The social trading platform market size is expected to reach US$ 5.36 billion by 2034 from US$ 2.92 Bn in 2025. The market is anticipated to register a CAGR of 7.0% during 2026–2034.
Social Trading Platform Market AnalysisThe social trading platform market is expanding steadily as retail investors increasingly seek to follow, copy, or collaborate with more experienced traders via online platforms. The growth is being driven by:
- The rise of mobile-first trading solutions, especially among millennial and Gen Z users.
- Integration of social features (copy trading, community insights) into trading platforms, making trading more accessible and collaborative.
- Utilisation of advanced technologies such as AI-driven trading algorithms, machine learning, and big data analytics to provide improved user experience, predictive accuracy, and personalised trading strategies.
- The increasing penetration of online communities, social networks, and more democratized access to financial markets.
Social trading platforms blend social network elements with trading/investment functionality, enabling users to interact, share strategies, copy trades, view others’ performance, and so on. They provide tools for novice and expert traders alike to engage in more collaborative and transparent trading activities.
As these platforms become more mature, they offer greater analytics, social features, asset variety (stocks, forex, crypto), and mobile accessibility, all of which enhance engagement, lower barriers to entry, and fuel growth.
Strategic Insights
Social Trading Platform Market Drivers and OpportunitiesMarket Drivers:
- Rise in retail investor participation and demand for more user-friendly/trading‑social platforms.
- Growth of mobile trading, social sharing of investment insights, and community-based decision making.
- Advances in trading technology (AI/ML, algorithmic suggestions, data analytics) are improving trading outcomes and platform attractiveness.
- Demand for transparency, ease of use, and social features in trading platforms.
Market Opportunities:
- Expansion of offerings into newer asset classes (cryptocurrencies, derivatives) integrated with social trading features.
- Development of mobile apps with enhanced social engagement, copy‑trading, strategy sharing, and automated suggestions.
- Further integration of AI and analytics in social trading platforms to personalise strategies, provide insights, social sentiment analysis, and improve user retention.
- Growth opportunities in emerging markets where mobile penetration and interest in retail investing are rising.
The social trading platform market share is analyzed across various segments to provide a clearer understanding of its structure, growth potential, and emerging trends. Below is the standard segmentation approach used in most industry reports:
By Platform Type:
- Mobile applications
- PC
By User Type / Trader Type:
- Individual traders
- Professional traders
By Asset Class:
- Equities
- Crypto
- Commodity
- Derivatives
By Region (Geography):
- North America
- Europe
- Asia‑Pacific
- South & Central America
- Middle East & Africa
Market Report Scope
Social Trading Platform Market Share Analysis by GeographyNorth America region accounted for a social trading platform market share. The U.S. dominates the social trading platform market, driven by its robust financial infrastructure and rapid adoption of advanced trading technologies. The Asia Pacific (APAC) region is rapidly emerging as a significant market for social trading platforms, driven by the rise of retail investors, increased smartphone usage, and growing internet penetration.
The social trading platform market shows a different growth trajectory in each region due to factors such as the rising need for customized trading platforms and the rising benefits of integration of chatbots with trading platforms. Below is a summary of market share and trends by region:
North America
- Market Share: Holds the largest share globally due to ‑a well-developed trading infrastructure, high mobile/trader adoption, and an advanced fintech ecosystem.
- Key Drivers: High penetration of trading apps, strong regulatory/fintech environment, advanced trading platforms, and investor sophistication.
- Trends: Growth of mobile/social trading features, copy trading popularity, community-based trading.
Europe
- Market Share: Significant, supported by mature financial markets and emerging retail trading interest.
- Key Drivers: Regulatory frameworks (MiFID, etc), adoption of social trading among retail traders, fintech growth.
- Trends: Multi-asset social trading platforms, cross-border platforms, European regulatory responses.
Asia‑Pacific
- Market Share: Among the fastest‑growing due to rising digital/ mobile adoption, increasing retail investor base, and growing interest in trading.
- Key Drivers: Rising smartphone/internet penetration, growing middle class and financial literacy, emerging social/fintech ecosystems.
- Trends: Localised social trading platforms, integration with mobile wallets, interest in cryptocurrencies and forex among retail.
South & Central America
- Market Share: Emerging region with opportunity, though starting from a smaller base.
- Key Drivers: Increasing retail investor interest, improving digital infrastructure, growth of fintech, and mobile access.
- Trends: Social trading adoption is more gradual but growing, partnerships/local platforms driving uptake.
Middle East & Africa
- Market Share: At an early stage but with strong growth potential thanks to rising digital finance, younger demographics, and interest in alternative trading.
