The therapeutic dog food market is projected to reach US$ 8,949.52 million by 2028 from US$ 6,095.70 million in 2021; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028.
Therapeutic dog food is specifically formulated to aid in the management of various illnesses and diseases. These diets are also prescribed in the treatment of itchy skin, digestive issues, obesity, allergies, and heat diseases, among others. Pet food manufacturers are increasingly changing their product variants, making them suitable for the wellness of pets.
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Therapeutic Dog Food Market: Strategic Insights
Market Size Value in US$ 6,095.70 million in 2021 Market Size Value by US$ 8,949.52 million by 2028 Growth rate CAGR of 5.6% from 2021 to 2028 Forecast Period 2021-2028 Base Year 2021
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Therapeutic Dog Food Market: Strategic Insights
| Market Size Value in | US$ 6,095.70 million in 2021 |
| Market Size Value by | US$ 8,949.52 million by 2028 |
| Growth rate | CAGR of 5.6% from 2021 to 2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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The therapeutic dog food market is segmented on the basis of product type, application , and geography. The market, by geography, is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South and Central America. The report offers insights and in-depth analysis of the market, emphasizing parameters such as market trends, technological advancements, and market dynamics, along with the analysis of the competitive landscape of the globally leading market players.
Lucrative Regions for Therapeutic Dog Food Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Increasing Adoption of Dogs for Companionship to drive Therapeutic Dog Food market growth
Dogs are considered an apt companion for humans as they have a significant impact on their owner’s life. They promote an active lifestyle and can detect oncoming epileptic seizures much before the actual incidence. Pets help bring social, emotional, and cognitive development in children, in addition to helping adults in relieving stress and anxiety. Research studies have shown that dog owners are at 36% lower risk of dying from cardiovascular disease and 11% lower risk of getting a heart attack. As per the American Pet Products Association's 2019–2020 survey, ~63.4 million households own at least one dog in the US. Also, as per the FEDIAF, the body representing European pet food industry, the popularity of dogs is growing in the region; the count of pet dogs in the EU rose from 63.7 million in 2016 to 66.4 million in 2017. According to the Animal Wellbeing (PAW) Report 2019 by the People's Dispensary for Sick Animals (PDSA), ~50% of the UK population owns a pet, with an estimated population of 9.9 million pet dogs. 26% of adults in the country own a dog. Thus, a surging preference for dogs as a companion is fueling the therapeutic dog food market growth.
Growing Prevalence of Chronic Diseases Among Dogs Contribute Significantly to Therapeutic Dog Food Market Growth
Similar to humans, animals too suffer from chronic diseases. Arthritis, chronic kidney disease, cancer, hepatitis and other liver diseases, skin allergies, and diabetes are commonly detected chronic diseases in pets. Cancer is widespread in animals and affects dogs as well. According to the veterinary cancer society, the disease is a leading cause of death in 47% of dogs, especially dogs of age >10 years. Further, as per the Pet Cancer Facts and Figures, one in every four dogs develops cancer in its lifetime. According to the Association for Pet Obesity Prevention (APOP), ~55.8% of dogs in the US were overweight or obese in 2018. The Arthritis Foundation says ~20% of all adult dogs suffer from arthritis. Such a growing prevalence of chronic medical conditions has become a major concern among dog owners, which underlines the demand for proper care. Thus, with the elevating prevalence of chronic medical conditions in dogs, companies are focusing on offering advanced therapeutic food products to help dog owners in maintaining the overall health of their pets.
Product Type Insights
Based on product type, the global therapeutic dog food market is segmented into dry food, wet/canned food, snacks/treats, and others. In 2020, the dry food segment held the largest share of the market. Furthermore, the snacks/treats segment is expected to register the highest CAGR in the market during 2021–2028. Dry foods are perceived beneficial to their dental health. In some cases, they can decrease calculus (tartar). The choice of dry or canned foods is based on pet owner preferences and perhaps cost, unless the pet requires higher fluid intake (like cats with chronic kidney disease or pets with urinary stones) dogs which is expected to drive the market during the forecast period.
