The North America hair extensions market is expected to grow from US$ 1,311.99 million in 2021 to US$ 1,679.35 million by 2028; it is estimated to grow at a CAGR of 3.6% from 2021 to 2028.
North America comprises of developed and developing countries such as the US, Canada, and Mexico. North America accounted for a remarkable share in the hair extensions market. The consumer goods companies operating in the region are continuously enhancing their overall business processes to meet the rising customer demands in the best possible way. Many domestic and international companies have a strong foothold in North American region. Some of the key players operating in the North America hair extensions market are SO.CAP.USA; Great Lengths Universal Hair Extensions S.p.A.; Cinderella Hair Extensions; easihair pro; Klix Hair Extensions; Locks & Bonds; Anhui Jinruixiang Hair Products Co., Ltd.; Evergreen Product Group; and others.
In case of COVID-19, in North America, especially the US, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of hair extensions manufacturing activities. Other consumer goods manufacturing sector has subsequently impacted the demand for hair extensions during the early months of 2020. Moreover, decline in the overall entertainment & fashion products manufacturing activities has led to discontinuation of hair extensions manufacturing projects, thereby reducing the demand for hair extensions. Similar trend was witnessed in other North American countries, i.e., Mexico, Canada, Panama, and Costa Rica. However, the countries are likely to overcome thus drop in demand with the economic activities regaining their pace, especially in the beginning of the 2021.
With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America hair extensions market. The middle-class population, which is the next potential consumer segment for the personal care and cosmetic industry, has surged significantly. With the increase in per capita disposable income among the middle-class population, their shopping behavior and living standards are changing rapidly. In the current market scenario, the number of consumers visiting branded salons is greater than ever before, owing to their proactive search for branded products, including hair care and skincare products. Such consumers are often the main targets for consumer-focused businesses on account of their discretionary spending power. However, for reaching out to middle-income consumers, organizations need a deep understanding of their income and expenditure levels and their values and spending priorities. While these vary considerably among the emerging and developed countries, middle-class individual in the developing economies can be extremely diverse. There is a noticeable change in middle-class spending patterns, which is projected to affect the North America hair extensions market. With the rise in disposable income in the middle-class population, their shopping behavior and living standards are rapidly changing, thereby affecting the grooming market. Such factors are driving the demand for the hair extensions.

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North America Hair Extensions Market Segmentation
North America Hair Extensions Market – By Product Type
- Tape-in
- Fusion and Pre-bonded
- Clip-in
- Others
North America Hair Extensions Market – By Source
- Human Hair
- Synthetic
North America Hair Extensions Market – By End-User
- Men
- Women
North America Hair Extensions Market – By Country
- US
- Canada
- Mexico

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Product Type, Source, End User

