The Polyvinyl Butyral Resin Market is expected to register a CAGR of 6.2% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by By Application (Films and Sheets, Paints and Coatings, Adhesives, and Others). The report is also segmented based on End-Use Industry (Automotive, Construction, Electronics and Electricals, and Others). The report scope covers 5 regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Polyvinyl Butyral Resin Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Polyvinyl Butyral Resin Market Segmentation
Application- Films and Sheets
- Paints and Coatings
- Adhesives
- Others
- Automotive
- Construction
- Electronics and Electricals
- Others
Strategic Insights
Polyvinyl Butyral Resin Market Growth Drivers- Growth in Autotmotive Industry: The latest evolutions in the polyvinyl butyral (PVB) resins market have significantly been driven by increased demand from the automotive industry. The widely used laminated safety glass for automobile windshields is primarily made of PVB resins.
- Enhancing Vehicle Windshield Safety: The main reason PVB resins have high demand in the automotive industry is because of their unique properties, including strong binding, optical clarity, adhesion to various surfaces, toughness, and flexibility. These characteristics have caused PVB resins to become a popular means to increase vehicle windshield safety and durability.
- Global Expansion and Safety Standards Fueling Growth: The demand for PVB resins will gain momentum as the automotive industry expands further globally, especially in emerging markets. Automakers are emphasizing better vehicle safety standards, and adoption of PVB-based laminated glass is increasingly becoming a norm in all their products. This trend is a major driver of PVB resins market growth.
- Advancements in Processing Technologies: The main trend of the PVB resins market has been advancements in processing technologies. Manufacturers are working more and more to be able to develop efficient thin films and innovative processing techniques. All these improvement efforts not only broaden the production capacities but also reduce the costs, thereby gaining higher competitiveness for PVB resins in many applications.
- Cost-Effective Manufacturing Techniques Expanding Market Reach: The shift towards low-cost processing and manufacturing techniques is of particular significance as it opens up the possibility for scaling up the production volumes of companies without sacrificing the quality standards. This trend is critical for meeting the ever-increasing demand for PVB films and sheets that command the maximum market share. The high-quality PVB resins, generated by superior processing techniques, meet the demanding industry requirements thereby widening up market share possibilities for manufacturers.
- ustainability Efforts Enhancing Efficiency and Competitiveness in PVB Production: Moreover, these technological advancements are fostering sustainability within the industry. By optimizing production processes, manufacturers can reduce waste and energy consumption, aligning with global sustainability goals. As the demand for eco-friendly materials grows, the ability to produce PVB resins more efficiently positions companies favorably, ensuring continued growth and innovation in the market.
- Key Component in Solar Energy Applications: One of the most important growth opportunities for PVB resins is growing demand in the renewable energy sector, focusing specifically on solar energy. PVB resins are widely used in photovoltaic modules due to their protective capabilities. These layers improve the durability and efficiency of PV modules. This trend is being driven by increased globalization in the direction of renewable sources of energy.
- Supporting Solar Panel Durability and Efficiency: As the demand for solar panels increases, the high-quality encapsulants, such as PVB resins are becoming increasingly important. It offers excellent adhesion, optical clarity, and moisture resistance, which are strongly needed for the long-life and performance of solar cells. Such an application not only supports the renewable energy industry but positions PVB resins as a vital component in the transition to greener technologies.
- Expansion in Renewable Energy Demand: Additional drivers include the trend towards energy efficiency and sustainability, which is compelling manufacturers to consider novel applications of PVB in other sources of renewable energy. Such a trend leaves scope for larger growth prospects in the form of diversified product lines, especially catering to a much larger market. The PVB resins market will hopefully expand and achieve profitability significantly in the coming years by being positioned on the runway to the renewable energy sector.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Polyvinyl Butyral Resin Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Polyvinyl Butyral Resin Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on geography, Asia Pacific is expected to register the fastest CAGR from 2023 to 2031.
Advancements in processing technologies is one of the key trends for the market growth.
