The Rubber Additives Market is expected to register a CAGR of 4% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Rubber Additives Market covers analysis by Type (Antidegradants, Accelerators, Others); Application (Tire, Non-Tire); End-Use Industry (Automotive, Wire and Cable, Building and Construction, Others) , and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America). Rubber additives are various kinds of chemicals or agents added during the processing and synthesis of rubber polymers. These additives generally include sulfur, sulfonamide, carbon black, thiazoles, silica, amines, silanes, aliphatic esters, and many other chemical compounds. Rubber additives are added during the vulcanization process for enhancing the structural and mechanical properties of the final product.
Purpose of the ReportThe report Rubber Additives Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Rubber Additives Market Segmentation
Type- Antidegradants
- Accelerators
- Tire
- Non-Tire
- Automotive
- Wire and Cable
- Building and Construction
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Rubber Additives Market Growth Drivers- Increasing Demand for Rubber Additives in Electric and Hybrid Vehicles: With the increasing demand for electric and hybrid vehicles, more rubber additives are being used in vehicle production. Rubber additives upgrade the quality of rubber compounds in tires, seals, and gaskets by improving durability, heat resistance, and fuel efficiency, which impels market growth in the automotive sector.
- Growth of Eco-Friendly Tires Driving Rubber Additive Market: The demand for high-performance and ecofriendly tires, which reduce rolling resistance and improve fuel efficiency, is driving the growth of rubber additives. Plasticizers, accelerators, and curing agents form an essential component in enhancing the performance and lifespan of tires, mainly in the automotive sector.
- Industrial Applications Expanding Rubber Additives Market: Main industrial applications of rubber additives include manufacturing, machinery, and industrial equipment, where rubber products are used to further the performance in seals, belts, hoses, and gaskets. Improved resistance to oils, fuels, and extreme temperatures call for the requirement in industrial applications.
- Advancements in Rubber Manufacturing Processes Driving Market Demand: Continuously developing new rubber manufacturing processes with advanced additives that provide improved performance, sustainability, and cost-efficiency boosts market demand. Additives enable several improvements in properties such as elasticity, wear resistance, and weathering, extending rubber applications to many industries.
- Sustainability Driving Eco-Friendly Rubber Additives Demand: The rising focus on sustainability and environmental impact is driving the demand for eco-friendly rubber additives. Growing demands to make rubber products more environmentally friendly have led to increased use of biodegradable and non-toxic additives and further expanded the market in the automotive and industrial sectors.
- Growth in Electric Vehicle (EV) Production Boosting Rubber Additives Market: The innovation of electric vehicles (EVs) needs especial rubber parts like seals, gaskets, as well as cables. Performance improvement of these parts, such as heat resistance and conductivity, plays a significant role in enhancing the growth of the rubber additives market in the automotive electrification sector.
- Rubber Additives Boosting Construction and Infrastructure Demand: Expansion in the construction and infrastructure sectors, especially in emerging markets, aids in increasing the demand for rubber additives. Rubber additives enhance the quality of rubber content incorporated in the construction materials such as seals, gaskets, flooring, and water-proofing products, thereby increasing their sustainability and usability in harsher weather conditions.
- Rubber Additives Enhancing Footwear Quality and Market Demand: This is because rubber additives impact the rubber used in the footwear industry, which enhances some properties in footwear. The introduction of quality, high-quality long-lasting shoes in the local markets increases demand for rubber additives as the market grows, especially in developing regions.
- Rubber Additives Driving Growth in Consumer Electronics: This sector includes components such as seals, gaskets, and vibration dampers in smartphones, wearables, and home appliances-a growing consumer electronics market. Rubber additives ensure that these components are resistant to temperature fluctuations, which promises durability and performance. This fosters growth in the electronics industry.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Rubber Additives Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Rubber Additives Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The North America market is expected to account for the highest CAGR during the forecast period due to the growing automotive industry in the region.
The automotive end use segment accounted for the largest market share in 2023
Growing demand for high formance tires is a key driver in the market
Lanxess AG, Solvay SA, Akzonobel N.V, Arkema Sa, BASF SE, China Petroleum And Chemical Corporation, Eastman Chemical Company, Emery Oleochemicals LLC, Behn Meyer Group, And R. T. Vanderbilt Company, Inc. are some of the key players in the market.
