Sports and Energy Drinks Market Analysis and Forecast by 2031

The sports and energy drinks market is expected to register a CAGR of 8% during 2023–2031. The preference for sports drinks and energy drinks with vegan and organic claims is likely to remain a key trend in the market.

Sports and Energy Drinks Market Analysis:

• Sports drinks and energy drinks are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during, and especially after training or competition. The rise in the number of fitness enthusiasts and growing consumer inclination towards a healthy lifestyle are key growth drivers of the sports drinks segment.
• Consumers' hectic and fast-paced lifestyles have boosted demand for sports and energy drinks to maintain their health. This factor plays a vital role in the market’s growth.
• Product launch and development strategies by key market players in the sports and energy drinks markets create lucrative growth opportunities.

Sports and Energy Drinks Market Overview

• Energy drinks and sports drinks act as an instant source of energy and are usually consumed by sportspersons and athletes. The increased participation of people in sports and fitness activities has also leveraged the demand for functional beverages as they help improve athletic performance.
• North America led the sports and energy drinks market in 2023 due to a growing population and increasing sports participation. 
• The Asia Pacific sports and energy drinks market is expected to register the highest market growth globally with the rising trend towards a healthy lifestyle.
• Some of the key players in the global market are NOW Foods, Garden of Life, PepsiCo Inc., Quest Nutrition LLC, and Abbott Laboratories among others.

Sports and Energy Drinks Market: Strategic Insights

Sports and Energy Drinks Market Drivers and Opportunities

Increasing Consumption of Functional Beverages.

• Over the past few years, awareness regarding health and nutrition has increased significantly. Because of hectic work schedules and extended working hours, people cannot concentrate on their health and fitness leading to various health issues such as obesity, diabetes, eye problems, skin problems, etc.
• Functional beverages are growing in popularity among young consumers are they are convenient to consume on the go and have high nutritional value.
• The demand for functional beverages has also increased significantly in recent years as people have become more health-conscious.  

Increasing Preference for Products with Organic and Vegan Claims

• The increasing number of vegan consumers globally boosts the demand for sports drinks and energy drinks with vegan, organic, and plant-based ingredients. The growing awareness of plant-based products being more nutritious than traditional products is expected to propel the demand for plant-based sports drinks and energy drinks over the forecast period.
• Ongoing concerns about sustainability, along with the growing preference for plant-based options, are ultimately becoming essential to every brand’s portfolio. As a result, many brands are adding several plant-based options to their lineup.

Sports and Energy Drinks Market Segmentation

The scope of the global sports and energy drinks market has been segmented based on ingredient type, and application.

• Based on product type, the sports and energy drinks market is divided into sports drinks and energy drinks.
• In terms of category, the market is bifurcated into sugar-free and conventional.
• based on packaging type, the sports and energy drink market is segmented into bottles and cans
• Based on distribution channel, the market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others.

Sports and Energy Drinks Market Share Analysis by Geography

• Sports and Energy Drinks Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering sports and energy drinks market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the sports and energy drinks market in these regions.

The regional trends and factors influencing the Sports and Energy Drinks Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Sports and Energy Drinks Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Sports and Energy Drinks Market Report Scope

Sports and Energy Drinks Market Players Density: Understanding Its Impact on Business Dynamics

The Sports and Energy Drinks Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Sports and Energy Drinks Market News and Recent Developments:

The sports and energy drinks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

•  Ready, one of the fastest growing sports nutrition companies in America with co-owners and Ready Athletes Aaron Donald and Giannis Antetokounmpo, announced the launching of a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production. (March 2023, Company Press Release).
• KEY, an all-natural energy drink harnessing the power of ketones, launches today to modernize the $62B energy drink market. (April 2024, Company press Release)

Sports and Energy Drinks Market Report Coverage and Deliverables

The “Sports and Energy Drinks Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Sports and energy drinks market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Sports and energy drinks market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Sports and energy drinks market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the sports and energy drinks market
• Detailed company profiles