MARKET ANALYSIS
Cellulose fibers are derived from cellulose, a naturally occurring polymer found in the cell wall of plants. Cellulose is a long chain of glucose molecules, and these chains form the basis of cellulose fibers. These fibers are widely used in various industries, including textile, paper, packaging, and nonwoven applications. Cellulose fibers can be obtained from different sources, such as wood pulp, cotton, hemp, flax, and bamboo. Wood pulp is the most common source of cellulose fibers and is derived from softwood or hardwood trees through the chemical pulping process.
GROWTH DRIVERS AND CHALLENGES
The growing environmental awareness and a shift towards sustainable materials are driving the cellulose fibers market growth. Cellulose fibers are derived from renewable sources and are biodegradable, making them an attractive choice for eco-conscious consumers and industries seeking more sustainable alternatives to synthetic fibers. Due to their unique properties and versatility, cellulose fibers find applications in various industries, such as textiles & apparel, nonwovens, paper & packaging, personal care products, filtration, building & construction materials, and automotive. With the strong growth of end-use industries, the demand for cellulose fibers is also increasing. Cellulose fibers are the primary component used in paper manufacturing. They provide the necessary strength and durability to paper products. Thus, the growing paper manufacturing industry is bolstering the demand for cellulose fibers. Various countries in Asia Pacific, Europe, and North America are major pulp and paper producers. China is one of the major producers of paper and pulp. The use of paper is highest in China. According to the report published by the National Bureau of Statistics, manufacturers of paper and paper products in China generated a revenue of about US$ 201 billion in 2021, with a gross profit of about US$ 13 billion, at a 21.2% year-on-year growth. Further, cellulose fibers face competition from synthetic fibers with superior strength, such as polyester and nylon, which are often used as alternatives in various applications. While cellulose fibers are recyclable, there are limitations to the quality and number of times they can be recycled. Each recycling cycle can lead to a loss in fiber length and strength, reducing the quality of the recycled material. These limitations may affect the demand for cellulose fibers during the forecast period.
REPORT SEGMENTATION AND SCOPE
The "Global Cellulose Fibers Market Analysis to 2031" is a specialized and in-depth study with a major focus on the global cellulose fibers market trends and growth opportunities. The report aims to provide an overview of the global cellulose fibers market with detailed market segmentation by type, application, and geography. The global cellulose fibers market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of cellulose fibers worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the cellulose fibers market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the cellulose fibers market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative cellulose fibers market opportunities that would, in turn, aid in identifying the major revenue pockets.
Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global cellulose fibers market, which helps understand the entire supply chain and various factors affecting the cellulose fibers market growth.
SEGMENTAL ANALYSIS
The global cellulose fibers market is segmented on the basis of type and application. Based on type, the cellulose fibers market is segmented as, cotton, jute, viscose, lyocell, and others. The cellulose fibers market is categorized on the basis of application into, apparel, home textile, filtration, healthcare & hygiene products, and others.
Based on type, the cotton segment accounted for a significant cellulose fibers market share which can be attributed to the expansion of cotton cultivation and advancement in processing technologies. Cotton fibers are widely used in industries such as textile & apparel, nonwoven fabrics, paper & packaging, personal care products, and medical & healthcare. The viscose segment has been growing in popularity owing to its desirable properties, including softness, comfort, breathability, and excellent draping capabilities. Moreover, these fibers are derived from renewable plant sources, such as wood pulp or bamboo, making them a more sustainable alternative to synthetic fibers. Based on application, apparel accounted for a significant cellulose fibers market share owing to various factors such as versatility, comfort, breathability, and sustainability. Home textile has also been gaining immense popularity across the globe, which can be attributed to sustainable and eco-friendly properties. Home textiles including bedding & sheets, towels & bathrobes, curtains & drapes, upholstery & furniture, rugs & carpets, kitchen textiles, and table linen & napkins are primarily made of cellulose fibers. The desire for comfort and quality in home textiles has contributed to the demand for cellulose fibers.
REGIONAL ANALYSIS
The report provides a detailed overview of the global cellulose fibers market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Asia Pacific is estimated to account for a significant cellulose fibers market share globally. The Asia Pacific region is home to a large and rapidly growing population. The increasing population, coupled with urbanization and rising disposable incomes, has led to an expansion of the consumer market for various products, including textiles and home furnishings. This has driven the demand for cellulose fibers in the region. North America is also expected to witness considerable growth with the growing textile and apparel industry, driven by factors such as domestic manufacturing, fashion trends, and consumer preferences. Moreover, the emphasis on health and wellness has influenced consumer choices in textile and home furnishings. Cellulose fibers, such as cotton are hypoallergenic and gentle on the skin, making them popular for products like bedding and towels.
INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES
Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global cellulose fibers market.
In January, 2022, Bast Fibre Technologies acquired North Carolina-based Lumberton Cellulose LLC from Georgia-Pacific. This acquisition will help Bast Fibre Technologies to establish North American manufacturing operations to meet the rapidly growing demand for natural fibers.
