Baby wipes are disposable cloths that can be folded and wrapped according to the user's convenience. They are used to cleanse the hypersensitive skin of babies and infants. They are made from nonwoven fabrics and saturated with solutions of alcohol-based cleaners and gentle cleansing ingredients. The gentle cleansing solutions and ingredients are the most important raw material used in baby wipes. These gentle cleansing solutions are made from a number of ingredients, including water, surfactants, preservatives, emulsifiers, stabilizers, humectants, and perfume.
MARKET DYNAMICS
Baby wipes manufacturers are continuously inventing baby wipes with new designs, sizes, styles, and formulations. The latest innovations in baby wipes market include large refill packs and attractive graphic labeling to attract consumer attention. The demand for premium baby wipes has been on the rise globally. Premium baby wipes marketed as being more absorbent, thicker, alcohol-free, hypo-allergenic, pH balanced and having greater stretchability are increasingly gaining popularity among buyers. The rising sales of premium baby wipes are likely to open opportunities for baby wipes manufacturers in the forecast period. Besides premium wipes, the demand for washable wipes is also gaining popularity among numerous green-minded parents. The burgeoning consumption of washable wipes is likely to augment the growth of baby wipes in the forecast period.
MARKET SCOPE
The "Global Baby Wipes Market Analysis to 2028" is a specialized and in-depth study of the chemicals and materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the baby wipes market with detailed market segmentation by technology, product type, distribution channel, and geography. The global baby wipes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading baby wipes market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global baby wipes market is segmented on the basis of technology, product type, and distribution channel. On the basis of technology, the baby wipes market is segmented into needlepunch, airlaid, spunlace, composite, and coform. The baby wipes market on the basis of product type is classified into wet wipes and dry wipes. Based on the distribution channel, the global baby wipes market is divided into supermarkets and hypermarkets, medical stores, online, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global baby wipes market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The baby wipes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the baby wipes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the baby wipes market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global baby wipes market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The baby wipes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the baby wipes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the baby wipes market in these regions.
MARKET PLAYERS
The reports cover key developments in the baby wipes market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the baby wipes market are anticipated to lucrative growth opportunities in the future with the rising demand for baby wipes in the global market. Below mentioned is the list of few companies engaged in the baby wipes market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the baby wipes market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- Babisil Products Ltd.
- Cotton Babies, Inc.
- Farlin Corporation
- Hengan International Group Company Ltd.
- Johnson & Johnson Private Limited
- Kimberly-Clark Corporation
- Pigeon Corporation
- Procter & Gamble Co.
- The Himalaya Drug Company
- Unicharm Corporation
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Baby Wipes Market - By Technology
1.3.2 Baby Wipes Market - By Product Type
1.3.3 Baby Wipes Market - By Distribution Channel
1.3.4 Baby Wipes Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BABY WIPES MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. BABY WIPES MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. BABY WIPES MARKET - GLOBAL MARKET ANALYSIS
6.1. BABY WIPES - GLOBAL MARKET OVERVIEW
6.2. BABY WIPES - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. BABY WIPES MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. NEEDLEPUNCH
7.3.1. Overview
7.3.2. Needlepunch Market Forecast and Analysis
