[Research Report] The smart toilet market is expected to grow from US$ 6,086.25 million in 2022 to US$ 11,620.76 million by 2028; it is estimated to grow at a CAGR of 11.4% from 2022 to 2028.
Analyst Perspective:
The smart toilet market has witnessed significant growth in recent years, driven by technological advancements, rising awareness of hygiene and sanitation, and the increasing demand for convenience and comfort. Smart toilets, also known as intelligent toilets or hi-tech toilets, incorporate advanced features and functionalities to enhance the overall bathroom experience. One of the key factors driving the smart toilet market is the growing focus on hygiene and cleanliness. Smart toilets often feature automated flushing, self-cleaning capabilities, and built-in bidet functions that enhance personal hygiene. Integrating advanced sensors and touchless controls reduces the need for physical contact, promoting a more sanitary bathroom environment. Convenience and comfort are also major drivers for the smart toilet market. These toilets often include features like heated seats, adjustable water temperature, air dryers, and customizable settings for water pressure and nozzle position. Additional features such as automatic lid opening and closing, night lights, music playback, and voice-activated controls enhance the user experience, offering convenience and luxury.
Technological advancements play a crucial role in the growth of the smart toilet market. Internet of Things (IoT) connectivity allows for remote control and monitoring of toilet functions through smartphones or other smart devices. This enables users to customize settings, track water usage, and receive maintenance alerts. Moreover, integrating artificial intelligence (AI) and machine learning enables smart toilets to learn user preferences and provide personalized experiences. The market for smart toilets is not limited to residential applications but extends to commercial spaces, such as airports, hotels, shopping malls, and offices. The demand for smart toilets in these public facilities is driven by the desire to provide a high level of comfort, hygiene, and convenience for visitors. Additionally, increasing government initiatives promoting smart infrastructure and sustainable practices further fuel the adoption of smart toilets in public spaces.
Market Overview:
The definition of a smart toilet can differ for each company. Thus, smart toilets also encompasses smart toilet seats, smart toilet controls, smart flush toilets, and smart self-cleaning toilets. With continuous advancements in technologies, smart homes are being designed with a greater focus on ergonomics to bring ease to the lives of people. The concept of smart homes is giving opportunities to procure other smarter products including smart toilets. Various leading brands are focused on designing sleek smart toilets with seamless aesthetics.
Besides providing an aesthetic appearance to bathrooms, smart toilets have built-in features of advanced flush options, overflow-proof settings, remote control functions, emergency flush systems, bidet sprayers with customizable controls, automatic flushing systems, slow-close lids, nightlights, deodorizers with activated carbon, and many more. With a surge in the construction of shopping complexes, multiplexes, restaurants, and hotels, the installation of smart toilets is rising at an exponential rate. In addition to the features mentioned above, smart toilets are built with a self-cleaning ability that automates the disinfection of toilet seats. Toto, one of the biggest smart toiler companies, provides a smart toilet with an electrolyzed water feature that sanitizes water before it enters the toilet bowl.
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Smart Toilet Market: Strategic Insights
Market Size Value in US$ 6,086.25 Million in 2022 Market Size Value by US$ 11,620.76 Million by 2028 Growth rate CAGR of 11.4% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Smart Toilet Market: Strategic Insights
| Market Size Value in | US$ 6,086.25 Million in 2022 |
| Market Size Value by | US$ 11,620.76 Million by 2028 |
| Growth rate | CAGR of 11.4% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Market Driver:
Increased Demand for Water-Saving Solutions to Drive Growth of Smart Toilet Market
The increased demand for water-saving solutions has played a substantial role in driving the growth of the smart toilet market. Smart toilets are innovative bathroom fixtures with advanced technologies that enhance user convenience, hygiene, and efficiency. These toilets typically incorporate automatic flushing, bidet functions, adjustable water pressure, and temperature controls. Water scarcity is a rising concern in many regions worldwide, leading to an increased emphasis on conservation and sustainable practices. The rising awareness of the need to reduce water consumption has propelled the adoption of water-saving solutions in various sectors, including residential and commercial buildings. Smart toilets offer significant water-saving benefits compared to traditional toilets, making them an attractive choice for environmentally conscious consumers. One of the primary features of smart toilets contributing to water conservation is the dual-flush system. This system allows users to select between full and partial flush, depending on their needs. The partial flush uses a significantly smaller amount of water, suitable for disposing of liquid waste, while the full flush is more powerful for solid waste. Smart toilets help reduce water wastage and promote efficient water management by providing this flexibility. Moreover, smart toilets often have sensors that detect when the user has left the toilet seat. These sensors trigger an automatic flush, ensuring water is well-spent due to forgetfulness or negligence. Additionally, advanced models incorporate technologies such as leak detection systems to identify and promptly address water leakage issues, further minimizing water loss. The combination of water-saving features and technological advancements has made smart toilets appealing for residential and commercial applications. As consumers become more conscious of their environmental impact and seek sustainable solutions, the demand for smart toilets will continue to grow. In response to this market driver, manufacturers are investing in research and development to introduce more water-efficient and technologically advanced smart toilet models.
