Sparkling Wine Market- Industry Size, Growth and Forecast

Sparkling Wine Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (White, Red, and Rose), Packaging Type (Bottles and Cans), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Aug 2021

  • Report Code : TIPRE00019253
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 140
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The sparkling wine market was valued at US$ 41.64 billion in 2021 and is projected to reach US$ 55.80 billion by 2028; it is expected to grow at a CAGR of 4.3% from 2021 to 2028.

Sparkling wine is a variant of wine with a high carbon dioxide content, which adds additional bubbling to it. Champagne is one of the most widely popular types of sparkling wine. It is the wine manufactured in the Champagne region in France; however, many sparkling winemakers in the US use this name for their locally manufactured products.

In 2020, Europe accounted for the largest share of the sparkling wine market. The European Union (EU) has the largest concentration of sparkling wine producers. According to the Institute of Wine and Vine, the EU accounts for 70–80% share, by volume, of the global manufacturing of sparkling wine since 2000. According to industry experts, Europe exports a greater volume of sparkling wine than still wine in the international markets. The region has a long and illustrious history of winemaking. Wine lovers across the world prefer European sparkling wine owing to their unique flavors, tastes, and preparation methods. Moreover, increasing preference for less alcoholic beverages, growing influence of celebrities on the lifestyles of people, inclination toward convenience food and beverages, and the tradition of popping a bottle of Champagne or sparkling wine during festivities and celebrations, among others, justify the dramatic increase in demand for this category of wine. Europe has a highly established sparkling wine market, which consists of several prominent as well as small distillers.

Sparkling winemakers have been significantly affected by the scarce availability of workers during the COVID-19 pandemic, which hampered their production capacity. In addition, the shutdown of wholesale markets has compelled manufacturers to rely primarily on supermarkets and e-commerce dealers to sell their sparkling wine products. Despite the pandemic, there has been a rise in the sales of rose and sparkling wine.

Sparkling Wine Market, by Region 2020

Sparkling Wine Market, by Region 2020
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Market Insights

Increase in Popularity of Sparkling Wine

Rapid socioeconomic changes and fast-paced urbanization are bolstering the demand for sparkling wine. With continuous rise in living standards and buying power, customers desire to purchase high-quality, luxurious items. Moreover, their food habits and meal preferences change with these changes in lifestyle. Thus, the demand for sparkling wine in parties, marriages, and social gatherings is on rise. With the growing preference for drinks with low or no alcohol content, the popularity of this wine is increasing among millennials, teenagers, and working populations, and in bachelors and people living in hostels. Furthermore, the widespread use of social media and the Internet is significantly impacting all generations, while rise in number of parties and social events are contributing to the rise in consumption of sparkling wine globally, primarily in developed nations such as the US, Canada, Mexico, Germany, France, and Italy, thereby driving the sparkling wine market growth.

Type Insights

Based on type, the sparkling wine market is segmented into red, white, and rose. In 2020, the white segment accounted for the largest market share. White wine is made with Moscato Bianco grapes from Italy’s Piedmont wine region. Its production is primarily concentrated in Alba and the province of Asti in Northern Italy. The bubbles are caused by natural fermentation, which might occur in the bottle or a big tank. Fermentation occurs when sugar is added to wine and yeast acts on the sugar, generating carbon dioxide. Bubbles are formed in the wine as a result of the trapped carbon dioxide inside an enclosed environment.


Sparkling Wine Market, by Type – 2020 and 2028

Sparkling Wine Market, by Type – 2020 and 2028
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Sparkling Wine Market: Strategic Insights

sparkling-wine-market
Market Size Value inUS$ 41.64 Billion in 2021
Market Size Value byUS$ 55.80 Billion by 2028
Growth rateCAGR of 4.3% from 2021-2028
Forecast Period2021-2028
Base Year2021
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Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu are among the key players in the sparkling wine market.

Report Spotlights

  • Progressive industry trends in the global sparkling wine market to help players develop effective long-term strategies
  • Business growth strategies adopted by companies in developed and developing markets
  • Quantitative analysis of the global sparkling wine market from 2019 to 2028
  • Estimation of the demand for sparkling wine from consumers
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and the demand for sparkling wine
  • Market trends and outlook coupled with factors driving and restraining the growth of the sparkling wine market
  • Understanding on strategies that underpin commercial interest in the market, thus assisting in decision-making process for the market players
  • Sparkling wine market size at various nodes of market
  • Detailed overview and segmentation of the global sparkling wine market, as well as its industry dynamics
  • Sparkling wine market size in various regions with promising growth opportunities

Sparkling Wine Market, by Type

  • White
  • Red
  • Rose

Sparkling Wine Market, by Packaging Type

  • Bottles
  • Cans

Sparkling Wine Market, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Company Profiles

  • Bacardi and Company Limited
  • Bronco Wine Co.
  • Casella
  • Constellation Brands, Inc.
  • Henkell Freixenet
  • Schramsberg Wineyards
  • Pernod Ricard Winemakers
  • The Sparkling Wine Co.
  • Treasury Wine Estates Ltd
  • Chandon
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type , Packaging Type , and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the Global Sparkling Wine Market?

The major players operating in the global sparkling wine market are Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu among many others.

What is the scope of sparkling wine in the global market?

Sparkling wines are widely consumed across the globe, especially in western countries. They are available in bottles and cans, although they are mostly purchased in bottles.
Based, on type, the sparkling wine market is segmented into white, red, and rose. Packaging type segmentation includes bottles, and cans. Based on distribution channel, the global sparkling wine market is segmented into supermarkets and hypermarkets, specialty stores, online retial, and others.

Based on type, why is the rose segment expected to grow at the highest rate during 2021–2028?

Rose segment has been witnessing increasing popularity in recent years across the globe. Its distinct taste and color have increased its appeal among the population. Although it is a smaller category with respect to white, the segment has been registering significant growth in recent years.

Based on distribution channel, what was the largest segment of the global sparkling wine market?

Supermarkets and hypermarkets accounted for the largest share of the sparkling wine market in terms of distribution channel. The high footfall in supermarkets and hypermarkets makes it easier for sparkling wine manufacturers to target a wider customer base. The sparkling wine manufacturers mainly focus on selling sparkling wine via supermarkets and hypermarkets as they can enjoy the benefits of nationwide or area wide coverage and hence, generate a larger volume of sales.

Why is Asia Pacific expected to grow at the highest rate during 2021–2028?

Asia Pacific region accounts for a significant share of the global population and the rising disposable incomes and urbanization have contributed to the growth of the sparkling wine market in the region. The per capita consumption of wine is significantly low in the countries of Asia Pacific with respect to the western countries and this represents a significant potential for sparkling wine manufacturers. Moreover, interest in different varieties of sparkling wine from the countries such as China and India have also grown in the recent years.

What is the forecast outlook of cans segment in the sparkling wine market?

Cans segment accounted for a minor share in 2020. Bottles re the most preferred type of packaging among sparkling wine consumers and manufacturers alike. However, cans can be used for single-serve and the recyclability has interested the eco-friendly consumers. Moreover, the young population that do not wish to buy an entire bottle are another target group expected to aid the growth of the cans segment over the forecast period.

The List of Companies - Sparkling Wine Market

  1. Bacardi and Company Limited
  2. Bronco Wine Co.
  3. Casella
  4. Constellation Brands, Inc.
  5. Henkell Freixenet
  6. Schramsberg Wineyards
  7. Pernod Ricard Winemakers
  8. The Sparkling Wine Co.
  9. Treasury Wine Estates Ltd
  10. Chandon

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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