KURARAY Co Ltd, Eastman Chemical Company, Sekisui Chemical Co Ltd, Hubergroup, Chan Chun Group, Anhui Wanwei Bisheng New Material Co Ltd, Kingboard Specialty Resins, and Huakai Plastic are among the leading players operating in the polyvinyl butyral resin market.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
Increasing demand in the automotive industry is driving the market growth
The Polyvinyl Butyral Resin Market is estimated to witness a CAGR of 6.2% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Polyvinyl Butyral Resin Market - By Application
1.3.2 Polyvinyl Butyral Resin Market - By End Use Industry
1.3.3 Polyvinyl Butyral Resin Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. POLYVINYL BUTYRAL RESIN MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. POLYVINYL BUTYRAL RESIN MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. POLYVINYL BUTYRAL RESIN MARKET - GLOBAL MARKET ANALYSIS
6.1. POLYVINYL BUTYRAL RESIN - GLOBAL MARKET OVERVIEW
6.2. POLYVINYL BUTYRAL RESIN - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. POLYVINYL BUTYRAL RESIN MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. FILM AND SHEETS
7.3.1. Overview
7.3.2. Film and Sheets Market Forecast and Analysis
7.4. PAINTS AND COATINGS
7.4.1. Overview
7.4.2. Paints and Coatings Market Forecast and Analysis
7.5. ADHESIVES
7.5.1. Overview
7.5.2. Adhesives Market Forecast and Analysis
8. POLYVINYL BUTYRAL RESIN MARKET - REVENUE AND FORECASTS TO 2028 - END USE INDUSTRY
8.1. OVERVIEW
8.2. END USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. CONSTRUCTION
8.3.1. Overview
8.3.2. Construction Market Forecast and Analysis
8.4. AUTOMOTIVE
8.4.1. Overview
8.4.2. Automotive Market Forecast and Analysis
8.5. PHOTOVOLTAIC
8.5.1. Overview
8.5.2. Photovoltaic Market Forecast and Analysis
9. POLYVINYL BUTYRAL RESIN MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Polyvinyl Butyral Resin Market Overview
9.1.2 North America Polyvinyl Butyral Resin Market Forecasts and Analysis
9.1.3 North America Polyvinyl Butyral Resin Market Forecasts and Analysis - By Application
9.1.4 North America Polyvinyl Butyral Resin Market Forecasts and Analysis - By End Use Industry
9.1.5 North America Polyvinyl Butyral Resin Market Forecasts and Analysis - By Countries
9.1.5.1 United States Polyvinyl Butyral Resin Market
9.1.5.1.1 United States Polyvinyl Butyral Resin Market by Application
9.1.5.1.2 United States Polyvinyl Butyral Resin Market by End Use Industry
9.1.5.2 Canada Polyvinyl Butyral Resin Market
9.1.5.2.1 Canada Polyvinyl Butyral Resin Market by Application
9.1.5.2.2 Canada Polyvinyl Butyral Resin Market by End Use Industry
9.1.5.3 Mexico Polyvinyl Butyral Resin Market
9.1.5.3.1 Mexico Polyvinyl Butyral Resin Market by Application
9.1.5.3.2 Mexico Polyvinyl Butyral Resin Market by End Use Industry
9.2. EUROPE
9.2.1 Europe Polyvinyl Butyral Resin Market Overview
9.2.2 Europe Polyvinyl Butyral Resin Market Forecasts and Analysis
9.2.3 Europe Polyvinyl Butyral Resin Market Forecasts and Analysis - By Application
9.2.4 Europe Polyvinyl Butyral Resin Market Forecasts and Analysis - By End Use Industry
9.2.5 Europe Polyvinyl Butyral Resin Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Polyvinyl Butyral Resin Market
9.2.5.1.1 Germany Polyvinyl Butyral Resin Market by Application
9.2.5.1.2 Germany Polyvinyl Butyral Resin Market by End Use Industry
9.2.5.2 France Polyvinyl Butyral Resin Market
9.2.5.2.1 France Polyvinyl Butyral Resin Market by Application
9.2.5.2.2 France Polyvinyl Butyral Resin Market by End Use Industry
9.2.5.3 Italy Polyvinyl Butyral Resin Market
9.2.5.3.1 Italy Polyvinyl Butyral Resin Market by Application
9.2.5.3.2 Italy Polyvinyl Butyral Resin Market by End Use Industry
9.2.5.4 United Kingdom Polyvinyl Butyral Resin Market
9.2.5.4.1 United Kingdom Polyvinyl Butyral Resin Market by Application
9.2.5.4.2 United Kingdom Polyvinyl Butyral Resin Market by End Use Industry
9.2.5.5 Russia Polyvinyl Butyral Resin Market
9.2.5.5.1 Russia Polyvinyl Butyral Resin Market by Application
9.2.5.5.2 Russia Polyvinyl Butyral Resin Market by End Use Industry
9.2.5.6 Rest of Europe Polyvinyl Butyral Resin Market
9.2.5.6.1 Rest of Europe Polyvinyl Butyral Resin Market by Application
9.2.5.6.2 Rest of Europe Polyvinyl Butyral Resin Market by End Use Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Polyvinyl Butyral Resin Market Overview
9.3.2 Asia-Pacific Polyvinyl Butyral Resin Market Forecasts and Analysis
9.3.3 Asia-Pacific Polyvinyl Butyral Resin Market Forecasts and Analysis - By Application
9.3.4 Asia-Pacific Polyvinyl Butyral Resin Market Forecasts and Analysis - By End Use Industry
9.3.5 Asia-Pacific Polyvinyl Butyral Resin Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Polyvinyl Butyral Resin Market
