Sports software are software products and tools used for providing data such as visualization and prediction, live analysis, pre-event planning, and post event review pertaining to a sports tournament-professional or recreational. Some of the key aspects driving the global sports software market are the vast rise in adoption of cloud solutions globally, rising investment directed towards the improvement of sports infrastructure, and the rising need to make competitive responsiveness of sports teams better as the sports industry becomes increasingly commercialized and competitive.
MARKET DYNAMICS
The huge rise in national and international sports events across the globe are also leading to the increased demand for technologically advanced tools for managing the vast volumes of data associated with several teams, team players, rankings, among other things, is also expected to drive the sports software market. The increase in number of sports events are bringing in heavy investments for technological developments from sports leagues, clubs, stadiums, and associations, which is likely to reflect positively on the uptake of sports software in the years to come. As the sports industry becomes increasingly commercialized and competitive, sports leagues, associations, and clubs are adopting strategies enabled with improved analytics and effective management of routine procedures and operations through software tools so undivided focus is granted to developing winning strategies on playgrounds. These factor might drive the sports software market globally.
MARKET SCOPE
The "Global Sports Software market Analysis to 2031" is a specialized and in-depth study of sports software with a special focus on the global market trend analysis. The report aims to provide an overview of sports software with detailed market segmentation by deployment type, application, others, and end user. The global sports software market is expected to witness high growth during the forecast period. The report provides key statistics on the sports software market and offers key trends and opportunities in technology market.
MARKET SEGMENTATION
The Sports Software market is segmented on the basis of deployment type, application, others, and end user. On the basis of deployment type, market is segmented as cloud, and on-premise. On the basis of application, market is segmented as sports league management, sports performance and statistic media and broadcasting, and online betting and booking, and others. On the basis of others, market is segmented as personal fitness application, donation collection. On the basis of end user, market is segmented as clubs, leagues, and sports association and coaches.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Sports software market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The global Sports software market by each region is later sub-segmented by respective countries and segments.
The report analyzes factors affecting Sports software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological effecting the Sports software market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Sports software market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The global Sports software market by each region is later sub-segmented by respective countries and segments.
The report analyzes factors affecting Sports software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological effecting the Sports software market in these regions.
MARKET PLAYERS
The reports cover key developments in the Sports software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Sports software market are anticipated to lucrative growth opportunities in the future with the rising demand for Sports Software in the global market. Below mentioned is the list of few companies engaged in the Sports software market.
The report also includes the profiles of Sports software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- IBM
- Microsoft Corporation
- Omnify, Inc
- Owlwise
- Rhinofit
- SAP SE
- SAS Insitute Inc
- Sports CRM
- SportsEngine
- Synergy Sport Technology
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sports Software Market - By Deployment Type
1.3.2 Sports Software Market - By Application
1.3.3 Sports Software Market - By Others
1.3.4 Sports Software Market - By End User
1.3.5 Sports Software Market - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. SPORTS SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SPORTS SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. SPORTS SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. SPORTS SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. SPORTS SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SPORTS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. SPORTS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. SPORTS LEAGUE MANAGEMENT
8.3.1. Overview
8.3.2. Sports League Management Market Forecast and Analysis
8.4. SPORTS PERFORMANCE AND STATISTICS MEDIA AND BROADCASTING
8.4.1. Overview
8.4.2. Sports Performance And Statistics Media And Broadcasting Market Forecast and Analysis
8.5. ONLINE BETTING AND BOOKING
8.5.1. Overview
