The Europe authentication and brand protection market is expected to grow from US$ 872.24 Mn in 2019 to US$ 1477.17 Mn by 2027; it is estimated to grow at a CAGR of 7.2% from 2020 to 2027.
Germany, France, Italy, UK, and Russia are major economies in Europe. The European counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the Europe authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions which is bolstering the growth of the Europe authentication and brand protection market. Thus, the increasing demand by the consumers for the genuine product is going to drive the authentication and brand protection market in Europe. As the COVID 19 pandemic continues to grow, it has hampered the authentication and brand protection market in Europe. The major countries in the European region are under lockdown. In many countries of Europe, where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social distancing measures have been put in place. The lesser production of goods and commodities is hampering the growth of authentication and brand protection market as the demand for these solution has weekend over the past couple of months.With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe authentication and brand protection market. The Europe authentication and brand protection market is expected to grow at a good CAGR during the forecast period.
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Europe Authentication and Brand Protection market Segmentation
Europe Authentication and Brand Protection market – By Type
- Overt
- Covert
- Forensic
- Digital
Europe Authentication and Brand Protection market – By Technology
- Security Printing & Tamper Proof Labels
- Security Inks & Coatings
- OVDS and Holograms
- Unique Codes
- Bar Codes
- RFID
- Authentication ICS
- Others
Europe Authentication and Brand Protection Market – By Application
- Consumer Electronics
- Automotive
- Medical
- Chemical
- Food & Beverage
- Others
Europe Authentication and Brand Protection Market – By Country
- France
- Germany
- UK
- Italy
- Russia
- Rest of Europe
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type Technology, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Authentication and Brand Protection Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.2.1 Ecosystem Analysis
4.3 Expert Opinions
5. Authentication and brand protection market – Key Industry Dynamics
5.1 Drivers
5.1.1 Rising Demand of Genuine Products across the region
5.1.2 Evergrowing concerns over Duplicate Automotive as well as Consumer Electronics Components
5.2 Restraints
5.2.1 Emerging Issues with Authenticated Labeling
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.4 Future Trend
5.4.1 Leveraging Blockchain Technology
5.5 Impact Analysis of Drivers and Restraints
6. Authentication and Brand Protection Market – Europe Market Analysis
6.1 Authentication and Brand Protection Market Overview
6.2 Europe : Authentication and Brand Protection Market Forecast and Analysis
6.3 Market Positioning – Key Players
7. Authentication and Brand Protection Market Analysis By Type
7.1 Overview
7.2 Europe Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3 Overt
7.3.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5 Forensic
7.5.1 Overview
7.5.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2027 (US$ Million)
8. Authentication and Brand Protection Market Analysis By Technology
8.1 Overview
8.2 Europe Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5 Optically Variable Devices (OVDS) and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9 Authentication ICS
8.9.1 Overview
8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)
9. Authentication and Brand Protection Market Analysis – By Application
9.1 Overview
9.2 Europe Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.7 Consumer Electronics
9.7.1 Overview
9.7.2 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecast to 2027 (US$ Million)
10. Authentication and Brand Protection Market – Country Analysis
10.1 Overview
10.1.1 Europe: Authentication and Brand Protection Market, By Country
10.1.1.1 Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Germany: Authentication and Brand Protection Market, by Type
10.1.1.1.2 Germany: Authentication and Brand Protection Market, by Technology
10.1.1.1.3 Germany: Authentication and Brand Protection Market, by Application
10.1.1.2 France: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 France: Authentication and Brand Protection Market, by Type
10.1.1.2.2 France: Authentication and Brand Protection Market, by Technology
10.1.1.2.3 France: Authentication and Brand Protection Market, by Application
10.1.1.3 Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Italy: Authentication and Brand Protection Market, by Type
10.1.1.3.2 Italy: Authentication and Brand Protection Market, by Technology
10.1.1.3.3 Italy: Authentication and Brand Protection Market, by Application
10.1.1.4 UK: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.4.1 UK: Authentication and Brand Protection Market, by Type
10.1.1.4.2 UK: Authentication and Brand Protection Market, by Technology
10.1.1.4.3 UK: Authentication and Brand Protection Market, by Application
10.1.1.5 Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.5.1 Russia: Authentication and Brand Protection Market, by Type
10.1.1.5.2 Russia: Authentication and Brand Protection Market, by Technology
10.1.1.5.3 Russia: Authentication and Brand Protection Market, by Application
10.1.1.6 Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
10.1.1.6.1 Rest of Europe: Authentication and Brand Protection Market, by Type
10.1.1.6.2 Rest of Europe: Authentication and Brand Protection Market, by Technology
10.1.1.6.3 Rest of Europe: Authentication and Brand Protection Market, by Application
