The Waterborne Coatings Market is expected to register a CAGR of 6% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Resin Type (Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, Polytetrafluoroethylene (PTFE), Polyvinylidene Fluoride (PVDF), Polyvinylidene Chloride (PVDC), and Others). The report further presents analysis based on Application (Architectural, Industrial, and Others). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Waterborne Coatings Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Waterborne Coatings Market Segmentation
Resin Type- Acrylic
- Polyester
- Alkyd
- Epoxy
- Polyurethane
- Polytetrafluoroethylene
- Polyvinylidene Fluoride
- Polyvinylidene Chloride
- Architectural
- Industrial
Strategic Insights
Waterborne Coatings Market Growth Drivers- Increasing Global Environmental Regulations Towards Low-VOC Coating Solutions: These are environmental regulations that invariably drive the brakes of manufacturers toward the usage of low-VOC (volatile organic compound) coating solutions, and they will boost water-borne coatings market. Growing concerns for the environment have found government impositions of stringent regulations on VOC emissions that have been hazardous to humans as well as the environment.
- Environmental Benefits of Water-Borne Coatings: Typically, water-borne coatings contain fewer VOCs than would be found in solvent-based products. These coats result in cleaner air that is free from harm while complying with regulations without compromising effective protections and finishes for different surfaces. Movement toward these low-VOC coatings comes as a result of increasing consumer and business demands for most green and environmentally friendly products, thereby stimulating the market.
- Industry Adoption of Water-Borne Coatings for Compliance and Sustainability: To counter pressure from the environment, industries such as automotive, construction, and packaging have already adopted water-borne coatings. Adoption of these types of coatings ensures that the company complies with government regulations as to their enhanced environmental performance. Adoption of water-borne coatings is also supportive of the sustainability goals of companies and effective in building an improved image about the company, which is becoming important for consumers who are environmentally conscious.
- Growing Usage in Protective and Decorative Coating Applications: Protective and decorative application areas are fast adopting emerging trends of future development in the waterborne coating market. This is because the industries are looking for more sustainable and efficient solutions, and hence, waterborne paints have seen upsurge use as protective finishes on many surfaces such as metals, wood, and plastics. Here, in fact, even environmental factors are attributing to its increased durability and resistance.
- Versatility and Appeal of Water-Borne Coatings in Decorative Applications: The water-borne coatings are popular in the decorative coatings section due to their versatility and ornamental properties. They help in achieving a good quality finish for residential, commercial, and industrial applications which can be found on walls, furniture, and automobiles. This demand within the decorative segments is due to the fact that a very good finish can be achieved with less impact on the environment.
- Water-Borne Coatings for Protective Performance in Industrial Sectors: In the coatings intended for protective applications, water-based coatings give a very good performance in corrosion resistance, abrasion protection, and weather durability. Automotive, construction, infrastructure are some of the industries taking up water-based coatings due to their protective coatings against wear and tear for their products and structures. Water-based options ensure compliance with environmental regulations as they provide proper performance for high-performance applications.
- Specialized Waterborne Coatings for Specific Industrial Applications: The market for water-borne coatings is rapidly advancing with the introduction of specialty waterborne coatings specifically intended for certain industries applications. Such applications include, among others, automotive, aerospace, and electronics. They will necessitate coatings with special functionality, such as heat resistance, conductivity, or anti-corrosion features. Therefore, these tailored waterborne coatings can provide efficient green solutions across very diverse industry challenges.
- Economic and Environmental Benefits of Water-Borne Coatings in the Automotive Industry: In the case of the automotive industry, waterborne coatings will provide durable finishes having high resistance to atmospheric, scratch, and corrosion damage. Manufacturers are interested in these because capacity to significantly reduce VOC emissions while delivering satisfactory performance makes such investments economically attractive. The trend toward specialized formulations will enable manufacturers to meet both environmental and technical demands.
- Expanding Applications of Water-Borne Coatings in the Electronics Industry: On the same level, specialized waterborne coatings will soon gain wider applications in the electronics industry, where they find possible uses in protecting circuit boards and components. Such coatings, which possess remarkable adhesion, moisture resistance, and durability, promise to prolong mismatched electronic products' service lives. Such green demands are transferring this former specialist application to more general use in such industries.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Waterborne Coatings Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Waterborne Coatings Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing Usage in Protective and Decorative Coating Applications is expected to be the key market trends.
Based on geography, Asia Pacific held the largest share of the waterborne coatings market.