8.5.2. Online Betting And Booking Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SPORTS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - OTHERS
9.1. OVERVIEW
9.2. OTHERS MARKET FORECASTS AND ANALYSIS
9.3. PERSONAL FITNESS APPLICATION
9.3.1. Overview
9.3.2. Personal Fitness Application Market Forecast and Analysis
9.4. DONATION COLLECTION
9.4.1. Overview
9.4.2. Donation Collection Market Forecast and Analysis
10. SPORTS SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - END USER
10.1. OVERVIEW
10.2. END USER MARKET FORECASTS AND ANALYSIS
10.3. CLUBS
10.3.1. Overview
10.3.2. Clubs Market Forecast and Analysis
10.4. LEAGUES
10.4.1. Overview
10.4.2. Leagues Market Forecast and Analysis
10.5. SPORTS ASSOCIATIONS COACHES
10.5.1. Overview
10.5.2. Sports Associations Coaches Market Forecast and Analysis
11. SPORTS SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Sports Software Market Overview
11.1.2 North America Sports Software Market Forecasts and Analysis
11.1.3 North America Sports Software Market Forecasts and Analysis - By Deployment Type
11.1.4 North America Sports Software Market Forecasts and Analysis - By Application
11.1.5 North America Sports Software Market Forecasts and Analysis - By Others
11.1.6 North America Sports Software Market Forecasts and Analysis - By End User
11.1.7 North America Sports Software Market Forecasts and Analysis - By Countries
11.1.7.1 United States Sports Software Market
11.1.7.1.1 United States Sports Software Market by Deployment Type
11.1.7.1.2 United States Sports Software Market by Application
11.1.7.1.3 United States Sports Software Market by Others
11.1.7.1.4 United States Sports Software Market by End User
11.1.7.2 Canada Sports Software Market
11.1.7.2.1 Canada Sports Software Market by Deployment Type
11.1.7.2.2 Canada Sports Software Market by Application
11.1.7.2.3 Canada Sports Software Market by Others
11.1.7.2.4 Canada Sports Software Market by End User
11.1.7.3 Mexico Sports Software Market
11.1.7.3.1 Mexico Sports Software Market by Deployment Type
11.1.7.3.2 Mexico Sports Software Market by Application
11.1.7.3.3 Mexico Sports Software Market by Others
11.1.7.3.4 Mexico Sports Software Market by End User
11.2. EUROPE
11.2.1 Europe Sports Software Market Overview
11.2.2 Europe Sports Software Market Forecasts and Analysis
11.2.3 Europe Sports Software Market Forecasts and Analysis - By Deployment Type
11.2.4 Europe Sports Software Market Forecasts and Analysis - By Application
11.2.5 Europe Sports Software Market Forecasts and Analysis - By Others
11.2.6 Europe Sports Software Market Forecasts and Analysis - By End User
11.2.7 Europe Sports Software Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Sports Software Market
11.2.7.1.1 Germany Sports Software Market by Deployment Type
11.2.7.1.2 Germany Sports Software Market by Application
11.2.7.1.3 Germany Sports Software Market by Others
11.2.7.1.4 Germany Sports Software Market by End User
11.2.7.2 France Sports Software Market
11.2.7.2.1 France Sports Software Market by Deployment Type
11.2.7.2.2 France Sports Software Market by Application
11.2.7.2.3 France Sports Software Market by Others
11.2.7.2.4 France Sports Software Market by End User
11.2.7.3 Italy Sports Software Market
11.2.7.3.1 Italy Sports Software Market by Deployment Type
11.2.7.3.2 Italy Sports Software Market by Application
11.2.7.3.3 Italy Sports Software Market by Others
11.2.7.3.4 Italy Sports Software Market by End User
11.2.7.4 United Kingdom Sports Software Market
11.2.7.4.1 United Kingdom Sports Software Market by Deployment Type
11.2.7.4.2 United Kingdom Sports Software Market by Application
11.2.7.4.3 United Kingdom Sports Software Market by Others
11.2.7.4.4 United Kingdom Sports Software Market by End User
11.2.7.5 Russia Sports Software Market
11.2.7.5.1 Russia Sports Software Market by Deployment Type
11.2.7.5.2 Russia Sports Software Market by Application
11.2.7.5.3 Russia Sports Software Market by Others
11.2.7.5.4 Russia Sports Software Market by End User
11.2.7.6 Rest of Europe Sports Software Market
11.2.7.6.1 Rest of Europe Sports Software Market by Deployment Type
11.2.7.6.2 Rest of Europe Sports Software Market by Application
11.2.7.6.3 Rest of Europe Sports Software Market by Others
11.2.7.6.4 Rest of Europe Sports Software Market by End User
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Sports Software Market Overview
11.3.2 Asia-Pacific Sports Software Market Forecasts and Analysis
11.3.3 Asia-Pacific Sports Software Market Forecasts and Analysis - By Deployment Type
11.3.4 Asia-Pacific Sports Software Market Forecasts and Analysis - By Application
11.3.5 Asia-Pacific Sports Software Market Forecasts and Analysis - By Others
11.3.6 Asia-Pacific Sports Software Market Forecasts and Analysis - By End User
11.3.7 Asia-Pacific Sports Software Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Sports Software Market
11.3.7.1.1 Australia Sports Software Market by Deployment Type
11.3.7.1.2 Australia Sports Software Market by Application
11.3.7.1.3 Australia Sports Software Market by Others
11.3.7.1.4 Australia Sports Software Market by End User
11.3.7.2 China Sports Software Market
11.3.7.2.1 China Sports Software Market by Deployment Type
11.3.7.2.2 China Sports Software Market by Application