7.4. AIRLAID
7.4.1. Overview
7.4.2. Airlaid Market Forecast and Analysis
7.5. SPUNLACE
7.5.1. Overview
7.5.2. Spunlace Market Forecast and Analysis
7.6. COMPOSITE
7.6.1. Overview
7.6.2. Composite Market Forecast and Analysis
7.7. COFORM
7.7.1. Overview
7.7.2. Coform Market Forecast and Analysis
8. BABY WIPES MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
8.1. OVERVIEW
8.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
8.3. WET WIPES
8.3.1. Overview
8.3.2. Wet Wipes Market Forecast and Analysis
8.4. DRY WIPES
8.4.1. Overview
8.4.2. Dry Wipes Market Forecast and Analysis
9. BABY WIPES MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. MEDICAL STORES
9.4.1. Overview
9.4.2. Medical Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. BABY WIPES MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Baby Wipes Market Overview
10.1.2 North America Baby Wipes Market Forecasts and Analysis
10.1.3 North America Baby Wipes Market Forecasts and Analysis - By Technology
10.1.4 North America Baby Wipes Market Forecasts and Analysis - By Product Type
10.1.5 North America Baby Wipes Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Baby Wipes Market Forecasts and Analysis - By Countries
10.1.6.1 United States Baby Wipes Market
10.1.6.1.1 United States Baby Wipes Market by Technology
10.1.6.1.2 United States Baby Wipes Market by Product Type
10.1.6.1.3 United States Baby Wipes Market by Distribution Channel
10.1.6.2 Canada Baby Wipes Market
10.1.6.2.1 Canada Baby Wipes Market by Technology
10.1.6.2.2 Canada Baby Wipes Market by Product Type
10.1.6.2.3 Canada Baby Wipes Market by Distribution Channel
10.1.6.3 Mexico Baby Wipes Market
10.1.6.3.1 Mexico Baby Wipes Market by Technology
10.1.6.3.2 Mexico Baby Wipes Market by Product Type
10.1.6.3.3 Mexico Baby Wipes Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Baby Wipes Market Overview
10.2.2 Europe Baby Wipes Market Forecasts and Analysis
10.2.3 Europe Baby Wipes Market Forecasts and Analysis - By Technology
10.2.4 Europe Baby Wipes Market Forecasts and Analysis - By Product Type
10.2.5 Europe Baby Wipes Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Baby Wipes Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Baby Wipes Market
10.2.6.1.1 Germany Baby Wipes Market by Technology
10.2.6.1.2 Germany Baby Wipes Market by Product Type
10.2.6.1.3 Germany Baby Wipes Market by Distribution Channel
10.2.6.2 France Baby Wipes Market
10.2.6.2.1 France Baby Wipes Market by Technology
10.2.6.2.2 France Baby Wipes Market by Product Type
10.2.6.2.3 France Baby Wipes Market by Distribution Channel
10.2.6.3 Italy Baby Wipes Market
10.2.6.3.1 Italy Baby Wipes Market by Technology
10.2.6.3.2 Italy Baby Wipes Market by Product Type
10.2.6.3.3 Italy Baby Wipes Market by Distribution Channel
10.2.6.4 United Kingdom Baby Wipes Market
10.2.6.4.1 United Kingdom Baby Wipes Market by Technology
10.2.6.4.2 United Kingdom Baby Wipes Market by Product Type
10.2.6.4.3 United Kingdom Baby Wipes Market by Distribution Channel
10.2.6.5 Russia Baby Wipes Market
10.2.6.5.1 Russia Baby Wipes Market by Technology
10.2.6.5.2 Russia Baby Wipes Market by Product Type
10.2.6.5.3 Russia Baby Wipes Market by Distribution Channel
10.2.6.6 Rest of Europe Baby Wipes Market
10.2.6.6.1 Rest of Europe Baby Wipes Market by Technology
10.2.6.6.2 Rest of Europe Baby Wipes Market by Product Type
10.2.6.6.3 Rest of Europe Baby Wipes Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Baby Wipes Market Overview
10.3.2 Asia-Pacific Baby Wipes Market Forecasts and Analysis
10.3.3 Asia-Pacific Baby Wipes Market Forecasts and Analysis - By Technology
10.3.4 Asia-Pacific Baby Wipes Market Forecasts and Analysis - By Product Type
10.3.5 Asia-Pacific Baby Wipes Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Baby Wipes Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Baby Wipes Market
10.3.6.1.1 Australia Baby Wipes Market by Technology
10.3.6.1.2 Australia Baby Wipes Market by Product Type
10.3.6.1.3 Australia Baby Wipes Market by Distribution Channel
10.3.6.2 China Baby Wipes Market
10.3.6.2.1 China Baby Wipes Market by Technology
10.3.6.2.2 China Baby Wipes Market by Product Type
10.3.6.2.3 China Baby Wipes Market by Distribution Channel
10.3.6.3 India Baby Wipes Market
10.3.6.3.1 India Baby Wipes Market by Technology
10.3.6.3.2 India Baby Wipes Market by Product Type
