Natural language generation is a technology used to convert structured data into simple English language. Natural language generation helps organizations to produce long-form content for organizations to automate custom reports. The natural language generation market is primarily driven by the adoption of AI across various industrial verticals and robust needs to understand the customer's behavior. The e-commerce industry is expected to hold a significant market share during the forecast period.
MARKET DYNAMICS
Growing demand to understand customer behavior and the introduction of big data-related technologies are the significant factors that are expected to drive the growth of the natural language generation market. However, the lack of skilled employees to deploy natural language generation might hinder the increase if the market. The increasing demand for intelligent business processes is creating opportunities for companies operating in the market to gain a significant market share.
MARKET SCOPE
The "Global Natural Language Generation Market Analysis to 2031" is a specialized and in-depth study of the natural language generation industry with a special focus on the global market trend analysis. The report aims to provide an overview of natural language generation market with detailed market segmentation by offering, application, deployment, industry vertical and geography. The global natural language generation market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Natural language generation market players and offers key trends and opportunities in the natural language generation market.
MARKET SEGMENTATION
The global natural language generation market is segmented on the basis of offering, application, deployment, industry vertical. On the basis of offering the market is segmented as software and services. Based on application the market is segmented as fraud detection and anti-money laundering, predictive maintenance, risk and compliance management, customer experience management, others. Based on deployment the market is segmented as on premise and cloud. On the basis of industry vertical, the market is segmented as retail and ecommerce, government and defence, healthcare and life sciences, manufacturing, Telecom and IT, media and entertainment, energy and utilities, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global natural language generation market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Natural language generation market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting natural language generation market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Natural language generation market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global natural language generation market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Natural language generation market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting natural language generation market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Natural language generation market in these regions.
MARKET PLAYERS
The reports cover key developments in the Natural language generation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Natural language generation market are anticipated to lucrative growth opportunities in the future with the rising demand for Natural language generation in the global market. Below mentioned is the list of few companies engaged in the Natural language generation market.
The report also includes the profiles of key Natural language generation companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Arria NLG PLC
- Automated Insights, Inc.
- AX Semantics
- Conversica, Inc.
- IBM Corporation
- Narrativa
- Narrative Science
- Retresco GmbH
- Vphrase
- Yseop
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Natural Language Generation Market - By Offering
1.3.2 Natural Language Generation Market - By Application
1.3.3 Natural Language Generation Market - By Deployment
1.3.4 Natural Language Generation Market - By Industry Vertical
1.3.5 Natural Language Generation Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. NATURAL LANGUAGE GENERATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. NATURAL LANGUAGE GENERATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. NATURAL LANGUAGE GENERATION MARKET - GLOBAL MARKET ANALYSIS
6.1. NATURAL LANGUAGE GENERATION - GLOBAL MARKET OVERVIEW
6.2. NATURAL LANGUAGE GENERATION - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. NATURAL LANGUAGE GENERATION MARKET - REVENUE AND FORECASTS TO 2028 - OFFERING