Akzo Nobel N.V., Axalta Coating Systems, BASF SE are some of the key players operating in the waterborne coatings market
Based on resin type, acrylic is expected to witness the fastest growth during the forecast period
Increasing Global Environmental Regulations Towards Low-VOC Coating Solutions is driving the market growth
The Waterborne Coatings Market is estimated to witness a CAGR of 6% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Waterborne Coatings Market - By Resin Type
1.3.2 Waterborne Coatings Market - By Application
1.3.3 Waterborne Coatings Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. WATERBORNE COATINGS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. WATERBORNE COATINGS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. WATERBORNE COATINGS MARKET - GLOBAL MARKET ANALYSIS
6.1. WATERBORNE COATINGS - GLOBAL MARKET OVERVIEW
6.2. WATERBORNE COATINGS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. WATERBORNE COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - RESIN TYPE
7.1. OVERVIEW
7.2. RESIN TYPE MARKET FORECASTS AND ANALYSIS
7.3. ACRYLIC
7.3.1. Overview
7.3.2. Acrylic Market Forecast and Analysis
7.4. POLYESTER
7.4.1. Overview
7.4.2. Polyester Market Forecast and Analysis
7.5. ALKYD
7.5.1. Overview
7.5.2. Alkyd Market Forecast and Analysis
7.6. EPOXY
7.6.1. Overview
7.6.2. Epoxy Market Forecast and Analysis
7.7. POLYURETHANE
7.7.1. Overview
7.7.2. Polyurethane Market Forecast and Analysis
7.8. POLYTETRAFLUOROETHYLENE (PTFE)
7.8.1. Overview
7.8.2. Polytetrafluoroethylene (PTFE) Market Forecast and Analysis
7.9. POLYVINYLIDENE FLUORIDE (PVDF)
7.9.1. Overview
7.9.2. Polyvinylidene Fluoride (PVDF) Market Forecast and Analysis
7.10. POLYVINYLIDENE CHLORIDE (PVDC)
7.10.1. Overview
7.10.2. Polyvinylidene Chloride (PVDC) Market Forecast and Analysis
7.11. OTHERS
7.11.1. Overview
7.11.2. Others Market Forecast and Analysis
8. WATERBORNE COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ARCHITECTURAL
8.3.1. Overview
8.3.2. Architectural Market Forecast and Analysis
8.4. INDUSTRIAL
8.4.1. Overview
8.4.2. Industrial Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis
9. WATERBORNE COATINGS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Waterborne Coatings Market Overview
9.1.2 North America Waterborne Coatings Market Forecasts and Analysis
9.1.3 North America Waterborne Coatings Market Forecasts and Analysis - By Resin Type
9.1.4 North America Waterborne Coatings Market Forecasts and Analysis - By Application
9.1.5 North America Waterborne Coatings Market Forecasts and Analysis - By Countries
9.1.5.1 United States Waterborne Coatings Market
9.1.5.1.1 United States Waterborne Coatings Market by Resin Type
9.1.5.1.2 United States Waterborne Coatings Market by Application
9.1.5.2 Canada Waterborne Coatings Market
9.1.5.2.1 Canada Waterborne Coatings Market by Resin Type
9.1.5.2.2 Canada Waterborne Coatings Market by Application
9.1.5.3 Mexico Waterborne Coatings Market
9.1.5.3.1 Mexico Waterborne Coatings Market by Resin Type
9.1.5.3.2 Mexico Waterborne Coatings Market by Application
9.2. EUROPE
9.2.1 Europe Waterborne Coatings Market Overview
9.2.2 Europe Waterborne Coatings Market Forecasts and Analysis
9.2.3 Europe Waterborne Coatings Market Forecasts and Analysis - By Resin Type
9.2.4 Europe Waterborne Coatings Market Forecasts and Analysis - By Application
9.2.5 Europe Waterborne Coatings Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Waterborne Coatings Market
9.2.5.1.1 Germany Waterborne Coatings Market by Resin Type
9.2.5.1.2 Germany Waterborne Coatings Market by Application
9.2.5.2 France Waterborne Coatings Market
9.2.5.2.1 France Waterborne Coatings Market by Resin Type
9.2.5.2.2 France Waterborne Coatings Market by Application
9.2.5.3 Italy Waterborne Coatings Market
9.2.5.3.1 Italy Waterborne Coatings Market by Resin Type
9.2.5.3.2 Italy Waterborne Coatings Market by Application
9.2.5.4 United Kingdom Waterborne Coatings Market
9.2.5.4.1 United Kingdom Waterborne Coatings Market by Resin Type
9.2.5.4.2 United Kingdom Waterborne Coatings Market by Application
9.2.5.5 Russia Waterborne Coatings Market
9.2.5.5.1 Russia Waterborne Coatings Market by Resin Type
9.2.5.5.2 Russia Waterborne Coatings Market by Application
9.2.5.6 Rest of Europe Waterborne Coatings Market
9.2.5.6.1 Rest of Europe Waterborne Coatings Market by Resin Type
9.2.5.6.2 Rest of Europe Waterborne Coatings Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Waterborne Coatings Market Overview