In October, 2022, Lenzing Group announced the partnership with the CISUTAC (Circular and Sustainable Textile and Clothing) project that is co-funded by the EU to strengthen its commitment to the circular economy.
IMPACT OF COVID/IMPACT OF GEOPOLITICAL SCENARIO/IMPACT OF RECESSION
The covid-19 pandemic led to a decline in the progress of many industries across the globe. Shutdown of manufacturing plants and restricted trade across the globe led to supply chain constraints for manufacturers across the globe. The cellulose fibers market experienced a slump during the pandemic owing to the limited trade of cellulose fibers across the globe. Moreover, production activities of textile and apparel have also witnessed a decline during this period owing to the shortage of raw materials and limited supply of labor. All these factors affected the cellulose fibers market growth. However, the pandemic influenced consumer preferences, with an increased focus of health, hygiene, and sustainability. As a result of the properties of cellulose fibers, there has been a growing interest in sustainable and natural fibers, including cellulose fibers, in various applications such as clothing, home textile, and personal protection equipment (PPE). In addition, the shift towards online shopping during the pandemic has impacted the distribution channel for cellulose fibers and related products. The increased reliance on e-commerce platform for purchasing textiles and home furnishings has influenced the marketing and distribution strategies of cellulose fiber manufacturers and retailers. Therefore, the cellulose fibers market has recovered quite well from the aftermath of the pandemic and is expected to grow over the coming years.
COMPETITIVE LANDSCAPE AND KEY COMPANIES
Some of the key players operating in the cellulose fibers market include, Celotech Chemical Co., Ltd.; Imerys S.A.; Skandinaviska Ifab Filtrering AB; Isocell Gmbh & Co KG; J. Rettenmaier & Söhne Gmbh + Co KG; Lenzing AG; Aditya Birla Group; Sateri; Kelheim Fibres GmbH; Fulida Group Holding Co., Ltd; Eastman Chemical Company; CFF GmbH & Co. KG; Jelu-Werk J. Ehrler GmbH & Co. KG; Rayonier Advanced Materials Inc; CreaFill Fibers Corporation; and Advanced Fiber Technology among others.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cellulose Fibers Market - By Type
1.3.2 Cellulose Fibers Market - By Application
1.3.3 Cellulose Fibers Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CELLULOSE FIBERS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. CELLULOSE FIBERS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CELLULOSE FIBERS MARKET - GLOBAL MARKET ANALYSIS
6.1. CELLULOSE FIBERS - GLOBAL MARKET OVERVIEW
6.2. CELLULOSE FIBERS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. CELLULOSE FIBERS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. NATURAL FIBER
7.3.1. Overview
7.3.2. Natural Fiber Market Forecast and Analysis
7.4. MANMADE FIBER
7.4.1. Overview
7.4.2. Manmade Fiber Market Forecast and Analysis
8. CELLULOSE FIBERS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. APPAREL
8.3.1. Overview
8.3.2. Apparel Market Forecast and Analysis
8.4. HOME TEXTILE
8.4.1. Overview
8.4.2. Home Textile Market Forecast and Analysis
8.5. HEALTHCARE AND HYGIENE PRODUCTS
8.5.1. Overview
8.5.2. Healthcare and Hygiene Products Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. CELLULOSE FIBERS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Cellulose Fibers Market Overview
9.1.2 North America Cellulose Fibers Market Forecasts and Analysis
9.1.3 North America Cellulose Fibers Market Forecasts and Analysis - By Type
9.1.4 North America Cellulose Fibers Market Forecasts and Analysis - By Application
9.1.5 North America Cellulose Fibers Market Forecasts and Analysis - By Countries
9.1.5.1 United States Cellulose Fibers Market
9.1.5.1.1 United States Cellulose Fibers Market by Type
9.1.5.1.2 United States Cellulose Fibers Market by Application
9.1.5.2 Canada Cellulose Fibers Market
9.1.5.2.1 Canada Cellulose Fibers Market by Type
9.1.5.2.2 Canada Cellulose Fibers Market by Application
9.1.5.3 Mexico Cellulose Fibers Market
9.1.5.3.1 Mexico Cellulose Fibers Market by Type
9.1.5.3.2 Mexico Cellulose Fibers Market by Application
9.2. EUROPE
9.2.1 Europe Cellulose Fibers Market Overview
9.2.2 Europe Cellulose Fibers Market Forecasts and Analysis
9.2.3 Europe Cellulose Fibers Market Forecasts and Analysis - By Type
9.2.4 Europe Cellulose Fibers Market Forecasts and Analysis - By Application
9.2.5 Europe Cellulose Fibers Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Cellulose Fibers Market
9.2.5.1.1 Germany Cellulose Fibers Market by Type
9.2.5.1.2 Germany Cellulose Fibers Market by Application
9.2.5.2 France Cellulose Fibers Market
9.2.5.2.1 France Cellulose Fibers Market by Type
9.2.5.2.2 France Cellulose Fibers Market by Application
9.2.5.3 Italy Cellulose Fibers Market
9.2.5.3.1 Italy Cellulose Fibers Market by Type
