Account-based orchestration platforms provide one central place for businesses to manage account-based marketing efforts that are also built to align sales and marketings teams. These platforms assist companies in targeting accounts, executing account-based marketing (ABM) campaigns, and measuring and optimizing strategies. Account-based orchestration platforms provide a unified account list management which prioritizes and segments a company's targeted accounts.
MARKET DYNAMICS
Providing a unified and consistent view of accounts and target audiences based on buyer intent, behavioral data, personas, etc. are some of the major factors driving the growth of the account based orchestration platform market. Moreover, creating segments of best-fit accounts for a business to coordinate interactions across multiple channels is another factor anticipated to boost the growth of the market
MARKET SCOPE
The "Global Account-Based Orchestration Platform Market Analysis to 2031" is a specialized and in-depth study of the account-based orchestration platform market with a special focus on the global market trend analysis. The report aims to provide an overview of account-based orchestration platform market with detailed market segmentation by deployment, organization size. The global account-based orchestration platform market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading account-based orchestration platform market player and offers key trends and opportunities in the account-based orchestration platform market.
MARKET SEGMENTATION
The global account-based orchestration platform market is segmented on the basis of deployment, organization size. On the basis of deployment, market is segmented as cloud-based, on-premise. On the basis of organization size, market is segmented as large enterprise, SMES.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global account-based orchestration platform market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The account-based orchestration platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting account-based orchestration platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the account-based orchestration platform market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global account-based orchestration platform market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The account-based orchestration platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting account-based orchestration platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the account-based orchestration platform market in these regions.
MARKET PLAYERS
The reports cover key developments in the account-based orchestration platform market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from account-based orchestration platform market are anticipated to lucrative growth opportunities in the future with the rising demand for account-based orchestration platform market. Below mentioned is the list of few companies engaged in the account-based orchestration platform market.
The report also includes the profiles of key account-based orchestration platform market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- HubSpot
- Demandbase
- metadata.io
- Terminus
- 6sense
- Dun and Bradstreet
- Triblio
- NextRoll
- Madison Logic
- Spiceworks Ziff Davis
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Account-Based Orchestration Platform Market - By Deployment
1.3.2Account-Based Orchestration Platform Market - By Organization Size
1.3.3Account-Based Orchestration Platform Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1.ACCOUNT-BASED ORCHESTRATION PLATFORM - GLOBAL MARKET OVERVIEW
6.2.ACCOUNT-BASED ORCHESTRATION PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 â" DEPLOYMENT
7.1.OVERVIEW
7.2.DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3.CLOUD-BASED
7.3.1.Overview
7.3.2.Cloud-based Market Forecast and Analysis
7.4.ON-PREMISES
7.4.1.Overview
7.4.2.On-premises Market Forecast and Analysis
8.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 â" ORGANIZATION SIZE
8.1.OVERVIEW
8.2.ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3.LARGE ENTERPRISE
8.3.1.Overview
8.3.2.Large Enterprise Market Forecast and Analysis
8.4.SMES
8.4.1.Overview
8.4.2.SMEs Market Forecast and Analysis
9.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Account-Based Orchestration Platform Market Overview
9.1.2North America Account-Based Orchestration Platform Market Forecasts and Analysis
9.1.3North America Account-Based Orchestration Platform Market Forecasts and Analysis - By Deployment
9.1.4North America Account-Based Orchestration Platform Market Forecasts and Analysis - By Organization Size
9.1.5North America Account-Based Orchestration Platform Market Forecasts and Analysis - By Countries
9.1.5.1United States Account-Based Orchestration Platform Market
9.1.5.1.1United States Account-Based Orchestration Platform Market by Deployment
9.1.5.1.2United States Account-Based Orchestration Platform Market by Organization Size
9.1.5.2Canada Account-Based Orchestration Platform Market
9.1.5.2.1Canada Account-Based Orchestration Platform Market by Deployment
9.1.5.2.2Canada Account-Based Orchestration Platform Market by Organization Size
9.1.5.3Mexico Account-Based Orchestration Platform Market
9.1.5.3.1Mexico Account-Based Orchestration Platform Market by Deployment
9.1.5.3.2Mexico Account-Based Orchestration Platform Market by Organization Size
9.2.EUROPE
9.2.1Europe Account-Based Orchestration Platform Market Overview
9.2.2Europe Account-Based Orchestration Platform Market Forecasts and Analysis
9.2.3Europe Account-Based Orchestration Platform Market Forecasts and Analysis - By Deployment
9.2.4Europe Account-Based Orchestration Platform Market Forecasts and Analysis - By Organization Size
9.2.5Europe Account-Based Orchestration Platform Market Forecasts and Analysis - By Countries
9.2.5.1Germany Account-Based Orchestration Platform Market
9.2.5.1.1Germany Account-Based Orchestration Platform Market by Deployment
9.2.5.1.2Germany Account-Based Orchestration Platform Market by Organization Size
9.2.5.2France Account-Based Orchestration Platform Market
9.2.5.2.1France Account-Based Orchestration Platform Market by Deployment
9.2.5.2.2France Account-Based Orchestration Platform Market by Organization Size
9.2.5.3Italy Account-Based Orchestration Platform Market
9.2.5.3.1Italy Account-Based Orchestration Platform Market by Deployment