11.3.7.2.3 China Sports Software Market by Others
11.3.7.2.4 China Sports Software Market by End User
11.3.7.3 India Sports Software Market
11.3.7.3.1 India Sports Software Market by Deployment Type
11.3.7.3.2 India Sports Software Market by Application
11.3.7.3.3 India Sports Software Market by Others
11.3.7.3.4 India Sports Software Market by End User
11.3.7.4 Japan Sports Software Market
11.3.7.4.1 Japan Sports Software Market by Deployment Type
11.3.7.4.2 Japan Sports Software Market by Application
11.3.7.4.3 Japan Sports Software Market by Others
11.3.7.4.4 Japan Sports Software Market by End User
11.3.7.5 South Korea Sports Software Market
11.3.7.5.1 South Korea Sports Software Market by Deployment Type
11.3.7.5.2 South Korea Sports Software Market by Application
11.3.7.5.3 South Korea Sports Software Market by Others
11.3.7.5.4 South Korea Sports Software Market by End User
11.3.7.6 Rest of Asia-Pacific Sports Software Market
11.3.7.6.1 Rest of Asia-Pacific Sports Software Market by Deployment Type
11.3.7.6.2 Rest of Asia-Pacific Sports Software Market by Application
11.3.7.6.3 Rest of Asia-Pacific Sports Software Market by Others
11.3.7.6.4 Rest of Asia-Pacific Sports Software Market by End User
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Sports Software Market Overview
11.4.2 Middle East and Africa Sports Software Market Forecasts and Analysis
11.4.3 Middle East and Africa Sports Software Market Forecasts and Analysis - By Deployment Type
11.4.4 Middle East and Africa Sports Software Market Forecasts and Analysis - By Application
11.4.5 Middle East and Africa Sports Software Market Forecasts and Analysis - By Others
11.4.6 Middle East and Africa Sports Software Market Forecasts and Analysis - By End User
11.4.7 Middle East and Africa Sports Software Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Sports Software Market
11.4.7.1.1 South Africa Sports Software Market by Deployment Type
11.4.7.1.2 South Africa Sports Software Market by Application
11.4.7.1.3 South Africa Sports Software Market by Others
11.4.7.1.4 South Africa Sports Software Market by End User
11.4.7.2 Saudi Arabia Sports Software Market
11.4.7.2.1 Saudi Arabia Sports Software Market by Deployment Type
11.4.7.2.2 Saudi Arabia Sports Software Market by Application
11.4.7.2.3 Saudi Arabia Sports Software Market by Others
11.4.7.2.4 Saudi Arabia Sports Software Market by End User
11.4.7.3 U.A.E Sports Software Market
11.4.7.3.1 U.A.E Sports Software Market by Deployment Type
11.4.7.3.2 U.A.E Sports Software Market by Application
11.4.7.3.3 U.A.E Sports Software Market by Others
11.4.7.3.4 U.A.E Sports Software Market by End User
11.4.7.4 Rest of Middle East and Africa Sports Software Market
11.4.7.4.1 Rest of Middle East and Africa Sports Software Market by Deployment Type
11.4.7.4.2 Rest of Middle East and Africa Sports Software Market by Application
11.4.7.4.3 Rest of Middle East and Africa Sports Software Market by Others
11.4.7.4.4 Rest of Middle East and Africa Sports Software Market by End User
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Sports Software Market Overview
11.5.2 South and Central America Sports Software Market Forecasts and Analysis
11.5.3 South and Central America Sports Software Market Forecasts and Analysis - By Deployment Type
11.5.4 South and Central America Sports Software Market Forecasts and Analysis - By Application
11.5.5 South and Central America Sports Software Market Forecasts and Analysis - By Others
11.5.6 South and Central America Sports Software Market Forecasts and Analysis - By End User
11.5.7 South and Central America Sports Software Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Sports Software Market
11.5.7.1.1 Brazil Sports Software Market by Deployment Type
11.5.7.1.2 Brazil Sports Software Market by Application
11.5.7.1.3 Brazil Sports Software Market by Others
11.5.7.1.4 Brazil Sports Software Market by End User
11.5.7.2 Argentina Sports Software Market
11.5.7.2.1 Argentina Sports Software Market by Deployment Type
11.5.7.2.2 Argentina Sports Software Market by Application
11.5.7.2.3 Argentina Sports Software Market by Others
11.5.7.2.4 Argentina Sports Software Market by End User
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. SPORTS SOFTWARE MARKET, KEY COMPANY PROFILES
13.1. IBM
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. MICROSOFT CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. OMNIFY, INC
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. OWLWISE
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. RHINOFIT
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SAP SE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SAS INSITUTE INC
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SPORTS CRM
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SPORTSENGINE
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SYNERGY SPORT TECHNOLOGY
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. IBM
2. Microsoft Corporation
3. Omnify, Inc
4. Owlwise
5. Rhinofit
6. SAP SE
7. SAS Insitute Inc
8. Sports CRM
9. SportsEngine
10. Synergy Sport Technology
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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