9.2.5.3.2 Italy Cellulose Fibers Market by Application
9.2.5.4 United Kingdom Cellulose Fibers Market
9.2.5.4.1 United Kingdom Cellulose Fibers Market by Type
9.2.5.4.2 United Kingdom Cellulose Fibers Market by Application
9.2.5.5 Russia Cellulose Fibers Market
9.2.5.5.1 Russia Cellulose Fibers Market by Type
9.2.5.5.2 Russia Cellulose Fibers Market by Application
9.2.5.6 Rest of Europe Cellulose Fibers Market
9.2.5.6.1 Rest of Europe Cellulose Fibers Market by Type
9.2.5.6.2 Rest of Europe Cellulose Fibers Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Cellulose Fibers Market Overview
9.3.2 Asia-Pacific Cellulose Fibers Market Forecasts and Analysis
9.3.3 Asia-Pacific Cellulose Fibers Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Cellulose Fibers Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Cellulose Fibers Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Cellulose Fibers Market
9.3.5.1.1 Australia Cellulose Fibers Market by Type
9.3.5.1.2 Australia Cellulose Fibers Market by Application
9.3.5.2 China Cellulose Fibers Market
9.3.5.2.1 China Cellulose Fibers Market by Type
9.3.5.2.2 China Cellulose Fibers Market by Application
9.3.5.3 India Cellulose Fibers Market
9.3.5.3.1 India Cellulose Fibers Market by Type
9.3.5.3.2 India Cellulose Fibers Market by Application
9.3.5.4 Japan Cellulose Fibers Market
9.3.5.4.1 Japan Cellulose Fibers Market by Type
9.3.5.4.2 Japan Cellulose Fibers Market by Application
9.3.5.5 South Korea Cellulose Fibers Market
9.3.5.5.1 South Korea Cellulose Fibers Market by Type
9.3.5.5.2 South Korea Cellulose Fibers Market by Application
9.3.5.6 Rest of Asia-Pacific Cellulose Fibers Market
9.3.5.6.1 Rest of Asia-Pacific Cellulose Fibers Market by Type
9.3.5.6.2 Rest of Asia-Pacific Cellulose Fibers Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Cellulose Fibers Market Overview
9.4.2 Middle East and Africa Cellulose Fibers Market Forecasts and Analysis
9.4.3 Middle East and Africa Cellulose Fibers Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Cellulose Fibers Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Cellulose Fibers Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Cellulose Fibers Market
9.4.5.1.1 South Africa Cellulose Fibers Market by Type
9.4.5.1.2 South Africa Cellulose Fibers Market by Application
9.4.5.2 Saudi Arabia Cellulose Fibers Market
9.4.5.2.1 Saudi Arabia Cellulose Fibers Market by Type
9.4.5.2.2 Saudi Arabia Cellulose Fibers Market by Application
9.4.5.3 U.A.E Cellulose Fibers Market
9.4.5.3.1 U.A.E Cellulose Fibers Market by Type
9.4.5.3.2 U.A.E Cellulose Fibers Market by Application
9.4.5.4 Rest of Middle East and Africa Cellulose Fibers Market
9.4.5.4.1 Rest of Middle East and Africa Cellulose Fibers Market by Type
9.4.5.4.2 Rest of Middle East and Africa Cellulose Fibers Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Cellulose Fibers Market Overview
9.5.2 South and Central America Cellulose Fibers Market Forecasts and Analysis
9.5.3 South and Central America Cellulose Fibers Market Forecasts and Analysis - By Type
9.5.4 South and Central America Cellulose Fibers Market Forecasts and Analysis - By Application
9.5.5 South and Central America Cellulose Fibers Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Cellulose Fibers Market
9.5.5.1.1 Brazil Cellulose Fibers Market by Type
9.5.5.1.2 Brazil Cellulose Fibers Market by Application
9.5.5.2 Argentina Cellulose Fibers Market
9.5.5.2.1 Argentina Cellulose Fibers Market by Type
9.5.5.2.2 Argentina Cellulose Fibers Market by Application
9.5.5.3 Rest of South and Central America Cellulose Fibers Market
9.5.5.3.1 Rest of South and Central America Cellulose Fibers Market by Type
9.5.5.3.2 Rest of South and Central America Cellulose Fibers Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CELLULOSE FIBERS MARKET, KEY COMPANY PROFILES
11.1. LENZING AG
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. SATERI
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. KELHEIM FIBRES GMBH
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GRASIM INDUSTRIES LIMITED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FULIDA GROUP HOLDINGS CO., LTD
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. CHINA BAMBRO TEXTILE (GROUP) CO., LTD
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. CFF GMBH AND CO. KG
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. CREAFILL FIBERS CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. INTERNATIONAL PAPER
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. GRUPO SNIACE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Lenzing AG
2. Sateri
3. Kelheim Fibres GmbH
4. Grasim Industries Limited
5. Fulida Group Holdings Co., Ltd
6. China Bambro Textile (Group) Co., Ltd
7. CFF GmbH and Co. KG
8. CreaFill Fibers Corporation
9. International Paper
10. Grupo Sniace
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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