Application Insights
Based on application, the therapeutic dog food market is segmented into weight management, digestive care, allergy and immune system health, and others. The weight management segment would hold the largest market share in 2021. Further, the digestive care segment is expected to hold a significant market share in the therapeutic dog food market in the future. Recently, in January 2021, Wellness Natural Pet Food, a leading WellPet brand, launched a new line of functional pet food formulas targeting digestive health of dogs and cats. Wellness CORE Digestive Health features digestive enzymes, prebiotic fibers, and probiotics to support gut health. Such developments are likely to drive the therapeutic dog food market growth for the digestive care segment.
Therapeutic Dog Food Market, by Product Type – 2021 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Product launches, and mergers and acquisitions are highly adopted strategies by the global therapeutic dog food market players. A few of the recent key market developments are listed below:
- In July 2021, General Mills acquired Tyson Food’s Pet Treats business for US$ 1.2 billion in cash. The business, which includes the Nudges, Top Chews, and True Chews product categories, is a leader in the natural meat treats industry for pets.
- In August 2021, WellPet, LLC announced several new pet food and treat products, including formulations specifically meant for puppies, kittens, and senior pets.
As per the Insurance Research Council’s October 2020 report, during the COVID-19, around 30% of Americans adopted a pet owing to increase in need for companionship. Furthermore, according to the German Kennel Club (VDH), ~20% more dogs were purchased in 2020 than the previous year. Most of the consumers in the market grappled with the onset of the pandemic. Retail and e-commerce platforms witnessed high growth due to several restrictions on the brick-and-mortar stores and the disruption of overall supply channels. Several online retailers reported strong sales of pet products. For instance, Chewy.com witnessed accelerated sales since February 2020. The company generates ~70% of its sales through subscription customers. These conditions are offering lucrative opportunities for the growth of the therapeutic dog food market in the coming years.
Therapeutic Dog Food – Market Segmentation
The therapeutic dog food market is segmented into product type, application, and geography. In terms of product type, the market is segmented into dry food, wet/canned food, snacks/treats, and others. Based on application, the therapeutic dog food market is segmented into weight management, digestive care, allergy and immune system health, and others. The market, by geography, is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South and Central America.
Company Profiles
- Mars, Incorporated
- Nestlé
- Hill's Pet Nutrition, Inc.
- The J. M. Smucker Company
- GENERAL MILLS, INC.
- ANIMONDA
- DARWIN PET
- SCHELL & KAMPETER, INC.
- AFFINITY PETCARE S.A
- Beaphar
- WellPet
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Application, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Therapeutic dog food comprises of specifically formulated to aid in the management of illness and disease. These diets are formulated to treat a variety of problems such as itchy skin, digestive issues, obesity, allergies, and heat diseases.
Key factors driving the growth of the market are increasing adoption of dogs for companionship, growing prevalence of chronic diseases among dogs, and surge in launch of therapeutic dog food products drive the market growth. However, low sales in developing countries hampers the market growth.
Key players in the market are Mars, Incorporated, Nestlé, Hill's Pet Nutrition, Inc., The J. M. Smucker Company, GENERAL MILLS, INC., ANIMONDA, DARWIN PET, SCHELL & KAMPETER, INC., AFFINITY PETCARE S.A, Beaphar, and WellPet among others.
Product innovations is likely to act as trend the market growth in the coming years.
Dry food segment is growing in the therapeutic dog food market.
Initiatives by governments and private players is likely to fuel the market growth in the coming years
Asia-Pacific is the lucrative for the therapeutic dog food market.
The List of Companies - Therapeutic Dog Food Market
- Mars, Incorporated
- Nestlé
- Hill's Pet Nutrition, Inc.
- The J. M. Smucker Company
- GENERAL MILLS, INC.
- ANIMONDA
- DARWIN PET
- SCHELL & KAMPETER, INC.
- AFFINITY PETCARE S.A
- Beaphar
- WellPet
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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