7.1. OVERVIEW
7.2. OFFERING MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. NATURAL LANGUAGE GENERATION MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. FRAUD DETECTION AND ANTI-MONEY LAUNDERING
8.3.1. Overview
8.3.2. Fraud Detection and Anti-Money Laundering Market Forecast and Analysis
8.4. PREDICTIVE MAINTENANCE
8.4.1. Overview
8.4.2. Predictive Maintenance Market Forecast and Analysis
8.5. RISK AND COMPLIANCE MANAGEMENT
8.5.1. Overview
8.5.2. Risk and Compliance Management Market Forecast and Analysis
8.6. CUSTOMER EXPERIENCE MANAGEMENT
8.6.1. Overview
8.6.2. Customer Experience Management Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. NATURAL LANGUAGE GENERATION MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. ON-PREMISE
9.3.1. Overview
9.3.2. On-Premise Market Forecast and Analysis
9.4. CLOUD
9.4.1. Overview
9.4.2. Cloud Market Forecast and Analysis
10. NATURAL LANGUAGE GENERATION MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. RETAIL AND ECOMMERCE
10.3.1. Overview
10.3.2. Retail and Ecommerce Market Forecast and Analysis
10.4. GOVERNMENT AND DEFENCE
10.4.1. Overview
10.4.2. Government and Defence Market Forecast and Analysis
10.5. HEALTHCARE AND LIFE SCIENCES
10.5.1. Overview
10.5.2. Healthcare and Life Sciences Market Forecast and Analysis
10.6. MANUFACTURING
10.6.1. Overview
10.6.2. Manufacturing Market Forecast and Analysis
10.7. TELECOM AND IT
10.7.1. Overview
10.7.2. Telecom and IT Market Forecast and Analysis
10.8. MEDIA AND ENTERTAINMENT
10.8.1. Overview
10.8.2. Media and Entertainment Market Forecast and Analysis
10.9. ENERGY AND UTILITIES
10.9.1. Overview
10.9.2. Energy and Utilities Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. NATURAL LANGUAGE GENERATION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Natural Language Generation Market Overview
11.1.2 North America Natural Language Generation Market Forecasts and Analysis
11.1.3 North America Natural Language Generation Market Forecasts and Analysis - By Offering
11.1.4 North America Natural Language Generation Market Forecasts and Analysis - By Application
11.1.5 North America Natural Language Generation Market Forecasts and Analysis - By Deployment
11.1.6 North America Natural Language Generation Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Natural Language Generation Market Forecasts and Analysis - By Countries
11.1.7.1 United States Natural Language Generation Market
11.1.7.1.1 United States Natural Language Generation Market by Offering
11.1.7.1.2 United States Natural Language Generation Market by Application
11.1.7.1.3 United States Natural Language Generation Market by Deployment
11.1.7.1.4 United States Natural Language Generation Market by Industry Vertical
11.1.7.2 Canada Natural Language Generation Market
11.1.7.2.1 Canada Natural Language Generation Market by Offering
11.1.7.2.2 Canada Natural Language Generation Market by Application
11.1.7.2.3 Canada Natural Language Generation Market by Deployment
11.1.7.2.4 Canada Natural Language Generation Market by Industry Vertical
11.1.7.3 Mexico Natural Language Generation Market
11.1.7.3.1 Mexico Natural Language Generation Market by Offering
11.1.7.3.2 Mexico Natural Language Generation Market by Application
11.1.7.3.3 Mexico Natural Language Generation Market by Deployment
11.1.7.3.4 Mexico Natural Language Generation Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Natural Language Generation Market Overview
11.2.2 Europe Natural Language Generation Market Forecasts and Analysis
11.2.3 Europe Natural Language Generation Market Forecasts and Analysis - By Offering
11.2.4 Europe Natural Language Generation Market Forecasts and Analysis - By Application
11.2.5 Europe Natural Language Generation Market Forecasts and Analysis - By Deployment
11.2.6 Europe Natural Language Generation Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Natural Language Generation Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Natural Language Generation Market
11.2.7.1.1 Germany Natural Language Generation Market by Offering
11.2.7.1.2 Germany Natural Language Generation Market by Application
11.2.7.1.3 Germany Natural Language Generation Market by Deployment
11.2.7.1.4 Germany Natural Language Generation Market by Industry Vertical
11.2.7.2 France Natural Language Generation Market
11.2.7.2.1 France Natural Language Generation Market by Offering
11.2.7.2.2 France Natural Language Generation Market by Application