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
US, Canada
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. North America Hair Extensions Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Expert Opinion
5. North America Hair Extensions Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Adoption of Self-Grooming Products
5.1.2 Increase in Disposable Income and Change in Living Standards of Middle-Class Population
5.2 Market Restraint
5.2.1 Unethical Practices in Hair Industry
5.3 Market Opportunities
5.3.1 Growing Utilization of Hair Extension in Entertainment and Fashion Industry
5.4 Future Trends
5.4.1 Increased Demand with Social Media as Enabler
5.5 Impact Analysis of Drivers and Restraints
6. Hair Extensions – North America Market Analysis
6.1 Hair Extensions Market Overview
6.2 Hair Extensions Market –Revenue and Forecast To 2028 (US$ Million)
7. North America Hair Extensions Market Analysis – By Product Type
7.1 Overview
7.2 North America Hair Extensions Market Breakdown, By Product Type, 2020 & 2028
7.3 Tape-in
7.3.1 Overview
7.3.2 Tape-In: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
7.4 Fusion and Pre-bonded
7.4.1 Overview
7.4.2 Fusion and Pre-Bonded: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
7.5 Clip-in hair extensions
7.5.1 Overview
7.5.2 Clip-In Hair Extensions: North America Hair extensions Market, Revenue and Forecast To 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Hair extensions Market, Revenue and Forecast To 2028 (US$ Million)
8. North America Hair Extensions Market Analysis – By Source
8.1 Overview
8.2 North America Hair Extensions Market Breakdown, By Source, 2020 & 2028
8.3 Human Hair
8.3.1 Overview
8.3.2 Human Hair: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
8.4 Synthetic
8.4.1 Overview
8.4.2 Synthetic: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
9. North America Hair Extensions Market Analysis – By End User
9.1 Overview
9.2 North America Hair extensions Market Breakdown, By End User, 2020 & 2028
9.3 Men
9.3.1 Overview
9.3.2 Men: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
9.4 Women
9.4.1 Overview
9.4.2 Women: North America Hair extensions Market, Revenue and Forecast To 2028 (US$ Million)
10. Hair Extensions Market – Country Analysis
10.1 Overview
10.1.1 North America: Hair Extensions Market, by Key Country
10.1.1.1 US: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 US: Hair Extensions Market, by Product Type
10.1.1.1.2 US: Hair Extensions Market, by Source
10.1.1.1.3 US: Hair Extensions Market, by End User
10.1.1.2 Canada: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Canada: Hair Extensions Market, by Product Type
10.1.1.2.2 Canada: Hair Extensions Market, by Source
10.1.1.2.3 Canada: Hair Extensions Market, by End User
10.1.1.3 Mexico: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Mexico: Hair Extensions Market, by Product Type
10.1.1.3.2 Mexico: Hair Extensions Market, by Source
10.1.1.3.3 Mexico: Hair Extensions Market, by End User
11. Overview- Impact of Coronavirus Outbreak on North America Hair Extension Market
11.1 Overview
11.2 North America: Impact Assessment of COVID-19 Pandemic
12. Company Profiles
12.1 Great Lengths Universal Hair Extensions S.p.A.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Balmain Paris Hair Couture
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Klix Hair Extensions
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Locks & Bonds
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Evergreen Products Group Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SO.CAP.USA
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Cinderella Hair Extension
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Hair Extensions Market –Revenue and Forecast To 2028 (US$ Million)
Table 2. US Hair Extensions Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. US Hair Extensions Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 4. US Hair Extensions Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada Hair Extensions Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada Hair Extensions Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada Hair Extensions Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 8. Mexico Hair Extensions Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico Hair Extensions Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico Hair Extensions Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 11. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Hair Extensions Market Segmentation
Figure 2. North America Hair Extensions Market Segmentation – By Country
Figure 3. North America Hair Extensions Market Overview
Figure 4. Synthetic Segment Held Largest Share of North America Hair Extensions Market
Figure 5. US Held Largest Share of North America Hair Extensions Market
Figure 6. North America Hair Extensions Market, Industry Landscape
Figure 7. North America: PEST Analysis
Figure 8. Expert Opinion
Figure 9. Hair Extensions Market Impact Analysis of Driver and Restraints
Figure 10. North America: Hair Extensions Market – Revenue and Forecast To 2028 (US$ Million)
Figure 11. North America Hair Extensions Market Breakdown, By Product Type, 2020 & 2028 (%)
Figure 12. Tape-In: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 13. Fusion and Pre-Bonded: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 14. Clip-in hair extensions: North America Hair extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 15. Others: North America Hair extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 16. North America Hair Extensions Market Breakdown, By Source, 2020 & 2028 (%)
Figure 17. Human Hair: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 18. Synthetic: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 19. North America Hair Extensions Market Breakdown, By End User, 2020 & 2028 (%)
Figure 20. Men: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 21. Women: North America Hair Extensions Market, Revenue and Forecast To 2028 (US$ Million)
Figure 22. North America: Hair Extension Market, by Key Country – Revenue (2019) (USD Million)
Figure 23. North America: Hair Extensions Market Revenue Share, by Key Country (2020 and 2028)
Figure 24. US: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Canada: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Mexico: Hair Extensions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Impact of COVID-19 Pandemic in North American Country Markets
- Great Lengths Universal Hair Extensions S.p.A
- Balmain Paris Hair Couture
- Easihair Pro
- Klix Hair Extensions
- Locks & Bonds
- Anhui Jinruixiang Hair Products Co., Ltd.
- Evergreen Products Group Limited
- SO.CAP.USA
- Cinderella Hair Extension
- Barclaywolf Hair Extensions
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.