RTD Alcoholic Beverages Market Research Report 2027

RTD Alcoholic Beverages Market to 2027 - Global Analysis and Forecast by Base Type (Whiskey, Rum, Vodka, Gin, Others); Packaging Type (Bottles, Cans, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Others)

Publication Month : Jan 2020

  • Report Code : TIPRE00006545
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 167
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[Research Report] The RTD alcoholic beverages market accounted for US$ 26,447.9 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 - 2027, to account for US$ 39,428.9 Mn by 2027.

RTD alcoholic beverages are gaining popularity over the past few years and are mostly consumed as cocktails and long drinks. The growing preference for RTD cocktails by millennial in developed countries and the easy availability of these products in the market is driving the growth of the RTD alcoholic beverages market. Moreover, the alcohol content in RTD alcoholic beverages is low as compared to other alcoholic drinks. Thus, RTD alcoholic drinks are gaining acceptance by a larger millennial consumer base, which, in turn, is catalyzing the market growth.

In 2018, Asia Pacific held the largest share of the global RTD Alcoholic Beverages market is expected to hold the largest share in 2027. The Asia Pacific region is expected to garner a significant share in the global RTD alcoholic beverages market owing to the large production and consumer base in the area. Countries such as India, China and Japan are among the largest consumers of RTD alcoholic beverages in the Asia Pacific region. Asia-Pacific is also among the largest global producer of alcoholic beverages. Changing consumer lifestyles, rising disposable income and variation in tastes & preferences and social & cultural factors in these countries are stimulating the growth of RTD alcoholic beverages market in this region. The population of Asia-Pacific represents diversified tastes and preferences and fond of experimenting with food & beverages varieties. This fact has forced manufacturers to innovate and widen their product portfolio to meet the dynamic consumer demand.

Global RTD Alcoholic Beverages Market

Global RTD Alcoholic Beverages Market
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Market Insights

Introduction of new flavors and improved form of product packaging

The key players in the RTD alcoholic beverage market are experimenting with new and innovative flavors. As flavor options increase, consumers may turn to RTD products as a convenient way to cart drinks along on their summertime adventures, from barbecues and beaches to road trips and vacations. Companies in the RTD alcohol beverage have greatly expanded their product lines over the past few years and have heavily emphasized their marketing toward young consumers. For instance, in February 2018, the largest drinks group Diageo introduced a ready-to-drink (RTD) version of Tanqueray and Tonin. The company hopes the RTD will entice new gin drinkers to the second fastest-growing spirits category with its new pre-mixed offering. Various flavors such as Elderflower, Red Berry, Orange, Ginger, Lime, Coffee Crème, English Tea, Creamy Toffee, Maple, Lemongrass, Vanilla, and Cardamom & Tonic are used in the production of RTD alcoholic beverage.

Moreover, the RTDs alcoholic beverage market has also benefited from rising investment by pubs and bars on flavored low-spirit beverages. These factors provide a huge market potential for RTD alcoholic beverage market over the forecast period. Moreover, packaging plays a critical role in the rising demand for the RTD alcoholic beverage product. The packaging is a key part of the marketing plan for the sale of the RTD alcoholic beverage business. The product package is a selling point for many consumers by delivering a sense of quality while also reflecting the product's brand image

Base Type Insights

On the basis of the base type, the global RTD alcoholic beverages market has been segmented into whiskey, rum, vodka, gin, others. Under the base type segment, the gin segment is the fastest growing region in forecasted year. Gin is a distilled alcoholic beverage derived from juniper berries, also known as Juniperus communis. It is one of the oldest categories of spirits with a unique flavor that revolve around juniper as a common ingredient. Gin based RTD is the most popular consumers in America. Taking into consideration the popularity of gin based RTD in North America, the alcohol beverage producers are introducing new products in the market. For instance, in May 2019, Fever-Tree entered the ready-to-drink market with the launch of a line of bottled gin and tonics, as it looks to bring added convenience for consumers throughout the summer. The range consists of three variants, such as premium Indian gin and tonic, refreshingly light gin and tonic, and elderflower gin and tonic.

