Broadcast Monitoring Systems Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Broadcast Monitoring Systems Market covers analysis By Offering (Solution, Services); Media (Audio, Video); End-user (Network Provider and Broadcast Company, Government, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00018373
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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MARKET INTRODUCTION

Broadcast monitoring systems are specially designed software tools, hardware products or IT solutions that enable the end-user such as network owners, government and broadcast companies among other end-user to control, monitor and supervise the media across different broadcasting technologies. Several prominent global as well as regional companies are currently offering numerous solution that facilitate the broadcast monitoring for the end-users.

MARKET DYNAMICS

Factors such as rising demand from numerous end-user especially the government for effective as well as efficient broadcast monitoring solution is anticipated to power the growth of the market. Furthermore, the rise in demand for swift media control and supervision to mitigate violent and other anti-civil activities through social media and other media outlet is also projected to propel the growth of the market in the coming years. Hence, the global broadcast monitoring system market is expected to provide numerous lucrative business opportunities for the market players in the coming years.

MARKET SCOPE

The "Global Broadcast Monitoring Solution Market Analysis to 2028" is a specialized and in-depth study of the broadcast monitoring solution industry with a special focus on the global market trend analysis. The report aims to provide an overview of broadcast monitoring solution market with detailed market segmentation offering, media, end-user and geography. The global broadcast monitoring solution market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading broadcast monitoring solution market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global broadcast monitoring solution market is segmented on the basis of offering, media and end-user. On the basis of offering, the market is segmented into solution and services. By media, the market is further bifurcated into audio and video. Whereas, based on end-user the market is divided into network provider & broadcast company, government and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global broadcast monitoring solution market based on various segments. it also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), and Rest of World. The broadcast monitoring solution market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of various countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting broadcast monitoring solution market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for the Broadcast monitoring solution market for each region.

World Geography

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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global broadcast monitoring solution market based on various segments. it also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), and Rest of World. The broadcast monitoring solution market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of various countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting broadcast monitoring solution market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for the Broadcast monitoring solution market for each region.

MARKET PLAYERS

The reports cover key developments in the broadcast monitoring solution market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from broadcast monitoring solution market are anticipated to lucrative growth opportunities in the future with the rising demand for broadcast monitoring solution in the global market. Below mentioned is the list of few companies engaged in the broadcast monitoring solution market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, key development in the past five years.

  •   Cision US, Inc.
  •   ClipByte
  •   Elber S.r.l.
  •   eMedia Monitor GmbH
  •   ivitec GmbH
  •   JAF International, Inc.
  •   Mention, Inc.
  •   Metro Monitor Inc.
  •   NFB Consulting LLC
  •   TVEyes Inc.


The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Broadcast Monitoring Systems Market - By Offering
1.3.2Broadcast Monitoring Systems Market - By Media
1.3.3Broadcast Monitoring Systems Market - By End-user
1.3.4Broadcast Monitoring Systems Market - By Region
1.3.4.1By Country

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.BROADCAST MONITORING SYSTEMS MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.BROADCAST MONITORING SYSTEMS MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.BROADCAST MONITORING SYSTEMS MARKET - GLOBAL MARKET ANALYSIS
6.1.BROADCAST MONITORING SYSTEMS - GLOBAL MARKET OVERVIEW
6.2.BROADCAST MONITORING SYSTEMS - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE

7.BROADCAST MONITORING SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 â" OFFERING
7.1.OVERVIEW
7.2.OFFERING MARKET FORECASTS AND ANALYSIS
7.3.SOLUTION
7.3.1.Overview
7.3.2.Solution Market Forecast and Analysis
7.4.SERVICES
7.4.1.Overview
7.4.2.Services Market Forecast and Analysis
8.BROADCAST MONITORING SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 â" MEDIA
8.1.OVERVIEW
8.2.MEDIA MARKET FORECASTS AND ANALYSIS
8.3.AUDIO
8.3.1.Overview
8.3.2.Audio Market Forecast and Analysis
8.4.VIDEO
8.4.1.Overview
8.4.2.Video Market Forecast and Analysis
9.BROADCAST MONITORING SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 â" END-USER
9.1.OVERVIEW
9.2.END-USER MARKET FORECASTS AND ANALYSIS
9.3.NETWORK PROVIDER AND BROADCAST COMPANY
9.3.1.Overview
9.3.2.Network Provider and Broadcast Company Market Forecast and Analysis
9.4.GOVERNMENT
9.4.1.Overview
9.4.2.Government Market Forecast and Analysis
9.5.OTHERS
9.5.1.Overview
9.5.2.Others Market Forecast and Analysis

