The report aims to provide an overview of the Medical surgical mask market with detailed market segmentation by type, distribution channel, and geography. The report provides key statistics on the market status of the leading Medical surgical mask market players and offers key trends and opportunities in the market.MARKET SEGMENTATION
- Based on type, the global Medical surgical mask market is segmented into basic surgical mask, anti-fog surgical mask, fluid/splash resistant surgical mask, others.
- On the basis of distribution channel, the market is segmented into hospital pharmacies, retail pharmacies, online pharmacies, others.
MARKET DYNAMICS
Drivers:
- Rise in the incidences of various respiratory and infectious diseases.
- Rise in the numbers of COVID-19 cases globally.
- Growing awareness among individuals pertaining to airborne infections.
- Technological advancements in the diagnosis and surgery domain.
Restraints:
- The volatility in raw material prices is the major restraining factor for this market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Medical surgical mask market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Medical surgical mask market in these regions.
IMPACT OF COVID-19 ON MEDICAL SURGICAL MASK MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Medical surgical mask market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Medical surgical mask market in these regions.
IMPACT OF COVID-19 ON MEDICAL SURGICAL MASK MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the Medical surgical mask market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from Medical surgical mask market are anticipated to lucrative growth opportunities in the future with the rising demand for Medical surgical mask in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Medical surgical mask market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Medical Surgical Mask Market - By Type
1.3.2 Medical Surgical Mask Market - By Distribution Channel
1.3.3 Medical Surgical Mask Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MEDICAL SURGICAL MASK MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MEDICAL SURGICAL MASK MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MEDICAL SURGICAL MASK MARKET - GLOBAL MARKET ANALYSIS
6.1. MEDICAL SURGICAL MASK - GLOBAL MARKET OVERVIEW
6.2. MEDICAL SURGICAL MASK - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. MEDICAL SURGICAL MASK MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. BASIC SURGICAL MASK
7.3.1. Overview
7.3.2. Basic Surgical Mask Market Forecast and Analysis
7.4. ANTI-FOG SURGICAL MASK
7.4.1. Overview
7.4.2. Anti-fog Surgical Mask Market Forecast and Analysis
7.5. FLUID/SPLASH RESISTANT SURGICAL MASK
7.5.1. Overview
7.5.2. Fluid/Splash Resistant Surgical Mask Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. MEDICAL SURGICAL MASK MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HOSPITAL PHARMACIES
8.3.1. Overview
8.3.2. Hospital Pharmacies Market Forecast and Analysis
8.4. RETAIL PHARMACIES
8.4.1. Overview
8.4.2. Retail Pharmacies Market Forecast and Analysis
8.5. ONLINE PHARMACIES
8.5.1. Overview
8.5.2. Online Pharmacies Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. MEDICAL SURGICAL MASK MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Medical Surgical Mask Market Overview
9.1.2 North America Medical Surgical Mask Market Forecasts and Analysis
9.1.3 North America Medical Surgical Mask Market Forecasts and Analysis - By Type
9.1.4 North America Medical Surgical Mask Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Medical Surgical Mask Market Forecasts and Analysis - By Countries
9.1.5.1 United States Medical Surgical Mask Market
9.1.5.1.1 United States Medical Surgical Mask Market by Type
9.1.5.1.2 United States Medical Surgical Mask Market by Distribution Channel
9.1.5.2 Canada Medical Surgical Mask Market
9.1.5.2.1 Canada Medical Surgical Mask Market by Type
9.1.5.2.2 Canada Medical Surgical Mask Market by Distribution Channel
9.1.5.3 Mexico Medical Surgical Mask Market
9.1.5.3.1 Mexico Medical Surgical Mask Market by Type
9.1.5.3.2 Mexico Medical Surgical Mask Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Medical Surgical Mask Market Overview
9.2.2 Europe Medical Surgical Mask Market Forecasts and Analysis
9.2.3 Europe Medical Surgical Mask Market Forecasts and Analysis - By Type
9.2.4 Europe Medical Surgical Mask Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Medical Surgical Mask Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Medical Surgical Mask Market
9.2.5.1.1 Germany Medical Surgical Mask Market by Type
9.2.5.1.2 Germany Medical Surgical Mask Market by Distribution Channel
9.2.5.2 France Medical Surgical Mask Market
9.2.5.2.1 France Medical Surgical Mask Market by Type
9.2.5.2.2 France Medical Surgical Mask Market by Distribution Channel
9.2.5.3 Italy Medical Surgical Mask Market
9.2.5.3.1 Italy Medical Surgical Mask Market by Type
9.2.5.3.2 Italy Medical Surgical Mask Market by Distribution Channel
9.2.5.4 Spain Medical Surgical Mask Market
9.2.5.4.1 Spain Medical Surgical Mask Market by Type
9.2.5.4.2 Spain Medical Surgical Mask Market by Distribution Channel
