The sex toys market in Europe is expected to grow from US$ 9,419.9 million in 2021 to US$ 15,342.3 million by 2028; it is estimated to grow at a CAGR of 7.2% from 2021 to 2028.
Sex toys are especially designed for sexual stimulations. The toys help improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasm, fantasize, relax, fall asleep, and to simply feel connected to their own bodies. The perception of people about the use and adoption of sex toys is changing in the region. The change in perception for sex toys among customers has encouraged the market players to develop advanced pleasure giving products. Moreover, the change is perception is also leading to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third women population in the US prefers to use sex toys for partnered sexual activities and masturbation. Further, surging number of adult shops in the region represents a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.
The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries and number of deaths are also high. The current coronavirus (COVID-19) outbreak has been declared by WHO as a Public Health Emergency of International Concern, according to the International Health Regulation. Furthermore, the lockdown disturbs the transportation system which directly effect on supply chain systems, which has resulted in a loss for various companies operated in this region. This disturbs supply chain has impacted on retail sales of sex toys in this region. But, the COVID-19 impact has positive on the e-commerce channels sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in ‘sex tech' products. This rise in production support the growth of the sex toys market during the pandemic situation. Similarly, According to Quidco (UK), sex toy sales in the UK rose by 25% in the first two weeks of the first UK lockdown.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Europe sex toys market is expected to grow at a good CAGR during the forecast period.
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Europe Sex Toys Market Segmentation
By Material
- Metal
- Silicone
- Plastic
- Glass
- Others
By Gender
- Male
- Female
By Distribution Channel
- E-Commerce
- Specialty Stores
- Others
By Country
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Companies Mentioned
- LELO
- LifeStyles Healthcare PTE LTD
- Lovehoney Group Ltd.
- BMS Factory
- TENGA Co., Ltd.
- FUN FACTORY GmbH
- WOW Tech International GmbH
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Material, Gender, Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Sex Toys Market – By Material
1.3.2 Sex Toys Market – By Gender
1.3.3 Sex Toys Market – By Distribution Channel
1.3.4 Europe Sex toys Market – By Country
2. Europe Sex Toys Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Sex Toys Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Sex Toys Market- Europe PEST Analysis
4.3 Expert Opinion
5. Europe Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.1.2 Increasing Number of Online Sex Toys Retailers
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:
5.4.3 Adventurous Toys:
5.4.4 USB-Rechargeable Toys:
5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:
5.5 Impact Analysis
6. Sex Toys Market – Europe Analysis
6.1 Europe Sex Toys Market Revenue Forecasts and Analysis
7. Europe Sex Toys Market Analysis and Forecasts To 2028 – By Material
7.1 Overview
7.2 Sex Toys Market Share, by Material, 2020 and 2028 (%)
7.3 Metal
7.3.1 Overview
7.3.2 Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.4 Silicone
7.4.1.1 Overview
7.4.1.2 Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.5 Plastic
7.5.1.1 Overview
7.5.1.2 Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.6 Glass
7.6.1.1 Overview
7.6.1.2 Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
7.7 Others
7.7.1.1 Overview
7.7.1.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
8. Europe Sex Toys Market Analysis and Forecasts To 2028 – By Gender
8.1 Overview
8.2 Sex toys Market Share, by Gender, 2020 and 2028 (%)
8.3 Male
8.3.1 Overview
8.3.2 Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
8.4 Female
8.4.1 Overview
8.4.2 Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9. Europe Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel
9.1 Overview
9.2 Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)
9.3 E-commerce
9.3.1 Overview
9.3.2 E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
9.5 Others
9.5.1 Overview
9.5.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
10. Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis
10.1 Europe: Sex Toy Market
10.1.1 Overview
10.1.2 Europe: Sex Toy Market, by Country, 2020 & 2028(%)
10.1.3 Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.3.1 Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.3.2 Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.3.3 Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.3.4 Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
10.1.4 France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.4.1 France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.4.2 France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.4.3 France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.4.4 France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
10.1.5 UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.5.1 UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.5.2 UK: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.5.3 UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.5.4 UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
10.1.6 Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.6.1 Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.6.2 Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.6.3 Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.6.4 Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
10.1.7 Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.7.1 Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.7.2 Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.7.3 Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.7.4 Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
10.1.8 Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.8.1 Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
10.1.8.2 Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
10.1.8.3 Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
10.1.8.4 Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
11. Impact Of COVID-19 Pandemic on Europe Sex Toys Market
11.1 Europe: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
12.3.1 Overview
12.4 Inorganic Developments
12.4.1 Overview
13. COMPANY PROFILES
13.1 LELO
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.1.7 Business Strategy
13.2 LIFESTYLES HEALTHCARE PTE LTD
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.2.7 Business Strategy
13.3 BMS Factory
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.3.7 Business Strategy
13.4 TENGA Co., Ltd.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.4.7 Business Strategy
13.5 FUN FACTORY GmbH
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.5.7 Business Strategy
13.6 WOW Tech International GmbH
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Business Strategy
13.7 Lovehoney Group Ltd.
13.7.1 Overview
13.7.2 Product Portfolio
13.7.3 SWOT Analysis
13.7.4 Recent Developments
13.7.5 Business Strategy
14. Appendix
14.1 About the Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
Table 2. Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 3. Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 4. France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
Table 5. France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 6. France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 7. UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 8. UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 9. Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
Table 10. Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 11. Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 12. Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
Table 13. Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 14. Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 15. Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)
Table 16. Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 18. Organic Developments Done by Companies
Table 19. Inorganic Developments Done by Companies
Table 20. Glossary of Terms, Sex Toys Market
LIST OF FIGURES
Figure 1. Sex Toys Market Segmentation
Figure 2. Europe Sex Toys Market Overview
Figure 3. Silicone Segment Held Largest Share of Material in Sex Toys Market
Figure 4. UK is Expected to Show Remarkable Growth During the Forecast Period
Figure 5. Sex Toys Market - Europe PEST Analysis
Figure 6. Sex Toys Market Impact Analysis of Driver and Restraints
Figure 7. Europe Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028
Figure 8. Sex Toys Market Share, by Material, 2020 and 2028 (%)
Figure 9. Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 10. Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 11. Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 12. Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 13. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 14. Sex toys Market Share, by Gender, 2020 and 2028 (%)
Figure 15. Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 16. Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 17. Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)
Figure 18. E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 19. Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 20. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)
Figure 21. Europe: Sex Toy Market, by Key Country – Revenue (2020) (USD Million)
Figure 22. Europe: Sex Toy Market, by Country, 2020 & 2028 (%)
Figure 23. Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 24. France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 25. UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 26. Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 27. Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 28. Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)
Figure 29. Impact of COVID-19 Pandemic in European Country Markets
Figure 30. Growth Strategies Done by the Companies in the Market, (%)
- LELO
- LifeStyles Healthcare PTE LTD
- Lovehoney Group Ltd.
- BMS Factory
- TENGA Co., Ltd.
- FUN FACTORY GmbH
- WOW Tech International GmbH
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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