The Rubber Additives Market is estimated to witness a CAGR of 4% from 2023 to 2031
Growing demand for consumer electronics is an emerging trend in the market
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Rubber Additives Market - By Type
1.3.2 Rubber Additives Market - By Application
1.3.3 Rubber Additives Market - By End-Use Industry
1.3.4 Rubber Additives Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. RUBBER ADDITIVES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. RUBBER ADDITIVES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. RUBBER ADDITIVES MARKET - GLOBAL MARKET ANALYSIS
6.1. RUBBER ADDITIVES - GLOBAL MARKET OVERVIEW
6.2. RUBBER ADDITIVES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. RUBBER ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ANTIDEGRADANTS
7.3.1. Overview
7.3.2. Antidegradants Market Forecast and Analysis
7.4. ACCELERATORS
7.4.1. Overview
7.4.2. Accelerators Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. RUBBER ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. TIRE
8.3.1. Overview
8.3.2. Tire Market Forecast and Analysis
8.4. NON-TIRE
8.4.1. Overview
8.4.2. Non-Tire Market Forecast and Analysis
9. RUBBER ADDITIVES MARKET - REVENUE AND FORECASTS TO 2028 - END-USE INDUSTRY
9.1. OVERVIEW
9.2. END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3. AUTOMOTIVE
9.3.1. Overview
9.3.2. Automotive Market Forecast and Analysis
9.4. WIRE AND CABLE
9.4.1. Overview
9.4.2. Wire and Cable Market Forecast and Analysis
9.5. BUILDING AND CONSTRUCTION
9.5.1. Overview
9.5.2. Building and Construction Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. RUBBER ADDITIVES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Rubber Additives Market Overview
10.1.2 North America Rubber Additives Market Forecasts and Analysis
10.1.3 North America Rubber Additives Market Forecasts and Analysis - By Type
10.1.4 North America Rubber Additives Market Forecasts and Analysis - By Application
10.1.5 North America Rubber Additives Market Forecasts and Analysis - By End-Use Industry
10.1.6 North America Rubber Additives Market Forecasts and Analysis - By Countries
10.1.6.1 United States Rubber Additives Market
10.1.6.1.1 United States Rubber Additives Market by Type
10.1.6.1.2 United States Rubber Additives Market by Application
10.1.6.1.3 United States Rubber Additives Market by End-Use Industry
10.1.6.2 Canada Rubber Additives Market
10.1.6.2.1 Canada Rubber Additives Market by Type
10.1.6.2.2 Canada Rubber Additives Market by Application
10.1.6.2.3 Canada Rubber Additives Market by End-Use Industry
10.1.6.3 Mexico Rubber Additives Market
10.1.6.3.1 Mexico Rubber Additives Market by Type
10.1.6.3.2 Mexico Rubber Additives Market by Application
10.1.6.3.3 Mexico Rubber Additives Market by End-Use Industry
10.2. EUROPE
10.2.1 Europe Rubber Additives Market Overview
10.2.2 Europe Rubber Additives Market Forecasts and Analysis
10.2.3 Europe Rubber Additives Market Forecasts and Analysis - By Type
10.2.4 Europe Rubber Additives Market Forecasts and Analysis - By Application
10.2.5 Europe Rubber Additives Market Forecasts and Analysis - By End-Use Industry
10.2.6 Europe Rubber Additives Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Rubber Additives Market
10.2.6.1.1 Germany Rubber Additives Market by Type
10.2.6.1.2 Germany Rubber Additives Market by Application
10.2.6.1.3 Germany Rubber Additives Market by End-Use Industry
10.2.6.2 France Rubber Additives Market
10.2.6.2.1 France Rubber Additives Market by Type
10.2.6.2.2 France Rubber Additives Market by Application
10.2.6.2.3 France Rubber Additives Market by End-Use Industry
10.2.6.3 Italy Rubber Additives Market
10.2.6.3.1 Italy Rubber Additives Market by Type
10.2.6.3.2 Italy Rubber Additives Market by Application
10.2.6.3.3 Italy Rubber Additives Market by End-Use Industry
10.2.6.4 United Kingdom Rubber Additives Market
10.2.6.4.1 United Kingdom Rubber Additives Market by Type
10.2.6.4.2 United Kingdom Rubber Additives Market by Application
10.2.6.4.3 United Kingdom Rubber Additives Market by End-Use Industry
10.2.6.5 Russia Rubber Additives Market
10.2.6.5.1 Russia Rubber Additives Market by Type
10.2.6.5.2 Russia Rubber Additives Market by Application
10.2.6.5.3 Russia Rubber Additives Market by End-Use Industry
10.2.6.6 Rest of Europe Rubber Additives Market
10.2.6.6.1 Rest of Europe Rubber Additives Market by Type
10.2.6.6.2 Rest of Europe Rubber Additives Market by Application
10.2.6.6.3 Rest of Europe Rubber Additives Market by End-Use Industry
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Rubber Additives Market Overview
10.3.2 Asia-Pacific Rubber Additives Market Forecasts and Analysis
10.3.3 Asia-Pacific Rubber Additives Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Rubber Additives Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Rubber Additives Market Forecasts and Analysis - By End-Use Industry
10.3.6 Asia-Pacific Rubber Additives Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Rubber Additives Market
10.3.6.1.1 Australia Rubber Additives Market by Type
