Social Trading Platform Market Share & Size Analysis by 2028

Social Trading Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Platform (PC and Mobile), End User (Individual Traders and Professional Traders), and Asset Class (Equity, Commodity, Derivatives, Crypto, and Others)

Publication Month : Mar 2022

  • Report Code : TIPRE00027510
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 163
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The social trading platform market is expected to grow from US$ 2,229.56 million in 2021 to US$ 3,774.17 million by 2028; it is estimated to rise at a CAGR of 7.8% between 2021 and 2028.

Customized trading platform software effectively increases the organizations' revenue and provides better customer satisfaction. The traders widely adopt a customized trading platform for their easy use. The customized trading platform provides customers with detailed and easy-to-read charts, actual-time statistics, and customized reporting systems. For instance, in May 2021, ParagonEX (financial technology leader) launched a fully customizable trading platform, allowing its broker clients to decide on every detail of the platforms' look and feel. The customization features every element of the trading platform, which allows for endless customization per broker or end-user. The new platform allows each broker to have a unique appearance, displaying elements of their choice, thus creating a distinct brand identity and catering to the profile and mix of their end-users.

The software also provides an advanced and detailed chart analysis according to customers' needs. With this chart analysis, the reading and understanding of a given data are crucial in the trading industry. Advanced chart analysis gives users some flexible and custom features that allow the preparation of charts according to users’ needs. Apart from the above benefits, a customized trading platform also offers several options for reading and understanding industry trends, predicting price fluctuations, creating customized and personalized charts, and managing multiple accounts from a single social trading platform. Thus, due to all these benefits, contributing to the social trading platform market growth globally.

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Social Trading Platform Market: Strategic Insights

Market Size Value inUS$ 2,229.56 million in 2021
Market Size Value byUS$ 3,774.17 million by 2028
Growth rateCAGR of 7.8% from 2021 to 2028.
Forecast Period2021- 2028
Base Year2021
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Impact of COVID-19 Pandemic on Global Social Trading Platform Market

Social trading platforms were prevalent during the digital transformation of financial institutes and banking solutions & services. According to the article published by Business Wire, the spending on digital transformation was US$ 1.18 trillion in 2019, an increase of 17.9% over 2018, and the need for digital transformation supported the growth of the social trading platform market.

Further, in 2021 and 2022, the relaxation of lockdown measures and gain in the employment rates positively impacted the social trading platform market growth. The increase in the trend of investment in cryptocurrency positively impacted market growth. According to the Free Press Journal, Bitcoin boomed and astonished the whole world, from approximately US$ 7,000 in March 2020 to more than US$ 54,000 till June 2021.

Lucrative Regions for Social Trading Platform Market

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Social Trading Platform Market Insights

Rising Benefits of Integration of Chatbots with Trading Platforms

The online trading industry is rising significantly with the evolution of advanced technologies. Due to the COVID-19 pandemic, the online trading pattern strengthened in 2020. According to the article published by Chatbots Life, it has also been observed that over 2.14 billion people worldwide bought goods and services online in 2021, which resulted in the rapid evolvement of the online trading industry globally. Due to the rapid evolvement of the online trading industry, a challenge for traders to keep up with the pace of change to stay current and process all the tasks is also increasing side-by-side. Thus, integrating AI-based chatbots is essential for trading organizations to enhance the customer experience and productivity.

Chatbots perform the role of personal brokers by helping traders with tasks and operations. They perform more profound research, get insights about buyers, their needs, pains, and expectations, and provide 24/7 support and respond to queries. They help users to remain up to date with the latest market trends that can improve the company's progress. Further, integrating financial bots into the system allows users to automate the trading process to run in the background 24/7 without any breaks. The solution help users stay on top of the market trends and make the right trades at the right time.

Moreover, the integration of chatbots into users' online trading platforms helps process and analyze the enormous scope of data and make mathematical calculations effectively. Additionally, trading chatbots are an excellent learning tool, especially for new traders. Therefore, having multiple benefits of chatbots in online trading helps organizations stay competitive and improve the chances of long-term success. Hence, the demand for chatbots is increasing on social trading platforms.

Platform-based Market Insights

Based on platform, the social trading platform market is bifurcated into PC and mobile. In 2021, the mobile segment led the social trading platform market, accounting for the largest share in the market.

Social Trading Platform Market, by platform, 2020 and 2028 (%)

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End User-based Market Insights

Based on end user, the social trading platform market can be bifurcated into individual traders and professional traders. In 2021, the individual traders segment accounted for the largest market share.

Asset Class-based Market Insights

Based on asset class, the social trading platform market can be segmented into equity, commodity, derivatives, crypto, and others. In 2021, the crypto segment accounted for the largest share in global social trading platform market.

Players operating in the social trading platform market have been taking up various strategies, such as mergers and acquisitions, to maintain their positions in the social trading platform market. A few developments by key players are listed below:

  • In January 2022, eToro expanded its investment offering in the US to include US Stocks and ETFs (exchange-traded funds).
  • In December 2021, eToro had announced the launch of its eToro Money program for UK consumers. eToro Money integrates with a user's eToro investing account, allowing them to deposit and withdraw cash instantaneously and manage their crypto and finances in one spot.

Company Profiles

  • eToro
  • A-Trade
  • ZuluTrade
  • Tornado
  • MetaQuotes
  • PrimeXBT
  • Pepperstone Markets Limited
  • Tickmill
  • Octa Markets Incorporated
  • Assetgro Fintech Pvt. Ltd (Stockgro)
  • Public Holding, Inc.
  • Naga Group AG
  • Snowball X
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Platform, End User, and Asset Class

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which end user segment is expected to dominate the market in terms of 2021 market share?

Based on end user, the social trading platform market can be bifurcated into individual traders and professional traders. In 2021, the individual traders segment accounted for the largest market share.

Which are the major five companies in the social trading platform market?

The major five companies in social trading platform includes eToro; ZuluTrade; Pepperstone Market Limited; Tickmill Group; and NAGA Group AG.

Which region has dominated the social trading platform market in terms of 2021 market share?

In 2021, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific (APAC). North America is a prospective market for social trading platform developers.

Which platform segment is expected to dominate the market in terms of 2021 market share?

Based on platform, the social trading platform market is bifurcated into PC and mobile. In 2021, the mobile segment led the social trading platform market, accounting for the largest share in the market.

What are market opportunities for social trading platform market?

The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including the social trading platform market. Further, the rising surge in the internet penetration globally is presenting significant potential for the future growth of the social trading platform market players.

What are the reasons behind social trading platform market growth?

Rising need of customized trading platforms and rising benefits of integration of chatbots with trading platforms such as artificial intelligence are driving the growth of the social trading platform market.

The List of Companies - Social Trading Platform Market 
  1. eToro
  2. A-Trade
  3. ZuluTrade
  4. Tornado
  5. MetaQuotes
  6. PrimeXBT
  7. Pepperstone Markets Limited
  8. Tickmill
  9. Octa Markets Incorporated
  10. Assetgro Fintech Pvt. Ltd (Stockgro)
  11. Public Holding, Inc.
  12. Naga Group AG
  13. Snowball X

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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