9.3.5.1.1 Australia Polyvinyl Butyral Resin Market by Application
9.3.5.1.2 Australia Polyvinyl Butyral Resin Market by End Use Industry
9.3.5.2 China Polyvinyl Butyral Resin Market
9.3.5.2.1 China Polyvinyl Butyral Resin Market by Application
9.3.5.2.2 China Polyvinyl Butyral Resin Market by End Use Industry
9.3.5.3 India Polyvinyl Butyral Resin Market
9.3.5.3.1 India Polyvinyl Butyral Resin Market by Application
9.3.5.3.2 India Polyvinyl Butyral Resin Market by End Use Industry
9.3.5.4 Japan Polyvinyl Butyral Resin Market
9.3.5.4.1 Japan Polyvinyl Butyral Resin Market by Application
9.3.5.4.2 Japan Polyvinyl Butyral Resin Market by End Use Industry
9.3.5.5 South Korea Polyvinyl Butyral Resin Market
9.3.5.5.1 South Korea Polyvinyl Butyral Resin Market by Application
9.3.5.5.2 South Korea Polyvinyl Butyral Resin Market by End Use Industry
9.3.5.6 Rest of Asia-Pacific Polyvinyl Butyral Resin Market
9.3.5.6.1 Rest of Asia-Pacific Polyvinyl Butyral Resin Market by Application
9.3.5.6.2 Rest of Asia-Pacific Polyvinyl Butyral Resin Market by End Use Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Polyvinyl Butyral Resin Market Overview
9.4.2 Middle East and Africa Polyvinyl Butyral Resin Market Forecasts and Analysis
9.4.3 Middle East and Africa Polyvinyl Butyral Resin Market Forecasts and Analysis - By Application
9.4.4 Middle East and Africa Polyvinyl Butyral Resin Market Forecasts and Analysis - By End Use Industry
9.4.5 Middle East and Africa Polyvinyl Butyral Resin Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Polyvinyl Butyral Resin Market
9.4.5.1.1 South Africa Polyvinyl Butyral Resin Market by Application
9.4.5.1.2 South Africa Polyvinyl Butyral Resin Market by End Use Industry
9.4.5.2 Saudi Arabia Polyvinyl Butyral Resin Market
9.4.5.2.1 Saudi Arabia Polyvinyl Butyral Resin Market by Application
9.4.5.2.2 Saudi Arabia Polyvinyl Butyral Resin Market by End Use Industry
9.4.5.3 U.A.E Polyvinyl Butyral Resin Market
9.4.5.3.1 U.A.E Polyvinyl Butyral Resin Market by Application
9.4.5.3.2 U.A.E Polyvinyl Butyral Resin Market by End Use Industry
9.4.5.4 Rest of Middle East and Africa Polyvinyl Butyral Resin Market
9.4.5.4.1 Rest of Middle East and Africa Polyvinyl Butyral Resin Market by Application
9.4.5.4.2 Rest of Middle East and Africa Polyvinyl Butyral Resin Market by End Use Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Polyvinyl Butyral Resin Market Overview
9.5.2 South and Central America Polyvinyl Butyral Resin Market Forecasts and Analysis
9.5.3 South and Central America Polyvinyl Butyral Resin Market Forecasts and Analysis - By Application
9.5.4 South and Central America Polyvinyl Butyral Resin Market Forecasts and Analysis - By End Use Industry
9.5.5 South and Central America Polyvinyl Butyral Resin Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Polyvinyl Butyral Resin Market
9.5.5.1.1 Brazil Polyvinyl Butyral Resin Market by Application
9.5.5.1.2 Brazil Polyvinyl Butyral Resin Market by End Use Industry
9.5.5.2 Argentina Polyvinyl Butyral Resin Market
9.5.5.2.1 Argentina Polyvinyl Butyral Resin Market by Application
9.5.5.2.2 Argentina Polyvinyl Butyral Resin Market by End Use Industry
9.5.5.3 Rest of South and Central America Polyvinyl Butyral Resin Market
9.5.5.3.1 Rest of South and Central America Polyvinyl Butyral Resin Market by Application
9.5.5.3.2 Rest of South and Central America Polyvinyl Butyral Resin Market by End Use Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. POLYVINYL BUTYRAL RESIN MARKET, KEY COMPANY PROFILES
11.1. ANHUI WANWEI GROUP CO. LTD.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CHANG CHUN GROUP
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CHANG CHUN PETROCHEMICALS CO. LTD
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DULITE PVB FILM
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. EASTMAN CHEMICAL COMPANY
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. EVERLAM
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KINGBOARD CHEMICAL HOLDINGS LTD.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. KURARAY AMERICA, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SEKISUI CHEMICAL CO. LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TIANTAI KANGLAI INDUSTRIAL CO. LTD.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Anhui Wanwei Group Co. Ltd.
2. Chang Chun Group
3. Chang Chun Petrochemicals Co. Ltd
4. DuLite PVB Film
5. Eastman Chemical Company
6. Everlam
7. Kingboard Chemical Holdings Ltd.
8. Kuraray America, Inc.
9. Sekisui Chemical Co. Ltd.
10. Tiantai Kanglai Industrial Co. Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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