South America Baby Finger Food Market Trends and Analysis by 2027

The baby finger food market in SAM is expected to reach US$ 3,348.24 million by 2027 from US$ 2,116.09 million in 2019; it is expected to grow at a CAGR of 6.0% from 2020 to 2027.

Brazil and Rest of SAM are the major contributors to the market in SAM. In 2019, Brazil contributed to the largest share in the SAM baby finger food market and is expected to be the fastest-growing country over the forecast period. Growth in urbanization and upsurge in the middle-class population supports the market for baby finger food in Brazil. The country is considered to be the significant market of baby finger foods, in terms of production and consumption. Rapid urbanization coupled with increase in disposable income and shift in consumer lifestyle are some of the potential drivers facilitating the growth of the baby finger food market in Brazil. Further, the growth of distribution channel such as hypermarket and supermarket, online, convenience store and other along with strong presence of leading manufacturers have significantly driven the growth of the baby finger food market in the country.

Availability of a wide variety of baby finger food is bolstering the growth of the baby finger food market in SAM region. The demand and popularity of the baby finger foods are growing at a staggering rate. These foods offer a tasty and sort of finger food for babies. Lotus Bakeries Corporate Kiddylicious introduced innovative NPD – Kiddylicious Melty Buttons and Kiddylicious Juicy Fruit Bars. Kiddylicious Melty Buttons are tasty rice buttons made with fruit and vegetables, excellent finger food for little hands. They are available in raspberry & beetroot and banana & pumpkin. As these foods are available in various flavors, babies become more excited to have such finger food. Danalac baby teething biscuits are best for growing babies as they start teething and gradually require more solid foods than just baby milk. These baby cookies are also a great snack and healthy finger food for children. The baby teething biscuits and baby finger foods are made with wholesome ingredients that help kid’s growth. The products are available in various flavors such as natural, cocoa, and banana.

Based on distribution channel, the baby finger food market is bifurcated into hypermarket and supermarket, convenience stores, online and others. The online segment is expected to grow at fastest growth rate during the forecast period of 2020-2027. Hypermarket and supermarket are self-service shops that offer different categories of products. Hypermarket and supermarket are considered as a major distribution channel for the sales of baby finger food. The wide array of these products is placed at an eye-catching assortment on shelves of hypermarket and supermarket to attract customers. Hypermarket and supermarket offer products of different brands in one place with affordable prices than other distribution channels. Also, different brands' products are placed nearby to facilitate buyers to select suitable products in less time. Apart from this, factors such as hassle-free transactions, bulk purchasing, better services, and pleasant customer experience encourage buyers to shop from hypermarket and supermarket. Moreover, the baby finger product manufacturers sell their products directly to the dealer or distributor, which is further supplied to the hypermarket and supermarket. The distributor at hypermarket and supermarket keeps the assortment of a particular product as per consumer requirement and demand. It is also a convenient and cost-effective way for the new market players to promote their products through these channels. High footfall in hypermarket and supermarket makes it easy for the manufacturers to target their customer base. Furthermore, bulk delivery of products to these places minimizes the cost of operation for manufacturers, resulting in a high profit margin. The sales of a baby finger food in hypermarket and supermarket are increasing by the day due to the increasing footfall at these places, especially from the middle-class buyers. The wide availability of baby finger food from various brands at a lower price has encouraged customers to buy baby finger food from hypermarket and supermarket.

COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. As of August 2020, Brazil has the highest number of COVID-19 cases in SAM, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken multiple actions to protect their citizens and contain the spread of the infection. SAM is likely to face lower export revenues, due to the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the US, which are their important trade partners. Containment measures in several countries of SAM would reduce economic activity in the manufacturing sectors for at least the next quarter, with a rebound once the epidemic is under check.

SAM Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)

SAM Baby Finger Food Market – By Product Type

• Prepared
• Dried
• Others

SAM Baby Finger Food Market – By Distribution Channel

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

 SAM Baby Finger Food Market – By Country

• Brazil
• Argentina
• Rest of SAM

SAM Baby Finger Food Market – Companies Mentioned

• Hero Group
• Nestlé, S.A.
• Kraft-Heinz, Inc.
• The Hain Celestial Group, Inc.
• HiPP GmbH & Co. Vertrieb KG
• Lotus Bakeries Corporate
• Dana Dairy Group

South America Baby Finger Food Report Scope