10.BROADCAST MONITORING SYSTEMS MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Broadcast Monitoring Systems Market Overview
10.1.2North America Broadcast Monitoring Systems Market Forecasts and Analysis
10.1.3North America Broadcast Monitoring Systems Market Forecasts and Analysis - By Offering
10.1.4North America Broadcast Monitoring Systems Market Forecasts and Analysis - By Media
10.1.5North America Broadcast Monitoring Systems Market Forecasts and Analysis - By End-user
10.1.6North America Broadcast Monitoring Systems Market Forecasts and Analysis - By Countries
10.1.6.1United States Broadcast Monitoring Systems Market
10.1.6.1.1United States Broadcast Monitoring Systems Market by Offering
10.1.6.1.2United States Broadcast Monitoring Systems Market by Media
10.1.6.1.3United States Broadcast Monitoring Systems Market by End-user
10.1.6.2Canada Broadcast Monitoring Systems Market
10.1.6.2.1Canada Broadcast Monitoring Systems Market by Offering
10.1.6.2.2Canada Broadcast Monitoring Systems Market by Media
10.1.6.2.3Canada Broadcast Monitoring Systems Market by End-user
10.1.6.3Mexico Broadcast Monitoring Systems Market
10.1.6.3.1Mexico Broadcast Monitoring Systems Market by Offering
10.1.6.3.2Mexico Broadcast Monitoring Systems Market by Media
10.1.6.3.3Mexico Broadcast Monitoring Systems Market by End-user
10.2.EUROPE
10.2.1Europe Broadcast Monitoring Systems Market Overview
10.2.2Europe Broadcast Monitoring Systems Market Forecasts and Analysis
10.2.3Europe Broadcast Monitoring Systems Market Forecasts and Analysis - By Offering
10.2.4Europe Broadcast Monitoring Systems Market Forecasts and Analysis - By Media
10.2.5Europe Broadcast Monitoring Systems Market Forecasts and Analysis - By End-user
10.2.6Europe Broadcast Monitoring Systems Market Forecasts and Analysis - By Countries
10.2.6.1Germany Broadcast Monitoring Systems Market
10.2.6.1.1Germany Broadcast Monitoring Systems Market by Offering
10.2.6.1.2Germany Broadcast Monitoring Systems Market by Media
10.2.6.1.3Germany Broadcast Monitoring Systems Market by End-user
10.2.6.2France Broadcast Monitoring Systems Market
10.2.6.2.1France Broadcast Monitoring Systems Market by Offering
10.2.6.2.2France Broadcast Monitoring Systems Market by Media
10.2.6.2.3France Broadcast Monitoring Systems Market by End-user
10.2.6.3Italy Broadcast Monitoring Systems Market
10.2.6.3.1Italy Broadcast Monitoring Systems Market by Offering
10.2.6.3.2Italy Broadcast Monitoring Systems Market by Media
10.2.6.3.3Italy Broadcast Monitoring Systems Market by End-user
10.2.6.4United Kingdom Broadcast Monitoring Systems Market
10.2.6.4.1United Kingdom Broadcast Monitoring Systems Market by Offering
10.2.6.4.2United Kingdom Broadcast Monitoring Systems Market by Media
10.2.6.4.3United Kingdom Broadcast Monitoring Systems Market by End-user
10.2.6.5Rest of Europe Broadcast Monitoring Systems Market
10.2.6.5.1Rest of Europe Broadcast Monitoring Systems Market by Offering
10.2.6.5.2Rest of Europe Broadcast Monitoring Systems Market by Media
10.2.6.5.3Rest of Europe Broadcast Monitoring Systems Market by End-user
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Broadcast Monitoring Systems Market Overview
10.3.2Asia-Pacific Broadcast Monitoring Systems Market Forecasts and Analysis
10.3.3Asia-Pacific Broadcast Monitoring Systems Market Forecasts and Analysis - By Offering
10.3.4Asia-Pacific Broadcast Monitoring Systems Market Forecasts and Analysis - By Media
10.3.5Asia-Pacific Broadcast Monitoring Systems Market Forecasts and Analysis - By End-user
10.3.6Asia-Pacific Broadcast Monitoring Systems Market Forecasts and Analysis - By Countries
10.3.6.1Australia Broadcast Monitoring Systems Market
10.3.6.1.1Australia Broadcast Monitoring Systems Market by Offering
10.3.6.1.2Australia Broadcast Monitoring Systems Market by Media
10.3.6.1.3Australia Broadcast Monitoring Systems Market by End-user
10.3.6.2China Broadcast Monitoring Systems Market
10.3.6.2.1China Broadcast Monitoring Systems Market by Offering
10.3.6.2.2China Broadcast Monitoring Systems Market by Media
10.3.6.2.3China Broadcast Monitoring Systems Market by End-user
10.3.6.3India Broadcast Monitoring Systems Market
10.3.6.3.1India Broadcast Monitoring Systems Market by Offering
10.3.6.3.2India Broadcast Monitoring Systems Market by Media
10.3.6.3.3India Broadcast Monitoring Systems Market by End-user
10.3.6.4Japan Broadcast Monitoring Systems Market
10.3.6.4.1Japan Broadcast Monitoring Systems Market by Offering
10.3.6.4.2Japan Broadcast Monitoring Systems Market by Media
10.3.6.4.3Japan Broadcast Monitoring Systems Market by End-user
10.3.6.5South Korea Broadcast Monitoring Systems Market
10.3.6.5.1South Korea Broadcast Monitoring Systems Market by Offering