9.2.5.5 United Kingdom Medical Surgical Mask Market
9.2.5.5.1 United Kingdom Medical Surgical Mask Market by Type
9.2.5.5.2 United Kingdom Medical Surgical Mask Market by Distribution Channel
9.2.5.6 Rest of Europe Medical Surgical Mask Market
9.2.5.6.1 Rest of Europe Medical Surgical Mask Market by Type
9.2.5.6.2 Rest of Europe Medical Surgical Mask Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Medical Surgical Mask Market Overview
9.3.2 Asia-Pacific Medical Surgical Mask Market Forecasts and Analysis
9.3.3 Asia-Pacific Medical Surgical Mask Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Medical Surgical Mask Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Medical Surgical Mask Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Medical Surgical Mask Market
9.3.5.1.1 Australia Medical Surgical Mask Market by Type
9.3.5.1.2 Australia Medical Surgical Mask Market by Distribution Channel
9.3.5.2 China Medical Surgical Mask Market
9.3.5.2.1 China Medical Surgical Mask Market by Type
9.3.5.2.2 China Medical Surgical Mask Market by Distribution Channel
9.3.5.3 India Medical Surgical Mask Market
9.3.5.3.1 India Medical Surgical Mask Market by Type
9.3.5.3.2 India Medical Surgical Mask Market by Distribution Channel
9.3.5.4 Japan Medical Surgical Mask Market
9.3.5.4.1 Japan Medical Surgical Mask Market by Type
9.3.5.4.2 Japan Medical Surgical Mask Market by Distribution Channel
9.3.5.5 South Korea Medical Surgical Mask Market
9.3.5.5.1 South Korea Medical Surgical Mask Market by Type
9.3.5.5.2 South Korea Medical Surgical Mask Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Medical Surgical Mask Market
9.3.5.6.1 Rest of Asia-Pacific Medical Surgical Mask Market by Type
9.3.5.6.2 Rest of Asia-Pacific Medical Surgical Mask Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Medical Surgical Mask Market Overview
9.4.2 Middle East and Africa Medical Surgical Mask Market Forecasts and Analysis
9.4.3 Middle East and Africa Medical Surgical Mask Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Medical Surgical Mask Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Medical Surgical Mask Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Medical Surgical Mask Market
9.4.5.1.1 South Africa Medical Surgical Mask Market by Type
9.4.5.1.2 South Africa Medical Surgical Mask Market by Distribution Channel
9.4.5.2 Saudi Arabia Medical Surgical Mask Market
9.4.5.2.1 Saudi Arabia Medical Surgical Mask Market by Type
9.4.5.2.2 Saudi Arabia Medical Surgical Mask Market by Distribution Channel
9.4.5.3 U.A.E Medical Surgical Mask Market
9.4.5.3.1 U.A.E Medical Surgical Mask Market by Type
9.4.5.3.2 U.A.E Medical Surgical Mask Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Medical Surgical Mask Market
9.4.5.4.1 Rest of Middle East and Africa Medical Surgical Mask Market by Type
9.4.5.4.2 Rest of Middle East and Africa Medical Surgical Mask Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Medical Surgical Mask Market Overview
9.5.2 South and Central America Medical Surgical Mask Market Forecasts and Analysis
9.5.3 South and Central America Medical Surgical Mask Market Forecasts and Analysis - By Type
9.5.4 South and Central America Medical Surgical Mask Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Medical Surgical Mask Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Medical Surgical Mask Market
9.5.5.1.1 Brazil Medical Surgical Mask Market by Type
9.5.5.1.2 Brazil Medical Surgical Mask Market by Distribution Channel
9.5.5.2 Argentina Medical Surgical Mask Market
9.5.5.2.1 Argentina Medical Surgical Mask Market by Type
9.5.5.2.2 Argentina Medical Surgical Mask Market by Distribution Channel
9.5.5.3 Rest of South and Central America Medical Surgical Mask Market
9.5.5.3.1 Rest of South and Central America Medical Surgical Mask Market by Type
9.5.5.3.2 Rest of South and Central America Medical Surgical Mask Market by Distribution Channel
10. IMPACT OF COVID-19 PANDEMIC ON GLOBAL MEDICAL SURGICAL MASK MARKET
10.1 North America
10.2 Europe
10.3 Asia-Pacific
10.4 Middle East and Africa
10.5 South and Central America
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MEDICAL SURGICAL MASK MARKET, KEY COMPANY PROFILES
12.1. 3M
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DUPONT
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ANSELL LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CARDINAL HEALTH
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HALYARD HEALTH
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KIMBERLY-CLARK WORLDWIDE, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. CROSSTEX INTERNATIONAL, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MEDLINE INDUSTRIES, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. DYNAREX CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ALPHA PRO TECH
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. 3M
2. DuPont
3. Ansell Ltd.
4. Cardinal Health
5. Halyard Health
6. Kimberly-Clark Worldwide, Inc.
7. Crosstex International, Inc.
8. Medline Industries, Inc.
9. Dynarex Corporation
10. Alpha Pro Tech
11. Med-Con
12. PRI- MED Medical Products, Inc.
13. Prestige Ameritech
14. Makrite Singapore
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.