11.2.7.2.3 France Natural Language Generation Market by Deployment
11.2.7.2.4 France Natural Language Generation Market by Industry Vertical
11.2.7.3 Italy Natural Language Generation Market
11.2.7.3.1 Italy Natural Language Generation Market by Offering
11.2.7.3.2 Italy Natural Language Generation Market by Application
11.2.7.3.3 Italy Natural Language Generation Market by Deployment
11.2.7.3.4 Italy Natural Language Generation Market by Industry Vertical
11.2.7.4 United Kingdom Natural Language Generation Market
11.2.7.4.1 United Kingdom Natural Language Generation Market by Offering
11.2.7.4.2 United Kingdom Natural Language Generation Market by Application
11.2.7.4.3 United Kingdom Natural Language Generation Market by Deployment
11.2.7.4.4 United Kingdom Natural Language Generation Market by Industry Vertical
11.2.7.5 Russia Natural Language Generation Market
11.2.7.5.1 Russia Natural Language Generation Market by Offering
11.2.7.5.2 Russia Natural Language Generation Market by Application
11.2.7.5.3 Russia Natural Language Generation Market by Deployment
11.2.7.5.4 Russia Natural Language Generation Market by Industry Vertical
11.2.7.6 Rest of Europe Natural Language Generation Market
11.2.7.6.1 Rest of Europe Natural Language Generation Market by Offering
11.2.7.6.2 Rest of Europe Natural Language Generation Market by Application
11.2.7.6.3 Rest of Europe Natural Language Generation Market by Deployment
11.2.7.6.4 Rest of Europe Natural Language Generation Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Natural Language Generation Market Overview
11.3.2 Asia-Pacific Natural Language Generation Market Forecasts and Analysis
11.3.3 Asia-Pacific Natural Language Generation Market Forecasts and Analysis - By Offering
11.3.4 Asia-Pacific Natural Language Generation Market Forecasts and Analysis - By Application
11.3.5 Asia-Pacific Natural Language Generation Market Forecasts and Analysis - By Deployment
11.3.6 Asia-Pacific Natural Language Generation Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Natural Language Generation Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Natural Language Generation Market
11.3.7.1.1 Australia Natural Language Generation Market by Offering
11.3.7.1.2 Australia Natural Language Generation Market by Application
11.3.7.1.3 Australia Natural Language Generation Market by Deployment
11.3.7.1.4 Australia Natural Language Generation Market by Industry Vertical
11.3.7.2 China Natural Language Generation Market
11.3.7.2.1 China Natural Language Generation Market by Offering
11.3.7.2.2 China Natural Language Generation Market by Application
11.3.7.2.3 China Natural Language Generation Market by Deployment
11.3.7.2.4 China Natural Language Generation Market by Industry Vertical
11.3.7.3 India Natural Language Generation Market
11.3.7.3.1 India Natural Language Generation Market by Offering
11.3.7.3.2 India Natural Language Generation Market by Application
11.3.7.3.3 India Natural Language Generation Market by Deployment
11.3.7.3.4 India Natural Language Generation Market by Industry Vertical
11.3.7.4 Japan Natural Language Generation Market
11.3.7.4.1 Japan Natural Language Generation Market by Offering
11.3.7.4.2 Japan Natural Language Generation Market by Application
11.3.7.4.3 Japan Natural Language Generation Market by Deployment
11.3.7.4.4 Japan Natural Language Generation Market by Industry Vertical
11.3.7.5 South Korea Natural Language Generation Market
11.3.7.5.1 South Korea Natural Language Generation Market by Offering
11.3.7.5.2 South Korea Natural Language Generation Market by Application
11.3.7.5.3 South Korea Natural Language Generation Market by Deployment
11.3.7.5.4 South Korea Natural Language Generation Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Natural Language Generation Market
11.3.7.6.1 Rest of Asia-Pacific Natural Language Generation Market by Offering
11.3.7.6.2 Rest of Asia-Pacific Natural Language Generation Market by Application
11.3.7.6.3 Rest of Asia-Pacific Natural Language Generation Market by Deployment
11.3.7.6.4 Rest of Asia-Pacific Natural Language Generation Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Natural Language Generation Market Overview
11.4.2 Middle East and Africa Natural Language Generation Market Forecasts and Analysis
11.4.3 Middle East and Africa Natural Language Generation Market Forecasts and Analysis - By Offering
11.4.4 Middle East and Africa Natural Language Generation Market Forecasts and Analysis - By Application