10.3.6.5.2South Korea Broadcast Monitoring Systems Market by Media
10.3.6.5.3South Korea Broadcast Monitoring Systems Market by End-user
10.3.6.6Rest of Asia-Pacific Broadcast Monitoring Systems Market
10.3.6.6.1Rest of Asia-Pacific Broadcast Monitoring Systems Market by Offering
10.3.6.6.2Rest of Asia-Pacific Broadcast Monitoring Systems Market by Media
10.3.6.6.3Rest of Asia-Pacific Broadcast Monitoring Systems Market by End-user
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Broadcast Monitoring Systems Market Overview
10.4.2Middle East and Africa Broadcast Monitoring Systems Market Forecasts and Analysis
10.4.3Middle East and Africa Broadcast Monitoring Systems Market Forecasts and Analysis - By Offering
10.4.4Middle East and Africa Broadcast Monitoring Systems Market Forecasts and Analysis - By Media
10.4.5Middle East and Africa Broadcast Monitoring Systems Market Forecasts and Analysis - By End-user
10.4.6Middle East and Africa Broadcast Monitoring Systems Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Broadcast Monitoring Systems Market
10.4.6.1.1South Africa Broadcast Monitoring Systems Market by Offering
10.4.6.1.2South Africa Broadcast Monitoring Systems Market by Media
10.4.6.1.3South Africa Broadcast Monitoring Systems Market by End-user
10.4.6.2Saudi Arabia Broadcast Monitoring Systems Market
10.4.6.2.1Saudi Arabia Broadcast Monitoring Systems Market by Offering
10.4.6.2.2Saudi Arabia Broadcast Monitoring Systems Market by Media
10.4.6.2.3Saudi Arabia Broadcast Monitoring Systems Market by End-user
10.4.6.3U.A.E Broadcast Monitoring Systems Market
10.4.6.3.1U.A.E Broadcast Monitoring Systems Market by Offering
10.4.6.3.2U.A.E Broadcast Monitoring Systems Market by Media
10.4.6.3.3U.A.E Broadcast Monitoring Systems Market by End-user
10.4.6.4Rest of Middle East and Africa Broadcast Monitoring Systems Market
10.4.6.4.1Rest of Middle East and Africa Broadcast Monitoring Systems Market by Offering
10.4.6.4.2Rest of Middle East and Africa Broadcast Monitoring Systems Market by Media
10.4.6.4.3Rest of Middle East and Africa Broadcast Monitoring Systems Market by End-user
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Broadcast Monitoring Systems Market Overview
10.5.2South and Central America Broadcast Monitoring Systems Market Forecasts and Analysis
10.5.3South and Central America Broadcast Monitoring Systems Market Forecasts and Analysis - By Offering
10.5.4South and Central America Broadcast Monitoring Systems Market Forecasts and Analysis - By Media
10.5.5South and Central America Broadcast Monitoring Systems Market Forecasts and Analysis - By End-user
10.5.6South and Central America Broadcast Monitoring Systems Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Broadcast Monitoring Systems Market
10.5.6.1.1Brazil Broadcast Monitoring Systems Market by Offering
10.5.6.1.2Brazil Broadcast Monitoring Systems Market by Media
10.5.6.1.3Brazil Broadcast Monitoring Systems Market by End-user
10.5.6.2Argentina Broadcast Monitoring Systems Market
10.5.6.2.1Argentina Broadcast Monitoring Systems Market by Offering
10.5.6.2.2Argentina Broadcast Monitoring Systems Market by Media
10.5.6.2.3Argentina Broadcast Monitoring Systems Market by End-user
10.5.6.3Rest of South and Central America Broadcast Monitoring Systems Market
10.5.6.3.1Rest of South and Central America Broadcast Monitoring Systems Market by Offering
10.5.6.3.2Rest of South and Central America Broadcast Monitoring Systems Market by Media
10.5.6.3.3Rest of South and Central America Broadcast Monitoring Systems Market by End-user

11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.BROADCAST MONITORING SYSTEMS MARKET, KEY COMPANY PROFILES
12.1.CISION US, INC.
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.CLIPBYTE
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.ELBER S.R.L.
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.EMEDIA MONITOR GMBH
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.IVITEC GMBH
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.JAF INTERNATIONAL, INC.
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.MENTION, INC.
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.METRO MONITOR INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.NFB CONSULTING LLC
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.TVEYES INC.
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments

13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
The List of Companies

1. Cision US, Inc.
2. ClipByte
3. Elber S.r.l.
4. eMedia Monitor GmbH
5. ivitec GmbH
6. JAF International, Inc.
7. Mention, Inc.
8. Metro Monitor Inc.
9. NFB Consulting LLC
10. TVEyes Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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