- Key Drivers: National fintech/financial inclusion strategies, increasing mobile adoption, desire for new investment vehicles.
- Trends: Mobile trading apps with social features, copy‑trading for new investor segments, ‑and region-specific regulatory evolution.
The social trading platform market is witnessing intensified competition due to the presence of major global technology providers alongside emerging niche players and specialized startups. Companies are actively innovating to strengthen their market position and meet the growing demand for intelligent decision-making platforms across industries.
The competitive landscape is driving vendors to differentiate through:
- Major trading/brokerage platforms expanding into social trading.
- New entrants focusing purely on social/copy‑trading, community features, and mobile-first experiences.
- Differentiation via platform usability, asset class variety (crypto, stocks, forex), social features (copying, sharing, live feed), educational content, regulatory compliance, and analytics/AI.
- Regulatory and trust issues: As more retail investors engage, platforms must ensure transparency, risk‑management, AML/KYC compliance, and ethical operations.
- Increased competition is driving innovation: social features, mobile experiences, multi-asset integration, AI-driven insights, and user community engagement.
Opportunities and Strategic Moves
- Platforms expanding socially‑enabled trading communities, where users follow/copy top traders and share strategies.
- Integration of AI-powered recommendation engines, sentiment analysis, and real-time analytics into social trading platforms.
- Mobile-first design, gamification, collaborative features, and educational tools aimed at retail investors.
- Geographic expansion into emerging markets (Asia‑Pacific, Latin America, MEA) with localisation, mobile access, and asset diversification.
- Partnerships and acquisitions: Established brokers or fintechs acquiring or partnering with social‑trading tech firms to capture growth.
- Broadening asset classes: Incorporating cryptocurrencies, forex, commodities, and derivatives in social trading environments to attract a diverse trader base.
- eToro
- A-Trade
- ZuluTrade
- Tornado
- MetaQuotes
- PrimeXBT
- Pepperstone Markets Limited
- Tickmill
- Octa Markets Incorporated
- Assetgro Fintech Pvt. Ltd (Stockgro)
Disclaimer: The companies listed above are not ranked in any particular order.
Social Trading Platform Market News and Recent Developments- For instance, on October 29, 2025, eToro, the trading and investing platform, announced that it is bringing its patented CopyTrader™ technology to US users. US users can instantly copy the investment strategies of real US traders across stocks, ETFs, or cryptoassets.
- On September 08, 2025, Public has acquired the retail brokerage accounts of Tornado, an AI platform for financial institutions. Tornado will continue scaling its unparalleled agentic AI research capabilities for institutional investors. More than 85,000 Tornado brokerage customers will migrate to the Public active trading platform, where they will be able to invest across a broad range of asset classes.
- For instance, on August 07, 2025, eToro Group Ltd., the trading and investing platform, announced how the company is harnessing artificial intelligence to redefine social investing. eToro is launching a suite of AI tools that will transform social investing by creating a community-built marketplace for investing built on top of eToro’s new public API. This marks a significant leap forward in the democratization of investing, arming retail traders and investors with sophisticated, AI-powered capabilities previously only accessible to quantitative hedge funds.
- On July 07, 2025, PrimeXBT, a leading multi-asset broker, introduced a series of updates across its platforms and trading conditions, aimed at delivering greater control, stronger risk management, and enhanced flexibility for traders. MetaTrader 5, PXTrader, and Crypto Futures: these enhancements reflect PrimeXBT's commitment to empowering traders with the tools needed to navigate today's fast-moving and volatile markets.
- In July 2023, Tickmill announced the launch of Tickmill Social Trading, an innovative integrated platform for Social Trading. This platform seamlessly connects Strategy Providers and Followers from any server at Tickmill, either on MT4 or MT5.
The "Social Trading Platform Market Size and Forecast (2021–2034)" report provides a detailed analysis of the market covering below areas:
- Social Trading Platform Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Social Trading Platform Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Social Trading Platform Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Social Trading Platform Market. Detailed company profiles
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Platform, End User, and Asset Class
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The future will likely see growth in AI-driven trading insights, increased copy‑trading and social features, integration of more asset classes (crypto, forex, derivatives), mobile-first community-based trading, and greater geographic expansion.
Growing demand for social/collaborative trading, increased retail investor participation, advances in mobile and platform technology, and the need for more accessible trading tools are major driving factors.
North America currently leads due to its mature trading infrastructure and fintech ecosystem; Asia‑Pacific is among the fastest-growing regions driven by rising mobile/internet penetration and retail investment growth.
Some of the major players include eToro, A-Trade, ZuluTrade, Tornado, MetaQuotes, PrimeXBT, Pepperstone Markets Limited, Tickmill, and Octa Markets Incorporated.
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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