9.2.5.3.2Italy Account-Based Orchestration Platform Market by Organization Size
9.2.5.4United Kingdom Account-Based Orchestration Platform Market
9.2.5.4.1United Kingdom Account-Based Orchestration Platform Market by Deployment
9.2.5.4.2United Kingdom Account-Based Orchestration Platform Market by Organization Size
9.2.5.5Russia Account-Based Orchestration Platform Market
9.2.5.5.1Russia Account-Based Orchestration Platform Market by Deployment
9.2.5.5.2Russia Account-Based Orchestration Platform Market by Organization Size
9.2.5.6Rest of Europe Account-Based Orchestration Platform Market
9.2.5.6.1Rest of Europe Account-Based Orchestration Platform Market by Deployment
9.2.5.6.2Rest of Europe Account-Based Orchestration Platform Market by Organization Size
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Account-Based Orchestration Platform Market Overview
9.3.2Asia-Pacific Account-Based Orchestration Platform Market Forecasts and Analysis
9.3.3Asia-Pacific Account-Based Orchestration Platform Market Forecasts and Analysis - By Deployment
9.3.4Asia-Pacific Account-Based Orchestration Platform Market Forecasts and Analysis - By Organization Size
9.3.5Asia-Pacific Account-Based Orchestration Platform Market Forecasts and Analysis - By Countries
9.3.5.1Australia Account-Based Orchestration Platform Market
9.3.5.1.1Australia Account-Based Orchestration Platform Market by Deployment
9.3.5.1.2Australia Account-Based Orchestration Platform Market by Organization Size
9.3.5.2China Account-Based Orchestration Platform Market
9.3.5.2.1China Account-Based Orchestration Platform Market by Deployment
9.3.5.2.2China Account-Based Orchestration Platform Market by Organization Size
9.3.5.3India Account-Based Orchestration Platform Market
9.3.5.3.1India Account-Based Orchestration Platform Market by Deployment
9.3.5.3.2India Account-Based Orchestration Platform Market by Organization Size
9.3.5.4Japan Account-Based Orchestration Platform Market
9.3.5.4.1Japan Account-Based Orchestration Platform Market by Deployment
9.3.5.4.2Japan Account-Based Orchestration Platform Market by Organization Size
9.3.5.5South Korea Account-Based Orchestration Platform Market
9.3.5.5.1South Korea Account-Based Orchestration Platform Market by Deployment
9.3.5.5.2South Korea Account-Based Orchestration Platform Market by Organization Size
9.3.5.6Rest of Asia-Pacific Account-Based Orchestration Platform Market
9.3.5.6.1Rest of Asia-Pacific Account-Based Orchestration Platform Market by Deployment
9.3.5.6.2Rest of Asia-Pacific Account-Based Orchestration Platform Market by Organization Size
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Account-Based Orchestration Platform Market Overview
9.4.2Middle East and Africa Account-Based Orchestration Platform Market Forecasts and Analysis
9.4.3Middle East and Africa Account-Based Orchestration Platform Market Forecasts and Analysis - By Deployment
9.4.4Middle East and Africa Account-Based Orchestration Platform Market Forecasts and Analysis - By Organization Size
9.4.5Middle East and Africa Account-Based Orchestration Platform Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Account-Based Orchestration Platform Market
9.4.5.1.1South Africa Account-Based Orchestration Platform Market by Deployment
9.4.5.1.2South Africa Account-Based Orchestration Platform Market by Organization Size
9.4.5.2Saudi Arabia Account-Based Orchestration Platform Market
9.4.5.2.1Saudi Arabia Account-Based Orchestration Platform Market by Deployment
9.4.5.2.2Saudi Arabia Account-Based Orchestration Platform Market by Organization Size
9.4.5.3U.A.E Account-Based Orchestration Platform Market
9.4.5.3.1U.A.E Account-Based Orchestration Platform Market by Deployment
9.4.5.3.2U.A.E Account-Based Orchestration Platform Market by Organization Size
9.4.5.4Rest of Middle East and Africa Account-Based Orchestration Platform Market
9.4.5.4.1Rest of Middle East and Africa Account-Based Orchestration Platform Market by Deployment
9.4.5.4.2Rest of Middle East and Africa Account-Based Orchestration Platform Market by Organization Size
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Account-Based Orchestration Platform Market Overview
9.5.2South and Central America Account-Based Orchestration Platform Market Forecasts and Analysis
9.5.3South and Central America Account-Based Orchestration Platform Market Forecasts and Analysis - By Deployment
9.5.4South and Central America Account-Based Orchestration Platform Market Forecasts and Analysis - By Organization Size
9.5.5South and Central America Account-Based Orchestration Platform Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Account-Based Orchestration Platform Market
9.5.5.1.1Brazil Account-Based Orchestration Platform Market by Deployment
9.5.5.1.2Brazil Account-Based Orchestration Platform Market by Organization Size
9.5.5.2Argentina Account-Based Orchestration Platform Market
9.5.5.2.1Argentina Account-Based Orchestration Platform Market by Deployment
9.5.5.2.2Argentina Account-Based Orchestration Platform Market by Organization Size
9.5.5.3Rest of South and Central America Account-Based Orchestration Platform Market
9.5.5.3.1Rest of South and Central America Account-Based Orchestration Platform Market by Deployment
9.5.5.3.2Rest of South and Central America Account-Based Orchestration Platform Market by Organization Size
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.ACCOUNT-BASED ORCHESTRATION PLATFORM MARKET, KEY COMPANY PROFILES
11.1.HUBSPOT
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.DEMANDBASE
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.METADATA.IO
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.TERMINUS
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.6SENSE
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.DUN AND BRADSTREET
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.TRIBLIO
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.NEXTROLL
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.MADISON LOGIC
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.SPICEWORKS ZIFF DAVIS
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. HubSpot
2. Demandbase
3. metadata.io
4. Terminus
5. 6sense
6. Dun and Bradstreet
7. Triblio
8. NextRoll
9. Madison Logic
10. Spiceworks Ziff Davis
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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