11. Impact of COVID-19 Pandemic on Authentication and Brand Protection Market
11.1 Europe: Impact assessment of COVID-19 Pandemic
12. Authentication and Brand Protection Market- Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Authentic Vision
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Applied DNA Sciences, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eastman Kodak Company
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 De La Rue PLC
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Avery Dennison Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Centro Grafico dg S.p.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Giesecke + Devrient GmbH
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 3M
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Arjo Solutions (Arjowiggins Security)
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Table 2. Europe Authentication and Brand Protection Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3. Germany Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 4. Germany Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 5. Germany Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 6. France Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 7. France Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 8. France Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 9. Italy Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 10. Italy Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 11. Italy Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 12. UK Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 13. UK Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 14. UK Authentication and Brand Protection Market, By Application– Revenue and Forecast to 2027 (US$ Million)
Table 15. Russia Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 16. Russia Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 17. Russia Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 18. Rest of Europe Authentication and Brand Protection Market, By Type – Revenue and Forecast to 2027 (US$ Million)
Table 19. Rest of Europe Authentication and Brand Protection Market, By Technology – Revenue and Forecast to 2027 (US$ Million)
Table 20. Rest of Europe Authentication and Brand Protection Market, By Application – Revenue and Forecast to 2027 (US$ Million)
Table 21. Glossary of Term: Authentication and Brand Protection market
LIST OF FIGURES
Figure 1. Europe Authentication and Brand Protection Market Segmentation
Figure 2. Europe Authentication and Brand Protection Market Segmentation – By Country
Figure 3. Digital Authentication and Brand Protection Market – Market Overview
Figure 4. Digital Authentication and Brand Protection Market – Industry Landscape
Figure 5. Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
Figure 6. Bar Codes Dominated the Authentication and Brand Protection Market in 2019
Figure 7. Consumer Electronics is Projected to Grow at the Fastest Pace
Figure 8. Europe – PEST Analysis
Figure 9. Europe Authentication and Brand Protection Market, Ecosystem
Figure 10. Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
Figure 11. Europe : Authentication and Brand Protection Market Forecast and Analysis (US$ Million)
Figure 12. Europe Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
Figure 13. Europe Overt Market Revenue and Forecast to 2027(US$ Million)
Figure 14. Europe Covert Market Revenue and Forecast to 2027(US$ Million)
Figure 15. Europe Forensic Market Revenue and Forecast to 2027(US$ Million)
Figure 16. Europe Digital Market Revenue and Forecast to 2027(US$ Million)
Figure 17. Europe Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
Figure 18. Europe Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027(US$ Million)
Figure 19. Europe Security Inks & Coatings Market Revenue and Forecast to 2027(US$ Million)
Figure 20. Europe OVDS and Holograms Market Revenue and Forecast to 2027(US$ Million)
Figure 21. Europe Unique Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 22. Europe Bar Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 23. Europe RFID Market Revenue and Forecast to 2027(US$ Million)
Figure 24. Europe Authentication ICS Market Revenue and Forecast to 2027(US$ Million)
Figure 25. Europe Others Market Revenue and Forecast to 2027(US$ Million)
Figure 26. Europe Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
Figure 27. Europe Medical Market Revenue and Forecast to 2027(US$ Million)
Figure 28. Europe Automotive Market Revenue and Forecast to 2027(US$ Million)
Figure 29. Europe Food & Beverage Market Revenue and Forecast to 2027(US$ Million)
Figure 30. Europe Chemical Market Revenue and Forecast to 2027(US$ Million)
Figure 31. Europe Consumer Electronics Market Revenue and Forecast to 2027(US$ Million)
Figure 32. Europe Others Market Revenue and Forecast to 2027(US$ Million)
Figure 33. Europe: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 34. Germany: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 35. France: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 36. Italy: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 37. UK: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 38. Russia: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 39. Rest of Europe: Authentication and Brand Protection Market – Revenue and Forecast to 2027 (US$ Million)
Figure 40. Impact of COVID-19 Pandemic in Europe
- AlpVision SA
- Authentic Vision
- Applied DNA Sciences, Inc.
- Eastman Kodak Company
- De La Rue PLC
- Avery Dennison Corporation
- Centro Grafico dg S.p.A.
- Giesecke + Devrient GmbH
- 3M
- Arjo Solutions
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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