10.3.6.1.2 Australia Rubber Additives Market by Application
10.3.6.1.3 Australia Rubber Additives Market by End-Use Industry
10.3.6.2 China Rubber Additives Market
10.3.6.2.1 China Rubber Additives Market by Type
10.3.6.2.2 China Rubber Additives Market by Application
10.3.6.2.3 China Rubber Additives Market by End-Use Industry
10.3.6.3 India Rubber Additives Market
10.3.6.3.1 India Rubber Additives Market by Type
10.3.6.3.2 India Rubber Additives Market by Application
10.3.6.3.3 India Rubber Additives Market by End-Use Industry
10.3.6.4 Japan Rubber Additives Market
10.3.6.4.1 Japan Rubber Additives Market by Type
10.3.6.4.2 Japan Rubber Additives Market by Application
10.3.6.4.3 Japan Rubber Additives Market by End-Use Industry
10.3.6.5 South Korea Rubber Additives Market
10.3.6.5.1 South Korea Rubber Additives Market by Type
10.3.6.5.2 South Korea Rubber Additives Market by Application
10.3.6.5.3 South Korea Rubber Additives Market by End-Use Industry
10.3.6.6 Rest of Asia-Pacific Rubber Additives Market
10.3.6.6.1 Rest of Asia-Pacific Rubber Additives Market by Type
10.3.6.6.2 Rest of Asia-Pacific Rubber Additives Market by Application
10.3.6.6.3 Rest of Asia-Pacific Rubber Additives Market by End-Use Industry
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Rubber Additives Market Overview
10.4.2 Middle East and Africa Rubber Additives Market Forecasts and Analysis
10.4.3 Middle East and Africa Rubber Additives Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Rubber Additives Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Rubber Additives Market Forecasts and Analysis - By End-Use Industry
10.4.6 Middle East and Africa Rubber Additives Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Rubber Additives Market
10.4.6.1.1 South Africa Rubber Additives Market by Type
10.4.6.1.2 South Africa Rubber Additives Market by Application
10.4.6.1.3 South Africa Rubber Additives Market by End-Use Industry
10.4.6.2 Saudi Arabia Rubber Additives Market
10.4.6.2.1 Saudi Arabia Rubber Additives Market by Type
10.4.6.2.2 Saudi Arabia Rubber Additives Market by Application
10.4.6.2.3 Saudi Arabia Rubber Additives Market by End-Use Industry
10.4.6.3 U.A.E Rubber Additives Market
10.4.6.3.1 U.A.E Rubber Additives Market by Type
10.4.6.3.2 U.A.E Rubber Additives Market by Application
10.4.6.3.3 U.A.E Rubber Additives Market by End-Use Industry
10.4.6.4 Rest of Middle East and Africa Rubber Additives Market
10.4.6.4.1 Rest of Middle East and Africa Rubber Additives Market by Type
10.4.6.4.2 Rest of Middle East and Africa Rubber Additives Market by Application
10.4.6.4.3 Rest of Middle East and Africa Rubber Additives Market by End-Use Industry
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Rubber Additives Market Overview
10.5.2 South and Central America Rubber Additives Market Forecasts and Analysis
10.5.3 South and Central America Rubber Additives Market Forecasts and Analysis - By Type
10.5.4 South and Central America Rubber Additives Market Forecasts and Analysis - By Application
10.5.5 South and Central America Rubber Additives Market Forecasts and Analysis - By End-Use Industry
10.5.6 South and Central America Rubber Additives Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Rubber Additives Market
10.5.6.1.1 Brazil Rubber Additives Market by Type
10.5.6.1.2 Brazil Rubber Additives Market by Application
10.5.6.1.3 Brazil Rubber Additives Market by End-Use Industry
10.5.6.2 Argentina Rubber Additives Market
10.5.6.2.1 Argentina Rubber Additives Market by Type
10.5.6.2.2 Argentina Rubber Additives Market by Application
10.5.6.2.3 Argentina Rubber Additives Market by End-Use Industry
10.5.6.3 Rest of South and Central America Rubber Additives Market
10.5.6.3.1 Rest of South and Central America Rubber Additives Market by Type
10.5.6.3.2 Rest of South and Central America Rubber Additives Market by Application
10.5.6.3.3 Rest of South and Central America Rubber Additives Market by End-Use Industry
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. RUBBER ADDITIVES MARKET, KEY COMPANY PROFILES
12.1. LANXESS AG
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. SOLVAY SA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. AKZONOBEL N.V.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ARKEMA SA
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BASF SE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CHINA PETROLEUM AND CHEMICAL CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. EASTMAN CHEMICAL COMPANY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. EMERY OLEOCHEMICALS LLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. BEHN MEYER GROUP
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. R. T. VANDERBILT COMPANY, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Lanxess AG
2. Solvay SA
3. Akzonobel N.V.
4. Arkema SA
5. BASF SE
6. China Petroleum and Chemical Corporation
7. Eastman Chemical Company
8. Emery Oleochemicals LLC
9. Behn Meyer Group
10. R. T. Vanderbilt Company, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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