10.3.6.3.3 India Baby Wipes Market by Distribution Channel
10.3.6.4 Japan Baby Wipes Market
10.3.6.4.1 Japan Baby Wipes Market by Technology
10.3.6.4.2 Japan Baby Wipes Market by Product Type
10.3.6.4.3 Japan Baby Wipes Market by Distribution Channel
10.3.6.5 South Korea Baby Wipes Market
10.3.6.5.1 South Korea Baby Wipes Market by Technology
10.3.6.5.2 South Korea Baby Wipes Market by Product Type
10.3.6.5.3 South Korea Baby Wipes Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Baby Wipes Market
10.3.6.6.1 Rest of Asia-Pacific Baby Wipes Market by Technology
10.3.6.6.2 Rest of Asia-Pacific Baby Wipes Market by Product Type
10.3.6.6.3 Rest of Asia-Pacific Baby Wipes Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Baby Wipes Market Overview
10.4.2 Middle East and Africa Baby Wipes Market Forecasts and Analysis
10.4.3 Middle East and Africa Baby Wipes Market Forecasts and Analysis - By Technology
10.4.4 Middle East and Africa Baby Wipes Market Forecasts and Analysis - By Product Type
10.4.5 Middle East and Africa Baby Wipes Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Baby Wipes Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Baby Wipes Market
10.4.6.1.1 South Africa Baby Wipes Market by Technology
10.4.6.1.2 South Africa Baby Wipes Market by Product Type
10.4.6.1.3 South Africa Baby Wipes Market by Distribution Channel
10.4.6.2 Saudi Arabia Baby Wipes Market
10.4.6.2.1 Saudi Arabia Baby Wipes Market by Technology
10.4.6.2.2 Saudi Arabia Baby Wipes Market by Product Type
10.4.6.2.3 Saudi Arabia Baby Wipes Market by Distribution Channel
10.4.6.3 U.A.E Baby Wipes Market
10.4.6.3.1 U.A.E Baby Wipes Market by Technology
10.4.6.3.2 U.A.E Baby Wipes Market by Product Type
10.4.6.3.3 U.A.E Baby Wipes Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Baby Wipes Market
10.4.6.4.1 Rest of Middle East and Africa Baby Wipes Market by Technology
10.4.6.4.2 Rest of Middle East and Africa Baby Wipes Market by Product Type
10.4.6.4.3 Rest of Middle East and Africa Baby Wipes Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Baby Wipes Market Overview
10.5.2 South and Central America Baby Wipes Market Forecasts and Analysis
10.5.3 South and Central America Baby Wipes Market Forecasts and Analysis - By Technology
10.5.4 South and Central America Baby Wipes Market Forecasts and Analysis - By Product Type
10.5.5 South and Central America Baby Wipes Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Baby Wipes Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Baby Wipes Market
10.5.6.1.1 Brazil Baby Wipes Market by Technology
10.5.6.1.2 Brazil Baby Wipes Market by Product Type
10.5.6.1.3 Brazil Baby Wipes Market by Distribution Channel
10.5.6.2 Argentina Baby Wipes Market
10.5.6.2.1 Argentina Baby Wipes Market by Technology
10.5.6.2.2 Argentina Baby Wipes Market by Product Type
10.5.6.2.3 Argentina Baby Wipes Market by Distribution Channel
10.5.6.3 Rest of South and Central America Baby Wipes Market
10.5.6.3.1 Rest of South and Central America Baby Wipes Market by Technology
10.5.6.3.2 Rest of South and Central America Baby Wipes Market by Product Type
10.5.6.3.3 Rest of South and Central America Baby Wipes Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. BABY WIPES MARKET, KEY COMPANY PROFILES
12.1. BABISIL PRODUCTS LTD.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COTTON BABIES, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. FARLIN CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HENGAN INTERNATIONAL GROUP COMPANY LTD.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. JOHNSON AND JOHNSON PRIVATE LIMITED
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KIMBERLY-CLARK CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PIGEON CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. PROCTER AND GAMBLE CO.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. THE HIMALAYA DRUG COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UNICHARM CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Babisil Products Ltd.
2. Cotton Babies, Inc.
3. Farlin Corporation
4. Hengan International Group Company Ltd.
5. Johnson and Johnson Private Limited
6. Kimberly-Clark Corporation
7. Pigeon Corporation
8. Procter and Gamble Co.
9. The Himalaya Drug Company
10. Unicharm Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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