Packaging Type Insights

The global RTD alcoholic beverages market by application has been segmented into bottles, cans, and others. Under the base type segment, the cans segment is the fastest growing region in forecasted year. The canned RTD alcoholic beverages are available in various volumes ranging from 90ml to a liter. The easy portability of cans has been one of the driving factors for the rise of canned RTD alcoholic beverages. The cans can easily be carried to a picnic, a yacht, or a barbeque and are stronger as compared to bottles. Steel and aluminum cans have been gaining rising popularity due to the ability to print on these cans. There has been an increasing demand for the canned RTD alcoholic beverages due to the easy availability and less production cost involved for the manufacturing of steel or aluminum can. Apart from this, the canned RTD alcoholic beverages are also easier to handle as compared to the packaging of the bottle. Many consumers are confused after buying an RTD alcoholic beverage if one has to pour it and add alcohol to it or not, but the cans come with a remark saying that it needs to be consumed readily and contains alcohol in it already.


Global RTD Alcoholic Beverages Market, by Packaging Type– 2018 & 2027

Global RTD Alcoholic Beverages Market, by Packaging Type– 2018 & 2027
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RTD Alcoholic Beverages Market: Strategic Insights

rtd-alcoholic-beverages-market
Market Size Value inUS$ 26,447.9 Million in 2018
Market Size Value byUS$ 39,428.9 Million by 2027
Growth rateCAGR of 4.6% from 2019-2027
Forecast Period2019-2027
Base Year2019
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AB InBev, Bacardi, Asahi Group Holdings, amongst others are the key players present in the global RTD alcoholic beverages market. These companies are implementing new product development and mergers and acquisition strategies to enlarge the customer base and gain significant market share across the world, which, in turn permit the players to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the global RTD alcoholic beverages market help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the global RTD alcoholic beverages market from 2018 to 2027
  • Estimation of global RTD alcoholic beverages demand across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and global RTD alcoholic beverages demand
  • Market trends and outlook coupled with factors driving and restraining the growth of the global RTD alcoholic beverages market
  • Decision-making process by understanding strategies that underpin commercial interest with regard to global RTD alcoholic beverages market growth
  • Global RTD Alcoholic Beverages market size at various nodes of market
  • Detailed overview and segmentation of the global RTD alcoholic beverages market, as well as its dynamics in the industry
  • Global RTD alcoholic beverages

Global RTD Alcoholic Beverages Market, byBase Type

  • Whiskey
  • Rum
  • Vodka
  • Gin
  • Others

Global RTD Alcoholic Beverages Market, by Packaging Type

  • Bottles
  • Cans
  • Others

Global RTD Alcoholic Beverages Market, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Others

Company Profiles

  • Anheuser-Busch InBev NV
  • Asahi Group Holdings, Ltd.
  • Bacardi Limited
  • Carlsberg Breweries A/S
  • Suntory Holdings Limited
  • Brown-Forman
  • Heineken N.V.
  • Diageo plc
  • Davide Campari-Milano S.p.A
  • Molson Coors Brewing Company
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Base Type ; Packaging Type ; Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

Frequently Asked Questions


Which key factors drive the growth of RTD alcoholic beverages market across the globe?

The rising preference towards low-content alcoholic beverages coupled with the increasing preference for RTD alcoholic beverages amongst millennial have been the key factors driving the growth of RTD alcoholic beverages market across the globe. According to a recent survey done by FONA International Inc., RTD alcoholic beverages have gained high acceptance from millennial consumers. The availability of a wide range of flavors, light alcohol content, and convenience are attracting maximum young millennial to try these products.

Which global region is the largest market for RTD alcoholic beverages?

Asia Pacific accounted for the largest market in the RTD alcoholic beverages region. Countries such as India, China, and Japan are among the largest consumers of RTD alcoholic beverages in the Asia Pacific region. Asia-Pacific is also among the largest global producer of alcoholic beverages. Changing consumer lifestyles, rising disposable income and variation in tastes & preferences, and social & cultural factors in these countries are stimulating the growth of the RTD alcoholic beverages market in this region.

Which is the most widely consumed base type of RTD alcoholic beverages and why?

Vodka is the most widely consumed base type of the RTD alcoholic beverages. A study conducted by Affinnova, Inc. shows that package design in the vodka market plays a vital role in shelf impact and consumer perception. Increasing popularity of beverages offered by Cutwater such as vodka sodas, bloody mary, and vodka mule is anticipated to boost the market growth of vodka based RTD market.

The List of Companies - Global RTD Alcoholic Beverages Market

  1. Anheuser-Busch InBev NV
  2. Asahi Group Holdings, Ltd
  3. Bacardi Limited
  4. Carlsberg Breweries A/S
  5. Suntory Holdings Limited
  6. Brown-Forman
  7. Heineken N.V.
  8. Diageo plc
  9. Davide Campari-Milano S.p.A.
  10. Molson Coors Brewing Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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