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Segmental Analysis:
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Based on product type, the market is segmented into wall hung toilet close-coupled, single floor standing toilet, one-piece toilet, and others. The single floor standing toilet segment held the largest share of the market in 2020, whereas the one-piece toilet segment is anticipated to register the highest CAGR in the market during the forecast period. The single floor standing toilet segment has emerged as the dominant force in the smart toilet market, holding the largest share. This is primarily due to its familiarity, compatibility with existing plumbing, affordability, flexibility in installation, and integration of advanced smart features. Single floor standing toilets are widely recognized and commonly used, making their adoption easier for consumers. They offer a wide range of design options and are suitable for retrofitting. Additionally, they are more affordable compared to other types of smart toilets. The segment benefits from advancements in smart technology, with features like touchless flushing and bidet functions. The single floor standing toilet segment has captured the market by meeting consumer preferences and needs.
Regional Analysis:
The Europe smart toilet market was valued at US$ 2.05 billion in 2022 and is projected to reach US$ 3.82 billion by 2028; it is expected to grow at a CAGR of 10.9% during the forecast period. Europe has established itself as a dominant smart toilet market, leading market share and driving growth. Several factors have contributed to Europe's strong position in this market. Firstly, Europe has been at the forefront of sustainability and environmental initiatives, including water conservation efforts. As smart toilets are known for their water-saving capabilities, there has been a significant demand for these products in Europe. Governments and regulatory bodies in the region have implemented strict water efficiency standards and regulations, encouraging the adoption of water-saving solutions such as smart toilets. This emphasis on sustainability has created a conducive environment for the growth of the smart toilet market in Europe. Secondly, European consumers are highly aware of and interested in innovative home technologies. Smart homes and connected devices have gained popularity in the region, and smart toilets are considered an integral part of this ecosystem. The desire for convenience, hygiene, and enhanced user experience drives the demand for smart toilets in Europe. Europeans value the integration of advanced features like automatic flushing, adjustable water pressure, seat warming, and bidet functions, which are commonly found in smart toilets. Moreover, Europe's infrastructure and plumbing systems are well-developed and compatible with smart toilet installations. The region has a long history of efficient plumbing practices and standardized plumbing codes, making it easier for consumers to retrofit their toilets with smart functionalities. This compatibility has further accelerated the adoption of smart toilets in Europe. Furthermore, the presence of several leading manufacturers and technological innovators in Europe has contributed to the region's dominance in the market.
European companies have been at the forefront of developing and commercializing smart toilet technologies, offering various products to cater to diverse consumer preferences. These manufacturers have invested in research and development, introducing advanced features and improved designs in smart toilets. Additionally, the strong distribution networks and well-established retail channels in Europe have facilitated the availability and accessibility of smart toilets to consumers. Retailers and e-commerce platforms in the region offer a wide selection of smart toilet models, making it easier for consumers to find and purchase these products.
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Key Player Analysis:
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The smart toilet market analysis consists of the players such as OVE Decors ULC, Ningbo Shunjie Sanitary Ware Co Ltd, Dyconn Faucet, Fullest LLC, Roca Sanitario SA, Coma Intelligent Technology Co Ltd, Kohler Co, Wellis Magyarorszag Zrt, Caroma Industries Ltd, and Lixil Corp. Among the players in the smart toilet OVE Decors ULC and Wellis Magyarorszag Zrt are the top two players owing to the diversified product portfolio offered.
Recent Developments:
Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the smart toilet market. A few recent key market developments are listed below:
- In June 2022, Daniel Arsham and Kohler, a prominent American plumbing and bathroom furniture manufacturer, joined together to produce a 3D-printed washbasin. Kohler presented brand-new digital bathroom options and an immersive Daniel Arsham sculpture at Milan Design Week 2022.
- In January 2021, the world's largest Japanese toilet manufacturer, Toto Ltd., introduced an "AI-based Wellness Toilet". The wellness toilet uses cutting-edge sensing technology to monitor and analyze its users' emotional and physical health. Using this information, the user's smartphone app can offer ways to improve their wellness.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Connectivity Type, and End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Single floor standing toilet segment held the largest share smart toilet market in 2021. The demand for wall hung toilets is mainly driven by the commercial sector. The end users prefer to install a wall hung toilet for giving a premium look to their respective washrooms.
The US and China dominated the market share in 2021.
Lixil Corp, TOTO Ltd., Roca Sanitario SA, Kohler Co, and Duravit AG are the five key market players operating in the global smart toilet market.
The global smart toilet market was valued US$ 6,086.25 million in 2022.
The List of Companies - Smart Toilet Market
- OVE Decors ULC
- Ningbo Shunjie Sanitary Ware Co Ltd
- Dyconn Faucet
- Fullest LLC
- Roca Sanitario SA
- Coma Intelligent Technology Co Ltd
- Kohler Co
- Wellis Magyarorszag Zrt
- Caroma Industries Ltd
- Lixil Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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