Publication Month: Aug 2022 | Report Code: TIPRE00018690 | No. of Pages: 247 | Category: Consumer Goods | Status: Published
In terms of volume, the global demand for toothpaste is expected to reach over 19 billion units by 2028.
A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.
In 2020, Asia Pacific accounted for the largest share of the global toothpaste market. South and Central America is likely to register the highest CAGR during the forecast period. The toothpaste market in the region comprises several economies such as Australia, India, China, Japan, South Korea, and the Rest of APAC. The major factors driving the toothpaste market are a strong customer base, a rise in consciousness about oral health and hygiene, and changes in lifestyles. In India, tooth sensitivity is highly prevalent. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste with herbal and natural ingredients. These toothpaste categories will garner a more significant share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the toothpaste market's natural and herbal subsegment is growing faster.
|Market Size Value in||US$ 29,598.97 Million in 2021|
|Market Size Value by||US$ 40,766.21 Million by 2028|
|Growth rate||CAGR of 4.7% from 2021 to 2028|
|No. of Pages||247|
|No. of Tables||293|
|No. of Charts & Figures||93|
|Historical data available||Yes|
|Segments covered||Type, End-user, Base Type, and Distribution Channel|
|Regional scope||North America, Europe, Asia Pacific, Middle East & Africa, South & Central America|
|Country scope||US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina|
|Report coverage||Revenue forecast, company ranking, competitive landscape, growth factors, and trends|
|Free Sample Copy Available|
The COVID-19 pandemic has strongly affected the overall personal care industry. Retailers of personal care are being forced to prioritize only essential products such as food, beverages, and personal hygiene products such as toothpaste, sanitizers, and soaps, along with decreased assortment sizes and stock-keeping units (SKUs) of other product categories such as herbal toothpaste. The worldwide lockdown, owing to the COVID-19 pandemic, has especially inclined consumer buying behavior by shaping consumer purchasing habits. As a result of the outbreak, there is a shift in consumer inclination toward hygiene products. Moreover, the tendency of consumers toward products free from additives and toxic chemicals has been a critical factor propelling the demand for herbal toothpaste products during this lockdown. Due to the lack of accessibility of herbal toothpaste products in retail stores, consumers are inclining toward e-commerce channels to obtain these products. However, the lack of products and logistics issues are projected to produce a supply-demand gap in online platforms.
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The rising number of children is experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is highly vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. According to the US Department of Health & Human Services, around 1 of 5 (20%) children aged 5 to 11 years have at least one untreated decayed tooth. Moreover, 1 in 7 (13%) teenagers aged 13 to 19 years have at least one untreated decayed tooth. In addition to this, almost all adults (96%) aged 65 years or above have had a cavity; 1 in 5 have untreated tooth decay.
Based on type, the global toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment led the global toothpaste market in 2020. Whitening toothpaste is made to promote teeth whitening. These whitening toothpaste can whiten teeth slightly by removing surface stains from the teeth. To remove surface stains, whitening toothpaste mainly include special abrasive particles or chemicals that gently polish the teeth. The ever-growing demand for whiter teeth has led to an increase in the market for whitening toothpaste. Brands that provide whitening toothpaste include Crest, Colgate, Toms of Maine, and Arm & Hammer.
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Key market players operating in the toothpaste market include Procter & Gamble; Unilever; GlaxoSmithKline Plc.; Colgate-Palmolive Company; Henkel Ag & Company, KGAA; 3M; Sunstar Suisse S.A.; Lion Corporation; Beverly Glen Laboratories, Inc.; and The Himalaya Drug Company.
Based on type, the global toothpaste market is segmented into sensitivity, whitening (anti-cavity and others), herbal/natural, smokers, and medicated. In terms of end user, the market is segmented into adults and kids. Based on base type, the market is segmented into gel-based and non-gel-based. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. By geography, the toothpaste market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The toothpaste market in Europe is further segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is sub segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The toothpaste market in Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South and Central America is sub segmented into Brazil, Argentina, Chile, Colombia, and the Rest of South and Central America.