9.3.2 Asia-Pacific Waterborne Coatings Market Forecasts and Analysis
9.3.3 Asia-Pacific Waterborne Coatings Market Forecasts and Analysis - By Resin Type
9.3.4 Asia-Pacific Waterborne Coatings Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Waterborne Coatings Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Waterborne Coatings Market
9.3.5.1.1 Australia Waterborne Coatings Market by Resin Type
9.3.5.1.2 Australia Waterborne Coatings Market by Application
9.3.5.2 China Waterborne Coatings Market
9.3.5.2.1 China Waterborne Coatings Market by Resin Type
9.3.5.2.2 China Waterborne Coatings Market by Application
9.3.5.3 India Waterborne Coatings Market
9.3.5.3.1 India Waterborne Coatings Market by Resin Type
9.3.5.3.2 India Waterborne Coatings Market by Application
9.3.5.4 Japan Waterborne Coatings Market
9.3.5.4.1 Japan Waterborne Coatings Market by Resin Type
9.3.5.4.2 Japan Waterborne Coatings Market by Application
9.3.5.5 South Korea Waterborne Coatings Market
9.3.5.5.1 South Korea Waterborne Coatings Market by Resin Type
9.3.5.5.2 South Korea Waterborne Coatings Market by Application
9.3.5.6 Rest of Asia-Pacific Waterborne Coatings Market
9.3.5.6.1 Rest of Asia-Pacific Waterborne Coatings Market by Resin Type
9.3.5.6.2 Rest of Asia-Pacific Waterborne Coatings Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Waterborne Coatings Market Overview
9.4.2 Middle East and Africa Waterborne Coatings Market Forecasts and Analysis
9.4.3 Middle East and Africa Waterborne Coatings Market Forecasts and Analysis - By Resin Type
9.4.4 Middle East and Africa Waterborne Coatings Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Waterborne Coatings Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Waterborne Coatings Market
9.4.5.1.1 South Africa Waterborne Coatings Market by Resin Type
9.4.5.1.2 South Africa Waterborne Coatings Market by Application
9.4.5.2 Saudi Arabia Waterborne Coatings Market
9.4.5.2.1 Saudi Arabia Waterborne Coatings Market by Resin Type
9.4.5.2.2 Saudi Arabia Waterborne Coatings Market by Application
9.4.5.3 U.A.E Waterborne Coatings Market
9.4.5.3.1 U.A.E Waterborne Coatings Market by Resin Type
9.4.5.3.2 U.A.E Waterborne Coatings Market by Application
9.4.5.4 Rest of Middle East and Africa Waterborne Coatings Market
9.4.5.4.1 Rest of Middle East and Africa Waterborne Coatings Market by Resin Type
9.4.5.4.2 Rest of Middle East and Africa Waterborne Coatings Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Waterborne Coatings Market Overview
9.5.2 South and Central America Waterborne Coatings Market Forecasts and Analysis
9.5.3 South and Central America Waterborne Coatings Market Forecasts and Analysis - By Resin Type
9.5.4 South and Central America Waterborne Coatings Market Forecasts and Analysis - By Application
9.5.5 South and Central America Waterborne Coatings Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Waterborne Coatings Market
9.5.5.1.1 Brazil Waterborne Coatings Market by Resin Type
9.5.5.1.2 Brazil Waterborne Coatings Market by Application
9.5.5.2 Argentina Waterborne Coatings Market
9.5.5.2.1 Argentina Waterborne Coatings Market by Resin Type
9.5.5.2.2 Argentina Waterborne Coatings Market by Application
9.5.5.3 Rest of South and Central America Waterborne Coatings Market
9.5.5.3.1 Rest of South and Central America Waterborne Coatings Market by Resin Type
9.5.5.3.2 Rest of South and Central America Waterborne Coatings Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. WATERBORNE COATINGS MARKET, KEY COMPANY PROFILES
11.1. AKZO NOBEL N.V.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AXALTA COATING SYSTEMS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BASF SE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DULUXGROUP LTD.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HEMPEL A/S
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JOTUN GROUP
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KANSAI PAINT CO.,LTD
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PPG INDUSTRIES, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SOLVAY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TEKNOS (UK) LTD
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Akzo Nobel N.V.
2. Axalta Coating Systems
3. BASF SE
4. DuluxGroup Ltd.
5. Hempel A/S
6. Jotun Group
7. Kansai Paint Co.,Ltd
8. PPG Industries, Inc.
9. Solvay
10. Teknos (UK) Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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