11.4.5 Middle East and Africa Natural Language Generation Market Forecasts and Analysis - By Deployment
11.4.6 Middle East and Africa Natural Language Generation Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Natural Language Generation Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Natural Language Generation Market
11.4.7.1.1 South Africa Natural Language Generation Market by Offering
11.4.7.1.2 South Africa Natural Language Generation Market by Application
11.4.7.1.3 South Africa Natural Language Generation Market by Deployment
11.4.7.1.4 South Africa Natural Language Generation Market by Industry Vertical
11.4.7.2 Saudi Arabia Natural Language Generation Market
11.4.7.2.1 Saudi Arabia Natural Language Generation Market by Offering
11.4.7.2.2 Saudi Arabia Natural Language Generation Market by Application
11.4.7.2.3 Saudi Arabia Natural Language Generation Market by Deployment
11.4.7.2.4 Saudi Arabia Natural Language Generation Market by Industry Vertical
11.4.7.3 U.A.E Natural Language Generation Market
11.4.7.3.1 U.A.E Natural Language Generation Market by Offering
11.4.7.3.2 U.A.E Natural Language Generation Market by Application
11.4.7.3.3 U.A.E Natural Language Generation Market by Deployment
11.4.7.3.4 U.A.E Natural Language Generation Market by Industry Vertical
11.4.7.4 Rest of Middle East and Africa Natural Language Generation Market
11.4.7.4.1 Rest of Middle East and Africa Natural Language Generation Market by Offering
11.4.7.4.2 Rest of Middle East and Africa Natural Language Generation Market by Application
11.4.7.4.3 Rest of Middle East and Africa Natural Language Generation Market by Deployment
11.4.7.4.4 Rest of Middle East and Africa Natural Language Generation Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Natural Language Generation Market Overview
11.5.2 South and Central America Natural Language Generation Market Forecasts and Analysis
11.5.3 South and Central America Natural Language Generation Market Forecasts and Analysis - By Offering
11.5.4 South and Central America Natural Language Generation Market Forecasts and Analysis - By Application
11.5.5 South and Central America Natural Language Generation Market Forecasts and Analysis - By Deployment
11.5.6 South and Central America Natural Language Generation Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Natural Language Generation Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Natural Language Generation Market
11.5.7.1.1 Brazil Natural Language Generation Market by Offering
11.5.7.1.2 Brazil Natural Language Generation Market by Application
11.5.7.1.3 Brazil Natural Language Generation Market by Deployment
11.5.7.1.4 Brazil Natural Language Generation Market by Industry Vertical
11.5.7.2 Argentina Natural Language Generation Market
11.5.7.2.1 Argentina Natural Language Generation Market by Offering
11.5.7.2.2 Argentina Natural Language Generation Market by Application
11.5.7.2.3 Argentina Natural Language Generation Market by Deployment
11.5.7.2.4 Argentina Natural Language Generation Market by Industry Vertical
11.5.7.3 Rest of South and Central America Natural Language Generation Market
11.5.7.3.1 Rest of South and Central America Natural Language Generation Market by Offering
11.5.7.3.2 Rest of South and Central America Natural Language Generation Market by Application
11.5.7.3.3 Rest of South and Central America Natural Language Generation Market by Deployment
11.5.7.3.4 Rest of South and Central America Natural Language Generation Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. NATURAL LANGUAGE GENERATION MARKET, KEY COMPANY PROFILES
13.1. ARRIA NLG PLC
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. AUTOMATED INSIGHTS, INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. AX SEMANTICS
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. CONVERSICA, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. IBM CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. NARRATIVA
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. NARRATIVE SCIENCE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. RETRESCO GMBH
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. VPHRASE
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. YSEOP
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. ARRIA NLG plc
2. Automated Insights, Inc.
3. AX Semantics
4. Conversica, Inc.
5. IBM Corporation
6. Narrativa
7. Narrative Science
8. Retresco GmbH
9. vPhrase
10. Yseop
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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